Shire of Northern Grampians Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Shire of Northern Grampians in 2025? Explore comprehensive Airbnb analytics for Shire of Northern Grampians, Victoria, Australia to uncover income potential. This 2025 STR market report for Shire of Northern Grampians, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Shire of Northern Grampians, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Shire of Northern Grampians Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Shire of Northern Grampians Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Shire of Northern Grampians (2025)
Understanding the monthly revenue variations for Airbnb listings in Shire of Northern Grampians is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shire of Northern Grampians is typically August, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shire of Northern Grampians across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,788+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,264 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $790 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $478, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Shire of Northern Grampians
Shire of Northern Grampians Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Shire of Northern Grampians STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shire of Northern Grampians:
- Best-in-class properties (Top 10%) achieve 51%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 35% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Shire of Northern Grampians
Average Daily Rate (ADR) Airbnb Trends in Shire of Northern Grampians (2025)
Effective short term rental pricing strategy in Shire of Northern Grampians involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shire of Northern Grampians typically peaks in January and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $200+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $167 or more.
- Typical properties (Median) charge around $113 per night.
- Entry-level properties (Bottom 25%) earn around $96 per night.
Average Daily Rate (ADR) Trend by Month in Shire of Northern Grampians
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Airbnb Seasonality Analysis & Trends in Shire of Northern Grampians (2025)
Peak Season (August, February, April)
- Revenue averages $1,421 per month
- Occupancy rates average 38.4%
- Daily rates average $130
Shoulder Season
- Revenue averages $895 per month
- Occupancy maintains around 26.5%
- Daily rates hold near $129
Low Season (January, June, October)
- Revenue drops to average $576 per month
- Occupancy decreases to average 18.3%
- Daily rates adjust to average $135
Seasonality Insights for Shire of Northern Grampians
- The Airbnb seasonality in Shire of Northern Grampians shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Shire of Northern Grampians's highest earning potential, with monthly revenues capable of climbing to $1,627, occupancy reaching a high of 54.8%, and ADRs peaking at $149.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $539, occupancy could drop to 14.5%, and ADRs may adjust down to $124.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Shire of Northern Grampians.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Shire of Northern Grampians seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Shire of Northern Grampians (2025)
Exploring the top neighborhoods for short-term rentals in Shire of Northern Grampians? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Stawell | Stawell is a vibrant town known for its gold rush history and the annual Stawell Gift footrace. It attracts tourists interested in historical sites and outdoor activities. | Stawell Gift Hall of Fame, Grampians National Park, Stawell Botanical Gardens, The Goldfields Railway, Austrian Alps of Victoria |
| Halls Gap | Halls Gap is the gateway to the Grampians National Park, offering stunning natural scenery and wildlife. It is a popular destination for adventurers and nature lovers. | Grampians National Park, MacKenzie Falls, Halls Gap Zoo, Lookout points and hiking trails, The Grampians Wine Region |
| Great Western | Home to several wineries and known for its beautiful landscape, Great Western attracts wine enthusiasts and those looking for a peaceful retreat. | Great Western Wine Region, Seppelt Winery, Wimmera River, The Grampians Wine Experience, Picnic areas and walking trails |
| St Arnaud | St Arnaud offers a quaint country town experience with proximity to St Arnaud Range National Park, appealing to those seeking tranquility and nature. | St Arnaud Range National Park, St Arnaud Botanical Gardens, Historical Gold Mining Sites, Local Art Galleries and Studios, Fishing and camping spots |
| Pomonal | A small town known for its beautiful landscapes and access to the Grampians, popular among those seeking a quieter escape. | Grampians National Park, Pomonal Native Flower Reserve, Art Galleries, Local Markets, Walking Trails |
| Dunkeld | Dunkeld is famous for its picturesque surroundings and serves as a base for exploring the southern Grampians, attracting visitors interested in hiking and gourmet food. | Grampians Southern Peaks, Dunkeld Arboretum, Local eateries and wineries, Walking trails, Historic buildings and sites |
| Wartook Valley | Wartook Valley is known for its stunning landscapes and outdoor activities, appealing to nature enthusiasts and photographers. | Wartook Valley Lookout, Hiking Trails, Wildlife spotting, Camping Areas, Fishing spots |
| Bowenvale | A quiet location near Stawell, ideal for those looking for a rural retreat while being close to various attractions in the Grampians region. | Rural landscapes, Nearby wineries, Historic towns, Local art and culture, Nature trails |
Understanding Airbnb License Requirements & STR Laws in Shire of Northern Grampians (2025)
With 14% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Shire of Northern Grampians. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Shire of Northern Grampians to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 14% licensed listings)
Top Performing Airbnb Properties in Shire of Northern Grampians (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Shire of Northern Grampiansbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Grampians Grevillea Cottage B'n'B
Entire Place • 1 bedroom
Tiny House 3 @ Grampians Edge by Tiny Away
Entire Place • 1 bedroom
Little Argyle
Entire Place • 1 bedroom
Deep Lead Views
Entire Place • 1 bedroom
"The Post Office" Old Dadswell Town.
Entire Place • 1 bedroom
Tiny House 16A at Grampians Edge by Tiny Away
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Shire of Northern Grampians (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Shire of Northern Grampians based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tiny Away | 8 | $39,729 | 92 | 4.80/5.0 |
| Jenny | 6 | $28,225 | 297 | 4.91/5.0 |
| Alice | 2 | $15,450 | 55 | 4.94/5.0 |
| Wendy | 1 | $13,692 | 519 | 4.92/5.0 |
| Kellie | 1 | $9,866 | 46 | 4.96/5.0 |
| Jason | 1 | $4,108 | 8 | 5.00/5.0 |
| Minnie | 1 | $2,778 | 17 | 4.76/5.0 |
| Host #528756574 | 1 | $702 | 0 | N/A/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shire of Northern Grampians.
Dive Deeper: Advanced Shire of Northern Grampians STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shire of Northern Grampians. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsShire of Northern Grampians Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Shire of Northern Grampians
- The Shire of Northern Grampians Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.2% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Shire of Northern Grampians, Outdoor/Unique properties are the most common (47.6%), reflecting the local real estate landscape.
- Houses represent a significant 47.6% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo (combined 4.8%) offer potential for unique stay experiences.
Shire of Northern Grampians Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Shire of Northern Grampians
- The dominant room capacity in Shire of Northern Grampians is 1 bedroom listings, making up 71.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 95.2% of the active Airbnb listings in Shire of Northern Grampians, indicating a high concentration in these sizes.
- With over half the market (71.4%) consisting of studios or 1-bedroom units, Shire of Northern Grampians is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (4.8%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Shire of Northern Grampians.
Shire of Northern Grampians Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Shire of Northern Grampians
- The most common guest capacity trend in Shire of Northern Grampians vacation rentals is listings accommodating 2 guests (66.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Shire of Northern Grampians STR market, accounting for 90.5% of listings.
- A significant 66.7% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Shire of Northern Grampians.
- Listings for large groups (6+ guests) are relatively rare (4.8%), potentially indicating an opportunity for hosts targeting this segment in Shire of Northern Grampians.
- On average, properties in Shire of Northern Grampians are equipped to host 2.7 guests.
Shire of Northern Grampians Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Shire of Northern Grampians
- The most common availability pattern in Shire of Northern Grampians falls within the 271-366 days range, representing 85.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Shire of Northern Grampians (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
Shire of Northern Grampians Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
19% of total
2 Nights
7 listings
33.3% of total
7-29 Nights
1 listings
4.8% of total
30+ Nights
9 listings
42.9% of total
Key Insights
- The most prevalent minimum stay requirement in Shire of Northern Grampians is 30+ Nights, adopted by 42.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (42.9%) caters to monthly stays (30+ nights) in Shire of Northern Grampians, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 42.9% of Shire of Northern Grampians hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19% currently do.
- A 2-night minimum appears standard (33.3%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 42.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shire of Northern Grampians.
Shire of Northern Grampians Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
10% of total
Moderate
4 listings
20% of total
Firm
11 listings
55% of total
Strict
3 listings
15% of total
Cancellation Policy Insights for Shire of Northern Grampians
- The prevailing Airbnb cancellation policy trend in Shire of Northern Grampians is Firm, used by 55% of listings.
- A majority (70.0%) of hosts in Shire of Northern Grampians utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 55% market standard in Shire of Northern Grampians.
- Regularly review your cancellation policy against competitors and market demand shifts in Shire of Northern Grampians.
Shire of Northern Grampians STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Shire of Northern Grampians
- The overall average booking lead time for vacation rentals in Shire of Northern Grampians is 46 days.
- Guests book furthest in advance for stays during September (average 87 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (70 days avg.) sees the longest lead times, while Winter (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Shire of Northern Grampians.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 70 days) to capture early planners.
- Monitor your own booking lead times against these Shire of Northern Grampians averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Shire of Northern Grampians (2025)
Amenity Prevalence
Amenity Insights for Shire of Northern Grampians
- Essential amenities in Shire of Northern Grampians that guests expect include: Hot water, Free parking on premises, Smoke alarm, Heating, Dishes and silverware, Essentials, Kitchen, Refrigerator. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Microwave are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Shire of Northern Grampians: Hot water, Free parking on premises, Smoke alarm, Heating, Dishes and silverware, Essentials, Kitchen, Refrigerator.
- Prioritize adding missing essentials: Dishes and silverware, Essentials, Kitchen, Refrigerator.
- Consider adding popular differentiators like Air conditioning or Microwave to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Shire of Northern Grampians to stay competitive.
Shire of Northern Grampians Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Shire of Northern Grampians
- The typical guest profile for Airbnb in Shire of Northern Grampians consists of primarily domestic travelers (87%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Portuguese.
- Domestic travelers account for 87.0% of guests.
- Key international markets include Australia (87%) and United Kingdom (5.2%).
- Top languages spoken are English (62.3%) followed by Portuguese (4.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Shire of Northern Grampians Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Pomonal | 11 | $2,410 | $179.72 | 48% |
| Halls Gap | 198 | $2,361 | $192.04 | 43% |
| Buninyong | 11 | $2,204 | $217.61 | 50% |
| Rural City of Ararat | 14 | $2,113 | $180.21 | 42% |
| Horsham | 42 | $1,948 | $133.14 | 55% |
| Creswick | 30 | $1,913 | $170.04 | 41% |
| Dunkeld | 37 | $1,794 | $197.93 | 41% |
| Clunes | 14 | $1,674 | $187.93 | 33% |
| Swan Hill | 28 | $1,526 | $166.48 | 42% |
| Ballarat | 451 | $1,465 | $145.42 | 43% |