Airbnb Market Analytics, Statistics and Data in Ocean Grove, Victoria, Australia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Ocean Grove? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Ocean Grove:
How much do Airbnb hosts make on average per month in Ocean Grove?
The short-term rental market in Ocean Grove shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,504 per month
- Strong performing properties (top 25%) make $4,320 or more
- Best-in-class properties (top 10%) achieve $6,486+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,267
Revenue Variations by Month
Occupancy Rates Throughout the Year in Ocean Grove
The market in Ocean Grove shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 33% occupancy rates
- Strong performing properties (top 25%) achieve 54% or higher
- Best-in-class properties (top 10%) reach 73%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Ocean Grove
Daily rates in Ocean Grove vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $232 per night
- Strong performing properties (top 25%) secure $334 or more
- Best-in-class properties (top 10%) pull in $475+ per night
- Entry-level properties (bottom 25%) earn around $168
Daily Rate Variations by Month
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Seasonality patterns in Ocean Grove
Peak Season (January, December, February)
- Revenue peaks at $5663.80 per month
- Occupancy rates reach 54.17%
- Daily rates average $327.08
Shoulder Season
- Revenue averages $3177.29 per month
- Occupancy maintains 36.96%
- Daily rates hold at $271.61
Low Season (September, July, August)
- Revenue drops to $1639.23 per month
- Occupancy decreases to 25.74%
- Daily rates adjust to $247.24
Is it still profitable to do Airbnb in Ocean Grove in 2025?
Yes! Ocean Grove demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 37% and strong monthly revenue averaging $3177 and With 423 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Ocean Grove
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Main Beach | A popular destination known for its scenic beach views and family-friendly atmosphere. Offers easy access to coastal activities and is ideal for families and vacationers looking to enjoy the sun and sea. | Ocean Grove Main Beach, Ocean Grove Surf Life Saving Club, Nearby parks and playgrounds, Coastal walking trails, Beachfront cafes and restaurants |
| Ocean Grove Market | A vibrant shopping area that hosts local markets and specialty shops. An attractive location for visitors wanting a local shopping experience with artisanal products and fresh produce. | Ocean Grove Antique Centre, Local Farmers Market, Salvation Army Market, Boutique shops, Food stalls and gourmet cafes |
| Lake Avenue | Known for its proximity to the beautiful Lake Victoria and sports facilities. This area appeals to families, groups, and nature lovers who appreciate outdoor activities and scenic views. | Lake Victoria, Ocean Grove Golf Club, Kayaking and water sports, Picnic areas, Walking and cycling trails |
| The Terrace | A bustling strip with a mix of eateries, shops, and wellness centers. Perfect for visitors who enjoy dining out and have an interest in health and wellness. | The Terrace Shopping Center, Popular cafes and restaurants, Wellness studios, Fitness centers, Local art galleries |
| Grove Road | A quiet residential area that is close to the beach, making it an appealing choice for families and longer-term Airbnb stays looking for peace but still near the seaside. | Ocean Grove Beach, Nearby family-friendly parks, Bicycle rental services, Local schools, Community events |
| Barwon Heads | Just a short distance away from Ocean Grove, Barwon Heads is known for its pristine beaches and relaxed atmosphere. Attracts tourists looking for beautiful coastal retreats. | Barwon Heads Beach, Thirteen Beach, Barwon River, Local wineries, Golf courses |
| Ocean Grove Nature Reserve | A natural gem featuring bushland, beautiful walking trails, and abundant wildlife. Great for eco-tourists and nature enthusiasts searching for tranquility. | Wildlife spotting, Walking trails, Picnic facilities, Birdwatching, Educational nature programs |
| Café and Restaurant Strip | A lively area filled with diverse dining options, making it perfect for food lovers seeking gourmet experiences and casual meals by the beach. | Diverse dining options, Live music events, Food festivals, Ocean views, Friendly local atmosphere |
Do you need a license for Airbnb in Ocean Grove?
We recommend checking directly with Ocean Grove's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Ocean Grove
LUXURY LIVING ONLY 200M FROM BEACH & TOWN CENTRE!!
Entire Place • 5 bedrooms
Luxurious Terrace Hideaway with a Heated Pool
Entire Place • 5 bedrooms
Oak Anchor I Luxury Ocean Grove Retreat
Entire Place • 5 bedrooms
Raven Retreat I Family Entertainer I Pool & Theatr
Entire Place • 4 bedrooms
QUALITY ACCOMMODATION ONLY 200M FROM BEACH!
Entire Place • 5 bedrooms
LOCATION LOCATION TO OCEAN GROVE MAIN BEACH
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Ocean Grove
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Helen | 38 | $1,284,940 | 726 | 4.72/5.0 |
| Ocean Edge Holiday Rentals: Re | 28 | $1,137,344 | 953 | 4.88/5.0 |
| Debbie Regional Escapes | 25 | $685,137 | 389 | 4.51/5.0 |
| Janell And Nathan | 19 | $671,878 | 811 | 4.81/5.0 |
| Stay Exclusive | 8 | $401,389 | 248 | 4.96/5.0 |
| Jacquie | 2 | $228,590 | 181 | 4.99/5.0 |
| Ria | 3 | $212,234 | 129 | 4.97/5.0 |
| Host On The Coast | 6 | $186,437 | 100 | 4.87/5.0 |
| Sally - Airready | 4 | $174,164 | 93 | 4.73/5.0 |
| Airready | 5 | $159,421 | 273 | 4.85/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Ocean Grove
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (96.7%), with house and apartment & condo properties comprising 92.2% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (7.8% combined)
Room Capacity Distribution
Analysis of 423 properties in Ocean Grove shows that 3 bedrooms properties are most prevalent, making up 33.6% of the market. The market tends to favor larger properties, with 3 bedrooms and 4 bedrooms together representing 59.6% of all listings.
Key Insights
- Most common: 3 bedrooms (33.6%)
- Least common: 5+ bedrooms (8%)
- Market concentration: 59.6% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 423 properties in Ocean Grove reveals that 8+ guests properties dominate the market, representing 44.9% of all listings. The average property accommodates 6.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 61.9% of the market.
Key Insights
- Most common capacity: 8+ guests (44.9% of market)
- Least common capacity: 3 guests (0.9% of market)
- Average guest capacity: 6.2 guests per property
- Market concentration: 61.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 423 properties in Ocean Grove, the most common availability pattern is 271-366 days (46.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31.2% of properties).
Key Insights
- Most common availability window: 271-366 days (46.3%)
- Most common booking duration: 91-180 days (31.2%)
- Properties with high availability (180+ days): 76.6%
- Properties with long-term bookings (180+ days): 24.1%
Minimum Stay Distributions
1 Night
37 listings
9.5% of total
2 Nights
122 listings
31.4% of total
3 Nights
77 listings
19.8% of total
4-6 Nights
63 listings
16.2% of total
7-29 Nights
10 listings
2.6% of total
30+ Nights
80 listings
20.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 40.9%
- Mid-length stays (4-6 nights) represent 16.2% of listings
- Monthly+ stays (20.6%) suggest a stable extended-stay market
- High market flexibility with 60.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
2 listings
0.5% of total
Flexible
53 listings
13.6% of total
Moderate
76 listings
19.5% of total
Firm
133 listings
34.1% of total
Strict
126 listings
32.3% of total
Key Insights
- Firm is the preferred policy at 34.1% of listings
- Stricter policies (Firm & Strict) dominate at 66.4% of the market
- Strong market consensus around Firm policies
- Super Strict 30 Days policies are least common at 0.5% of listings
Recommendations
- The market supports stricter policies, with 66.4% using Firm or Strict terms
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jan, Nov, averaging 78 days
- Shortest booking windows are in Jul, Jun, Aug, averaging 33 days
- Winter shows the longest average booking window at 76 days, while Summer has the shortest at 33 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 76 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Aug when lead times are shortest
Popular Airbnb Amenities in Ocean Grove
Below is the distribution of amenities across listings in Ocean Grove:
Traveler Demographics
Key Insights
- Domestic travelers make up 93.8% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (1.3%) and United States (1.1%)
- English is the top language at 85.6%, followed by Spanish (4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.7%
Recommendations
- Target marketing campaigns for Melbourne and Victoria markets
- Develop localized content for United Kingdom and United States
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Ocean Grove. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| King Island Council | 11 | $5,365 | $532.84 | 37% |
| Macedon | 10 | $4,077 | $471.61 | 42% |
| Lyonville | 10 | $3,712 | $337.81 | 38% |
| Leopold | 13 | $3,680 | $407.21 | 37% |
| Lancefield | 21 | $3,643 | $315.33 | 50% |
| Trentham | 54 | $3,412 | $272.06 | 42% |
| Malmsbury | 11 | $3,254 | $220.96 | 39% |
| Shire of Hepburn | 292 | $3,114 | $291.22 | 37% |
| Daylesford | 466 | $3,095 | $291.19 | 35% |
| Kilmore | 11 | $3,063 | $287.99 | 41% |
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