Airbnb Market Analytics, Statistics and Data in Surf Coast Shire, Victoria, Australia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Surf Coast Shire? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Surf Coast Shire:
How much do Airbnb hosts make on average per month in Surf Coast Shire?
The short-term rental market in Surf Coast Shire shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,242 per month
- Strong performing properties (top 25%) make $4,294 or more
- Best-in-class properties (top 10%) achieve $6,946+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,063
Revenue Variations by Month
Occupancy Rates Throughout the Year in Surf Coast Shire
The market in Surf Coast Shire shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 29% occupancy rates
- Strong performing properties (top 25%) achieve 48% or higher
- Best-in-class properties (top 10%) reach 70%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Surf Coast Shire
Daily rates in Surf Coast Shire vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $277 per night
- Strong performing properties (top 25%) secure $405 or more
- Best-in-class properties (top 10%) pull in $580+ per night
- Entry-level properties (bottom 25%) earn around $179
Daily Rate Variations by Month
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Seasonality patterns in Surf Coast Shire
Peak Season (January, December, March)
- Revenue peaks at $4517.04 per month
- Occupancy rates reach 41.22%
- Daily rates average $386.59
Shoulder Season
- Revenue averages $3358.13 per month
- Occupancy maintains 33.79%
- Daily rates hold at $339.91
Low Season (September, June, August)
- Revenue drops to $2585.95 per month
- Occupancy decreases to 25.56%
- Daily rates adjust to $328.76
Is it still profitable to do Airbnb in Surf Coast Shire in 2025?
Yes! Surf Coast Shire demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 34% and strong monthly revenue averaging $3358 and With 251 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Surf Coast Shire
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Torquay | Torquay is known as the surfing capital of Victoria, drawing both surfers and beachgoers. Its beautiful beaches and surf culture make it a prime location for Airbnb investment. | Bells Beach, Torquay Surf Beach, The Great Ocean Road, Torquay Foreshore, Surf World Museum |
| Jan Juc | Jan Juc is a quieter, picturesque beach suburb adjacent to Torquay, appealing for those looking for a more laid-back beach experience with beautiful cliffs and surf spots. | Jan Juc Beach, Bird Rock, Bells Beach Lookout, Reef Beach, Jan Juc Surf Life Saving Club |
| Anglesea | Anglesea offers a family-friendly beach environment with a laid-back vibe, ideal for long weekends and vacations. The scenic river and beaches appeal to both families and nature lovers. | Anglesea Beach, Anglesea River, Surf Coast Walk, Point Addis Marine National Park, Anglesea Golf Club |
| Lorne | Lorne is a scenic seaside village with a vibrant arts community, beautiful beaches, and great walking trails. It attracts visitors looking for relaxation and adventure. | Lorne Pier, Erskine Falls, Great Ocean Road Art Gallery, Lorne Sea Baths, Lorne Beach |
| Apollo Bay | A charming coastal town that acts as a gateway to the Great Ocean Road and the Otways, offering stunning landscapes and ocean views attracting nature enthusiasts. | Apollo Bay Beach, Great Ocean Walk, Otway National Park, Mait's Rest Rainforest Walk, Mariners Lookout |
| Warrnambool | Warrnambool, while not directly on the Surf Coast, is a key regional center that serves as a base for exploring the Great Ocean Road and is popular with families and tourists. | Flagstaff Hill Maritime Village, Logan's Beach, Warrnambool Foreshore Promenade, Middle Island and the 'Maremma Trail', Tower Hill Wildlife Reserve |
| Inverleigh | Inverleigh is a rural town located inland but is becoming popular for those seeking a quieter lifestyle with easy access to both the coast and Geelong's amenities. | Inverleigh Nature Reserve, Barwon River, Local Markets, Inverleigh Lions Park, Horse riding trails |
| Geelong | Geelong is the largest city in the area and provides urban amenities, cultural attractions, and events alongside easy access to the Surf Coast, appealing to a variety of travelers. | Geelong Waterfront, Geelong Botanical Gardens, National Wool Museum, Geelong Gallery, Eastern Beach |
Do you need a license for Airbnb in Surf Coast Shire?
We recommend checking directly with Surf Coast Shire's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Surf Coast Shire
The Pole House
Entire Place • 1 bedroom
Yumba - Beach Views on the Great Ocean Road
Entire Place • 3 bedrooms
Windform House
Entire Place • 7 bedrooms
Wensley - Rustic Luxury, Great Ocean Rd Hinterland
Entire Place • 3 bedrooms
The View
Entire Place • 6 bedrooms
Cliff Edge I Ocean View
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Surf Coast Shire
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Great Ocean Road Holidays | 27 | $1,276,676 | 144 | 2.52/5.0 |
| Ocean Edge Holiday Rentals: Re | 12 | $468,190 | 539 | 4.90/5.0 |
| Jemma - Regional Escapes | 23 | $339,537 | 75 | 1.96/5.0 |
| Nicole | 6 | $291,542 | 130 | 4.98/5.0 |
| Sally - Airready | 5 | $204,497 | 380 | 4.85/5.0 |
| Kim | 1 | $197,468 | 17 | 4.82/5.0 |
| Felicity - Airready Management | 3 | $178,323 | 128 | 4.77/5.0 |
| Fran | 1 | $163,269 | 152 | 4.98/5.0 |
| Charleson | 1 | $109,640 | 243 | 4.95/5.0 |
| Marissa | 7 | $93,702 | 113 | 4.88/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Surf Coast Shire
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93.2%), with house and others properties comprising 84.9% of inventory
- Untapped potential in boutique & hotels, apartment & condo, unique stays segments (8.8% combined)
Room Capacity Distribution
Analysis of 251 properties in Surf Coast Shire shows that 3 bedrooms properties are most prevalent, making up 29.9% of the market. The market tends to favor larger properties, with 3 bedrooms and 4 bedrooms together representing 54.6% of all listings.
Key Insights
- Most common: 3 bedrooms (29.9%)
- Least common: 5+ bedrooms (6.4%)
- Market concentration: 54.6% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 251 properties in Surf Coast Shire reveals that 8+ guests properties dominate the market, representing 41.8% of all listings. The average property accommodates 5.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 59.8% of the market.
Key Insights
- Most common capacity: 8+ guests (41.8% of market)
- Least common capacity: 3 guests (2.4% of market)
- Average guest capacity: 5.7 guests per property
- Market concentration: 59.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 251 properties in Surf Coast Shire, the most common availability pattern is 271-366 days (56.2% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (30.3% of properties).
Key Insights
- Most common availability window: 271-366 days (56.2%)
- Most common booking duration: 31-90 days (30.3%)
- Properties with high availability (180+ days): 84.5%
- Properties with long-term bookings (180+ days): 16.3%
Minimum Stay Distributions
1 Night
35 listings
14.8% of total
2 Nights
72 listings
30.5% of total
3 Nights
18 listings
7.6% of total
4-6 Nights
77 listings
32.6% of total
7-29 Nights
10 listings
4.2% of total
30+ Nights
24 listings
10.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 45.3%
- Mid-length stays (4-6 nights) represent 32.6% of listings
- Monthly+ stays (10.2%) suggest a stable extended-stay market
- High market flexibility with 52.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
18 listings
8.4% of total
Super Strict 30 Days
20 listings
9.3% of total
Flexible
29 listings
13.5% of total
Moderate
40 listings
18.6% of total
Firm
55 listings
25.6% of total
Strict
53 listings
24.7% of total
Key Insights
- Firm is the preferred policy at 25.6% of listings
- The market shows a balanced distribution between guest-friendly (32.1%) and strict (50.3%) policies
- Strong market consensus around Firm policies
- Super Strict 60 Days policies are least common at 8.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Nov, Jan, averaging 87 days
- Shortest booking windows are in Jun, Sep, Jul, averaging 46 days
- Winter shows the longest average booking window at 76 days, while Summer has the shortest at 49 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 76 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Jul when lead times are shortest
Popular Airbnb Amenities in Surf Coast Shire
Below is the distribution of amenities across listings in Surf Coast Shire:
Traveler Demographics
Key Insights
- Domestic travelers make up 86.7% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (3%) and United States (2%)
- English is the top language at 79.6%, followed by French (6.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.5%
Recommendations
- Target marketing campaigns for Melbourne and Victoria markets
- Develop localized content for United Kingdom and United States
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Surf Coast Shire. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| King Island Council | 11 | $5,365 | $532.84 | 37% |
| Macedon | 10 | $4,077 | $471.61 | 42% |
| Lyonville | 10 | $3,712 | $337.81 | 38% |
| Leopold | 13 | $3,680 | $407.21 | 37% |
| Lancefield | 21 | $3,643 | $315.33 | 50% |
| Trentham | 54 | $3,412 | $272.06 | 42% |
| Malmsbury | 11 | $3,254 | $220.96 | 39% |
| Shire of Hepburn | 292 | $3,114 | $291.22 | 37% |
| Daylesford | 466 | $3,095 | $291.19 | 35% |
| Kilmore | 11 | $3,063 | $287.99 | 41% |
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