Airbnb Market Analytics, Statistics and Data in Portarlington, Victoria, Australia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Portarlington? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Portarlington:
How much do Airbnb hosts make on average per month in Portarlington?
The short-term rental market in Portarlington shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,969 per month
- Strong performing properties (top 25%) make $3,409 or more
- Best-in-class properties (top 10%) achieve $5,431+ monthly
- Entry-level properties (bottom 25%) typically earn around $970
Revenue Variations by Month
Occupancy Rates Throughout the Year in Portarlington
The market in Portarlington shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 26% occupancy rates
- Strong performing properties (top 25%) achieve 47% or higher
- Best-in-class properties (top 10%) reach 69%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Portarlington
Daily rates in Portarlington vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $216 per night
- Strong performing properties (top 25%) secure $306 or more
- Best-in-class properties (top 10%) pull in $380+ per night
- Entry-level properties (bottom 25%) earn around $148
Daily Rate Variations by Month
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Seasonality patterns in Portarlington
Peak Season (January, April, March)
- Revenue peaks at $4011.48 per month
- Occupancy rates reach 49.13%
- Daily rates average $271.65
Shoulder Season
- Revenue averages $2576.35 per month
- Occupancy maintains 32.48%
- Daily rates hold at $240.41
Low Season (July, September, August)
- Revenue drops to $1435.62 per month
- Occupancy decreases to 24.95%
- Daily rates adjust to $227.44
Is it still profitable to do Airbnb in Portarlington in 2025?
Yes! Portarlington demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 32% and strong monthly revenue averaging $2576 and The market's 150 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Portarlington
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Portarlington Beach | Portarlington Beach is a beautiful coastline known for its sandy shores and calm waters, perfect for families and couples seeking a relaxing getaway. The area's scenic beauty and laid-back atmosphere attract both tourists and locals alike. | Portarlington Beach, Portarlington Golf Club, Lonsdale Golf Club, Point Richards Coastal Reserve, Portarlington Pier, Portarlington Farmers Market |
| Central Portarlington | The central area of Portarlington is vibrant and full of charm. It provides easy access to restaurants, shops, and local attractions which makes it appealing for visitors looking for convenience and entertainment. | Portarlington Lighthouse, RSL Portarlington, St. Andrew's Church, Portarlington Market, Local eateries and cafes |
| Oak Point | A quieter area with stunning views of the bay, perfect for those seeking a peaceful retreat. It's close to nature trails and provides a beautiful backdrop for relaxation and exploration of the outdoors. | Oak Point, Connewarre Wetlands, Nature trails, Bird watching, Fishing spots |
| Indented Head | Located right next to Portarlington, Indented Head offers a serene seaside experience and access to the bay, making it ideal for families and individuals seeking an escape from the hustle and bustle. | Indented Head Beach, Sandy Point, Local fish & chips shops, Wineries nearby, Water sports |
| Moolap | Located a short drive from Portarlington, Moolap provides a unique mix of rural charm and bay access. Ideal for those who want to experience the natural beauty of the Bellarine Peninsula. | Moolap Park, Local farms, Bellarine Rail Trail, Scenic drives, Historical sites |
| Clifton Springs | Clifton Springs is known for its vineyards and wineries, making it an attractive location for wine enthusiasts. The coastal setting and local attractions offer a variety of experiences. | Local wineries, Clifton Springs Golf Club, Cedar Park, Walking tracks, Fishing spots |
| Drysdale | Drysdale is another nearby area that offers a mix of heritage and modern amenities. It is popular with visitors looking for a quaint town feel with access to seaside attractions. | Drysdale Railway Station, Local arts and crafts, Cafes and restaurants, Heritage buildings, Community events |
| Point Lonsdale | Although a bit farther from Portarlington, Point Lonsdale features stunning beaches and scenic views of the water. It attracts visitors looking for beautiful coastal experiences and historical charm. | Point Lonsdale Beach, Point Lonsdale Lighthouse, Lonsdale Golf Club, Local boutique shopping, Coastal walking tracks |
Do you need a license for Airbnb in Portarlington?
We recommend checking directly with Portarlington's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Portarlington
Abode on Batman
Entire Place • 3 bedrooms
Port Arlington memory maker
Entire Place • 3 bedrooms
Amazing views 3 bedroom house Sleeps 8 2 bathroom
Entire Place • 3 bedrooms
The Shell Seekers
Entire Place • 4 bedrooms
# Wow! 8 bedroom and 4 bathrooms!
Entire Place • 8 bedrooms
The Pearl of Portarlington
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Portarlington
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Aaron | 31 | $360,186 | 264 | 3.63/5.0 |
| Sarah | 1 | $121,283 | 20 | 4.80/5.0 |
| Sophie | 5 | $114,951 | 26 | 3.72/5.0 |
| Host On The Coast | 4 | $104,072 | 54 | 3.38/5.0 |
| Cheryl | 2 | $90,745 | 104 | 5.00/5.0 |
| Loretta | 4 | $72,812 | 157 | 4.80/5.0 |
| Peter | 2 | $69,322 | 21 | 5.00/5.0 |
| Teena | 1 | $67,539 | 7 | 5.00/5.0 |
| Jasmine | 1 | $61,632 | 10 | 4.80/5.0 |
| 48534685 | 1 | $59,522 | 38 | 4.66/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Portarlington
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (98.7%), with house and boutique & hotels properties comprising 94.0% of inventory
- Untapped potential in boutique & hotels, apartment & condo, others, outdoor & mobile segments (10.0% combined)
Room Capacity Distribution
Analysis of 150 properties in Portarlington shows that 3 bedrooms properties are most prevalent, making up 42.7% of the market. The market tends to favor larger properties, with 3 bedrooms and 4 bedrooms together representing 66.0% of all listings.
Key Insights
- Most common: 3 bedrooms (42.7%)
- Least common: 1 bedroom (7.3%)
- Market concentration: 66.0% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 150 properties in Portarlington reveals that 8+ guests properties dominate the market, representing 51.3% of all listings. The average property accommodates 6.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 70.0% of the market.
Key Insights
- Most common capacity: 8+ guests (51.3% of market)
- Least common capacity: 5 guests (4% of market)
- Average guest capacity: 6.5 guests per property
- Market concentration: 70.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 150 properties in Portarlington, the most common availability pattern is 271-366 days (58.7% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (30% of properties).
Key Insights
- Most common availability window: 271-366 days (58.7%)
- Most common booking duration: 31-90 days (30%)
- Properties with high availability (180+ days): 76.7%
- Properties with long-term bookings (180+ days): 23.3%
Minimum Stay Distributions
1 Night
17 listings
12% of total
2 Nights
49 listings
34.5% of total
3 Nights
22 listings
15.5% of total
4-6 Nights
42 listings
29.6% of total
7-29 Nights
5 listings
3.5% of total
30+ Nights
7 listings
4.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 46.5%
- Mid-length stays (4-6 nights) represent 29.6% of listings
- Monthly+ stays (4.9%) suggest a stable extended-stay market
- High market flexibility with 62.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
21 listings
16% of total
Moderate
29 listings
22.1% of total
Firm
53 listings
40.5% of total
Strict
28 listings
21.4% of total
Key Insights
- Firm is the preferred policy at 40.5% of listings
- Stricter policies (Firm & Strict) dominate at 61.9% of the market
- Strong market consensus around Firm policies
- Flexible policies are least common at 16.0% of listings
Recommendations
- The market supports stricter policies, with 61.9% using Firm or Strict terms
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jan, Dec, averaging 96 days
- Shortest booking windows are in May, Sep, Aug, averaging 36 days
- Winter shows the longest average booking window at 80 days, while Fall has the shortest at 49 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 80 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during May-Aug when lead times are shortest
Popular Airbnb Amenities in Portarlington
Below is the distribution of amenities across listings in Portarlington:
Traveler Demographics
Key Insights
- Domestic travelers make up 96.8% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (0.9%) and New Zealand (0.6%)
- English is the top language at 86%, followed by Spanish (5.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.0%
Recommendations
- Target marketing campaigns for Melbourne and Victoria markets
- Develop localized content for United Kingdom and New Zealand
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Portarlington. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| King Island Council | 11 | $5,365 | $532.84 | 37% |
| Macedon | 10 | $4,077 | $471.61 | 42% |
| Lyonville | 10 | $3,712 | $337.81 | 38% |
| Leopold | 13 | $3,680 | $407.21 | 37% |
| Lancefield | 21 | $3,643 | $315.33 | 50% |
| Trentham | 54 | $3,412 | $272.06 | 42% |
| Malmsbury | 11 | $3,254 | $220.96 | 39% |
| Shire of Hepburn | 292 | $3,114 | $291.22 | 37% |
| Daylesford | 466 | $3,095 | $291.19 | 35% |
| Kilmore | 11 | $3,063 | $287.99 | 41% |
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