Airbnb Market Analytics, Statistics and Data in Hotham Village, Victoria, Australia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Hotham Village? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Hotham Village:
How much do Airbnb hosts make on average per month in Hotham Village?
The short-term rental market in Hotham Village shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,251 per month
- Strong performing properties (top 25%) make $4,299 or more
- Best-in-class properties (top 10%) achieve $13,528+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,167
Revenue Variations by Month
Occupancy Rates Throughout the Year in Hotham Village
The market in Hotham Village shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 17% occupancy rates
- Strong performing properties (top 25%) achieve 35% or higher
- Best-in-class properties (top 10%) reach 56%+occupancy
- Entry-level properties (bottom 25%) average around 9%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Hotham Village
Daily rates in Hotham Village vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $464 per night
- Strong performing properties (top 25%) secure $776 or more
- Best-in-class properties (top 10%) pull in $1,216+ per night
- Entry-level properties (bottom 25%) earn around $289
Daily Rate Variations by Month
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Seasonality patterns in Hotham Village
Peak Season (July, April, August)
- Revenue peaks at $10032.51 per month
- Occupancy rates reach 45.87%
- Daily rates average $747.70
Shoulder Season
- Revenue averages $4633.37 per month
- Occupancy maintains 24.58%
- Daily rates hold at $593.39
Low Season (January, December, November)
- Revenue drops to $1406.75 per month
- Occupancy decreases to 17.41%
- Daily rates adjust to $480.83
Is it still profitable to do Airbnb in Hotham Village in 2025?
Yes! Hotham Village demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 25% and strong monthly revenue averaging $4633 and The market's 119 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Hotham Village
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Hotham Heights | A prime area located close to the ski lifts, Hotham Heights is perfect for ski enthusiasts and offers stunning views of the snow-capped mountains. | Mount Hotham Ski Resort, Alpine National Park, Hotham Village, On-mountain dining experiences, Snowshoeing and cross-country skiing trails |
| Hotham Village | The heart of the resort, Hotham Village is vibrant and bustling with activities. It is ideal for those looking for convenience and easy access to ski facilities. | Ski lifts, Shopping and dining options, Hotham Spa, Winter activities, Scenic views |
| Dargo River | A scenic and tranquil area that appeals to nature lovers and those looking for adventure away from the crowded resort. | Dargo River camping spots, Fishing and kayaking, Scenic walking trails, Wildlife and natural beauty, Picnic areas |
| Mount Hotham Lookout | Offers breathtaking panoramic views and is a fantastic spot for visitors to relax and enjoy the landscape. | Scenic lookout, Photography opportunities, Picnic facilities, Walking trails, Proximity to ski areas |
| Dinner Plain | A charming alpine village nearby that offers a different atmosphere with unique dining and lodging options, appealing to families and couples. | Dinner Plain ski area, Hot springs, Alpine walking trails, Shopping and dining, Snow activities |
| Swindlers Valley | Less crowded than the main areas but offers excellent access to skiing and hikes, perfect for a more intimate experience. | Skiing and snowboarding, Hiking trails, Tranquil nature spots, Wildlife spotting, Access to main ski areas |
| Great Alpine Road | A scenic route that attracts road trip enthusiasts and provides access to stunning views and outdoor activities. | Breathtaking scenery, Picnic areas, Nearby hiking trails, Mountain biking routes, Culinary experiences along the road |
| Alpine National Park | A vast area rich in wildlife and recreational opportunities. It draws nature lovers and those seeking solitude and adventure. | Hiking trails, Wildlife watching, Camping spots, Biking paths, Scenic drives |
Do you need a license for Airbnb in Hotham Village?
We recommend checking directly with Hotham Village's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Hotham Village
1-8 Hot Plate at Mt Hotham
Entire Place • 4 bedrooms
Moritz 16 - 2 x Car Parks Undercover- Mount Hotham
Entire Place • 2 bedrooms
Kicking Horse Chalet in Mount Hotham
Entire Place • 5 bedrooms
Lawlers 34 at Mt Hotham
Entire Place • 2 bedrooms
Summit Views
Entire Place • 2 bedrooms
1750 Hotham 11 at Mt Hotham
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Hotham Village
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mt Hotham | 40 | $1,067,168 | 13 | 0.24/5.0 |
| Mt Hotham Property | 11 | $323,637 | 45 | 2.23/5.0 |
| Richard | 7 | $162,612 | 227 | 4.52/5.0 |
| Paul | 1 | $147,978 | 43 | 4.88/5.0 |
| Andy | 11 | $121,971 | 296 | 4.80/5.0 |
| Narelle | 2 | $96,656 | 32 | 4.71/5.0 |
| Scott | 3 | $90,591 | 3 | 1.56/5.0 |
| Rebecca | 1 | $72,642 | 5 | 5.00/5.0 |
| Louise | 1 | $58,167 | 14 | 5.00/5.0 |
| Allan & Gabrielle | 1 | $55,965 | 91 | 4.90/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Hotham Village
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (88.2%), with apartment & condo and house properties comprising 93.3% of inventory
- Untapped potential in outdoor & mobile, unique stays, others segments (6.7% combined)
Room Capacity Distribution
Analysis of 119 properties in Hotham Village shows that 1 bedroom properties are most prevalent, making up 34.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 60.5% of all listings.
Key Insights
- Most common: 1 bedroom (34.5%)
- Least common: 5+ bedrooms (2.5%)
- Market concentration: 60.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 119 properties in Hotham Village reveals that 8+ guests properties dominate the market, representing 28.6% of all listings. The average property accommodates 5.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 48.7% of the market.
Key Insights
- Most common capacity: 8+ guests (28.6% of market)
- Least common capacity: 7 guests (0.8% of market)
- Average guest capacity: 5.0 guests per property
- Market concentration: 48.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 119 properties in Hotham Village, the most common availability pattern is 271-366 days (91.6% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (57.1% of properties).
Key Insights
- Most common availability window: 271-366 days (91.6%)
- Most common booking duration: 1-30 days (57.1%)
- Properties with high availability (180+ days): 99.2%
- Properties with long-term bookings (180+ days): 0.8%
Minimum Stay Distributions
1 Night
20 listings
19.6% of total
2 Nights
58 listings
56.9% of total
3 Nights
20 listings
19.6% of total
4-6 Nights
4 listings
3.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 76.5%
- Mid-length stays (4-6 nights) represent 3.9% of listings
- Monthly+ stays (0%) suggest a stable extended-stay market
- High market flexibility with 96.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
1.4% of total
Super Strict 60 Days
9 listings
12.5% of total
Flexible
3 listings
4.2% of total
Moderate
5 listings
6.9% of total
Firm
8 listings
11.1% of total
Strict
46 listings
63.9% of total
Key Insights
- Strict is the preferred policy at 63.9% of listings
- Stricter policies (Firm & Strict) dominate at 75.0% of the market
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 1.4% of listings
Recommendations
- The market supports stricter policies, with 75.0% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Jul, averaging 89 days
- Shortest booking windows are in Jan, Dec, Mar, averaging 33 days
- Summer shows the longest average booking window at 84 days, while Winter has the shortest at 40 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 84 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Mar when lead times are shortest
Popular Airbnb Amenities in Hotham Village
Below is the distribution of amenities across listings in Hotham Village:
Traveler Demographics
Key Insights
- Domestic travelers make up 94.3% of total guests, indicating a dominant local market share.
- Primary international markets: Hong Kong (1.3%) and United States (1.3%)
- English is the top language at 80%, followed by Chinese (9.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.4%
Recommendations
- Target marketing campaigns for Melbourne and Victoria markets
- Develop localized content for Hong Kong and United States
- Prioritize English and Chinese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Hotham Village. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| East Jindabyne | 108 | $4,291 | $452.68 | 41% |
| Snowy Monaro Regional Council | 217 | $4,249 | $406.24 | 39% |
| Howqua Inlet | 12 | $3,999 | $314.83 | 38% |
| Shire of Mansfield | 90 | $3,511 | $382.12 | 35% |
| Mansfield | 154 | $3,367 | $328.07 | 36% |
| Bright | 477 | $3,355 | $284.83 | 42% |
| Porepunkah | 42 | $3,311 | $326.99 | 37% |
| Jamieson | 37 | $3,284 | $283.00 | 33% |
| Sawmill Settlement | 92 | $3,262 | $419.08 | 32% |
| Beechworth | 108 | $3,187 | $246.08 | 43% |
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