Airbnb Market Analytics, Statistics and Data in Paynesville, Victoria, Australia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Paynesville? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Paynesville:
How much do Airbnb hosts make on average per month in Paynesville?
The short-term rental market in Paynesville shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,753 per month
- Strong performing properties (top 25%) make $3,008 or more
- Best-in-class properties (top 10%) achieve $4,562+ monthly
- Entry-level properties (bottom 25%) typically earn around $963
Revenue Variations by Month
Occupancy Rates Throughout the Year in Paynesville
The market in Paynesville shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 30% occupancy rates
- Strong performing properties (top 25%) achieve 46% or higher
- Best-in-class properties (top 10%) reach 65%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Paynesville
Daily rates in Paynesville vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $171 per night
- Strong performing properties (top 25%) secure $229 or more
- Best-in-class properties (top 10%) pull in $294+ per night
- Entry-level properties (bottom 25%) earn around $130
Daily Rate Variations by Month
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Seasonality patterns in Paynesville
Peak Season (January, December, March)
- Revenue peaks at $3493.66 per month
- Occupancy rates reach 47.06%
- Daily rates average $239.07
Shoulder Season
- Revenue averages $2217.28 per month
- Occupancy maintains 33.56%
- Daily rates hold at $193.03
Low Season (October, July, August)
- Revenue drops to $1230.83 per month
- Occupancy decreases to 24.09%
- Daily rates adjust to $178.84
Is it still profitable to do Airbnb in Paynesville in 2025?
Yes! Paynesville demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 34% and solid monthly revenue averaging $2217 and The market's 104 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Paynesville
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Marine Parade | A picturesque waterfront area known for its stunning views of the Gippsland Lakes and access to local beaches. It's ideal for tourists seeking a peaceful retreat with water activities. | Gippsland Lakes, Paynesville Foreshore, Paynesville Jetty, Rotamah Island, Mitchell River Silt Jetties National Park |
| Raymond Island | Known for its relaxed atmosphere and beautiful nature walks. It offers unique experiences such as koala spotting and is a favourite among nature lovers. | Raymond Island Koala Reserve, Walking tracks, Fishing spots, Spectacular views of the lakes, Picnic areas |
| Eagle Point | A quiet suburb ideal for families and individuals looking for serene accommodation. Its proximity to the lakes makes it a great spot for fishing and other water sports. | Eagle Point Beach, Local parks, Fishing spots, Boat ramp access, Views of the Gippsland Lakes |
| Paynesville Town Centre | The heart of Paynesville, filled with cafes, shops, and a vibrant community atmosphere. Perfect for those wanting to be in the center of local life and activities. | Paynesville Village, Local markets, Cafés and restaurants, Art galleries, Boat tours |
| Lake Victoria | A stunning natural area offering direct access to the lake for aquatic activities. Popular with tourists looking to explore the natural beauty of Victoria. | Lake Victoria, Water sports, Fishing, Nature reserves, Cycling paths |
| Listerfield Park | Known for its scenic walking paths and beautiful landscapes, it's great for outdoor enthusiasts. Attracts visitors looking for tranquility and nature activities. | Walking tracks, Bird watching, Picnic areas, Bushwalking trails, Scenic views |
| Bairnsdale | A nearby town that's a hub for amenities and services. It offers easy access to the attractions of Paynesville while providing more urban convenience. | Bairnsdale Regional Hospital, Local shops, Restaurants, Public transport access, Historical sites |
| Metung | A charming village just a short drive from Paynesville, it offers coastal experiences and is popular for its quaint atmosphere and upscale accommodations. | Metung Hot Springs, Metung Marina, Lakes Entrance, Local galleries, Dining options by the water |
Do you need a license for Airbnb in Paynesville?
We recommend checking directly with Paynesville's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Paynesville
Spacious home next to Captains Cove- Captains Edge
Entire Place • 3 bedrooms
Sunny Cove - 5BR w/ Billiard Table, BBQ, Pets
Entire Place • 5 bedrooms
Luxe 3BR Waterfront Townhouse on the Esplanade
Entire Place • 3 bedrooms
Victoria’s Secret Cottage
Entire Place • 2 bedrooms
Lake King Lakehouse-5BR Lakeside w/ Private Jetty
Entire Place • 5 bedrooms
Lake Views Retreat - 4BR Waterfront Retreat w/ BBQ
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Paynesville
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gippsland Lakes Escapes | 44 | $860,466 | 726 | 4.42/5.0 |
| Gippsland Holidays | 8 | $275,187 | 340 | 4.87/5.0 |
| Tamara | 3 | $107,499 | 416 | 4.88/5.0 |
| Tamara | 4 | $92,680 | 27 | 3.60/5.0 |
| Judith | 1 | $58,773 | 14 | 4.93/5.0 |
| Yisub | 3 | $58,370 | 43 | 4.54/5.0 |
| Rob | 1 | $40,708 | 49 | 4.84/5.0 |
| Carole | 1 | $38,091 | 11 | 5.00/5.0 |
| Dot | 1 | $35,881 | 177 | 5.00/5.0 |
| Belle Property Escapes Snowy M | 1 | $33,771 | 14 | 4.64/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Paynesville
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (98.1%), with house and apartment & condo properties comprising 91.3% of inventory
- Untapped potential in others, boutique & hotels, outdoor & mobile segments (8.6% combined)
Room Capacity Distribution
Analysis of 104 properties in Paynesville shows that 3 bedrooms properties are most prevalent, making up 36.5% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 66.3% of all listings.
Key Insights
- Most common: 3 bedrooms (36.5%)
- Least common: 5+ bedrooms (4.8%)
- Market concentration: 66.3% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 104 properties in Paynesville reveals that 8+ guests properties dominate the market, representing 31.7% of all listings. The average property accommodates 5.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 55.8% of the market.
Key Insights
- Most common capacity: 8+ guests (31.7% of market)
- Least common capacity: 5 guests (3.8% of market)
- Average guest capacity: 5.8 guests per property
- Market concentration: 55.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 104 properties in Paynesville, the most common availability pattern is 271-366 days (51.9% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (37.5% of properties).
Key Insights
- Most common availability window: 271-366 days (51.9%)
- Most common booking duration: 31-90 days (37.5%)
- Properties with high availability (180+ days): 81.7%
- Properties with long-term bookings (180+ days): 18.3%
Minimum Stay Distributions
1 Night
23 listings
23.5% of total
2 Nights
41 listings
41.8% of total
3 Nights
9 listings
9.2% of total
4-6 Nights
4 listings
4.1% of total
30+ Nights
21 listings
21.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 65.3%
- Mid-length stays (4-6 nights) represent 4.1% of listings
- Monthly+ stays (21.4%) suggest a stable extended-stay market
- High market flexibility with 74.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
1% of total
Flexible
13 listings
13.4% of total
Moderate
21 listings
21.6% of total
Firm
51 listings
52.6% of total
Strict
11 listings
11.3% of total
Key Insights
- Firm is the preferred policy at 52.6% of listings
- Stricter policies (Firm & Strict) dominate at 63.9% of the market
- Strong market consensus around Firm policies
- Super Strict 30 Days policies are least common at 1.0% of listings
Recommendations
- The market supports stricter policies, with 63.9% using Firm or Strict terms
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jan, Mar, averaging 74 days
- Shortest booking windows are in Aug, Jun, Jul, averaging 26 days
- Winter shows the longest average booking window at 69 days, while Summer has the shortest at 26 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 69 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Jul when lead times are shortest
Popular Airbnb Amenities in Paynesville
Below is the distribution of amenities across listings in Paynesville:
Traveler Demographics
Key Insights
- Domestic travelers make up 87.6% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (2.2%) and Germany (1.9%)
- English is the top language at 77.2%, followed by German (6.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.2%
Recommendations
- Target marketing campaigns for Melbourne and Victoria markets
- Develop localized content for United Kingdom and Germany
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Paynesville. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| East Jindabyne | 108 | $4,291 | $452.68 | 41% |
| Snowy Monaro Regional Council | 217 | $4,249 | $406.24 | 39% |
| Howqua Inlet | 12 | $3,999 | $314.83 | 38% |
| Shire of Mansfield | 90 | $3,511 | $382.12 | 35% |
| Yanakie | 16 | $3,440 | $202.23 | 54% |
| Mansfield | 154 | $3,367 | $328.07 | 36% |
| Bright | 477 | $3,355 | $284.83 | 42% |
| Porepunkah | 42 | $3,311 | $326.99 | 37% |
| Jamieson | 37 | $3,284 | $283.00 | 33% |
| Sawmill Settlement | 92 | $3,262 | $419.08 | 32% |
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