Airbnb Market Analytics, Statistics and Data in Port Campbell, Victoria, Australia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Port Campbell? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Port Campbell:
How much do Airbnb hosts make on average per month in Port Campbell?
The short-term rental market in Port Campbell shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,479 per month
- Strong performing properties (top 25%) make $4,399 or more
- Best-in-class properties (top 10%) achieve $6,612+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,048
Revenue Variations by Month
Occupancy Rates Throughout the Year in Port Campbell
The market in Port Campbell shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 36% occupancy rates
- Strong performing properties (top 25%) achieve 59% or higher
- Best-in-class properties (top 10%) reach 76%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Port Campbell
Daily rates in Port Campbell vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $195 per night
- Strong performing properties (top 25%) secure $274 or more
- Best-in-class properties (top 10%) pull in $380+ per night
- Entry-level properties (bottom 25%) earn around $140
Daily Rate Variations by Month
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Seasonality patterns in Port Campbell
Peak Season (January, December, March)
- Revenue peaks at $4960.49 per month
- Occupancy rates reach 51.77%
- Daily rates average $293.12
Shoulder Season
- Revenue averages $3184.05 per month
- Occupancy maintains 39.65%
- Daily rates hold at $225.07
Low Season (September, August, July)
- Revenue drops to $2297.39 per month
- Occupancy decreases to 29.60%
- Daily rates adjust to $199.09
Is it still profitable to do Airbnb in Port Campbell in 2025?
Yes! Port Campbell demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 40% and strong monthly revenue averaging $3184 and The market's 125 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Port Campbell
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Port Campbell National Park | A stunning natural area known for its breathtaking coastal scenery, including the famous Twelve Apostles. This attracts nature lovers and tourists looking for outdoor adventures and picturesque views. | Twelve Apostles, Loch Ard Gorge, London Bridge, Gibson Steps, Port Campbell Coastal Walk |
| Port Campbell Village | A charming coastal village with a relaxed atmosphere, offering easy access to local dining, shopping, and attractions. Ideal for families and travelers looking for convenience and accessibility to the coast. | Port Campbell Jetty, Local shops and cafes, Great Ocean Road Visitor Information Centre, Fishing and boating activities |
| The Great Ocean Road | Renowned for its scenic drives and iconic landmarks, this area attracts tourists seeking an unforgettable experience along one of the world's most famous coastal routes. | The Great Ocean Road, Anglesea, Lorne, Apollo Bay, Bells Beach |
| Bay of Islands Coastal Park | A less crowded alternative to the national park, offering beautiful coastal landscapes and diverse wildlife. Great for travelers looking for tranquility and natural beauty. | Bay of Islands, Peterborough Beach, Wildlife Observations, Scenic Lookouts |
| Timboon | Famous for its local produce and distilleries, Timboon is a great spot for foodies and those interested in local flavors and experiences just a short drive from Port Campbell. | Timboon Railway Shed Distillery, Timboon Fine Ice Cream, Local wineries and farms, Food and wine tastings |
| Warrnambool | A larger coastal city nearby that offers more urban amenities, attractions, and events. Ideal for those wanting a mix of city life and coastal relaxation. | Warrnambool Botanical Gardens, Flagstaff Hill Maritime Village, Middle Island and the Little Penguins, Warrnambool Art Gallery |
| Allansford | A quiet township with access to beautiful landscapes and local dairy farms. Perfect for travelers wanting to enjoy the rural side of Victoria while being close to coastal attractions. | Allansford Cheese World, Local dairy farms, Walking trails and picnic areas |
| Port Fairy | A historic fishing village with beautiful beaches and a vibrant arts community. Popular for both relaxation and cultural experiences, making it a favorite for tourists. | Port Fairy Lighthouse, Griffiths Island, Historical buildings and galleries, Festivals and events |
Do you need a license for Airbnb in Port Campbell?
We recommend checking directly with Port Campbell's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Port Campbell
The Farmhouse - Historic Ocean View Homestead
Entire Place • 4 bedrooms
12 Apostles Beach House; with ocean & valley views
Entire Place • 5 bedrooms
Banksia
Entire Place • 5 bedrooms
Apostle hideaway. Port Campbell. 12 Apostles. GOR
Entire Place • 4 bedrooms
12 Rocks Beach View Loft. Central Port Campbell.
Entire Place • 2 bedrooms
Penthouse 9
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Port Campbell
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mellissa | 9 | $595,182 | 3229 | 4.88/5.0 |
| SeaFoam | 12 | $532,141 | 435 | 3.89/5.0 |
| Jayde | 6 | $331,500 | 918 | 4.09/5.0 |
| Holly | 2 | $289,901 | 92 | 5.00/5.0 |
| Jayde | 7 | $239,267 | 541 | 4.80/5.0 |
| Leroy And Peter | 5 | $168,177 | 416 | 4.82/5.0 |
| Lauren | 9 | $164,128 | 418 | 4.91/5.0 |
| Sue | 3 | $160,095 | 542 | 4.97/5.0 |
| Yuan | 2 | $113,492 | 381 | 4.79/5.0 |
| Jayde | 3 | $110,359 | 447 | 4.70/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Port Campbell
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (78.4%), with house and boutique & hotels properties comprising 70.4% of inventory
- Strong specialty sector (32.8%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile, others segments (9.6% combined)
Room Capacity Distribution
Analysis of 125 properties in Port Campbell shows that 1 bedroom properties are most prevalent, making up 36.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 63.2% of all listings.
Key Insights
- Most common: 1 bedroom (36.8%)
- Least common: 5+ bedrooms (3.2%)
- Market concentration: 63.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 125 properties in Port Campbell reveals that 2 guests properties dominate the market, representing 28% of all listings. The average property accommodates 4.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 52.0% of the market.
Key Insights
- Most common capacity: 2 guests (28% of market)
- Least common capacity: 1 guest (0.8% of market)
- Average guest capacity: 4.6 guests per property
- Market concentration: 52.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 125 properties in Port Campbell, the most common availability pattern is 271-366 days (36% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32% of properties).
Key Insights
- Most common availability window: 271-366 days (36%)
- Most common booking duration: 91-180 days (32%)
- Properties with high availability (180+ days): 68.0%
- Properties with long-term bookings (180+ days): 33.6%
Minimum Stay Distributions
1 Night
56 listings
45.9% of total
2 Nights
33 listings
27% of total
3 Nights
8 listings
6.6% of total
4-6 Nights
3 listings
2.5% of total
30+ Nights
22 listings
18% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 72.9%
- Mid-length stays (4-6 nights) represent 2.5% of listings
- Monthly+ stays (18%) suggest a stable extended-stay market
- High market flexibility with 79.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
3 listings
2.5% of total
Super Strict 60 Days
1 listings
0.8% of total
Flexible
29 listings
24.4% of total
Moderate
53 listings
44.5% of total
Firm
12 listings
10.1% of total
Strict
21 listings
17.6% of total
Key Insights
- Moderate is the preferred policy at 44.5% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 68.9% of the market
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.8% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Dec, Mar, averaging 55 days
- Shortest booking windows are in Jun, Aug, Sep, averaging 34 days
- Winter shows the longest average booking window at 54 days, while Summer has the shortest at 37 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 54 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Sep when lead times are shortest
Popular Airbnb Amenities in Port Campbell
Below is the distribution of amenities across listings in Port Campbell:
Traveler Demographics
Key Insights
- Domestic travelers make up 56.5% of total guests, indicating a significant local market share.
- Primary international markets: Singapore (11.7%) and United States (8.3%)
- English is the top language at 67.8%, followed by Chinese (17.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.9%
Recommendations
- Target marketing campaigns for Melbourne and Victoria markets
- Develop localized content for Singapore and United States
- Prioritize English and Chinese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Port Campbell. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| King Island Council | 11 | $5,365 | $532.84 | 37% |
| Macedon | 10 | $4,077 | $471.61 | 42% |
| Lyonville | 10 | $3,712 | $337.81 | 38% |
| Leopold | 13 | $3,680 | $407.21 | 37% |
| Lancefield | 21 | $3,643 | $315.33 | 50% |
| Trentham | 54 | $3,412 | $272.06 | 42% |
| Malmsbury | 11 | $3,254 | $220.96 | 39% |
| Shire of Hepburn | 292 | $3,114 | $291.22 | 37% |
| Daylesford | 466 | $3,095 | $291.19 | 35% |
| Kilmore | 11 | $3,063 | $287.99 | 41% |
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