Bunbury Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Western Australia, Australia
Is Airbnb profitable in Bunbury in 2025? Explore comprehensive Airbnb analytics for Bunbury, Western Australia, Australia to uncover income potential. This 2025 STR market report for Bunbury, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 81 active listings.
Whether you're considering an Airbnb investment in Bunbury, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bunbury Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bunbury Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bunbury (2025)
Understanding the monthly revenue variations for Airbnb listings in Bunbury is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bunbury is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bunbury across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,901+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,902 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,679 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,693, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bunbury
Bunbury Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bunbury STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bunbury:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 80% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 67%.
- Entry-level properties (Bottom 25%) average 46% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bunbury
Average Daily Rate (ADR) Airbnb Trends in Bunbury (2025)
Effective short term rental pricing strategy in Bunbury involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bunbury typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $260+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $184 or more.
- Typical properties (Median) charge around $126 per night.
- Entry-level properties (Bottom 25%) earn around $89 per night.
Average Daily Rate (ADR) Trend by Month in Bunbury
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Airbnb Seasonality Analysis & Trends in Bunbury (2025)
Peak Season (January, April, March)
- Revenue averages $3,630 per month
- Occupancy rates average 68.0%
- Daily rates average $166
Shoulder Season
- Revenue averages $3,168 per month
- Occupancy maintains around 64.0%
- Daily rates hold near $126
Low Season (February, May, June)
- Revenue drops to average $2,234 per month
- Occupancy decreases to average 50.1%
- Daily rates adjust to average $149
Seasonality Insights for Bunbury
- The Airbnb seasonality in Bunbury shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bunbury's highest earning potential, with monthly revenues capable of climbing to $4,025, occupancy reaching a high of 70.1%, and ADRs peaking at $176.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,008, occupancy could drop to 42.7%, and ADRs may adjust down to $124.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bunbury.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bunbury seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bunbury (2025)
Exploring the top neighborhoods for short-term rentals in Bunbury? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Bunbury CBD | The central business district of Bunbury, offering a mix of shopping, dining, and entertainment options. Ideal for travelers wanting to explore the city and its attractions. | Bunbury Regional Art Gallery, Bunbury Forum Shopping Centre, Koombana Bay, Leschenault Inlet, Bunbury Lighthouse |
| Koombana Bay | Known for its beautiful beach and family-friendly facilities, Koombana Bay attracts both locals and visitors looking for beachside relaxation and outdoor activities. | Koombana Bay Beach, Bunbury Dolphin Discovery Centre, Kickback at Koombana, Bunbury Surf Lifesaving Club, Koombana Park |
| South Bunbury | A residential suburb close to the beach, known for its calm atmosphere and easy access to various amenities. Great for families and longer stays. | Bunbury Wildlife Park, The Parade Hotel, Bunbury Golf Club, Dalyellup Beach |
| Eaton | A growing suburb located northeast of Bunbury, known for its community vibe and proximity to parks and local shopping facilities. | Eaton Fair Shopping Centre, Eaton Foreshore, Bunbury Farmers Market, Eaton Sport and Recreation Centre |
| Leschenault | A peaceful area along the Leschenault River, offering a blend of nature and suburban life. Attractive to nature lovers and those seeking tranquility. | Leschenault Peninsula Conservation Park, Leschenault Inlet, Bunbury Back Beach, Leschenault Park |
| Dalyellup | A family-friendly suburb with beautiful parks and nearby beaches, appealing to both tourists looking for a quiet stay and families traveling together. | Dalyellup Beach, Dalyellup Foreshore Reserve, Dalyellup Shopping Centre, Dalyellup Primary School |
| Margaret River Region | Close to Bunbury, this region is famous for its wineries, stunning coastline, and nature. It attracts many tourists looking for wine and adventure activities. | Margaret River Wine Region, Prevelly Beach, Mettam's Pool, Boranup Forest, Cape Leeuwin Lighthouse |
| Balingup | A quaint rural town just south of Bunbury, known for its natural beauty and charming country atmosphere. Perfect for those looking for a serene escape. | Balingup Lavender Farm, Balingup Heritage Park, Golden Valley Tree Park, Balingup River |
Understanding Airbnb License Requirements & STR Laws in Bunbury (2025)
Yes, Bunbury, Western Australia, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bunbury to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 67% licensed listings)
Top Performing Airbnb Properties in Bunbury (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bunburybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Wendy’s Weekender
Entire Place • 3 bedrooms
Bunbury Beach House
Entire Place • 4 bedrooms
Hollow Beach House - Bunbury
Entire Place • 3 bedrooms
Bunbury beachfront townhouse, 500m to the CBD.
Entire Place • 4 bedrooms
Charming Large Home: Modern Comfort & Convenience
Entire Place • 4 bedrooms
South Bunbury Holiday Home
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bunbury (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bunbury based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Geographe Holiday Homes | 7 | $388,670 | 98 | 4.55/5.0 |
| Marian | 3 | $160,960 | 134 | 4.93/5.0 |
| Elissa | 4 | $126,296 | 1443 | 4.81/5.0 |
| SuperbSuite | 2 | $110,797 | 39 | 4.87/5.0 |
| Wendy | 1 | $75,079 | 187 | 4.99/5.0 |
| Alexandra | 1 | $70,567 | 27 | 5.00/5.0 |
| Thao And Duncan | 3 | $68,839 | 279 | 4.64/5.0 |
| Bradley | 1 | $68,157 | 123 | 4.96/5.0 |
| Priyaa | 1 | $60,622 | 30 | 4.97/5.0 |
| Tracey | 1 | $59,593 | 118 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bunbury.
Dive Deeper: Advanced Bunbury STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bunbury. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBunbury Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bunbury
- The Bunbury Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.9% of the 81 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bunbury, House properties are the most common (63%), reflecting the local real estate landscape.
- Houses represent a significant 63% portion, catering likely to families or larger groups.
- The presence of 11.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Bunbury Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bunbury
- The dominant room capacity in Bunbury is 2 bedrooms listings, making up 30.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 54.4% of the active Airbnb listings in Bunbury, indicating a high concentration in these sizes.
- A significant 42.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Bunbury.
Bunbury Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bunbury
- The most common guest capacity trend in Bunbury vacation rentals is listings accommodating 4 guests (27.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Bunbury STR market, accounting for 45.7% of listings.
- 32.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bunbury.
- On average, properties in Bunbury are equipped to host 4.4 guests.
Bunbury Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bunbury
- The most common availability pattern in Bunbury falls within the 91-180 days range, representing 53.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 34.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Bunbury (53.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 66.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bunbury Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
15.2% of total
2 Nights
20 listings
25.3% of total
3 Nights
7 listings
8.9% of total
4-6 Nights
5 listings
6.3% of total
7-29 Nights
6 listings
7.6% of total
30+ Nights
29 listings
36.7% of total
Key Insights
- The most prevalent minimum stay requirement in Bunbury is 30+ Nights, adopted by 36.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (36.7%) caters to monthly stays (30+ nights) in Bunbury, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 36.7% of Bunbury hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 36.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bunbury.
Bunbury Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
6 listings
7.6% of total
Flexible
18 listings
22.8% of total
Moderate
20 listings
25.3% of total
Firm
17 listings
21.5% of total
Strict
18 listings
22.8% of total
Cancellation Policy Insights for Bunbury
- The prevailing Airbnb cancellation policy trend in Bunbury is Moderate, used by 25.3% of listings.
- There's a relatively balanced mix between guest-friendly (48.1%) and stricter (44.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 25.3% market standard in Bunbury.
- Regularly review your cancellation policy against competitors and market demand shifts in Bunbury.
Bunbury STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bunbury
- The overall average booking lead time for vacation rentals in Bunbury is 53 days.
- Guests book furthest in advance for stays during June (average 75 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (60 days avg.) sees the longest lead times, while Summer (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Bunbury.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these Bunbury averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bunbury (2025)
Amenity Prevalence
Amenity Insights for Bunbury
- Essential amenities in Bunbury that guests expect include: Wifi, TV, Smoke alarm, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Dishes and silverware, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bunbury: Wifi, TV, Smoke alarm, Hot water.
- Prioritize adding missing essentials: Wifi, TV, Smoke alarm, Hot water.
- Consider adding popular differentiators like Air conditioning or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bunbury to stay competitive.
Bunbury Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bunbury
- The typical guest profile for Airbnb in Bunbury consists of primarily domestic travelers (83%), often arriving from nearby Perth, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 82.8% of guests.
- Key international markets include Australia (82.8%) and Singapore (4.7%).
- Top languages spoken are English (69.5%) followed by Chinese (6.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Perth and Western Australia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bunbury Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gracetown | 34 | $4,341 | $356.52 | 48% |
| Margaret River | 406 | $3,896 | $230.04 | 61% |
| Gnarabup | 88 | $3,823 | $280.74 | 53% |
| Yallingup | 248 | $3,782 | $366.39 | 46% |
| Shire Of Augusta Margaret River | 96 | $3,749 | $259.66 | 57% |
| Prevelly | 40 | $3,728 | $248.50 | 58% |
| Peppermint Grove Beach | 35 | $3,605 | $346.05 | 40% |
| Witchcliffe | 22 | $3,595 | $311.81 | 55% |
| City Of Busselton | 539 | $3,583 | $319.74 | 44% |
| Dunsborough | 493 | $3,537 | $310.02 | 47% |