Airbnb Market Analytics, Statistics and Data in Lorne, Victoria, Australia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Lorne? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Lorne:
How much do Airbnb hosts make on average per month in Lorne?
The short-term rental market in Lorne shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,832 per month
- Strong performing properties (top 25%) make $4,879 or more
- Best-in-class properties (top 10%) achieve $8,257+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,568
Revenue Variations by Month
Occupancy Rates Throughout the Year in Lorne
The market in Lorne shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 27% occupancy rates
- Strong performing properties (top 25%) achieve 51% or higher
- Best-in-class properties (top 10%) reach 71%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Lorne
Daily rates in Lorne vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $361 per night
- Strong performing properties (top 25%) secure $494 or more
- Best-in-class properties (top 10%) pull in $680+ per night
- Entry-level properties (bottom 25%) earn around $239
Daily Rate Variations by Month
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Seasonality patterns in Lorne
Peak Season (January, February, March)
- Revenue peaks at $5679.16 per month
- Occupancy rates reach 42.88%
- Daily rates average $478.79
Shoulder Season
- Revenue averages $3981.17 per month
- Occupancy maintains 33.69%
- Daily rates hold at $404.91
Low Season (August, May, September)
- Revenue drops to $2939.57 per month
- Occupancy decreases to 25.24%
- Daily rates adjust to $385.63
Is it still profitable to do Airbnb in Lorne in 2025?
Yes! Lorne demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 34% and strong monthly revenue averaging $3981 and With 380 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (spring breakers, nature enthusiasts, conference attendees, couples)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Lorne
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| The Lorne Foreshore | A scenic area along the beach, known for its stunning ocean views and proximity to cafes and restaurants. Ideal for tourists looking for a relaxing beach holiday with access to water activities and walking trails. | Lorne Beach, Lorne Pier, Great Otway National Park, Lorne Surf Life Saving Club, The Lorne Aquatic and Recreation Centre |
| Lorne Main Street | The vibrant heart of Lorne, lined with shops, restaurants, and art galleries. A popular spot for visitors to enjoy local food, shopping, and cultural experiences. | Lorne Art Gallery, Lorne Theatre, Ice Creamery, The Lorne Bookshop, Alva Beach |
| Lorne Hinterland | A beautiful, serene area just a short drive from the coast, offering a lush forest environment and hiking trails. Great for nature lovers and those seeking a peaceful retreat. | Lorne to Apollo Bay Coastal Walk, Great Otway National Park trails, Cummings Ground, Erskine Falls |
| Lorne Pier | Popular for fishing and scenic walks, Lorne Pier attracts both tourists and locals looking to enjoy the stunning ocean views and local marine life. | Lorne Pier, Fishing spots, Main Beach, Night Market (seasonal) |
| Lorne Bay and Wetlands | A natural area that showcases unique ecosystems, ideal for eco-tourism and travelers interested in nature and wildlife observation. | Lorne Wetlands, Bird watching, Walking trails, Picnic areas |
| Lorne Lookout | Offering breathtaking panoramic views of the coastline, the lookout is a popular spot for visitors to take photos and enjoy the scenery, particularly at sunset. | Lorne Lookout, Sunrise/Sunset views, Walking trails |
| Lorne Surf Beach | Recognized for its surf culture, this area is perfect for surfing enthusiasts and families looking for a fun day at the beach. | Surf schools, Lorne Surf Life Saving Club, Beach volleyball, Children’s playground |
| Lorne Cottages and Retreats | A collection of cozy accommodations nestled in nature, offering a tranquil escape for families and couples looking for unique lodging experiences. | Cottage retreats, Spa and wellness centers, Nature walks, Secluded beaches |
Do you need a license for Airbnb in Lorne?
We recommend checking directly with Lorne's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Lorne
Otway Homestead Lorne
Entire Place • 7 bedrooms
Hilltop Hideaway House and Villas
Entire Place • 7 bedrooms
Runnymede Farm
Entire Place • 5 bedrooms
Vista 180 - Dream Beach House
Entire Place • 5 bedrooms
Coastal Views - Lorne Holiday Stays
Entire Place • 5 bedrooms
Lorne Sea Breeze
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Lorne
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Great Ocean Road Holidays | 147 | $3,749,985 | 1416 | 2.84/5.0 |
| Lorne Holiday | 24 | $1,406,318 | 1653 | 4.83/5.0 |
| Richie | 4 | $481,216 | 111 | 4.99/5.0 |
| Smyth Real Estate | 23 | $427,437 | 392 | 3.94/5.0 |
| Jasmin | 1 | $308,342 | 23 | 5.00/5.0 |
| Jack | 2 | $280,011 | 37 | 4.82/5.0 |
| Charles | 6 | $209,658 | 491 | 4.80/5.0 |
| Simon And Mella | 1 | $179,783 | 120 | 4.93/5.0 |
| Lorne Surf | 6 | $170,269 | 303 | 4.83/5.0 |
| John | 1 | $146,910 | 9 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Lorne
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (96.1%), with house and apartment & condo properties comprising 89.4% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (5.6% combined)
Room Capacity Distribution
Analysis of 380 properties in Lorne shows that 3 bedrooms properties are most prevalent, making up 35.3% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 59.2% of all listings.
Key Insights
- Most common: 3 bedrooms (35.3%)
- Least common: 5+ bedrooms (6.6%)
- Market concentration: 59.2% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 380 properties in Lorne reveals that 8+ guests properties dominate the market, representing 36.8% of all listings. The average property accommodates 5.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 57.4% of the market.
Key Insights
- Most common capacity: 8+ guests (36.8% of market)
- Least common capacity: 3 guests (1.1% of market)
- Average guest capacity: 5.9 guests per property
- Market concentration: 57.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 380 properties in Lorne, the most common availability pattern is 271-366 days (62.9% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (39.2% of properties).
Key Insights
- Most common availability window: 271-366 days (62.9%)
- Most common booking duration: 31-90 days (39.2%)
- Properties with high availability (180+ days): 81.3%
- Properties with long-term bookings (180+ days): 18.9%
Minimum Stay Distributions
1 Night
21 listings
6.1% of total
2 Nights
75 listings
21.9% of total
3 Nights
49 listings
14.3% of total
4-6 Nights
140 listings
40.8% of total
7-29 Nights
15 listings
4.4% of total
30+ Nights
43 listings
12.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 28.0%
- Mid-length stays (4-6 nights) represent 40.8% of listings
- Monthly+ stays (12.5%) suggest a stable extended-stay market
- High market flexibility with 42.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
101 listings
32.2% of total
Super Strict 60 Days
23 listings
7.3% of total
Flexible
23 listings
7.3% of total
Moderate
42 listings
13.4% of total
Firm
40 listings
12.7% of total
Strict
85 listings
27.1% of total
Key Insights
- Super Strict 30 Days is the preferred policy at 32.2% of listings
- The market shows a balanced distribution between guest-friendly (20.7%) and strict (39.8%) policies
- Strong market consensus around Super Strict 30 Days policies
- Flexible policies are least common at 7.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Super Strict 30 Days policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Nov, Jan, Dec, averaging 110 days
- Shortest booking windows are in Jun, Aug, Jul, averaging 39 days
- Winter shows the longest average booking window at 94 days, while Summer has the shortest at 39 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 94 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Jul when lead times are shortest
Popular Airbnb Amenities in Lorne
Below is the distribution of amenities across listings in Lorne:
Traveler Demographics
Key Insights
- Domestic travelers make up 85.5% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (3.9%) and United States (2.5%)
- English is the top language at 81.1%, followed by French (5.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.9%
Recommendations
- Target marketing campaigns for Melbourne and Victoria markets
- Develop localized content for United Kingdom and United States
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Lorne. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| King Island Council | 11 | $5,365 | $532.84 | 37% |
| Macedon | 10 | $4,077 | $471.61 | 42% |
| Lyonville | 10 | $3,712 | $337.81 | 38% |
| Leopold | 13 | $3,680 | $407.21 | 37% |
| Lancefield | 21 | $3,643 | $315.33 | 50% |
| Trentham | 54 | $3,412 | $272.06 | 42% |
| Malmsbury | 11 | $3,254 | $220.96 | 39% |
| Shire of Hepburn | 292 | $3,114 | $291.22 | 37% |
| Daylesford | 466 | $3,095 | $291.19 | 35% |
| Kilmore | 11 | $3,063 | $287.99 | 41% |
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