Airbnb Market Analytics, Statistics and Data in Shire of Hepburn, Victoria, Australia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Shire of Hepburn? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Shire of Hepburn:
How much do Airbnb hosts make on average per month in Shire of Hepburn?
The short-term rental market in Shire of Hepburn shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,642 per month
- Strong performing properties (top 25%) make $4,558 or more
- Best-in-class properties (top 10%) achieve $7,397+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,325
Revenue Variations by Month
Occupancy Rates Throughout the Year in Shire of Hepburn
The market in Shire of Hepburn shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 33% occupancy rates
- Strong performing properties (top 25%) achieve 52% or higher
- Best-in-class properties (top 10%) reach 72%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Shire of Hepburn
Daily rates in Shire of Hepburn vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $235 per night
- Strong performing properties (top 25%) secure $335 or more
- Best-in-class properties (top 10%) pull in $539+ per night
- Entry-level properties (bottom 25%) earn around $157
Daily Rate Variations by Month
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Seasonality patterns in Shire of Hepburn
Peak Season (June, March, April)
- Revenue peaks at $4390.19 per month
- Occupancy rates reach 42.95%
- Daily rates average $304.99
Shoulder Season
- Revenue averages $3685.43 per month
- Occupancy maintains 36.91%
- Daily rates hold at $291.45
Low Season (September, February, August)
- Revenue drops to $3131.70 per month
- Occupancy decreases to 30.85%
- Daily rates adjust to $281.08
Is it still profitable to do Airbnb in Shire of Hepburn in 2025?
Yes! Shire of Hepburn demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 37% and strong monthly revenue averaging $3685 and With 292 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Shire of Hepburn
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Daylesford | A popular spa town known for its mineral springs and wellness retreats. It attracts tourists seeking relaxation and luxury, making it ideal for Airbnb hosting. | Lake Daylesford, Daylesford Spa Country Railway, Wombat Hill Botanical Gardens, Convent Gallery, Daylesford Sunday Market |
| Hepburn Springs | Famous for its natural mineral springs and health retreats. It's an attractive location for tourists looking for wellness and rejuvenation. | Hepburn Bathhouse & Spa, Hepburn Springs Mineral Reserve, Hepburn Springs Golf Club, Trentham Falls, Lavandula Swiss Italian Farm |
| Maldon | A charming historic town known for its gold mining heritage. It attracts those interested in history and quaint small-town charm. | Maldon Historic Railway, Maldon Market, Castlemaine Diggings National Heritage Park, High Street Maldon, Maldon Muckleford Railway |
| Clunes | A historical town and known for its literary festival. It has a strong community vibe and attracts visitors for its history and culture. | Clunes Historic Walk, Clunes Booktown Festival, The Clunes Museum, Clunes Community Market, Clunes Golf Course |
| Castlemaine | A vibrant town with a rich arts scene and numerous cultural events. It offers a mix of history, nature, and community activities, appealing to a diverse range of guests. | Castlemaine Botanical Gardens, Castlemaine Art Gallery & Historical Museum, Buda Historic Home, Castlemaine State Festival, Mount Alexander |
| Taradale | A small, quiet town with rustic charm, ideal for those looking to escape the city. It's great for peaceful retreats and nature lovers. | Taradale Viaduct, Taradale Community Market, Mount Macedon, Loddon River |
| Guildford | A small historic village known for its gold mining past and natural beauty. It attracts those interested in heritage and peaceful surroundings. | Guildford Historic Precinct, Harrisons Dam, Goldfields Track, Guildford Bushland Reserve |
| Sailors Gully | A rural area that offers a tranquil escape and connection to nature. It's ideal for visitors looking for a unique and quiet experience away from bustling tourist spots. | Nature walks, Local farms, Peaceful landscapes |
Do you need a license for Airbnb in Shire of Hepburn?
We recommend checking directly with Shire of Hepburn's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Shire of Hepburn
The Amalfi Hotel
Entire Place • 20 bedrooms
The Welcome Paddock
Entire Place • 5 bedrooms
Sky High- iconic ridge-top retreat
Entire Place • 4 bedrooms
8 bedroom farmstead in Wheatsheaf Daylesford
Entire Place • 8 bedrooms
Brandy Hot Forest Retreat | 16 guests | Free Wifi
Entire Place • 8 bedrooms
The Oxford~Hepburn Springs/Daylesford~Sleeps 24
Entire Place • 12 bedrooms
Top Performing Professional Hosts in Shire of Hepburn
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Dayget | 48 | $2,107,023 | 1238 | 4.49/5.0 |
| Daylesford Country Retreats | 28 | $1,159,128 | 887 | 4.66/5.0 |
| The Houses Daylesford | 13 | $1,071,444 | 361 | 4.49/5.0 |
| Discover Daylesford | 10 | $790,626 | 341 | 4.91/5.0 |
| Pimpattra | 2 | $322,937 | 53 | 4.84/5.0 |
| Cathy | 2 | $205,067 | 158 | 4.95/5.0 |
| Anthony And Andrew | 4 | $195,467 | 1023 | 4.94/5.0 |
| Kellie | 5 | $190,736 | 22 | 3.97/5.0 |
| Chris | 2 | $163,747 | 65 | 4.89/5.0 |
| Genevieve | 3 | $152,963 | 14 | 3.29/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Shire of Hepburn
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (95.2%), with house and outdoor & mobile properties comprising 82.2% of inventory
- Strong specialty sector (19.2%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in apartment & condo, unique stays segments (5.5% combined)
Room Capacity Distribution
Analysis of 292 properties in Shire of Hepburn shows that 1 bedroom properties are most prevalent, making up 37% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 58.6% of all listings.
Key Insights
- Most common: 1 bedroom (37%)
- Least common: 5+ bedrooms (7.5%)
- Market concentration: 58.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 292 properties in Shire of Hepburn reveals that 2 guests properties dominate the market, representing 40.4% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 8+ guests make up 61.3% of the market.
Key Insights
- Most common capacity: 2 guests (40.4% of market)
- Least common capacity: 7 guests (1% of market)
- Average guest capacity: 4.4 guests per property
- Market concentration: 61.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 292 properties in Shire of Hepburn, the most common availability pattern is 271-366 days (40.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (34.6% of properties).
Key Insights
- Most common availability window: 271-366 days (40.4%)
- Most common booking duration: 91-180 days (34.6%)
- Properties with high availability (180+ days): 74.0%
- Properties with long-term bookings (180+ days): 28.8%
Minimum Stay Distributions
1 Night
44 listings
15.9% of total
2 Nights
190 listings
68.6% of total
3 Nights
5 listings
1.8% of total
4-6 Nights
2 listings
0.7% of total
30+ Nights
36 listings
13% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 84.5%
- Mid-length stays (4-6 nights) represent 0.7% of listings
- Monthly+ stays (13%) suggest a stable extended-stay market
- High market flexibility with 86.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
63 listings
23.6% of total
Flexible
39 listings
14.6% of total
Moderate
60 listings
22.5% of total
Firm
55 listings
20.6% of total
Strict
50 listings
18.7% of total
Key Insights
- Super Strict 30 Days is the preferred policy at 23.6% of listings
- The market shows a balanced distribution between guest-friendly (37.1%) and strict (39.3%) policies
- Flexible policies are least common at 14.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Mar, Dec, Nov, averaging 60 days
- Shortest booking windows are in Feb, Aug, Sep, averaging 44 days
- Spring shows the longest average booking window at 56 days, while Summer has the shortest at 48 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 56 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Sep when lead times are shortest
Popular Airbnb Amenities in Shire of Hepburn
Below is the distribution of amenities across listings in Shire of Hepburn:
Traveler Demographics
Key Insights
- Domestic travelers make up 95.9% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (0.9%) and United States (0.8%)
- English is the top language at 83.2%, followed by French (5.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.4%
Recommendations
- Target marketing campaigns for Melbourne and Victoria markets
- Develop localized content for United Kingdom and United States
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Shire of Hepburn. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Macedon | 10 | $4,077 | $471.61 | 42% |
| Lyonville | 10 | $3,712 | $337.81 | 38% |
| Leopold | 13 | $3,680 | $407.21 | 37% |
| Lancefield | 21 | $3,643 | $315.33 | 50% |
| Trentham | 54 | $3,412 | $272.06 | 42% |
| Shire of Strathbogie | 43 | $3,334 | $303.87 | 38% |
| Malmsbury | 11 | $3,254 | $220.96 | 39% |
| Nagambie | 34 | $3,247 | $283.25 | 40% |
| Daylesford | 466 | $3,095 | $291.19 | 35% |
| Kilmore | 11 | $3,063 | $287.99 | 41% |
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