Airbnb Market Analytics, Statistics and Data in Geelong, Victoria, Australia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Geelong? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Geelong:
How much do Airbnb hosts make on average per month in Geelong?
The short-term rental market in Geelong shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,972 per month
- Strong performing properties (top 25%) make $3,327 or more
- Best-in-class properties (top 10%) achieve $4,764+ monthly
- Entry-level properties (bottom 25%) typically earn around $955
Revenue Variations by Month
Occupancy Rates Throughout the Year in Geelong
The market in Geelong shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 43% occupancy rates
- Strong performing properties (top 25%) achieve 66% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Geelong
Daily rates in Geelong vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $131 per night
- Strong performing properties (top 25%) secure $195 or more
- Best-in-class properties (top 10%) pull in $260+ per night
- Entry-level properties (bottom 25%) earn around $86
Daily Rate Variations by Month
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Seasonality patterns in Geelong
Peak Season (January, December, March)
- Revenue peaks at $2947.42 per month
- Occupancy rates reach 51.55%
- Daily rates average $173.80
Shoulder Season
- Revenue averages $2408.96 per month
- Occupancy maintains 45.17%
- Daily rates hold at $156.70
Low Season (July, September, August)
- Revenue drops to $1783.25 per month
- Occupancy decreases to 38.22%
- Daily rates adjust to $148.05
Is it still profitable to do Airbnb in Geelong in 2025?
Yes! Geelong demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 45% and solid monthly revenue averaging $2409 and As a mature market with 521 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Geelong
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Eastern Beach | Popular beachside area with beautiful water views and recreational paths. Ideal for families and tourists looking for beach activities and relaxation. | Eastern Beach, Geelong Botanic Gardens, Geelong Art Gallery, Geelong's waterfront, Swimming Enclosure |
| Geelong CBD | The heart of Geelong with a vibrant atmosphere, shopping, dining, and entertainment options. Attracts business travelers and tourists alike. | Geelong Gallery, The Carousel, Geelong Performing Arts Centre, Westfield Geelong, Little Malop Street |
| North Geelong | An emerging area with more affordable properties and great access to the city and waterfront. Suited for both short-term and long-term stays. | Geelong Railway Station, Geelong Village, Geelong Golf Club, Indigenous Heritage Park |
| Highton | Residential area with beautiful views and proximity to nature. Attracts families and nature lovers looking for a peaceful retreat near the city. | Highton Village, Barrabool Hills, Balyang Sanctuary, Leopold Community Park |
| Newtown | Trendy suburb known for its cafes, boutiques, and beautiful Victorian homes. Popular with younger demographics and those seeking a unique local experience. | Pakington Street boutiques, Queens Park, Geelong's historic homes, Cafes and dining spots |
| Lara | Growing suburb with a community feel. Great for families and people looking for a quieter lifestyle with easy access to Geelong and Melbourne. | Lara Lake, You Yangs Regional Park, Lara Train Station |
| Corio | Affordable suburb close to Geelong, appealing for budget-conscious travelers and those looking for long-term rentals. | Corio Shopping Centre, Local parks, Geelong Aquatic Centre |
| Ocean Grove | Coastal town just outside Geelong known for surfing and natural beauty. Great for vacation rentals catering to beachgoers. | Ocean Grove Beach, Riverview Family Park, Barwon Heads Golf Club, Local wineries |
Do you need a license for Airbnb in Geelong?
We recommend checking directly with Geelong's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Geelong
Ultimate Holiday or Corporate Stay
Entire Place • 8 bedrooms
Myer’s Manor I Entire Mansion in Geelong CBD
Entire Place • 8 bedrooms
Bonnie Belle I Geelong CBD Luxury
Entire Place • 4 bedrooms
Quality 4 Bedroom Newtown Residence w 👌 Views
Entire Place • 4 bedrooms
The Bail - Belmont/ Pet Friendly
Entire Place • 4 bedrooms
BRAND NEW House in Geelong
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Geelong
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Debbie Regional Escapes | 62 | $2,235,888 | 1733 | 4.57/5.0 |
| Courtney | 23 | $575,829 | 519 | 4.67/5.0 |
| Nicholas | 44 | $467,388 | 2209 | 4.49/5.0 |
| Haven Retreat | 19 | $427,385 | 373 | 4.54/5.0 |
| Host On The Coast | 10 | $348,303 | 239 | 4.67/5.0 |
| Mibnb | 7 | $204,946 | 745 | 4.71/5.0 |
| Eve | 3 | $160,694 | 75 | 4.78/5.0 |
| Qwik Real Estate | 4 | $131,535 | 127 | 3.45/5.0 |
| Leigh | 4 | $122,621 | 2925 | 4.94/5.0 |
| Great Ocean Road Escapes | 4 | $109,344 | 227 | 4.91/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Geelong
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (83.9%), with house and apartment & condo properties comprising 88.3% of inventory
- Untapped potential in others, unique stays, outdoor & mobile segments (3.3% combined)
Room Capacity Distribution
Analysis of 521 properties in Geelong shows that 2 bedrooms properties are most prevalent, making up 30.7% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 60.5% of all listings.
Key Insights
- Most common: 2 bedrooms (30.7%)
- Least common: 5+ bedrooms (1.9%)
- Market concentration: 60.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 521 properties in Geelong reveals that 2 guests properties dominate the market, representing 28.4% of all listings. The average property accommodates 3.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 55.3% of the market.
Key Insights
- Most common capacity: 2 guests (28.4% of market)
- Least common capacity: 1 guest (0.2% of market)
- Average guest capacity: 3.9 guests per property
- Market concentration: 55.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 521 properties in Geelong, the most common availability pattern is 181-270 days (34.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (34.7% of properties).
Key Insights
- Most common availability window: 181-270 days (34.2%)
- Most common booking duration: 91-180 days (34.7%)
- Properties with high availability (180+ days): 63.3%
- Properties with long-term bookings (180+ days): 38.2%
Minimum Stay Distributions
1 Night
121 listings
27% of total
2 Nights
201 listings
44.9% of total
3 Nights
32 listings
7.1% of total
4-6 Nights
22 listings
4.9% of total
7-29 Nights
5 listings
1.1% of total
30+ Nights
67 listings
15% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 71.9%
- Mid-length stays (4-6 nights) represent 4.9% of listings
- Monthly+ stays (15%) suggest a stable extended-stay market
- High market flexibility with 79.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.2% of total
Super Strict 30 Days
1 listings
0.2% of total
Flexible
70 listings
15.8% of total
Moderate
173 listings
39% of total
Firm
129 listings
29.1% of total
Strict
70 listings
15.8% of total
Key Insights
- Moderate is the preferred policy at 39.0% of listings
- The market shows a balanced distribution between guest-friendly (54.8%) and strict (44.9%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Mar, Dec, averaging 50 days
- Shortest booking windows are in Jul, Sep, Aug, averaging 30 days
- Winter shows the longest average booking window at 49 days, while Summer has the shortest at 33 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 49 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Aug when lead times are shortest
Popular Airbnb Amenities in Geelong
Below is the distribution of amenities across listings in Geelong:
Traveler Demographics
Key Insights
- Domestic travelers make up 86.9% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (2.1%) and Singapore (1.7%)
- English is the top language at 81%, followed by Chinese (8.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.0%
Recommendations
- Target marketing campaigns for Melbourne and Victoria markets
- Develop localized content for United Kingdom and Singapore
- Prioritize English and Chinese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Geelong. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| King Island Council | 11 | $5,365 | $532.84 | 37% |
| Macedon | 10 | $4,077 | $471.61 | 42% |
| Lyonville | 10 | $3,712 | $337.81 | 38% |
| Leopold | 13 | $3,680 | $407.21 | 37% |
| Lancefield | 21 | $3,643 | $315.33 | 50% |
| Trentham | 54 | $3,412 | $272.06 | 42% |
| Malmsbury | 11 | $3,254 | $220.96 | 39% |
| Shire of Hepburn | 292 | $3,114 | $291.22 | 37% |
| Daylesford | 466 | $3,095 | $291.19 | 35% |
| Kilmore | 11 | $3,063 | $287.99 | 41% |
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