Mount Buller Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Mount Buller in 2025? Explore comprehensive Airbnb analytics for Mount Buller, Victoria, Australia to uncover income potential. This 2025 STR market report for Mount Buller, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 103 active listings.
Whether you're considering an Airbnb investment in Mount Buller, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mount Buller Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mount Buller Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mount Buller (2025)
Understanding the monthly revenue variations for Airbnb listings in Mount Buller is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mount Buller is typically July, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mount Buller across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,777+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,852 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,737 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,492, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mount Buller
Mount Buller Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mount Buller STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mount Buller:
- Best-in-class properties (Top 10%) achieve 37%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 27% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 16%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mount Buller
Average Daily Rate (ADR) Airbnb Trends in Mount Buller (2025)
Effective short term rental pricing strategy in Mount Buller involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mount Buller typically peaks in August and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,079+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $745 or more.
- Typical properties (Median) charge around $494 per night.
- Entry-level properties (Bottom 25%) earn around $324 per night.
Average Daily Rate (ADR) Trend by Month in Mount Buller
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Airbnb Seasonality Analysis & Trends in Mount Buller (2025)
Peak Season (July, August, June)
- Revenue averages $8,447 per month
- Occupancy rates average 39.3%
- Daily rates average $665
Shoulder Season
- Revenue averages $2,340 per month
- Occupancy maintains around 15.4%
- Daily rates hold near $570
Low Season (October, November, December)
- Revenue drops to average $1,333 per month
- Occupancy decreases to average 9.6%
- Daily rates adjust to average $527
Seasonality Insights for Mount Buller
- The Airbnb seasonality in Mount Buller shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mount Buller's highest earning potential, with monthly revenues capable of climbing to $10,536, occupancy reaching a high of 45.8%, and ADRs peaking at $700.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $843, occupancy could drop to 5.8%, and ADRs may adjust down to $509.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mount Buller.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mount Buller seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mount Buller (2025)
Exploring the top neighborhoods for short-term rentals in Mount Buller? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| The Village | The heart of Mount Buller with easy access to the ski lifts and a vibrant apres-ski scene. It’s perfect for guests looking for convenience and entertainment. | Ski Lifts, Mount Buller Alpine Resort, Bars and Restaurants in The Village, Visitor Information Centre, Buller Ice Arena |
| Mt Buller Road | A scenic route that leads to the mountain, offering stunning views and proximity to skiing and hiking, appealing to both winter sports enthusiasts and summer visitors. | Views of the Mountain Range, Proximity to Mt Buller Village, Camping and Hiking Trails, Buller Ski Lifts, Scenic Lookouts |
| Summit | A premium location at the top of the mountain offering ski-in/ski-out access and breathtaking views, ideal for those seeking luxury experiences in winter. | Summit Ski Runs, Mountain Summit Lookout, Alpine Hiking Trails, The Summit Restaurant and Bar, Breathtaking Scenic Views |
| Meredith | A quieter area closer to nature, perfect for guests looking to escape the busy village and enjoy the serene beauty of the surrounding national park. | Walks in the Alpine National Park, Tranquil Environment, Wildlife Watching, Picnic Areas, Mountain Biking Trails |
| Buller Ski Run | Known for its diverse skiing options and family-friendly atmosphere, this area attracts families and beginner skiers looking for accessible slopes. | Beginners Ski Facilities, Family-oriented Programs, Snowplay Areas, Ski Schools, Family Lodges |
| Shady Gully | A picturesque area surrounded by trees and nature, offering a peaceful retreat while still being close to the action of Mt Buller. | Shady Gully Ski Run, Beautiful Nature Trails, Peaceful Cabins, Wildflower Viewing, Alpine Flora |
| Chalet Boulanger | An upscale accommodation option with luxurious facilities and exclusive views, attracting visitors looking for a premium stay in the mountains. | Luxury Chalets, Exclusive Dining Experiences, Private Skiing Access, Alpine Spas, Beautiful Architecture |
| Lake Buller | A beautiful area suitable for summer activities such as hiking and fishing, appealing to summer tourists and those looking for a mountain getaway. | Lake Activities, Hiking Trails, Fishing Spots, Picnic Areas, Alpine Flora and Fauna |
Understanding Airbnb License Requirements & STR Laws in Mount Buller (2025)
While Mount Buller, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mount Buller to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Mount Buller (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mount Bullerbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
MAGNIFICENT SKIING MT BULLER - 450M from ski lift
Entire Place • 3 bedrooms
Discobulous 7
Entire Place • 4 bedrooms
The Peak 103 - 3 Bedroom Apartment
Entire Place • 3 bedrooms
Evoke 4A - 4 Bedroom Apartment
Entire Place • 4 bedrooms
Kooroora 304 - Two Bedroom Apartment
Entire Place • 2 bedrooms
ABOM 5 - 3 Bedroom Apartment
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mount Buller (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mount Buller based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Buller Holidays | 44 | $1,359,779 | 341 | 4.63/5.0 |
| Eddie | 17 | $394,159 | 70 | 4.71/5.0 |
| Buller Holidays | 12 | $150,511 | 23 | 3.66/5.0 |
| Anna | 1 | $81,793 | 238 | 4.66/5.0 |
| Mt Buller Chalet Hotel & Suite | 4 | $77,934 | 0 | N/A/5.0 |
| John | 1 | $65,129 | 85 | 5.00/5.0 |
| Alistair | 1 | $59,175 | 27 | 5.00/5.0 |
| Host #581809077 | 1 | $57,290 | 0 | N/A/5.0 |
| Katrina | 1 | $54,549 | 26 | 4.96/5.0 |
| AMS Mt Buller | 3 | $51,168 | 14 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mount Buller.
Dive Deeper: Advanced Mount Buller STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mount Buller. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMount Buller Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mount Buller
- The Mount Buller Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.2% of the 103 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mount Buller, Apartment/Condo properties are the most common (85.4%), reflecting the local real estate landscape.
- The presence of 7.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.0%) offer potential for unique stay experiences.
Mount Buller Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mount Buller
- The dominant room capacity in Mount Buller is 2 bedrooms listings, making up 38.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 70.8% of the active Airbnb listings in Mount Buller, indicating a high concentration in these sizes.
- A significant 36.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mount Buller.
Mount Buller Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mount Buller
- The most common guest capacity trend in Mount Buller vacation rentals is listings accommodating 8+ guests (33%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Mount Buller STR market, accounting for 63.1% of listings.
- 68.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mount Buller.
- On average, properties in Mount Buller are equipped to host 6.0 guests.
Mount Buller Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mount Buller
- The most common availability pattern in Mount Buller falls within the 271-366 days range, representing 97.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Mount Buller (52.4%), reflecting common guest stay durations or potential owner blocking patterns.
Mount Buller Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
5.8% of total
2 Nights
78 listings
75.7% of total
3 Nights
6 listings
5.8% of total
30+ Nights
13 listings
12.6% of total
Key Insights
- The most prevalent minimum stay requirement in Mount Buller is 2 Nights, adopted by 75.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (81.5%) of the Mount Buller Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.6%) caters to monthly stays (30+ nights) in Mount Buller, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 75.7% of Mount Buller hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.8% currently do.
- A 2-night minimum appears standard (75.7%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 12.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mount Buller.
Mount Buller Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
42 listings
56% of total
Flexible
2 listings
2.7% of total
Moderate
2 listings
2.7% of total
Firm
21 listings
28% of total
Strict
8 listings
10.7% of total
Cancellation Policy Insights for Mount Buller
- The prevailing Airbnb cancellation policy trend in Mount Buller is Super Strict 30 Days, used by 56% of listings.
- There's a relatively balanced mix between guest-friendly (5.4%) and stricter (38.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Super Strict 30 Days policy to align with the 56% market standard in Mount Buller.
- Using a Strict policy might deter some guests, as only 10.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Mount Buller.
Mount Buller STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mount Buller
- The overall average booking lead time for vacation rentals in Mount Buller is 47 days.
- Guests book furthest in advance for stays during June (average 98 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 6 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (74 days avg.) sees the longest lead times, while Fall (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Mount Buller.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 98 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (6 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 74 days) to capture early planners.
- Monitor your own booking lead times against these Mount Buller averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mount Buller (2025)
Amenity Prevalence
Amenity Insights for Mount Buller
- Essential amenities in Mount Buller that guests expect include: Heating, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Smoke alarm, Washer are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mount Buller: Heating, TV.
- Prioritize adding missing essentials: Heating, TV.
- Consider adding popular differentiators like Kitchen or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mount Buller to stay competitive.
Mount Buller Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mount Buller
- The typical guest profile for Airbnb in Mount Buller consists of primarily domestic travelers (90%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 90.4% of guests.
- Key international markets include Australia (90.4%) and Hong Kong (1.9%).
- Top languages spoken are English (64.9%) followed by Chinese (14.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mount Buller Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bright | 473 | $3,299 | $296.87 | 42% |
| Yanakie | 17 | $3,070 | $221.41 | 53% |
| Porepunkah | 41 | $3,029 | $331.70 | 37% |
| Shire of Mansfield | 90 | $2,956 | $401.14 | 33% |
| Yarrawonga | 116 | $2,904 | $415.23 | 31% |
| Wandiligong | 20 | $2,852 | $279.91 | 40% |
| Shire of Murrindindi | 76 | $2,846 | $272.15 | 41% |
| Shire of Strathbogie | 44 | $2,840 | $322.06 | 35% |
| Beechworth | 119 | $2,796 | $249.40 | 42% |
| Walkerville | 15 | $2,793 | $268.54 | 39% |