Airbnb Market Analytics, Statistics and Data in Cowes, Victoria, Australia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Cowes? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Cowes:
How much do Airbnb hosts make on average per month in Cowes?
The short-term rental market in Cowes shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,149 per month
- Strong performing properties (top 25%) make $3,996 or more
- Best-in-class properties (top 10%) achieve $5,895+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,032
Revenue Variations by Month
Occupancy Rates Throughout the Year in Cowes
The market in Cowes shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 28% occupancy rates
- Strong performing properties (top 25%) achieve 49% or higher
- Best-in-class properties (top 10%) reach 70%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Cowes
Daily rates in Cowes vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $220 per night
- Strong performing properties (top 25%) secure $289 or more
- Best-in-class properties (top 10%) pull in $393+ per night
- Entry-level properties (bottom 25%) earn around $168
Daily Rate Variations by Month
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Seasonality patterns in Cowes
Peak Season (January, October, December)
- Revenue peaks at $4236.80 per month
- Occupancy rates reach 44.36%
- Daily rates average $306.76
Shoulder Season
- Revenue averages $2855.86 per month
- Occupancy maintains 33.81%
- Daily rates hold at $250.69
Low Season (September, July, August)
- Revenue drops to $1668.11 per month
- Occupancy decreases to 25.96%
- Daily rates adjust to $224.61
Is it still profitable to do Airbnb in Cowes in 2025?
Yes! Cowes demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 34% and strong monthly revenue averaging $2856 and As a mature market with 721 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Cowes
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Cowes Beach | Popular destination for tourists looking for beach holiday experiences, known for its beautiful coastline and family-friendly atmosphere. | Cowes Beach, Phillip Island Nature Parks, The Nobbies, Cowes Jetty, Cowes Parade |
| Silverleaves | Quiet residential area known for its stunning beachfront properties and peaceful environment, ideal for those seeking relaxation away from the crowds. | Silverleaves Beach, Golf courses, Nature walks, Phillip Island Wildlife Park |
| Ventnor | A serene coastal village offering a tranquil lifestyle and beautiful scenery, popular among those wanting a retreat in nature. | Ventnor Beach, Surf Beach, Phillip Island Chocolate Factory, Rhyll Inlet State Wildlife Reserve |
| Red Rocks | Family-friendly area known for its scenic beach and nearby parks; great for those looking to engage in outdoor activities with their families. | Red Rocks Beach, Phillip Island Grand Prix Circuit, Emergency Services Memorial |
| Newhaven | Less touristy but with close proximity to attractions, making it ideal for visitors who want a quieter stay while still being close to Cowes. | Newhaven Beach, French Island |
| Smiths Beach | A vibrant surf beach area that attracts surfers and beach lovers, with a laid-back vibe and beautiful scenery. | Smiths Beach, Phillip Island Surf School, Smiths Beach General Store |
| Churchill Island | Heritage-rich area with historical attractions, providing a unique experience for those interested in Australian history and nature. | Churchill Island Heritage Farm, Gardens and walking trails, Marine national park kayaking |
| Cape Woolamai | Famous for its stunning cliffs and surf beaches, this area attracts adventure seekers and nature enthusiasts, ideal for active visitors. | Cape Woolamai Beach, Cape Woolamai State Conservation Area, Surfing and hiking trails |
Do you need a license for Airbnb in Cowes?
We recommend checking directly with Cowes's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Cowes
Casa Bella on Beach
Entire Place • 5 bedrooms
Cowes Family Haven
Entire Place • 7 bedrooms
"Pembrey Hill"
Entire Place • 4 bedrooms
Cowes Family Retreat
Entire Place • 6 bedrooms
Encanto in Cowes
Entire Place • 6 bedrooms
The Mansion
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Cowes
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Joel & Caleb | 131 | $4,149,426 | 3279 | 4.20/5.0 |
| Mathijs | 28 | $1,068,023 | 1652 | 4.81/5.0 |
| Matt | 24 | $981,077 | 630 | 4.79/5.0 |
| OBrien Real Estate | 93 | $901,471 | 47 | 0.10/5.0 |
| Ready Set Stay | 25 | $542,096 | 703 | 4.44/5.0 |
| First National | 31 | $444,660 | 205 | 2.46/5.0 |
| Mauro (Manage My Getaways) | 13 | $399,455 | 412 | 4.86/5.0 |
| Sharon | 5 | $246,433 | 160 | 4.88/5.0 |
| Taylah | 3 | $151,343 | 216 | 4.79/5.0 |
| Mackaloucoo Retreats | 3 | $150,622 | 175 | 4.94/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Cowes
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (97.1%), with house and apartment & condo properties comprising 96.3% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (3.8% combined)
Room Capacity Distribution
Analysis of 721 properties in Cowes shows that 3 bedrooms properties are most prevalent, making up 38.1% of the market. The market tends to favor larger properties, with 3 bedrooms and 4 bedrooms together representing 67.7% of all listings.
Key Insights
- Most common: 3 bedrooms (38.1%)
- Least common: 1 bedroom (6.2%)
- Market concentration: 67.7% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 721 properties in Cowes reveals that 8+ guests properties dominate the market, representing 52.6% of all listings. The average property accommodates 6.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 70.2% of the market.
Key Insights
- Most common capacity: 8+ guests (52.6% of market)
- Least common capacity: 3 guests (1.1% of market)
- Average guest capacity: 6.6 guests per property
- Market concentration: 70.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 721 properties in Cowes, the most common availability pattern is 271-366 days (56.2% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (34% of properties).
Key Insights
- Most common availability window: 271-366 days (56.2%)
- Most common booking duration: 31-90 days (34%)
- Properties with high availability (180+ days): 83.1%
- Properties with long-term bookings (180+ days): 18.4%
Minimum Stay Distributions
1 Night
71 listings
10.4% of total
2 Nights
168 listings
24.7% of total
3 Nights
73 listings
10.7% of total
4-6 Nights
256 listings
37.6% of total
7-29 Nights
8 listings
1.2% of total
30+ Nights
104 listings
15.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 35.1%
- Mid-length stays (4-6 nights) represent 37.6% of listings
- Monthly+ stays (15.3%) suggest a stable extended-stay market
- High market flexibility with 45.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
10 listings
1.7% of total
Super Strict 30 Days
5 listings
0.9% of total
Flexible
79 listings
13.7% of total
Moderate
157 listings
27.2% of total
Firm
111 listings
19.2% of total
Strict
215 listings
37.3% of total
Key Insights
- Strict is the preferred policy at 37.3% of listings
- The market shows a balanced distribution between guest-friendly (40.9%) and strict (56.5%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.9% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Oct, Dec, Jan, averaging 89 days
- Shortest booking windows are in Jun, Jul, Aug, averaging 32 days
- Winter shows the longest average booking window at 73 days, while Summer has the shortest at 32 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 73 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Aug when lead times are shortest
Popular Airbnb Amenities in Cowes
Below is the distribution of amenities across listings in Cowes:
Traveler Demographics
Key Insights
- Domestic travelers make up 81.7% of total guests, indicating a dominant local market share.
- Primary international markets: Singapore (6.1%) and United Kingdom (2.6%)
- English is the top language at 77.1%, followed by Chinese (11.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.6%
Recommendations
- Target marketing campaigns for Melbourne and Victoria markets
- Develop localized content for Singapore and United Kingdom
- Prioritize English and Chinese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Cowes. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Macedon | 10 | $4,077 | $471.61 | 42% |
| Howqua Inlet | 12 | $3,999 | $314.83 | 38% |
| Lyonville | 10 | $3,712 | $337.81 | 38% |
| Leopold | 13 | $3,680 | $407.21 | 37% |
| Lancefield | 21 | $3,643 | $315.33 | 50% |
| Shire of Mansfield | 90 | $3,511 | $382.12 | 35% |
| Yanakie | 16 | $3,440 | $202.23 | 54% |
| Trentham | 54 | $3,412 | $272.06 | 42% |
| Mansfield | 154 | $3,367 | $328.07 | 36% |
| Jamieson | 37 | $3,284 | $283.00 | 33% |
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