Airbnb Market Analytics, Statistics and Data in St Leonards, Victoria, Australia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in St Leonards? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in St Leonards:
How much do Airbnb hosts make on average per month in St Leonards?
The short-term rental market in St Leonards shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,849 per month
- Strong performing properties (top 25%) make $3,507 or more
- Best-in-class properties (top 10%) achieve $5,267+ monthly
- Entry-level properties (bottom 25%) typically earn around $909
Revenue Variations by Month
Occupancy Rates Throughout the Year in St Leonards
The market in St Leonards shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 28% occupancy rates
- Strong performing properties (top 25%) achieve 50% or higher
- Best-in-class properties (top 10%) reach 76%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in St Leonards
Daily rates in St Leonards vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $187 per night
- Strong performing properties (top 25%) secure $261 or more
- Best-in-class properties (top 10%) pull in $364+ per night
- Entry-level properties (bottom 25%) earn around $138
Daily Rate Variations by Month
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Seasonality patterns in St Leonards
Peak Season (January, February, March)
- Revenue peaks at $4336.64 per month
- Occupancy rates reach 51.61%
- Daily rates average $268.19
Shoulder Season
- Revenue averages $2548.05 per month
- Occupancy maintains 34.44%
- Daily rates hold at $220.98
Low Season (September, July, August)
- Revenue drops to $1424.43 per month
- Occupancy decreases to 26.36%
- Daily rates adjust to $204.11
Is it still profitable to do Airbnb in St Leonards in 2025?
Yes! St Leonards demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 34% and strong monthly revenue averaging $2548 and The market's 133 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in St Leonards
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| St Kilda | A vibrant beachside suburb known for its lively atmosphere, beaches, and nightlife. It's a popular destination for tourists, especially in summer. | St Kilda Beach, Luna Park, Acland Street, The Esplanade, St Kilda Marina |
| Geelong | A growing regional city with a waterfront precinct and cultural attractions. It appeals to both tourists and business visitors. | Geelong Waterfront, National Wool Museum, Geelong Gallery, Eastern Beach, Little Creatures Brewery |
| Bellarine Peninsula | A picturesque region known for wineries, coastal towns, and natural beauty. It's popular for weekend getaways and family holidays. | Queenscliff, Point Lonsdale, Warrnambool, Bellarine Rail Trail, local wineries |
| Daylesford | Famous for its mineral springs and spa retreats. It attracts visitors looking for relaxation and wellness. | Daylesford Spa Country, Lake Daylesford, Hepburn Springs, Wombat Hill Botanical Gardens |
| Torquay | The surfing capital of Australia, known for its beautiful beaches and surf culture. Great for attracting beachgoers and surfers. | Bells Beach, Torquay Surf Beach, Torquay's shops and cafes, Fisherman's Beach |
| Yarra Valley | Renowned for its wineries and stunning scenery. It's an ideal spot for visitors interested in wine and nature. | Yarra Valley wineries, Healesville Sanctuary, Yarra Valley Chocolaterie, Puffing Billy Railway |
| Mornington Peninsula | Popular for its beaches, vineyards, and gourmet food scene. Great for tourists looking for a diverse experience. | Sorrento, Portsea, Peninsula Hot Springs, Mornington Peninsula wineries |
| Dandenong Ranges | Known for its lush forests and charming villages. A great outdoor escape attracting nature lovers. | Mount Dandenong, Puffing Billy Railway, Olinda, Sherbrooke Forest |
Do you need a license for Airbnb in St Leonards?
We recommend checking directly with St Leonards's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in St Leonards
12 bell retreat
Entire Place • 7 bedrooms
Seachange Family Escape with Pool and Spa Bath.
Entire Place • 5 bedrooms
Regal Park Villa with Pool and Alfresco Living
Entire Place • 4 bedrooms
“Relax, peaceful times and Beach”
Entire Place • 3 bedrooms
Miranda get away
Entire Place • 6 bedrooms
Sauna & King Beds "Tranquillity Base" Large Home
Entire Place • 4 bedrooms
Top Performing Professional Hosts in St Leonards
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stay Exclusive | 5 | $193,043 | 64 | 3.97/5.0 |
| Judy Anthony | 4 | $106,429 | 47 | 3.69/5.0 |
| Amanda | 1 | $89,827 | 15 | 4.93/5.0 |
| Aaron | 7 | $89,405 | 32 | 1.32/5.0 |
| Michael | 2 | $88,376 | 67 | 5.00/5.0 |
| Paula | 1 | $86,492 | 12 | 5.00/5.0 |
| Ocean Edge Holiday Rentals: Re | 2 | $85,224 | 118 | 4.80/5.0 |
| Richard | 1 | $64,453 | 87 | 4.91/5.0 |
| Caroline | 1 | $58,809 | 23 | 4.78/5.0 |
| Natascha | 1 | $50,938 | 24 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in St Leonards
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (98.5%), with house and apartment & condo properties comprising 94.7% of inventory
- Untapped potential in others, boutique & hotels, unique stays segments (5.4% combined)
Room Capacity Distribution
Analysis of 133 properties in St Leonards shows that 3 bedrooms properties are most prevalent, making up 37.6% of the market. The market tends to favor larger properties, with 3 bedrooms and 4 bedrooms together representing 72.2% of all listings.
Key Insights
- Most common: 3 bedrooms (37.6%)
- Least common: 5+ bedrooms (5.3%)
- Market concentration: 72.2% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 133 properties in St Leonards reveals that 8+ guests properties dominate the market, representing 54.9% of all listings. The average property accommodates 6.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 75.2% of the market.
Key Insights
- Most common capacity: 8+ guests (54.9% of market)
- Least common capacity: 7 guests (4.5% of market)
- Average guest capacity: 6.7 guests per property
- Market concentration: 75.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 133 properties in St Leonards, the most common availability pattern is 271-366 days (54.9% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (34.6% of properties).
Key Insights
- Most common availability window: 271-366 days (54.9%)
- Most common booking duration: 31-90 days (34.6%)
- Properties with high availability (180+ days): 82.0%
- Properties with long-term bookings (180+ days): 18.0%
Minimum Stay Distributions
1 Night
16 listings
13.4% of total
2 Nights
49 listings
41.2% of total
3 Nights
15 listings
12.6% of total
4-6 Nights
21 listings
17.6% of total
7-29 Nights
2 listings
1.7% of total
30+ Nights
16 listings
13.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 54.6%
- Mid-length stays (4-6 nights) represent 17.6% of listings
- Monthly+ stays (13.4%) suggest a stable extended-stay market
- High market flexibility with 67.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
2 listings
1.8% of total
Flexible
20 listings
17.7% of total
Moderate
40 listings
35.4% of total
Firm
31 listings
27.4% of total
Strict
20 listings
17.7% of total
Key Insights
- Moderate is the preferred policy at 35.4% of listings
- The market shows a balanced distribution between guest-friendly (53.1%) and strict (45.1%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 1.8% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jan, Nov, averaging 75 days
- Shortest booking windows are in Sep, Jul, Aug, averaging 32 days
- Winter shows the longest average booking window at 70 days, while Summer has the shortest at 32 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 70 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Aug when lead times are shortest
Popular Airbnb Amenities in St Leonards
Below is the distribution of amenities across listings in St Leonards:
Traveler Demographics
Key Insights
- Domestic travelers make up 95.1% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (1.1%) and United States (0.8%)
- English is the top language at 85.8%, followed by Chinese (4.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.9%
Recommendations
- Target marketing campaigns for Melbourne and Victoria markets
- Develop localized content for United Kingdom and United States
- Prioritize English and Chinese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding St Leonards. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| King Island Council | 11 | $5,365 | $532.84 | 37% |
| Macedon | 10 | $4,077 | $471.61 | 42% |
| Lyonville | 10 | $3,712 | $337.81 | 38% |
| Leopold | 13 | $3,680 | $407.21 | 37% |
| Lancefield | 21 | $3,643 | $315.33 | 50% |
| Trentham | 54 | $3,412 | $272.06 | 42% |
| Malmsbury | 11 | $3,254 | $220.96 | 39% |
| Shire of Hepburn | 292 | $3,114 | $291.22 | 37% |
| Daylesford | 466 | $3,095 | $291.19 | 35% |
| Kilmore | 11 | $3,063 | $287.99 | 41% |
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