Airbnb Market Analytics, Statistics and Data in Kitzbühel, Bezirk Kitzbühel, Austria
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Kitzbühel? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Kitzbühel:
How much do Airbnb hosts make on average per month in Kitzbühel?
The short-term rental market in Kitzbühel shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,374 per month
- Strong performing properties (top 25%) make $4,297 or more
- Best-in-class properties (top 10%) achieve $7,541+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,227
Revenue Variations by Month
Occupancy Rates Throughout the Year in Kitzbühel
The market in Kitzbühel shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 31% occupancy rates
- Strong performing properties (top 25%) achieve 50% or higher
- Best-in-class properties (top 10%) reach 68%+occupancy
- Entry-level properties (bottom 25%) average around 15%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Kitzbühel
Daily rates in Kitzbühel vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $254 per night
- Strong performing properties (top 25%) secure $382 or more
- Best-in-class properties (top 10%) pull in $671+ per night
- Entry-level properties (bottom 25%) earn around $178
Daily Rate Variations by Month
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Seasonality patterns in Kitzbühel
Peak Season (February, January, March)
- Revenue peaks at $7197.67 per month
- Occupancy rates reach 65.49%
- Daily rates average $490.39
Shoulder Season
- Revenue averages $3656.71 per month
- Occupancy maintains 34.21%
- Daily rates hold at $373.50
Low Season (September, October, November)
- Revenue drops to $1784.16 per month
- Occupancy decreases to 23.04%
- Daily rates adjust to $292.24
Is it still profitable to do Airbnb in Kitzbühel in 2025?
Yes! Kitzbühel demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 34% and strong monthly revenue averaging $3657 and The market's 165 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (leaf-peepers, wine tourists, cultural festival attendees, solo travelers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Kitzbühel
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Kitzbühel Town Center | The vibrant heart of Kitzbühel, known for its charming streets, shops, and restaurants. It offers easy access to skiing, hiking, and nightlife, making it a prime spot for tourists year-round. | Kitzbühel Ski Resort, St. Andreas Parish Church, Kitzbühel Golf Club, Kitzbüheler Horn, Casino Kitzbühel |
| Hahnenkamm | Famous for the Hahnenkamm ski race, this area is popular during the winter season and offers breathtaking views and luxury accommodations. A hotspot for skiing and winter sports enthusiasts. | Hahnenkamm Ski Resort, Hahnenkammbahn Cable Car, Streif – Hahnenkamm Racecourse, Panorama Restaurant |
| Schwarzsee | Known for its tranquil lake and beautiful mountain views, Schwarzsee is ideal for outdoor activities and relaxation, attracting nature lovers and families. | Schwarzsee Lake, Schwarzsee Cable Car, Hiking Trails, Fishing, Romanesque church |
| Westendorf | A neighboring resort area with a family-friendly atmosphere and connection to larger ski areas. It attracts both summer hikers and winter sports enthusiasts. | Westendorf Ski Resort, Ski & Board School Westendorf, Wanderwelt Westendorf, Alpenrosenbahn |
| Jochberg | Quieter than Kitzbühel but equally charming, Jochberg offers access to the Kitzbüheler Ski Area and is a favorite for those seeking serenity and beautiful nature. | Kitzbühel Alps, Ski and hiking routes, Wildpark Aurach, Local cuisine restaurants |
| Aurach bei Kitzbühel | A picturesque village with stunning landscapes and a family-friendly environment. Known for its close-knit community and authenticity. | Wildpark Aurach, Hiking Trails, Scenic Drives, Traditional Austrian restaurants |
| Kirchberg in Tirol | Only a short distance from Kitzbühel, it offers a vibrant après-ski scene and is popular with younger crowds and winter sports fans. Offers a more affordable alternative to Kitzbühel. | Kirchberg Ski Resort, Pengelstein Mountain, Kühtai Ski Area, Après-ski Bars |
| Kühtai | One of Austria's highest ski resorts ensuring snow reliability. It draws skiing enthusiasts from around the world looking for high altitude skiing and a vibrant winter atmosphere. | Kühtai Ski Resort, Alpine Hut Restaurants, Snowboarding, Winter Hiking |
Do you need a license for Airbnb in Kitzbühel?
We recommend checking directly with Kitzbühel's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Kitzbühel
Spacious chalet, only 350m to the ski bus
Entire Place • 5 bedrooms
Hahnenkamm Suite. Ski-In/Ski-Out by Belle Stay
Entire Place • 4 bedrooms
City villa Belle Kitz for 11 with sauna & garden
Entire Place • 5 bedrooms
Penthouse Chalet Kitz in the center near ski slope
Entire Place • 3 bedrooms
Kitz-Chalet - Luxury Chalet in Kitzbühel
Entire Place • 5 bedrooms
KAPS TOWER *Luxury on the Golf Course*
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Kitzbühel
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sybrand | 10 | $684,546 | 40 | 2.73/5.0 |
| Nicola | 8 | $580,507 | 242 | 4.86/5.0 |
| Sven | 1 | $235,812 | 38 | 4.95/5.0 |
| 511689935 | 9 | $143,325 | 214 | 3.36/5.0 |
| Fraser | 6 | $124,869 | 69 | 4.70/5.0 |
| Buccara | 4 | $123,445 | 23 | 4.93/5.0 |
| Joerg | 1 | $118,720 | 3 | 5.00/5.0 |
| 3681293 | 1 | $113,736 | 11 | 5.00/5.0 |
| Nenad | 3 | $111,352 | 17 | 4.79/5.0 |
| Karin | 1 | $109,241 | 44 | 4.91/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Kitzbühel
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (92.7%), with apartment & condo and house properties comprising 98.1% of inventory
- Untapped potential in outdoor & mobile, boutique & hotels, others segments (1.8% combined)
Room Capacity Distribution
Analysis of 165 properties in Kitzbühel shows that 2 bedrooms properties are most prevalent, making up 40% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 75.8% of all listings.
Key Insights
- Most common: 2 bedrooms (40%)
- Least common: 5+ bedrooms (2.4%)
- Market concentration: 75.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 165 properties in Kitzbühel reveals that 4 guests properties dominate the market, representing 33.3% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 49.7% of the market.
Key Insights
- Most common capacity: 4 guests (33.3% of market)
- Least common capacity: 1 guest (0.6% of market)
- Average guest capacity: 4.4 guests per property
- Market concentration: 49.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 165 properties in Kitzbühel, the most common availability pattern is 271-366 days (55.8% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (37% of properties).
Key Insights
- Most common availability window: 271-366 days (55.8%)
- Most common booking duration: 31-90 days (37%)
- Properties with high availability (180+ days): 89.1%
- Properties with long-term bookings (180+ days): 12.7%
Minimum Stay Distributions
1 Night
13 listings
9.2% of total
2 Nights
26 listings
18.3% of total
3 Nights
30 listings
21.1% of total
4-6 Nights
51 listings
35.9% of total
7-29 Nights
12 listings
8.5% of total
30+ Nights
10 listings
7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 27.5%
- Mid-length stays (4-6 nights) represent 35.9% of listings
- Monthly+ stays (7%) suggest a stable extended-stay market
- High market flexibility with 48.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
17 listings
13% of total
Super Strict 60 Days
6 listings
4.6% of total
Flexible
4 listings
3.1% of total
Moderate
16 listings
12.2% of total
Firm
50 listings
38.2% of total
Strict
38 listings
29% of total
Key Insights
- Firm is the preferred policy at 38.2% of listings
- Stricter policies (Firm & Strict) dominate at 67.2% of the market
- Strong market consensus around Firm policies
- Flexible policies are least common at 3.1% of listings
Recommendations
- The market supports stricter policies, with 67.2% using Firm or Strict terms
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jul, Jan, averaging 98 days
- Shortest booking windows are in Sep, Nov, Oct, averaging 54 days
- Winter shows the longest average booking window at 97 days, while Fall has the shortest at 54 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 97 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Oct when lead times are shortest
Popular Airbnb Amenities in Kitzbühel
Below is the distribution of amenities across listings in Kitzbühel:
Traveler Demographics
Key Insights
- Domestic travelers make up 4.7% of total guests, indicating a mostly international-driven market.
- Primary international markets: United States (21.9%) and United Kingdom (14.9%)
- English is the top language at 51.6%, followed by German (28.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.5%
Recommendations
- Target marketing campaigns for Munich and London markets
- Develop localized content for United States and United Kingdom
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Kitzbühel. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Hallstatt | 27 | $5,133 | $303.18 | 65% |
| Urtijëi - St. Ulrich in Gröden - Ortisei | 165 | $4,895 | $628.37 | 40% |
| Bayrischzell | 34 | $4,391 | $357.19 | 41% |
| Moos in Passeier - Moso in Passiria | 13 | $4,259 | $550.43 | 24% |
| Sankt Martin am Tennengebirge | 14 | $4,191 | $269.75 | 49% |
| Steinberg am Rofan | 13 | $4,035 | $292.96 | 37% |
| Reith bei Kitzbühel | 45 | $3,454 | $305.95 | 44% |
| Welsberg-Taisten - Monguelfo-Tesido | 21 | $3,448 | $315.52 | 47% |
| Wiesing | 17 | $3,371 | $205.18 | 53% |
| Jenesien - San Genesio Atesino | 40 | $3,370 | $381.20 | 39% |
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