Nannup Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Western Australia, Australia
Is Airbnb profitable in Nannup in 2025? Explore comprehensive Airbnb analytics for Nannup, Western Australia, Australia to uncover income potential. This 2025 STR market report for Nannup, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 56 active listings.
Whether you're considering an Airbnb investment in Nannup, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Nannup Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Nannup Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Nannup (2025)
Understanding the monthly revenue variations for Airbnb listings in Nannup is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nannup is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nannup across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,903+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,695 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,671 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $861, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Nannup
Nannup Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Nannup STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nannup:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Nannup
Average Daily Rate (ADR) Airbnb Trends in Nannup (2025)
Effective short term rental pricing strategy in Nannup involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nannup typically peaks in May and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $247+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $176 or more.
- Typical properties (Median) charge around $123 per night.
- Entry-level properties (Bottom 25%) earn around $97 per night.
Average Daily Rate (ADR) Trend by Month in Nannup
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Airbnb Seasonality Analysis & Trends in Nannup (2025)
Peak Season (January, April, December)
- Revenue averages $2,395 per month
- Occupancy rates average 49.6%
- Daily rates average $148
Shoulder Season
- Revenue averages $2,015 per month
- Occupancy maintains around 44.2%
- Daily rates hold near $143
Low Season (February, June, November)
- Revenue drops to average $1,507 per month
- Occupancy decreases to average 37.3%
- Daily rates adjust to average $142
Seasonality Insights for Nannup
- The Airbnb seasonality in Nannup shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Nannup's highest earning potential, with monthly revenues capable of climbing to $2,479, occupancy reaching a high of 53.8%, and ADRs peaking at $159.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,273, occupancy could drop to 32.7%, and ADRs may adjust down to $136.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Nannup.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Nannup seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Nannup (2025)
Exploring the top neighborhoods for short-term rentals in Nannup? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Nannup Town Center | The heart of Nannup, known for its charming countryside and community atmosphere. Offers easy access to local shops, cafes, and the Nannup Heritage Park, making it ideal for tourists looking for an authentic experience. | Nannup Heritage Park, Nannup Timber & Heritage Park, Nannup Music Festival, Artisan shops, Local wineries |
| Blackwood River | Scenic area along the river, perfect for nature lovers and outdoor activities. Attracts visitors looking for a peaceful retreat with opportunities for fishing, canoeing, and hiking. | Blackwood River, River trails, Canoeing and kayaking spots, Picnic areas |
| Balingup | A neighboring town known for its picturesque landscapes and rich history. Offers a unique rural getaway experience with bed and breakfasts and local artisanal products. | Balingup Lavender Farm, Golden Valley Tree Park, Local craft shops, Balingup Donkey Farm |
| Karridale | A small town close to Nannup, popular for its proximity to the Leeuwin-Naturaliste National Park and Margaret River wine region. Ideal for guests seeking nature and wineries. | Leeuwin-Naturaliste National Park, Local vineyards, Hiking trails |
| Swan Valley | Great for those who want to combine their stay with food and wine experiences. Known for its wineries and gourmet food products, attracting culinary tourists. | Wineries, Brewery tours, Art galleries, Culinary festivals |
| Margaret River Region | Famous wine region with stunning coastal views and various outdoor activities. A favorite among tourists who enjoy fine wine and nature. | Margaret River beaches, Wine tours, Surfing spots, Caving experiences |
| Manjimup | Known for its truffles and natural beauty, this town offers a unique experience with various local produce and beautiful surroundings. | Truffle farm tours, Manjimup timber & heritage park, Local markets, Nature reserves |
| Pemberton | Famous for its tall trees and beautiful national parks. Attracts tourists looking for adventure and nature experiences, such as tree climbing and hiking. | Pemberton Tramway, Gloucester Tree, Warren National Park, Local berry farms |
Understanding Airbnb License Requirements & STR Laws in Nannup (2025)
Yes, Nannup, Western Australia, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Nannup to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 63% licensed listings)
Top Performing Airbnb Properties in Nannup (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nannupbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cleves Hut
Entire Place • 1 bedroom
Nannup Forest View - Luxury in the Valley
Entire Place • 4 bedrooms
Our Humble Home - Nannup
Entire Place • 4 bedrooms
Palm Chalet on the Blackwood River
Entire Place • 2 bedrooms
Carey street house 3x2
Entire Place • 3 bedrooms
Nannup Rise Holiday Home
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Nannup (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Nannup based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Geographe Holiday Homes | 5 | $167,479 | 61 | 4.73/5.0 |
| Julie | 15 | $158,280 | 561 | 4.63/5.0 |
| Taylor | 2 | $107,195 | 156 | 5.00/5.0 |
| Louise | 3 | $87,792 | 196 | 4.89/5.0 |
| Dean | 4 | $87,533 | 98 | 4.76/5.0 |
| Anastasia | 1 | $48,198 | 65 | 4.85/5.0 |
| Judith | 3 | $45,312 | 69 | 4.67/5.0 |
| Mark | 1 | $42,751 | 335 | 4.82/5.0 |
| Melanie | 1 | $42,572 | 13 | 4.77/5.0 |
| Kerrie | 2 | $39,494 | 315 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nannup.
Dive Deeper: Advanced Nannup STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nannup. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNannup Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Nannup
- The Nannup Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.7% of the 56 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Nannup, House properties are the most common (46.4%), reflecting the local real estate landscape.
- Houses represent a significant 46.4% portion, catering likely to families or larger groups.
- The presence of 12.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo (combined 3.6%) offer potential for unique stay experiences.
Nannup Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Nannup
- The dominant room capacity in Nannup is 1 bedroom listings, making up 44.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 67.8% of the active Airbnb listings in Nannup, indicating a high concentration in these sizes.
Nannup Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Nannup
- The most common guest capacity trend in Nannup vacation rentals is listings accommodating 2 guests (37.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Nannup STR market, accounting for 64.3% of listings.
- 19.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nannup.
- On average, properties in Nannup are equipped to host 3.4 guests.
Nannup Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Nannup
- The most common availability pattern in Nannup falls within the 181-270 days range, representing 48.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Nannup (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Nannup Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
27.3% of total
2 Nights
29 listings
52.7% of total
7-29 Nights
1 listings
1.8% of total
30+ Nights
10 listings
18.2% of total
Key Insights
- The most prevalent minimum stay requirement in Nannup is 2 Nights, adopted by 52.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.0%) of the Nannup Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (18.2%) caters to monthly stays (30+ nights) in Nannup, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 52.7% of Nannup hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 18.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nannup.
Nannup Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
4 listings
7.1% of total
Flexible
18 listings
32.1% of total
Moderate
21 listings
37.5% of total
Firm
1 listings
1.8% of total
Strict
12 listings
21.4% of total
Cancellation Policy Insights for Nannup
- The prevailing Airbnb cancellation policy trend in Nannup is Moderate, used by 37.5% of listings.
- There's a relatively balanced mix between guest-friendly (69.6%) and stricter (23.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37.5% market standard in Nannup.
- Regularly review your cancellation policy against competitors and market demand shifts in Nannup.
Nannup STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Nannup
- The overall average booking lead time for vacation rentals in Nannup is 62 days.
- Guests book furthest in advance for stays during May (average 119 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (88 days avg.) sees the longest lead times, while Summer (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Nannup.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 119 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 88 days) to capture early planners.
- Monitor your own booking lead times against these Nannup averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Nannup (2025)
Amenity Prevalence
Amenity Insights for Nannup
- Essential amenities in Nannup that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Smoke alarm, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Nannup: Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Heating or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Nannup to stay competitive.
Nannup Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Nannup
- The typical guest profile for Airbnb in Nannup consists of primarily domestic travelers (91%), often arriving from nearby Perth, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 90.9% of guests.
- Key international markets include Australia (90.9%) and United Kingdom (3.3%).
- Top languages spoken are English (72.9%) followed by German (4.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Perth and Western Australia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Nannup Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gracetown | 34 | $4,341 | $356.52 | 48% |
| Margaret River | 406 | $3,896 | $230.04 | 61% |
| Gnarabup | 88 | $3,823 | $280.74 | 53% |
| Yallingup | 248 | $3,782 | $366.39 | 46% |
| Shire Of Augusta Margaret River | 96 | $3,749 | $259.66 | 57% |
| Prevelly | 40 | $3,728 | $248.50 | 58% |
| Peppermint Grove Beach | 35 | $3,605 | $346.05 | 40% |
| Witchcliffe | 22 | $3,595 | $311.81 | 55% |
| City Of Busselton | 539 | $3,583 | $319.74 | 44% |
| Dunsborough | 493 | $3,537 | $310.02 | 47% |