Airbnb Market Analytics, Statistics and Data in Smiths Beach, Victoria, Australia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Smiths Beach? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Smiths Beach:
How much do Airbnb hosts make on average per month in Smiths Beach?
The short-term rental market in Smiths Beach shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,167 per month
- Strong performing properties (top 25%) make $4,022 or more
- Best-in-class properties (top 10%) achieve $6,287+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,099
Revenue Variations by Month
Occupancy Rates Throughout the Year in Smiths Beach
The market in Smiths Beach shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 27% occupancy rates
- Strong performing properties (top 25%) achieve 46% or higher
- Best-in-class properties (top 10%) reach 67%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Smiths Beach
Daily rates in Smiths Beach vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $248 per night
- Strong performing properties (top 25%) secure $335 or more
- Best-in-class properties (top 10%) pull in $477+ per night
- Entry-level properties (bottom 25%) earn around $199
Daily Rate Variations by Month
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Seasonality patterns in Smiths Beach
Peak Season (January, March, October)
- Revenue peaks at $4922.53 per month
- Occupancy rates reach 44.25%
- Daily rates average $338.10
Shoulder Season
- Revenue averages $3012.41 per month
- Occupancy maintains 32.19%
- Daily rates hold at $286.42
Low Season (September, July, August)
- Revenue drops to $1698.65 per month
- Occupancy decreases to 22.45%
- Daily rates adjust to $263.18
Is it still profitable to do Airbnb in Smiths Beach in 2025?
Yes! Smiths Beach demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 32% and strong monthly revenue averaging $3012 and With 98 active listings, this emerging market offers significant first-mover advantages. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Smiths Beach
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Smiths Beach | A tranquil coastal area perfect for beach lovers, offering beautiful beaches and surf spots. A great place for families and holiday-goers seeking a peaceful retreat. | Smiths Beach, Phillip Island Grand Prix Circuit, Point Leo Beach, Cowes Beach, The Nobbies, Koala Reserve |
| Newhaven | A picturesque waterfront area that is family-friendly and ideal for those looking to explore the wonders of Phillip Island. It has a mix of local amenities and natural beauty. | Newhaven jetty, Phillip Island Nature Parks, San Remo Fishermans Co-op, Newhaven Marina, Cape Woolamai, Penguin Parade |
| Cowes | A bustling town with plenty of dining and shopping options close to the beach. Ideal for visitors who want nightlife and entertainment along with beach activities. | Cowes Beach, Cowes Cultural Centre, The Esplanade, Cowes Craft Market, Entertainment and dining options, Phillip Island Chocolate Factory |
| Cape Woolamai | Renowned for its stunning surf beaches and rugged coastal scenery, Cape Woolamai attracts surfers and nature enthusiasts alike, making it a popular spot for outdoor activities. | Cape Woolamai Beach, Woolamai Surf Beach, Cape Woolamai State Faunal Reserve, Woolamai Circuit Walking Track, Wildlife watching, Surfing |
| Rhyll | A serene fishing village with stunning bay views, ideal for a quiet getaway. Appeals to visitors who enjoy nature, bird watching, and local seafood. | Rhyll Inlet, Rhyll Fishing Village, Birdlife Park, Rhyll Jetty, Fishing opportunities, Nature walks |
| Ventnor | A quiet coastal locality known for its beautiful beaches and relaxed atmosphere, great for visitors who are looking for a laid-back beach experience. | Ventnor Beach, Ventnor Lagoon, Beachfront walks, Wineries nearby, Local promotions and events, Beauty of the coastline |
| Corinella | A hidden gem with scenic views over Western Port, ideal for those looking for tranquility and beautiful landscapes, in touch with nature. | Corinella Beach, Western Port Bay, Corinella Jetty, Walking trails, Fishing spots, Picnic areas |
| Sandy Point | A charming community located near Wilsons Promontory, great for nature lovers and outdoor activities, attracting visitors to explore its stunning landscapes. | Sandy Point Beach, Walking trails in surrounding bushland, Proximity to Wilsons Promontory, Fishing and kayaking, Local art and craft shops, Natural landmarks |
Do you need a license for Airbnb in Smiths Beach?
We recommend checking directly with Smiths Beach's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Smiths Beach
Waikiki Beachfront - Smiths Beach
Entire Place • 6 bedrooms
Beachfront 6-Bedroom home in Smiths Beach
Entire Place • 6 bedrooms
Spacious Beachfront Home at Smiths Beach
Entire Place • 7 bedrooms
Back Beach Oasis
Entire Place • 3 bedrooms
The Loft Phillip Island
Entire Place • 1 bedroom
Waikiki Views
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Smiths Beach
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Joel & Caleb | 17 | $658,149 | 528 | 4.78/5.0 |
| Jenny | 1 | $208,717 | 76 | 4.96/5.0 |
| Michelle | 4 | $167,937 | 45 | 4.82/5.0 |
| OBrien Real Estate | 14 | $141,608 | 4 | 0.31/5.0 |
| Caroline | 1 | $90,392 | 63 | 4.79/5.0 |
| Linda | 3 | $81,291 | 260 | 4.94/5.0 |
| Kristy | 1 | $67,134 | 45 | 4.98/5.0 |
| Ready Set Stay | 3 | $67,032 | 83 | 4.74/5.0 |
| Jeremy | 1 | $59,186 | 215 | 4.95/5.0 |
| Kim | 1 | $54,430 | 7 | 4.86/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Smiths Beach
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (98%), with house and others properties comprising 90.8% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile segments (4.1% combined)
Room Capacity Distribution
Analysis of 98 properties in Smiths Beach shows that 3 bedrooms properties are most prevalent, making up 36.7% of the market. The market tends to favor larger properties, with 3 bedrooms and 4 bedrooms together representing 69.4% of all listings.
Key Insights
- Most common: 3 bedrooms (36.7%)
- Least common: 2 bedrooms (7.1%)
- Market concentration: 69.4% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 98 properties in Smiths Beach reveals that 8+ guests properties dominate the market, representing 67.3% of all listings. The average property accommodates 7.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 80.6% of the market.
Key Insights
- Most common capacity: 8+ guests (67.3% of market)
- Least common capacity: 3 guests (1% of market)
- Average guest capacity: 7.0 guests per property
- Market concentration: 80.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 98 properties in Smiths Beach, the most common availability pattern is 271-366 days (60.2% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (40.8% of properties).
Key Insights
- Most common availability window: 271-366 days (60.2%)
- Most common booking duration: 31-90 days (40.8%)
- Properties with high availability (180+ days): 88.8%
- Properties with long-term bookings (180+ days): 13.3%
Minimum Stay Distributions
1 Night
7 listings
7.4% of total
2 Nights
31 listings
33% of total
3 Nights
11 listings
11.7% of total
4-6 Nights
34 listings
36.2% of total
30+ Nights
11 listings
11.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 40.4%
- Mid-length stays (4-6 nights) represent 36.2% of listings
- Monthly+ stays (11.7%) suggest a stable extended-stay market
- High market flexibility with 52.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
1.2% of total
Super Strict 60 Days
2 listings
2.4% of total
Flexible
9 listings
10.7% of total
Moderate
18 listings
21.4% of total
Firm
18 listings
21.4% of total
Strict
36 listings
42.9% of total
Key Insights
- Strict is the preferred policy at 42.9% of listings
- Stricter policies (Firm & Strict) dominate at 64.3% of the market
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 1.2% of listings
Recommendations
- The market supports stricter policies, with 64.3% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Oct, Dec, averaging 98 days
- Shortest booking windows are in Jun, Aug, Jul, averaging 30 days
- Winter shows the longest average booking window at 83 days, while Summer has the shortest at 30 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 83 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Jul when lead times are shortest
Popular Airbnb Amenities in Smiths Beach
Below is the distribution of amenities across listings in Smiths Beach:
Traveler Demographics
Key Insights
- Domestic travelers make up 84% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (2.8%) and Singapore (2.2%)
- English is the top language at 75.4%, followed by Chinese (8.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.3%
Recommendations
- Target marketing campaigns for Melbourne and Victoria markets
- Develop localized content for United Kingdom and Singapore
- Prioritize English and Chinese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Smiths Beach. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Macedon | 10 | $4,077 | $471.61 | 42% |
| Howqua Inlet | 12 | $3,999 | $314.83 | 38% |
| Lyonville | 10 | $3,712 | $337.81 | 38% |
| Leopold | 13 | $3,680 | $407.21 | 37% |
| Lancefield | 21 | $3,643 | $315.33 | 50% |
| Shire of Mansfield | 90 | $3,511 | $382.12 | 35% |
| Yanakie | 16 | $3,440 | $202.23 | 54% |
| Trentham | 54 | $3,412 | $272.06 | 42% |
| Mansfield | 154 | $3,367 | $328.07 | 36% |
| Jamieson | 37 | $3,284 | $283.00 | 33% |
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