Airbnb Market Analytics, Statistics and Data in Mansfield, Victoria, Australia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Mansfield? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Mansfield:
How much do Airbnb hosts make on average per month in Mansfield?
The short-term rental market in Mansfield shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,605 per month
- Strong performing properties (top 25%) make $6,003 or more
- Best-in-class properties (top 10%) achieve $10,288+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,310
Revenue Variations by Month
Occupancy Rates Throughout the Year in Mansfield
The market in Mansfield shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 30% occupancy rates
- Strong performing properties (top 25%) achieve 49% or higher
- Best-in-class properties (top 10%) reach 68%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Mansfield
Daily rates in Mansfield vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $256 per night
- Strong performing properties (top 25%) secure $423 or more
- Best-in-class properties (top 10%) pull in $582+ per night
- Entry-level properties (bottom 25%) earn around $160
Daily Rate Variations by Month
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Seasonality patterns in Mansfield
Peak Season (June, July, March)
- Revenue peaks at $6125.02 per month
- Occupancy rates reach 55.79%
- Daily rates average $350.57
Shoulder Season
- Revenue averages $4488.43 per month
- Occupancy maintains 34.95%
- Daily rates hold at $318.47
Low Season (December, October, September)
- Revenue drops to $2987.44 per month
- Occupancy decreases to 25.15%
- Daily rates adjust to $292.06
Is it still profitable to do Airbnb in Mansfield in 2025?
Yes! Mansfield demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 35% and strong monthly revenue averaging $4488 and The market's 154 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Mansfield
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Mansfield Town Centre | The heart of Mansfield, offering shops, restaurants, and easy access to nearby attractions and the stunning High Country. | Mansfield Historical Society, Mansfield Botanic Park, Local shops and cafes, Mansfield Ski Zone, Mansfield Golf Club |
| Mt Buller | Renowned ski resort destination, perfect for winter sports enthusiasts and year-round mountain activities. Major draw for tourists looking for adventure. | Mt Buller Ski Resort, Summit of Mount Buller, Buller Air Zone, Mountain biking trails, Local dining and nightlife |
| Lake Eildon | Scenic recreation area known for water sports, fishing, and camping. Great for families and nature lovers looking for a relaxing getaway. | Lake Eildon National Park, Eildon Pondage, Boat tours and rentals, Fishing spots, Camping grounds |
| Howqua Valley | Gorgeous rural setting near Mansfield, ideal for those seeking tranquility and outdoor activities like hiking and fishing. | Howqua River, Rural Farms, Bushwalking trails, Canoeing, Wildlife spotting |
| Jamieson | Charming riverside village offering access to outdoor activities and a peaceful environment, popular with those looking to escape city life. | Goulburn River, Jamieson Historical Society, Local pubs, Bushwalking trails, Fishing spots |
| Strathbogie Ranges | Breathtaking mountain range known for hiking, bushwalking, and stunning scenery, attracting nature lovers and adventurers. | Strathbogie Ranges State Forest, Walking trails, Picnic spots, Wildlife observation, Scenic lookouts |
| Mansfield Zoo | A family-friendly destination featuring a variety of animals and interactive experiences, great for families visiting Mansfield. | Mansfield Zoo, Animal encounters, Picnic areas, Educational programs, Petting zoo |
| Nearby Vineyards (Wines of the King Valley) | The King Valley is famous for its wines and gourmet food, attracting wine lovers and those seeking culinary experiences. | Local wineries, Wine tasting tours, Gourmet food and restaurants, King Valley Gourmet Food Trail, Picnic areas with scenic views |
Do you need a license for Airbnb in Mansfield?
We recommend checking directly with Mansfield's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Mansfield
Loyola Lake House - Lakefront Home with Pool
Entire Place • 5 bedrooms
Lake Access - Mansfield - Sleeps 12
Entire Place • 4 bedrooms
Lawson Lodge - Modern home minutes from Lake
Entire Place • 5 bedrooms
Lani
Entire Place • 5 bedrooms
Half Mile High - Merrijig - Sleeps 10
Entire Place • 4 bedrooms
Mansfield Hideaway - Sleeps 10
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Mansfield
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jaimie | 10 | $1,121,794 | 112 | 4.39/5.0 |
| Romy | 11 | $1,001,839 | 182 | 4.36/5.0 |
| Leith | 7 | $321,975 | 43 | 2.75/5.0 |
| Laura | 4 | $237,329 | 43 | 4.96/5.0 |
| Loren | 7 | $214,270 | 86 | 3.47/5.0 |
| Reba | 2 | $150,749 | 54 | 5.00/5.0 |
| Alpine Holiday Rentals | 7 | $148,925 | 122 | 4.10/5.0 |
| Alzburg Resort | 9 | $123,129 | 629 | 4.75/5.0 |
| Pat | 1 | $120,540 | 10 | 5.00/5.0 |
| Chantel | 1 | $111,113 | 40 | 4.95/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Mansfield
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (86.4%), with house and outdoor & mobile properties comprising 77.9% of inventory
- Strong specialty sector (18.2%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others segments (3.9% combined)
Room Capacity Distribution
Analysis of 154 properties in Mansfield shows that 3 bedrooms properties are most prevalent, making up 25.3% of the market. The market tends to favor larger properties, with 3 bedrooms and 4 bedrooms together representing 50.0% of all listings.
Key Insights
- Most common: 3 bedrooms (25.3%)
- Least common: 5+ bedrooms (5.8%)
- Market concentration: 50.0% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 154 properties in Mansfield reveals that 8+ guests properties dominate the market, representing 40.9% of all listings. The average property accommodates 5.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 59.1% of the market.
Key Insights
- Most common capacity: 8+ guests (40.9% of market)
- Least common capacity: 3 guests (1.9% of market)
- Average guest capacity: 5.6 guests per property
- Market concentration: 59.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 154 properties in Mansfield, the most common availability pattern is 271-366 days (44.8% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (32.5% of properties).
Key Insights
- Most common availability window: 271-366 days (44.8%)
- Most common booking duration: 31-90 days (32.5%)
- Properties with high availability (180+ days): 76.6%
- Properties with long-term bookings (180+ days): 26.0%
Minimum Stay Distributions
1 Night
34 listings
25.4% of total
2 Nights
68 listings
50.7% of total
3 Nights
6 listings
4.5% of total
4-6 Nights
2 listings
1.5% of total
30+ Nights
24 listings
17.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 76.1%
- Mid-length stays (4-6 nights) represent 1.5% of listings
- Monthly+ stays (17.9%) suggest a stable extended-stay market
- High market flexibility with 80.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.7% of total
Super Strict 60 Days
10 listings
7.5% of total
Flexible
23 listings
17.2% of total
Moderate
28 listings
20.9% of total
Firm
43 listings
32.1% of total
Strict
29 listings
21.6% of total
Key Insights
- Firm is the preferred policy at 32.1% of listings
- The market shows a balanced distribution between guest-friendly (38.1%) and strict (53.7%) policies
- Strong market consensus around Firm policies
- Super Strict 30 Days policies are least common at 0.7% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jul, Jun, averaging 67 days
- Shortest booking windows are in Aug, Oct, Sep, averaging 39 days
- Winter shows the longest average booking window at 63 days, while Fall has the shortest at 45 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 63 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Sep when lead times are shortest
Popular Airbnb Amenities in Mansfield
Below is the distribution of amenities across listings in Mansfield:
Traveler Demographics
Key Insights
- Domestic travelers make up 93.5% of total guests, indicating a dominant local market share.
- Primary international markets: Singapore (1.4%) and United States (0.9%)
- English is the top language at 81.7%, followed by Chinese (9.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.0%
Recommendations
- Target marketing campaigns for Melbourne and Victoria markets
- Develop localized content for Singapore and United States
- Prioritize English and Chinese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Mansfield. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Howqua Inlet | 12 | $3,999 | $314.83 | 38% |
| Shire of Mansfield | 90 | $3,511 | $382.12 | 35% |
| Yanakie | 16 | $3,440 | $202.23 | 54% |
| Bright | 477 | $3,355 | $284.83 | 42% |
| Shire of Strathbogie | 43 | $3,334 | $303.87 | 38% |
| Porepunkah | 42 | $3,311 | $326.99 | 37% |
| Jamieson | 37 | $3,284 | $283.00 | 33% |
| Sawmill Settlement | 92 | $3,262 | $419.08 | 32% |
| Nagambie | 34 | $3,247 | $283.25 | 40% |
| Beechworth | 108 | $3,187 | $246.08 | 43% |
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