City Of Busselton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Western Australia, Australia
Is Airbnb profitable in City Of Busselton in 2025? Explore comprehensive Airbnb analytics for City Of Busselton, Western Australia, Australia to uncover income potential. This 2025 STR market report for City Of Busselton, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 539 active listings.
Whether you're considering an Airbnb investment in City Of Busselton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the City Of Busselton Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key City Of Busselton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in City Of Busselton (2025)
Understanding the monthly revenue variations for Airbnb listings in City Of Busselton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in City Of Busselton is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in City Of Busselton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,509+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,525 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,397 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,928, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in City Of Busselton
City Of Busselton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the City Of Busselton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in City Of Busselton:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in City Of Busselton
Average Daily Rate (ADR) Airbnb Trends in City Of Busselton (2025)
Effective short term rental pricing strategy in City Of Busselton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in City Of Busselton typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $566+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $387 or more.
- Typical properties (Median) charge around $261 per night.
- Entry-level properties (Bottom 25%) earn around $180 per night.
Average Daily Rate (ADR) Trend by Month in City Of Busselton
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Airbnb Seasonality Analysis & Trends in City Of Busselton (2025)
Peak Season (January, December, April)
- Revenue averages $6,560 per month
- Occupancy rates average 58.8%
- Daily rates average $358
Shoulder Season
- Revenue averages $3,984 per month
- Occupancy maintains around 44.1%
- Daily rates hold near $304
Low Season (May, June, August)
- Revenue drops to average $2,817 per month
- Occupancy decreases to average 33.2%
- Daily rates adjust to average $291
Seasonality Insights for City Of Busselton
- The Airbnb seasonality in City Of Busselton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases City Of Busselton's highest earning potential, with monthly revenues capable of climbing to $8,129, occupancy reaching a high of 65.5%, and ADRs peaking at $405.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,539, occupancy could drop to 32.7%, and ADRs may adjust down to $271.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in City Of Busselton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these City Of Busselton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in City Of Busselton (2025)
Exploring the top neighborhoods for short-term rentals in City Of Busselton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Dunsborough | A scenic coastal town known for its stunning beaches and access to the Margaret River wine region. Ideal for families and couples looking for a getaway with plenty of outdoor activities and charming local shops. | Meelup Beach, Dunsborough Beach, Cape Naturaliste Lighthouse, Simpson Marine Park, Local wineries, Bunker Bay |
| Busselton Jetty | Home to one of the longest timber-piled jetties in the Southern Hemisphere, this area attracts tourists looking for beach activities and marine experiences. Great for water sports and fishing enthusiasts. | Busselton Jetty, Underwater Observatory, Busselton Foreshore, Geographe Bay, Vasse Felix Winery, Local seafood restaurants |
| Eagle Bay | Quieter than Dunsborough, Eagle Bay offers pristine beaches and luxurious accommodations. It's a favorite for those seeking tranquility and a stunning natural setting. | Eagle Bay Beach, Boranup Forest, Cape Naturaliste National Park, Local farms, Mettam's Pool, Eagle Bay Brewery |
| Margaret River | Famous for its wineries, breweries, and gourmet food scene, this area is also close to stunning beaches and bush land. Attracts foodies and wine lovers from all over. | Margaret River Wine Region, Surfers Point, Gnarabup Beach, Margaret River Chocolate Factory, Local arts and crafts shops, Leeuwin Estate |
| Yallingup | Known for its beautiful beaches and surf culture, Yallingup is popular among beachgoers and surfers. Perfect for those looking for adventure and scenic views. | Yallingup Beach, Canal Rocks, Ngilgi Cave, Smiths Beach, Yallingup Galleries, Local surf schools |
| Cowaramup | A quaint town famous for its cow sculptures and nearby wineries. It offers a rural charm combined with access to popular attractions in the Margaret River region. | Cowaramup Town, Local wineries, Boranup Coast, Cheesemaking tours, Cowaramup Brewing Company, Bush walking trails |
| Busselton CBD | The central business district of Busselton is a hub for shopping and local activities. It's conveniently located for those looking to explore the surrounding areas. | Busselton Markets, Cafes and restaurants, Cultural centre, Local parks, Busselton Community Garden, Art galleries |
| Port Geographe | A marina and residential area offering waterfront properties. Attractive for those seeking a peaceful lifestyle with easy access to boating and fishing activities. | Geographe Bay, Port Geographe Marina, Fishing spots, Local cafes, Foreshore parks, Marina facilities |
Understanding Airbnb License Requirements & STR Laws in City Of Busselton (2025)
Yes, City Of Busselton, Western Australia, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for City Of Busselton to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 64% licensed listings)
Top Performing Airbnb Properties in City Of Busselton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in City Of Busseltonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Rare, Boutique home in the heart of Margaret River
Entire Place • 4 bedrooms
Panorama I Private Properties
Entire Place • 4 bedrooms
Eagle Rise Plus Studio
Entire Place • 5 bedrooms
Gum Nuts - New House, family friendly & big groups
Entire Place • 7 bedrooms
Views Of The Bay
Entire Place • 9 bedrooms
Fleets Escape - Margaret River Wine Region
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in City Of Busselton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in City Of Busselton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Geographe Holiday Homes | 43 | $1,737,483 | 957 | 4.57/5.0 |
| Exclusive Escapes | 33 | $1,658,424 | 818 | 4.73/5.0 |
| Davinia | 26 | $1,494,409 | 2836 | 4.78/5.0 |
| Luxury Breaks | 20 | $1,433,121 | 335 | 4.76/5.0 |
| Michael | 24 | $1,381,742 | 1337 | 4.71/5.0 |
| PrivateProperties | 19 | $861,451 | 27 | 4.77/5.0 |
| DownSouth | 26 | $814,064 | 825 | 4.56/5.0 |
| South West Holiday Properties | 16 | $683,579 | 1006 | 4.86/5.0 |
| Carolyn | 5 | $553,881 | 363 | 4.87/5.0 |
| Bree | 9 | $552,663 | 799 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in City Of Busselton.
Dive Deeper: Advanced City Of Busselton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for City Of Busselton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCity Of Busselton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for City Of Busselton
- The City Of Busselton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.4% of the 539 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in City Of Busselton, House properties are the most common (76.1%), reflecting the local real estate landscape.
- Houses represent a significant 76.1% portion, catering likely to families or larger groups.
- The presence of 6.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.3%) offer potential for unique stay experiences.
City Of Busselton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for City Of Busselton
- The dominant room capacity in City Of Busselton is 4 bedrooms listings, making up 28.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 3 bedrooms properties represent 56.8% of the active Airbnb listings in City Of Busselton, indicating a high concentration in these sizes.
- A significant 67.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in City Of Busselton.
City Of Busselton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for City Of Busselton
- The most common guest capacity trend in City Of Busselton vacation rentals is listings accommodating 8+ guests (40.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the City Of Busselton STR market, accounting for 63.2% of listings.
- 67.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in City Of Busselton.
- On average, properties in City Of Busselton are equipped to host 5.9 guests.
City Of Busselton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for City Of Busselton
- The most common availability pattern in City Of Busselton falls within the 181-270 days range, representing 41.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in City Of Busselton (41.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
City Of Busselton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
23 listings
4.3% of total
2 Nights
112 listings
21.1% of total
3 Nights
48 listings
9% of total
4-6 Nights
34 listings
6.4% of total
7-29 Nights
4 listings
0.8% of total
30+ Nights
311 listings
58.5% of total
Key Insights
- The most prevalent minimum stay requirement in City Of Busselton is 30+ Nights, adopted by 58.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (58.5%) caters to monthly stays (30+ nights) in City Of Busselton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 58.5% of City Of Busselton hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 58.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in City Of Busselton.
City Of Busselton Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
24 listings
4.7% of total
Super Strict 30 Days
55 listings
10.8% of total
Flexible
27 listings
5.3% of total
Moderate
70 listings
13.7% of total
Firm
162 listings
31.8% of total
Strict
172 listings
33.7% of total
Cancellation Policy Insights for City Of Busselton
- The prevailing Airbnb cancellation policy trend in City Of Busselton is Strict, used by 33.7% of listings.
- A majority (65.5%) of hosts in City Of Busselton utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 33.7% market standard in City Of Busselton.
- With 33.7% using Strict terms, this is a viable option in City Of Busselton, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in City Of Busselton.
City Of Busselton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for City Of Busselton
- The overall average booking lead time for vacation rentals in City Of Busselton is 78 days.
- Guests book furthest in advance for stays during January (average 122 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (105 days avg.) sees the longest lead times, while Summer (43 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (78 days) as a baseline for your pricing and availability strategy in City Of Busselton.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 122 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 105 days) to capture early planners.
- Monitor your own booking lead times against these City Of Busselton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in City Of Busselton (2025)
Amenity Prevalence
Amenity Insights for City Of Busselton
- Essential amenities in City Of Busselton that guests expect include: TV, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Heating, Air conditioning are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for City Of Busselton: TV, Free parking on premises.
- Prioritize adding missing essentials: TV, Free parking on premises.
- Consider adding popular differentiators like Kitchen or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in City Of Busselton to stay competitive.
City Of Busselton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for City Of Busselton
- The typical guest profile for Airbnb in City Of Busselton consists of primarily domestic travelers (84%), often arriving from nearby Perth, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 84.2% of guests.
- Key international markets include Australia (84.2%) and Singapore (6.8%).
- Top languages spoken are English (69.8%) followed by Chinese (6.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Perth and Western Australia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the City Of Busselton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gracetown | 34 | $4,341 | $356.52 | 48% |
| Margaret River | 406 | $3,896 | $230.04 | 61% |
| Gnarabup | 88 | $3,823 | $280.74 | 53% |
| Yallingup | 248 | $3,782 | $366.39 | 46% |
| Shire Of Augusta Margaret River | 96 | $3,749 | $259.66 | 57% |
| Prevelly | 40 | $3,728 | $248.50 | 58% |
| Peppermint Grove Beach | 35 | $3,605 | $346.05 | 40% |
| Witchcliffe | 22 | $3,595 | $311.81 | 55% |
| Dunsborough | 493 | $3,537 | $310.02 | 47% |
| Cowaramup | 46 | $3,365 | $220.98 | 53% |