Bright Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Bright in 2025? Explore comprehensive Airbnb analytics for Bright, Victoria, Australia to uncover income potential. This 2025 STR market report for Bright, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 473 active listings.
Whether you're considering an Airbnb investment in Bright, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bright Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bright Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bright (2025)
Understanding the monthly revenue variations for Airbnb listings in Bright is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bright is typically April, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bright across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,230+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,055 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,190 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,750, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bright
Bright Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bright STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bright:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bright
Average Daily Rate (ADR) Airbnb Trends in Bright (2025)
Effective short term rental pricing strategy in Bright involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bright typically peaks in January and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $462+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $364 or more.
- Typical properties (Median) charge around $267 per night.
- Entry-level properties (Bottom 25%) earn around $190 per night.
Average Daily Rate (ADR) Trend by Month in Bright
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Airbnb Seasonality Analysis & Trends in Bright (2025)
Peak Season (April, January, July)
- Revenue averages $5,024 per month
- Occupancy rates average 53.4%
- Daily rates average $306
Shoulder Season
- Revenue averages $3,655 per month
- Occupancy maintains around 40.6%
- Daily rates hold near $287
Low Season (February, May, June)
- Revenue drops to average $2,819 per month
- Occupancy decreases to average 33.9%
- Daily rates adjust to average $292
Seasonality Insights for Bright
- The Airbnb seasonality in Bright shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bright's highest earning potential, with monthly revenues capable of climbing to $5,135, occupancy reaching a high of 55.4%, and ADRs peaking at $318.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,806, occupancy could drop to 33.0%, and ADRs may adjust down to $277.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bright.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bright seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bright (2025)
Exploring the top neighborhoods for short-term rentals in Bright? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Bright Township | A charming alpine village known for its stunning natural beauty, year-round outdoor activities, and proximity to Mount Buffalo National Park. Ideal for visitors seeking a tranquil mountain escape and outdoor adventures. | Mount Buffalo National Park, Bright Brewery, Morses Creek, Bright Splash Park, Cycle trails, River walks |
| Buffalo River | Just a short drive from Bright, this area offers a peaceful riverside setting, ideal for those looking for relaxation and nature. Great for families and outdoor enthusiasts. | Buffalo River, Hiking trails, Picnic areas, Fishing spots, Scenic views |
| Ovens River | Perfect for water sports and fishing, this river area provides a great base for holidaymakers wanting to enjoy water activities as well as the local flora and fauna. | Ovens River, Kayaking, Fishing spots, Walking tracks, Natural scenery |
| Mount Hotham | A popular ski resort during winter and an adventure hub during summer. A favorite among snow sports enthusiasts and those looking for a lively atmosphere in the Alps. | Alpine skiing, Snowboarding, Hiking trails, Scenic chairlift rides, Alpine resort activities |
| Dinner Plain | A quaint village near Mount Hotham known for its unique architecture and access to snow and mountain hiking. Attracts both winter sports fans and summer hikers. | Dinner Plain Ski Resort, Mount Hotham access, Cattleman's Flat, Local dining options, Scenic landscapes |
| Porepunkah | Located close to Bright, known for its wineries and picturesque landscapes. A great area for food and wine lovers seeking a quiet retreat. | Wineries, Ovens River, Local markets, Culinary experiences, Scenic views |
| Harrietville | A peaceful town at the base of Mount Hotham, ideal for a relaxing getaway. Great for those who want to escape the hustle and bustle of Bright while still enjoying the area's natural beauty. | Mount Hotham access, River activities, Local history sites, Bushwalking tracks, Stunning vistas |
| Buckland Valley | Renowned for its scenic beauty, this area offers a more secluded experience with excellent mountain views and opportunities for nature walks. Perfect for visitors looking to unplug and reconnect with nature. | Scenic valleys, Walking trails, Wildlife spotting, Natural hot springs, Picnic areas |
Understanding Airbnb License Requirements & STR Laws in Bright (2025)
While Bright, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bright to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Bright (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Brightbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
NEW Each bedroom has ensuite + pool. Walk to town
Entire Place • 5 bedrooms
Bridgewater
Entire Place • 5 bedrooms
Old Mill Park
Entire Place • 6 bedrooms
Mountain Mist Retreat - 5 Bedrooms
Entire Place • 5 bedrooms
Hilltop at Bright
Entire Place • 5 bedrooms
Mountain Mist Retreat - 6 Bedrooms
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bright (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bright based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bright | 93 | $3,882,762 | 3049 | 4.77/5.0 |
| Emma : Alpine Valley Getaways | 73 | $2,969,807 | 3067 | 4.89/5.0 |
| Bright-Holidays | 64 | $2,799,675 | 1751 | 4.74/5.0 |
| Priscilla | 26 | $1,389,507 | 1170 | 4.93/5.0 |
| Linda | 10 | $561,406 | 1376 | 4.95/5.0 |
| Jodie | 5 | $424,410 | 430 | 4.94/5.0 |
| Tim | 13 | $422,955 | 335 | 4.82/5.0 |
| Catherine | 4 | $357,558 | 284 | 4.96/5.0 |
| Bernadette | 6 | $251,188 | 460 | 4.79/5.0 |
| Holly-Louise | 5 | $228,446 | 38 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bright.
Dive Deeper: Advanced Bright STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bright. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBright Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bright
- The Bright Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.9% of the 473 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bright, House properties are the most common (69.8%), reflecting the local real estate landscape.
- Houses represent a significant 69.8% portion, catering likely to families or larger groups.
- The presence of 6.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 5.9%) offer potential for unique stay experiences.
Bright Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bright
- The dominant room capacity in Bright is 2 bedrooms listings, making up 33% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 59.8% of the active Airbnb listings in Bright, indicating a high concentration in these sizes.
- A significant 48.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Bright.
Bright Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bright
- The most common guest capacity trend in Bright vacation rentals is listings accommodating 8+ guests (27.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Bright STR market, accounting for 51.6% of listings.
- 50.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bright.
- On average, properties in Bright are equipped to host 5.3 guests.
Bright Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bright
- The most common availability pattern in Bright falls within the 181-270 days range, representing 43.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Bright (43.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bright Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
21 listings
4.5% of total
2 Nights
83 listings
17.8% of total
3 Nights
45 listings
9.6% of total
4-6 Nights
4 listings
0.9% of total
7-29 Nights
1 listings
0.2% of total
30+ Nights
313 listings
67% of total
Key Insights
- The most prevalent minimum stay requirement in Bright is 30+ Nights, adopted by 67% of listings. This highlights the market's preference for longer commitments.
- A significant segment (67%) caters to monthly stays (30+ nights) in Bright, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 67% of Bright hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 67% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bright.
Bright Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
4 listings
0.9% of total
Super Strict 30 Days
82 listings
17.6% of total
Flexible
11 listings
2.4% of total
Moderate
50 listings
10.8% of total
Firm
54 listings
11.6% of total
Strict
264 listings
56.8% of total
Cancellation Policy Insights for Bright
- The prevailing Airbnb cancellation policy trend in Bright is Strict, used by 56.8% of listings.
- A majority (68.4%) of hosts in Bright utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 56.8% market standard in Bright.
- With 56.8% using Strict terms, this is a viable option in Bright, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Bright.
Bright STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bright
- The overall average booking lead time for vacation rentals in Bright is 87 days.
- Guests book furthest in advance for stays during November (average 137 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 50 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (105 days avg.) sees the longest lead times, while Summer (56 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (87 days) as a baseline for your pricing and availability strategy in Bright.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 137 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 105 days) to capture early planners.
- Monitor your own booking lead times against these Bright averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bright (2025)
Amenity Prevalence
Amenity Insights for Bright
- Essential amenities in Bright that guests expect include: TV, Heating, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Microwave, Smoke alarm, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bright: TV, Heating, Air conditioning.
- Prioritize adding missing essentials: TV, Heating, Air conditioning.
- Consider adding popular differentiators like Microwave or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bright to stay competitive.
Bright Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bright
- The typical guest profile for Airbnb in Bright consists of primarily domestic travelers (96%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 95.9% of guests.
- Key international markets include Australia (95.9%) and United Kingdom (0.9%).
- Top languages spoken are English (71%) followed by Chinese (5.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bright Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Porepunkah | 41 | $3,029 | $331.70 | 37% |
| Shire of Mansfield | 90 | $2,956 | $401.14 | 33% |
| Yarrawonga | 116 | $2,904 | $415.23 | 31% |
| Wandiligong | 20 | $2,852 | $279.91 | 40% |
| Shire of Murrindindi | 76 | $2,846 | $272.15 | 41% |
| Shire of Strathbogie | 44 | $2,840 | $322.06 | 35% |
| Beechworth | 119 | $2,796 | $249.40 | 42% |
| Bonnie Doon | 20 | $2,763 | $435.55 | 29% |
| Jamieson | 36 | $2,680 | $288.81 | 33% |
| Kinglake | 16 | $2,625 | $271.35 | 41% |