Lancefield Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Lancefield in 2025? Explore comprehensive Airbnb analytics for Lancefield, Victoria, Australia to uncover income potential. This 2025 STR market report for Lancefield, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Lancefield, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lancefield Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lancefield Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lancefield (2025)
Understanding the monthly revenue variations for Airbnb listings in Lancefield is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lancefield is typically October, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lancefield across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,464+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,816 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,347 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,282, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lancefield
Lancefield Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lancefield STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lancefield:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lancefield
Average Daily Rate (ADR) Airbnb Trends in Lancefield (2025)
Effective short term rental pricing strategy in Lancefield involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lancefield typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $310+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $205 or more.
- Typical properties (Median) charge around $157 per night.
- Entry-level properties (Bottom 25%) earn around $133 per night.
Average Daily Rate (ADR) Trend by Month in Lancefield
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Airbnb Seasonality Analysis & Trends in Lancefield (2025)
Peak Season (October, November, August)
- Revenue averages $4,135 per month
- Occupancy rates average 55.5%
- Daily rates average $193
Shoulder Season
- Revenue averages $3,540 per month
- Occupancy maintains around 44.5%
- Daily rates hold near $207
Low Season (February, May, July)
- Revenue drops to average $2,787 per month
- Occupancy decreases to average 35.9%
- Daily rates adjust to average $211
Seasonality Insights for Lancefield
- The Airbnb seasonality in Lancefield shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lancefield's highest earning potential, with monthly revenues capable of climbing to $4,154, occupancy reaching a high of 65.6%, and ADRs peaking at $228.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,636, occupancy could drop to 31.4%, and ADRs may adjust down to $186.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lancefield.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lancefield seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lancefield (2025)
Exploring the top neighborhoods for short-term rentals in Lancefield? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lancefield Village | Charming rural township with close proximity to wineries and vineyards, ideal for tourists looking for a peaceful getaway while enjoying local produce and scenic views. | Lancefield Market, Curly Flat Winery, Macedon Ranges, Mount William Range, Lancefield Historical Society Museum |
| Hanging Rock | Famous natural landmark known for its stunning views and outdoor activities. Attracts nature lovers and adventure seekers who enjoy hiking and exploration. | Hanging Rock Reserve, Mount Macedon, Picnic areas, Horse riding trails, Rock climbing |
| Macedon | Beautiful region known for its gardens and natural reserves, perfect for relaxation and sightseeing. Popular with families and nature enthusiasts. | Macedon Botanic Gardens, Mount Macedon, Macedon Ranges Gardens, Waterfalls and trails, Local cafes |
| Kyneton | Nearby vibrant town with artistic flair and historical architecture. Offers a variety of boutique shops and cafes, making it attractive to tourists. | Kyneton Botanical Gardens, Kyneton Farmers Market, Local art galleries, Historic buildings, Restaurants and tasting rooms |
| Woodend | Quaint town located at the gateway to the Macedon Ranges, popular for its country charm and festivals, drawing in tourists looking for a country escape. | Woodend Railway Station, Hanging Rock Winery, Local markets, Nearby hiking trails, Festivals and events |
| Riddells Creek | Peaceful rural area with a community-oriented atmosphere, making it a cozy option for families and groups seeking a quiet retreat. | Riddells Creek Community Park, Local wineries, Bushwalking tracks, Artisan shops, Cafés and eateries |
| Romsey | A small town with historical significance and access to beautiful countryside. Provides a laid-back experience for guests seeking tranquility. | Romsey Park, Local historical sites, Nearby nature reserves, Arts and crafts shops, Community events |
| Daylesford | Known for its mineral springs and wellness retreats, this area is popular with tourists looking for relaxation and rejuvenation in a beautiful setting. | Lake Daylesford, Daylesford Spa, Local markets, Art galleries, Scenic walking trails |
Understanding Airbnb License Requirements & STR Laws in Lancefield (2025)
While Lancefield, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lancefield to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Lancefield (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lancefieldbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
'Hillcrest' Country Estate
Entire Place • 5 bedrooms
Cobaw Views – a Mount Towrong Vineyard retreat
Entire Place • 4 bedrooms
Boutique Retreat in Macedon includes Hot Breakfast
Entire Place • 1 bedroom
Macedon Ranges - Fellcroft Farmstay - Kingfisher
Entire Place • 1 bedroom
Macedon Ranges - Fellcroft Farmstay - Wren
Entire Place • 1 bedroom
The Lancefield Branch 4pm checkout Sundays
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lancefield (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lancefield based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Wayne | 1 | $221,198 | 99 | 4.97/5.0 |
| Veronica | 2 | $86,937 | 345 | 5.00/5.0 |
| Kaylene | 3 | $80,062 | 224 | 4.96/5.0 |
| Chris | 1 | $64,148 | 57 | 4.91/5.0 |
| Sophie | 1 | $59,778 | 284 | 4.99/5.0 |
| Lisa | 1 | $38,907 | 105 | 4.93/5.0 |
| Jacqueline | 1 | $27,434 | 32 | 4.84/5.0 |
| Georgia | 1 | $27,272 | 25 | 4.96/5.0 |
| Leonie | 1 | $21,538 | 183 | 4.95/5.0 |
| Merryn | 1 | $19,743 | 31 | 4.42/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lancefield.
Dive Deeper: Advanced Lancefield STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lancefield. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLancefield Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lancefield
- The Lancefield Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lancefield, House properties are the most common (71.4%), reflecting the local real estate landscape.
- Houses represent a significant 71.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.8%) offer potential for unique stay experiences.
Lancefield Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lancefield
- The dominant room capacity in Lancefield is 1 bedroom listings, making up 42.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 61.9% of the active Airbnb listings in Lancefield, indicating a high concentration in these sizes.
- A significant 38.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lancefield.
Lancefield Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lancefield
- The most common guest capacity trend in Lancefield vacation rentals is listings accommodating 2 guests (47.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Lancefield STR market, accounting for 66.6% of listings.
- A significant 47.6% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Lancefield.
- 23.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lancefield.
- On average, properties in Lancefield are equipped to host 4.1 guests.
Lancefield Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lancefield
- The most common availability pattern in Lancefield falls within the 181-270 days range, representing 38.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Lancefield (38.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lancefield Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
14.3% of total
2 Nights
14 listings
66.7% of total
30+ Nights
4 listings
19% of total
Key Insights
- The most prevalent minimum stay requirement in Lancefield is 2 Nights, adopted by 66.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (81.0%) of the Lancefield Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (19%) caters to monthly stays (30+ nights) in Lancefield, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 66.7% of Lancefield hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.3% currently do.
- A 2-night minimum appears standard (66.7%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 19% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lancefield.
Lancefield Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
19% of total
Moderate
9 listings
42.9% of total
Firm
4 listings
19% of total
Strict
4 listings
19% of total
Cancellation Policy Insights for Lancefield
- The prevailing Airbnb cancellation policy trend in Lancefield is Moderate, used by 42.9% of listings.
- There's a relatively balanced mix between guest-friendly (61.9%) and stricter (38.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 42.9% market standard in Lancefield.
- Regularly review your cancellation policy against competitors and market demand shifts in Lancefield.
Lancefield STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lancefield
- The overall average booking lead time for vacation rentals in Lancefield is 50 days.
- Guests book furthest in advance for stays during December (average 75 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (61 days avg.) sees the longest lead times, while Summer (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Lancefield.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Lancefield averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lancefield (2025)
Amenity Prevalence
Amenity Insights for Lancefield
- Essential amenities in Lancefield that guests expect include: Dishes and silverware, Smoke alarm, Heating, Hot water, Cooking basics, Kitchen, Refrigerator. Lacking these (any) could significantly impact bookings.
- Popular amenities like Microwave, Hot water kettle, Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lancefield: Dishes and silverware, Smoke alarm, Heating, Hot water, Cooking basics, Kitchen, Refrigerator.
- Prioritize adding missing essentials: Hot water, Cooking basics, Kitchen, Refrigerator.
- Consider adding popular differentiators like Microwave or Hot water kettle to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lancefield to stay competitive.
Lancefield Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lancefield
- The typical guest profile for Airbnb in Lancefield consists of primarily domestic travelers (95%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 95.4% of guests.
- Key international markets include Australia (95.4%) and United States (2.1%).
- Top languages spoken are English (69.1%) followed by French (5.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lancefield Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Macedon | 11 | $3,660 | $451.43 | 38% |
| Shire of Strathbogie | 40 | $3,281 | $339.61 | 37% |
| Leopold | 10 | $3,169 | $516.22 | 44% |
| Kinglake | 14 | $3,076 | $266.62 | 41% |
| Lyonville | 11 | $2,975 | $344.16 | 34% |
| Shire of Murrindindi | 82 | $2,952 | $297.72 | 39% |
| Trentham | 55 | $2,946 | $267.60 | 41% |
| Daylesford | 465 | $2,886 | $301.26 | 35% |
| Shire of Hepburn | 294 | $2,860 | $307.25 | 36% |
| Nagambie | 40 | $2,807 | $300.07 | 37% |