Airbnb Market Analytics, Statistics and Data in City of Greater Geelong, Victoria, Australia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in City of Greater Geelong? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in City of Greater Geelong:
How much do Airbnb hosts make on average per month in City of Greater Geelong?
The short-term rental market in City of Greater Geelong shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,368 per month
- Strong performing properties (top 25%) make $4,279 or more
- Best-in-class properties (top 10%) achieve $7,041+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,142
Revenue Variations by Month
Occupancy Rates Throughout the Year in City of Greater Geelong
The market in City of Greater Geelong shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 32% occupancy rates
- Strong performing properties (top 25%) achieve 53% or higher
- Best-in-class properties (top 10%) reach 73%+occupancy
- Entry-level properties (bottom 25%) average around 15%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in City of Greater Geelong
Daily rates in City of Greater Geelong vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $249 per night
- Strong performing properties (top 25%) secure $368 or more
- Best-in-class properties (top 10%) pull in $524+ per night
- Entry-level properties (bottom 25%) earn around $160
Daily Rate Variations by Month
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Seasonality patterns in City of Greater Geelong
Peak Season (January, December, March)
- Revenue peaks at $4966.14 per month
- Occupancy rates reach 46.44%
- Daily rates average $328.74
Shoulder Season
- Revenue averages $3292.19 per month
- Occupancy maintains 36.12%
- Daily rates hold at $287.17
Low Season (September, July, August)
- Revenue drops to $1714.95 per month
- Occupancy decreases to 26.16%
- Daily rates adjust to $275.14
Is it still profitable to do Airbnb in City of Greater Geelong in 2025?
Yes! City of Greater Geelong demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 36% and strong monthly revenue averaging $3292 and With 390 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in City of Greater Geelong
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Geelong Waterfront | A picturesque area featuring beautiful views of the bay, parks, and popular restaurants. It's a prime destination for tourists due to its scenic attractions and access to waterfront activities. | Geelong Art Gallery, Geelong Botanic Gardens, Eastern Beach, Geelong Ferris Wheel, Cunningham Pier, National wool Museum |
| Queenscliff | A charming coastal town known for its historic buildings and beautiful beaches. It's an ideal spot for tourists seeking a relaxing getaway with various water activities. | Queenscliff Harbour, Fort Queenscliff, Queenscliff Music Festival, Marine and Freshwater Discovery Centre, Point Lonsdale Lighthouse, Queenscliff Ocean Beach |
| Lorne | A vibrant beach town along the Great Ocean Road, popular for its stunning scenery and relaxed atmosphere. It's a favorite for tourists looking for a coastal retreat with various outdoor activities. | Lorne Beach, Erskine Falls, Great Otway National Park, Lorne Sculpture Biennale, Shopping in Lorne, Lorne Ice Cream |
| Barwon Heads | A picturesque coastal village known for its scenic river and beautiful beaches. It's attractively located for families and beachgoers looking for a peaceful environment. | Barwon Heads Beach, Barwon River, Thomson Park, Barwon Heads Golf Club, The Bluff, Barwon Heads Village |
| Bellarine Peninsula | A stunning region with wineries, beaches, and natural beauty. It's great for tourists interested in culinary experiences and outdoor activities. | Point Lonsdale Beach, Bellarine Railway, Ocean Grove Beach, Wineries and Vineyards, Queenscliff to Sorrento Ferry, Bellarine Peninsula Vineyards |
| Ocean Grove | A holiday destination renowned for its beautiful beach and family-friendly atmosphere. It's popular with families and groups seeking fun activities by the coast. | Ocean Grove Beach, Thomason Park, Ocean Grove Nature Reserve, The Dunes Golf Links, Ocean Grove Market, Local cafes and shops |
| Portarlington | A delightful seaside town famous for its fishing industry and ferry services to the Bellarine Peninsula. Tourists flock here for its fresh seafood and tranquil beach settings. | Portarlington Beach, Portarlington Pier, Ferry to Sorrento, Portarlington Golf Club, Local wineries, Markets |
| Geelong CBD | The city's vibrant central business district, packed with shops, restaurants, and cultural attractions. Ideal for business travelers and those seeking urban experiences. | Westfield Geelong, Geelong Performing Arts Centre, Geelong Library and Heritage Centre, Geelong Vintage Market, Little Malop Street, The Geelong Gallery |
Do you need a license for Airbnb in City of Greater Geelong?
We recommend checking directly with City of Greater Geelong's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in City of Greater Geelong
Portrush on the River
Entire Place • 6 bedrooms
The Pines Barwon Heads (House & Suite)
Entire Place • 6 bedrooms
Barwon River retreat
Entire Place • 5 bedrooms
Beach, Pool or Spa? You choose!
Entire Place • 5 bedrooms
Armstrong Acres homestead
Entire Place • 6 bedrooms
Sandpiper I Ultimate Family Retreat
Entire Place • 6 bedrooms
Top Performing Professional Hosts in City of Greater Geelong
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host On The Coast | 23 | $910,699 | 397 | 4.22/5.0 |
| Getaway Rentals | 22 | $624,111 | 164 | 3.51/5.0 |
| Debbie Regional Escapes | 15 | $493,302 | 279 | 4.43/5.0 |
| Airready | 8 | $315,478 | 433 | 4.78/5.0 |
| Annie | 7 | $253,832 | 326 | 4.95/5.0 |
| Ocean Edge Holiday Rentals: Re | 8 | $239,035 | 234 | 4.20/5.0 |
| Kerleys Coastal Holidays | 14 | $211,780 | 80 | 3.11/5.0 |
| Lou | 4 | $204,095 | 79 | 2.47/5.0 |
| Tash And Critty | 2 | $149,056 | 29 | 2.46/5.0 |
| Aaron | 3 | $135,790 | 13 | 1.55/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in City of Greater Geelong
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93.3%), with house and apartment & condo properties comprising 90.5% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile, others segments (9.5% combined)
Room Capacity Distribution
Analysis of 390 properties in City of Greater Geelong shows that 3 bedrooms properties are most prevalent, making up 31% of the market. The market tends to favor larger properties, with 3 bedrooms and 4 bedrooms together representing 60.8% of all listings.
Key Insights
- Most common: 3 bedrooms (31%)
- Least common: 5+ bedrooms (8.2%)
- Market concentration: 60.8% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 390 properties in City of Greater Geelong reveals that 8+ guests properties dominate the market, representing 45.9% of all listings. The average property accommodates 6.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 64.9% of the market.
Key Insights
- Most common capacity: 8+ guests (45.9% of market)
- Least common capacity: 1 guest (0.5% of market)
- Average guest capacity: 6.0 guests per property
- Market concentration: 64.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 390 properties in City of Greater Geelong, the most common availability pattern is 271-366 days (50.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.6% of properties).
Key Insights
- Most common availability window: 271-366 days (50.5%)
- Most common booking duration: 91-180 days (32.6%)
- Properties with high availability (180+ days): 82.1%
- Properties with long-term bookings (180+ days): 19.7%
Minimum Stay Distributions
1 Night
43 listings
12% of total
2 Nights
113 listings
31.5% of total
3 Nights
40 listings
11.1% of total
4-6 Nights
88 listings
24.5% of total
7-29 Nights
20 listings
5.6% of total
30+ Nights
55 listings
15.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 43.5%
- Mid-length stays (4-6 nights) represent 24.5% of listings
- Monthly+ stays (15.3%) suggest a stable extended-stay market
- High market flexibility with 54.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
2 listings
0.6% of total
Super Strict 30 Days
6 listings
1.7% of total
Flexible
49 listings
14.3% of total
Moderate
89 listings
25.9% of total
Firm
92 listings
26.8% of total
Strict
105 listings
30.6% of total
Key Insights
- Strict is the preferred policy at 30.6% of listings
- The market shows a balanced distribution between guest-friendly (40.2%) and strict (57.4%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Dec, Nov, averaging 75 days
- Shortest booking windows are in Jun, Jul, Aug, averaging 28 days
- Winter shows the longest average booking window at 74 days, while Summer has the shortest at 28 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 74 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Aug when lead times are shortest
Popular Airbnb Amenities in City of Greater Geelong
Below is the distribution of amenities across listings in City of Greater Geelong:
Traveler Demographics
Key Insights
- Domestic travelers make up 92.2% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (1.4%) and United States (1%)
- English is the top language at 81.9%, followed by Chinese (5.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.8%
Recommendations
- Target marketing campaigns for Melbourne and Victoria markets
- Develop localized content for United Kingdom and United States
- Prioritize English and Chinese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding City of Greater Geelong. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| King Island Council | 11 | $5,365 | $532.84 | 37% |
| Macedon | 10 | $4,077 | $471.61 | 42% |
| Lyonville | 10 | $3,712 | $337.81 | 38% |
| Leopold | 13 | $3,680 | $407.21 | 37% |
| Lancefield | 21 | $3,643 | $315.33 | 50% |
| Trentham | 54 | $3,412 | $272.06 | 42% |
| Malmsbury | 11 | $3,254 | $220.96 | 39% |
| Shire of Hepburn | 292 | $3,114 | $291.22 | 37% |
| Daylesford | 466 | $3,095 | $291.19 | 35% |
| Kilmore | 11 | $3,063 | $287.99 | 41% |
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