Surf Coast Shire Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Surf Coast Shire in 2025? Explore comprehensive Airbnb analytics for Surf Coast Shire, Victoria, Australia to uncover income potential. This 2025 STR market report for Surf Coast Shire, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 252 active listings.
Whether you're considering an Airbnb investment in Surf Coast Shire, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Surf Coast Shire Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Surf Coast Shire Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Surf Coast Shire (2025)
Understanding the monthly revenue variations for Airbnb listings in Surf Coast Shire is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Surf Coast Shire is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Surf Coast Shire across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,500+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,919 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,209 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,110, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Surf Coast Shire
Surf Coast Shire Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Surf Coast Shire STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Surf Coast Shire:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Surf Coast Shire
Average Daily Rate (ADR) Airbnb Trends in Surf Coast Shire (2025)
Effective short term rental pricing strategy in Surf Coast Shire involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Surf Coast Shire typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $622+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $420 or more.
- Typical properties (Median) charge around $285 per night.
- Entry-level properties (Bottom 25%) earn around $189 per night.
Average Daily Rate (ADR) Trend by Month in Surf Coast Shire
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Airbnb Seasonality Analysis & Trends in Surf Coast Shire (2025)
Peak Season (January, December, April)
- Revenue averages $4,347 per month
- Occupancy rates average 41.6%
- Daily rates average $376
Shoulder Season
- Revenue averages $3,010 per month
- Occupancy maintains around 33.3%
- Daily rates hold near $336
Low Season (May, June, October)
- Revenue drops to average $2,263 per month
- Occupancy decreases to average 26.8%
- Daily rates adjust to average $332
Seasonality Insights for Surf Coast Shire
- The Airbnb seasonality in Surf Coast Shire shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Surf Coast Shire's highest earning potential, with monthly revenues capable of climbing to $5,365, occupancy reaching a high of 46.7%, and ADRs peaking at $420.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,976, occupancy could drop to 24.8%, and ADRs may adjust down to $316.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Surf Coast Shire.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Surf Coast Shire seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Surf Coast Shire (2025)
Exploring the top neighborhoods for short-term rentals in Surf Coast Shire? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Torquay | The surfing capital of Australia, Torquay is famous for its beaches and surfing culture. It attracts tourists throughout the year, making it a prime location for Airbnb investments. | Bells Beach, Torquay Surf Beach, Point Impossible Beach, Torquay Farmers Market, Surf World Museum |
| Jan Juc | Known for its stunning coastal views and laid-back vibe, Jan Juc offers a quieter alternative to Torquay, appealing to families and those seeking relaxation by the beach. | Jan Juc Beach, Bird Rock, Surf Coast Walk, Local cafes and eateries |
| Lorne | A picturesque coastal town with beautiful beaches and scenic landscapes, Lorne attracts both tourists and locals for its vibrant arts scene and outdoor activities. | Lorne Beach, Erskine Falls, Lorne Pier, Great Ocean Road walking trails, Lorne Botanical Gardens |
| Anglesea | A charming coastal village known for its natural beauty and family-friendly atmosphere, Anglesea is popular among visitors looking for a peaceful getaway. | Anglesea Beach, Point Roadknight Beach, Anglesea Golf Club, Great Ocean Road Eco Walking Tours |
| Apollo Bay | Located along the Great Ocean Road, Apollo Bay is a perfect spot for nature lovers and anyone wanting to explore the surrounding rainforests and beaches. | Apollo Bay Beach, Great Otway National Park, Cape Otway Lightstation, Apollo Bay Harbour |
| Fairhaven | A small but scenic beach town, Fairhaven is known for its unspoiled beaches and tranquility, making it appealing to Airbnb hosts looking for a quiet retreat. | Fairhaven Beach, Fairhaven Surf Life Saving Club, Surf Coast Walk |
| Deans Marsh | A delightful village in the hinterland, Deans Marsh offers a unique bushland experience and is popular among travelers seeking tranquility and nature activities. | Deans Marsh Community Market, Local galleries, Birdwatching opportunities |
| Winchelsea | The gateway to the Otways, Winchelsea is a charming town with a rich history and access to bushland adventures, suitable for those looking to explore regional Victoria. | Winchelsea's Historic Buildings, Barwon River Walking Trail, Local wineries |
Understanding Airbnb License Requirements & STR Laws in Surf Coast Shire (2025)
While Surf Coast Shire, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Surf Coast Shire to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Surf Coast Shire (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Surf Coast Shirebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Windform House
Entire Place • 7 bedrooms
The View
Entire Place • 6 bedrooms
Wensley - Rustic Luxury, Great Ocean Rd Hinterland
Entire Place • 3 bedrooms
Cliff Edge I Ocean View
Entire Place • 5 bedrooms
The Pole House
Entire Place • 1 bedroom
Yumba - Beach Views on the Great Ocean Road
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Surf Coast Shire (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Surf Coast Shire based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Great Ocean Road Holidays | 28 | $1,273,144 | 150 | 4.53/5.0 |
| Ocean Edge Holiday Rentals: Re | 11 | $448,483 | 543 | 4.90/5.0 |
| Jemma - Regional Escapes | 21 | $383,813 | 79 | 4.49/5.0 |
| Nicole | 6 | $275,592 | 142 | 4.98/5.0 |
| Fran | 1 | $153,553 | 152 | 4.98/5.0 |
| Sally - Airready | 4 | $145,218 | 377 | 4.81/5.0 |
| Felicity - Airready Management | 3 | $116,445 | 128 | 4.77/5.0 |
| Kim | 1 | $116,423 | 17 | 4.82/5.0 |
| Charleson | 1 | $107,520 | 243 | 4.95/5.0 |
| Airready | 4 | $105,012 | 172 | 4.62/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Surf Coast Shire.
Dive Deeper: Advanced Surf Coast Shire STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Surf Coast Shire. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSurf Coast Shire Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Surf Coast Shire
- The Surf Coast Shire Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94% of the 252 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Surf Coast Shire, House properties are the most common (77%), reflecting the local real estate landscape.
- Houses represent a significant 77% portion, catering likely to families or larger groups.
- The presence of 5.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, unique stays (combined 4.8%) offer potential for unique stay experiences.
Surf Coast Shire Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Surf Coast Shire
- The dominant room capacity in Surf Coast Shire is 3 bedrooms listings, making up 31% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 54.0% of the active Airbnb listings in Surf Coast Shire, indicating a high concentration in these sizes.
- A significant 60.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Surf Coast Shire.
Surf Coast Shire Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Surf Coast Shire
- The most common guest capacity trend in Surf Coast Shire vacation rentals is listings accommodating 8+ guests (40.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Surf Coast Shire STR market, accounting for 59.5% of listings.
- 63.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Surf Coast Shire.
- On average, properties in Surf Coast Shire are equipped to host 5.7 guests.
Surf Coast Shire Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Surf Coast Shire
- The most common availability pattern in Surf Coast Shire falls within the 271-366 days range, representing 61.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Surf Coast Shire (36.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Surf Coast Shire Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
33 listings
13.4% of total
2 Nights
66 listings
26.7% of total
3 Nights
16 listings
6.5% of total
4-6 Nights
17 listings
6.9% of total
7-29 Nights
5 listings
2% of total
30+ Nights
110 listings
44.5% of total
Key Insights
- The most prevalent minimum stay requirement in Surf Coast Shire is 30+ Nights, adopted by 44.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (44.5%) caters to monthly stays (30+ nights) in Surf Coast Shire, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 44.5% of Surf Coast Shire hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 44.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Surf Coast Shire.
Surf Coast Shire Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
16 listings
7.2% of total
Super Strict 30 Days
23 listings
10.3% of total
Flexible
29 listings
13% of total
Moderate
43 listings
19.3% of total
Firm
55 listings
24.7% of total
Strict
57 listings
25.6% of total
Cancellation Policy Insights for Surf Coast Shire
- The prevailing Airbnb cancellation policy trend in Surf Coast Shire is Strict, used by 25.6% of listings.
- A majority (50.3%) of hosts in Surf Coast Shire utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 25.6% market standard in Surf Coast Shire.
- Regularly review your cancellation policy against competitors and market demand shifts in Surf Coast Shire.
Surf Coast Shire STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Surf Coast Shire
- The overall average booking lead time for vacation rentals in Surf Coast Shire is 61 days.
- Guests book furthest in advance for stays during December (average 97 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (77 days avg.) sees the longest lead times, while Summer (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Surf Coast Shire.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 97 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 77 days) to capture early planners.
- Monitor your own booking lead times against these Surf Coast Shire averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Surf Coast Shire (2025)
Amenity Prevalence
Amenity Insights for Surf Coast Shire
- Popular amenities like TV, Heating, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Consider adding popular differentiators like TV or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Surf Coast Shire to stay competitive.
Surf Coast Shire Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Surf Coast Shire
- The typical guest profile for Airbnb in Surf Coast Shire consists of primarily domestic travelers (87%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 87.1% of guests.
- Key international markets include Australia (87.1%) and United Kingdom (2.7%).
- Top languages spoken are English (67.1%) followed by French (5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Surf Coast Shire Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| King Island Council | 15 | $3,927 | $475.42 | 35% |
| Lancefield | 20 | $3,760 | $343.06 | 46% |
| Lyonville | 10 | $3,259 | $353.64 | 36% |
| Leopold | 10 | $3,117 | $524.30 | 42% |
| Lorne | 366 | $2,888 | $411.59 | 33% |
| Shire of Hepburn | 291 | $2,873 | $317.25 | 36% |
| Shire of Murrindindi | 76 | $2,846 | $272.15 | 41% |
| Daylesford | 470 | $2,844 | $303.73 | 35% |
| Trentham | 54 | $2,802 | $266.16 | 41% |
| Walkerville | 15 | $2,793 | $268.54 | 39% |