Airbnb Market Analytics, Statistics and Data in Mount Buller, Victoria, Australia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Mount Buller? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Mount Buller:
How much do Airbnb hosts make on average per month in Mount Buller?
The short-term rental market in Mount Buller shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,947 per month
- Strong performing properties (top 25%) make $5,409 or more
- Best-in-class properties (top 10%) achieve $9,329+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,550
Revenue Variations by Month
Occupancy Rates Throughout the Year in Mount Buller
The market in Mount Buller shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 16% occupancy rates
- Strong performing properties (top 25%) achieve 28% or higher
- Best-in-class properties (top 10%) reach 45%+occupancy
- Entry-level properties (bottom 25%) average around 10%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Mount Buller
Daily rates in Mount Buller vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $501 per night
- Strong performing properties (top 25%) secure $748 or more
- Best-in-class properties (top 10%) pull in $1,204+ per night
- Entry-level properties (bottom 25%) earn around $314
Daily Rate Variations by Month
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Seasonality patterns in Mount Buller
Peak Season (July, August, June)
- Revenue peaks at $12211.22 per month
- Occupancy rates reach 49.74%
- Daily rates average $766.86
Shoulder Season
- Revenue averages $4134.05 per month
- Occupancy maintains 21.40%
- Daily rates hold at $614.00
Low Season (December, October, April)
- Revenue drops to $627.11 per month
- Occupancy decreases to 5.79%
- Daily rates adjust to $538.43
Is it still profitable to do Airbnb in Mount Buller in 2025?
Yes! Mount Buller demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 21% and strong monthly revenue averaging $4134 and The market's 117 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Mount Buller
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Summit Road | A prime location at the top of Mount Buller, offering easy access to ski lifts and stunning alpine views. Ideal for winter sports enthusiasts and summer hikers looking for convenience and breathtaking scenery. | Mount Buller Ski Resort, Federation Chair Lift, Blues Restaurant, Summit Ski Lifts, Alpine Village |
| Mount Buller Village | The main hub of activity on Mount Buller, featuring a variety of accommodations, restaurants, and shops. It’s perfect for tourists looking for vibrant atmospheres combined with ski access. | Buller Air Zone, Village Square, Ski and Snowboard School, Mount Buller Information Centre, Alpine Spa |
| Chalet Road | Offers a range of ski-in/ski-out accommodations directly on the slopes. This area attracts families and serious skiers who want instant access to the mountain. | Chalet Ski Lifts, Mount Buller Ski Area, Alpine Escape, Lodge Style Restaurants, Ski Rentals |
| Buller Street | This area provides larger family accommodations and easy access to major lifts. Great for families or groups seeking a central location with plenty of amenities and space. | Buller Ski School, Buller Outdoor Education Centre, Village Restaurants, Walk to Lifts, Family-friendly activities |
| Howqua Road | Known for its scenic views and tranquil surroundings, this area attracts those seeking a peaceful retreat. Perfect for families and couples during both winter and summer. | Howqua River, Hiking Trails, Mountain Bike Trails, Peaceful Retreats, Scenic Lookouts |
| Koflers | A quieter area with a mix of lodges and apartments, ideal for those who want to avoid the busier parts of Mount Buller while still being close to the action. | St. Anton, Ski Lifts, Alpine Charm, Nature Walks, Lush Landscapes |
| Burnt Hut Spur | Offers a unique escape for nature lovers and mountain bikers. Less crowded, ideal for adventurers looking for more outdoor activities than just skiing. | Burnt Hut Spur trails, Wildlife Spotting, Mountain Biking, Alpine Backcountry, Stunning Views |
| Merrijig | Located just outside Mount Buller, this area offers greater space and a range of larger accommodations. Great for group getaways and those looking for a quieter experience with access to both the mountain and countryside. | Merrijig Riverview, Outdoor Adventures, Scenic Drives, Local Wineries, Horse Riding Trails |
Do you need a license for Airbnb in Mount Buller?
We recommend checking directly with Mount Buller's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Mount Buller
Kooroora 209 - Two Bedroom Apartment
Entire Place • 2 bedrooms
Evoke 4A - 4 Bedroom Apartment
Entire Place • 4 bedrooms
MAGNIFICENT SKIING MT BULLER - 450M from ski lift
Entire Place • 3 bedrooms
Enzian 300 - Three Bedroom Apartment
Entire Place • 3 bedrooms
Elkhorn 1 - 3 Bedroom Apartment
Entire Place • 3 bedrooms
Discobulous 7
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Mount Buller
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Buller Holidays | 52 | $1,774,129 | 370 | 3.12/5.0 |
| Alpine Holiday Rentals | 14 | $399,689 | 66 | 3.02/5.0 |
| Buller Holidays | 10 | $260,789 | 21 | 1.10/5.0 |
| 189853241 | 7 | $145,428 | 1 | 0.00/5.0 |
| Anna | 2 | $126,643 | 281 | 4.46/5.0 |
| Euan | 7 | $99,135 | 56 | 4.94/5.0 |
| John | 1 | $70,184 | 85 | 5.00/5.0 |
| AMS Mt Buller | 4 | $61,719 | 16 | 3.58/5.0 |
| Alistair | 1 | $61,538 | 27 | 5.00/5.0 |
| 581809077 | 1 | $60,915 | 0 | 0.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Mount Buller
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (88%), with apartment & condo and boutique & hotels properties comprising 92.4% of inventory
- Untapped potential in others segments (1.7% combined)
Room Capacity Distribution
Analysis of 117 properties in Mount Buller shows that 2 bedrooms properties are most prevalent, making up 36.8% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 68.4% of all listings.
Key Insights
- Most common: 2 bedrooms (36.8%)
- Least common: 4 bedrooms (3.4%)
- Market concentration: 68.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 117 properties in Mount Buller reveals that 8+ guests properties dominate the market, representing 31.6% of all listings. The average property accommodates 5.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 60.7% of the market.
Key Insights
- Most common capacity: 8+ guests (31.6% of market)
- Least common capacity: 7 guests (4.3% of market)
- Average guest capacity: 5.8 guests per property
- Market concentration: 60.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 117 properties in Mount Buller, the most common availability pattern is 271-366 days (94.9% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (47.9% of properties).
Key Insights
- Most common availability window: 271-366 days (94.9%)
- Most common booking duration: 31-90 days (47.9%)
- Properties with high availability (180+ days): 100.0%
- Properties with long-term bookings (180+ days): 0.0%
Minimum Stay Distributions
1 Night
11 listings
10.1% of total
2 Nights
90 listings
82.6% of total
3 Nights
6 listings
5.5% of total
30+ Nights
2 listings
1.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 92.7%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (1.8%) suggest a stable extended-stay market
- High market flexibility with 98.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
43 listings
55.1% of total
Flexible
2 listings
2.6% of total
Moderate
3 listings
3.8% of total
Firm
20 listings
25.6% of total
Strict
10 listings
12.8% of total
Key Insights
- Super Strict 30 Days is the preferred policy at 55.1% of listings
- The market shows a balanced distribution between guest-friendly (6.4%) and strict (38.4%) policies
- Strong market consensus around Super Strict 30 Days policies
- Flexible policies are least common at 2.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Super Strict 30 Days policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Sep, averaging 98 days
- Shortest booking windows are in Jan, Apr, Nov, averaging 28 days
- Summer shows the longest average booking window at 92 days, while Spring has the shortest at 44 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 92 days in advance
- Consider early bird discounts during Spring to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Nov when lead times are shortest
Popular Airbnb Amenities in Mount Buller
Below is the distribution of amenities across listings in Mount Buller:
Traveler Demographics
Key Insights
- Domestic travelers make up 89.7% of total guests, indicating a dominant local market share.
- Primary international markets: Singapore (3%) and Hong Kong (1.8%)
- English is the top language at 72.5%, followed by Chinese (18.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 1.3%
Recommendations
- Target marketing campaigns for Melbourne and Victoria markets
- Develop localized content for Singapore and Hong Kong
- Prioritize English and Chinese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Mount Buller. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Howqua Inlet | 12 | $3,999 | $314.83 | 38% |
| Shire of Mansfield | 90 | $3,511 | $382.12 | 35% |
| Yanakie | 16 | $3,440 | $202.23 | 54% |
| Mansfield | 154 | $3,367 | $328.07 | 36% |
| Bright | 477 | $3,355 | $284.83 | 42% |
| Shire of Strathbogie | 43 | $3,334 | $303.87 | 38% |
| Porepunkah | 42 | $3,311 | $326.99 | 37% |
| Jamieson | 37 | $3,284 | $283.00 | 33% |
| Sawmill Settlement | 92 | $3,262 | $419.08 | 32% |
| Nagambie | 34 | $3,247 | $283.25 | 40% |
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