Airbnb Market Analytics, Statistics and Data in Bright, Victoria, Australia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Bright? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Bright:
How much do Airbnb hosts make on average per month in Bright?
The short-term rental market in Bright shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,064 per month
- Strong performing properties (top 25%) make $5,065 or more
- Best-in-class properties (top 10%) achieve $7,688+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,678
Revenue Variations by Month
Occupancy Rates Throughout the Year in Bright
The market in Bright shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 39% occupancy rates
- Strong performing properties (top 25%) achieve 60% or higher
- Best-in-class properties (top 10%) reach 77%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Bright
Daily rates in Bright vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $251 per night
- Strong performing properties (top 25%) secure $350 or more
- Best-in-class properties (top 10%) pull in $439+ per night
- Entry-level properties (bottom 25%) earn around $182
Daily Rate Variations by Month
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Seasonality patterns in Bright
Peak Season (July, April, March)
- Revenue peaks at $4835.45 per month
- Occupancy rates reach 55.07%
- Daily rates average $304.39
Shoulder Season
- Revenue averages $3811.37 per month
- Occupancy maintains 41.97%
- Daily rates hold at $280.12
Low Season (December, September, October)
- Revenue drops to $3211.63 per month
- Occupancy decreases to 34.02%
- Daily rates adjust to $265.84
Is it still profitable to do Airbnb in Bright in 2025?
Yes! Bright demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 42% and strong monthly revenue averaging $3811 and With 477 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Bright
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Bright Main Street | The bustling heart of Bright, filled with cafes, shops, and easy access to local attractions. Ideal for travelers looking for convenience and vibrant local culture. | Bright Brewery, Bright Arts Factory, Canyon Walk, Bright Splash Park, Centenary Park |
| Lake Bright | A picturesque spot offering stunning views and water activities, perfect for families and nature lovers. Visitors enjoy fishing, kayaking, and relaxing by the lake. | Lake Bright, Walking trails around the lake, Picnic spots, Fishing opportunities, Scenic views |
| Mount Buffalo National Park | A natural wonderland offering breathtaking views, hiking, and skiing in the winter. Great for outdoor enthusiasts seeking adventure and natural beauty. | Mount Buffalo Lookout, Hiking trails, Skiing and snowboarding in winter, Pinnacles Lookout, Crystal Brook Camping |
| Alpine Hotel | A popular accommodation option in Bright, known for its comfort and proximity to attractions. A favored choice for guests seeking relaxation and convenience. | Dining at the hotel, Access to nearby ski resorts, Proximity to Bright's nightlife, Scenic views from the hotel, Event hosting facilities |
| Myrtleford | A short drive from Bright, offering a quieter atmosphere with beautiful parks and gardens. Appeals to those looking for a peaceful retreat. | Myrtleford Butter Factory, Myrtleford Golf Club, Myrtleford Showgrounds, Buffalo River Rail Trail, Local wineries |
| Gus's Café | A cozy café located in Bright, popular among travelers for breakfast and lunch, making it an excellent spot for Airbnb guests to enjoy local cuisine. | Local coffee and pastries, Community events, Live music nights, Proximity to walking trails, Bright's vibrant dining scene |
| Bright Scenic Drive | Known for its stunning landscapes and beautiful views, this scenic drive attracts those who enjoy leisurely drives through nature. Great for tourists who want to explore the surroundings. | Scenic vistas, Photography opportunities, Access to picnic areas, Wildlife viewing, Connection to nearby attractions |
| Local Vineyards | Bright is surrounded by wineries that attract wine enthusiasts and tourists looking to explore local produce. Perfect for guests interested in culinary experiences. | Wine tastings, Winery tours, Gourmet food experiences, Local markets, Scenic vineyard views |
Do you need a license for Airbnb in Bright?
We recommend checking directly with Bright's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Bright
NEW Each bedroom has ensuite + pool. Walk to town
Entire Place • 5 bedrooms
Bridgewater
Entire Place • 5 bedrooms
Boutique 4 bedroom house with pool & sauna
Entire Place • 4 bedrooms
Feathertop
Entire Place • 4 bedrooms
Mountain Mist Retreat - 5 Bedrooms
Entire Place • 5 bedrooms
Hilltop at Bright
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Bright
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bright | 96 | $3,943,002 | 3100 | 4.68/5.0 |
| Bright-Holidays | 65 | $2,911,545 | 1807 | 4.60/5.0 |
| Emma : Alpine Valley Getaways | 73 | $2,849,616 | 3053 | 4.89/5.0 |
| Priscilla | 24 | $1,485,449 | 1164 | 4.94/5.0 |
| Linda | 9 | $528,642 | 1363 | 4.95/5.0 |
| Jodie | 5 | $424,044 | 423 | 4.94/5.0 |
| Tim | 13 | $373,499 | 323 | 4.83/5.0 |
| Catherine | 4 | $319,997 | 277 | 4.96/5.0 |
| Leigh And Madonna | 4 | $263,127 | 561 | 4.86/5.0 |
| Bernadette | 6 | $258,252 | 448 | 4.79/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Bright
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (94.8%), with house and apartment & condo properties comprising 87.8% of inventory
- Untapped potential in outdoor & mobile, others segments (5.9% combined)
Room Capacity Distribution
Analysis of 477 properties in Bright shows that 2 bedrooms properties are most prevalent, making up 34.2% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 61.2% of all listings.
Key Insights
- Most common: 2 bedrooms (34.2%)
- Least common: 5+ bedrooms (5.9%)
- Market concentration: 61.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 477 properties in Bright reveals that 8+ guests properties dominate the market, representing 27.3% of all listings. The average property accommodates 5.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 51.8% of the market.
Key Insights
- Most common capacity: 8+ guests (27.3% of market)
- Least common capacity: 3 guests (1% of market)
- Average guest capacity: 5.3 guests per property
- Market concentration: 51.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 477 properties in Bright, the most common availability pattern is 181-270 days (43% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (43.8% of properties).
Key Insights
- Most common availability window: 181-270 days (43%)
- Most common booking duration: 91-180 days (43.8%)
- Properties with high availability (180+ days): 71.7%
- Properties with long-term bookings (180+ days): 29.8%
Minimum Stay Distributions
1 Night
64 listings
13.9% of total
2 Nights
140 listings
30.3% of total
3 Nights
94 listings
20.3% of total
4-6 Nights
125 listings
27.1% of total
7-29 Nights
1 listings
0.2% of total
30+ Nights
38 listings
8.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 44.2%
- Mid-length stays (4-6 nights) represent 27.1% of listings
- Monthly+ stays (8.2%) suggest a stable extended-stay market
- High market flexibility with 64.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
83 listings
17.9% of total
Super Strict 60 Days
5 listings
1.1% of total
Flexible
9 listings
1.9% of total
Moderate
49 listings
10.6% of total
Firm
51 listings
11% of total
Strict
267 listings
57.5% of total
Key Insights
- Strict is the preferred policy at 57.5% of listings
- Stricter policies (Firm & Strict) dominate at 68.5% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 1.1% of listings
Recommendations
- The market supports stricter policies, with 68.5% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Nov, Jan, Dec, averaging 117 days
- Shortest booking windows are in Jun, Sep, Aug, averaging 58 days
- Winter shows the longest average booking window at 98 days, while Summer has the shortest at 61 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 98 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Aug when lead times are shortest
Popular Airbnb Amenities in Bright
Below is the distribution of amenities across listings in Bright:
Traveler Demographics
Key Insights
- Domestic travelers make up 95.8% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (1.1%) and United States (0.8%)
- English is the top language at 83.5%, followed by Chinese (6.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.1%
Recommendations
- Target marketing campaigns for Melbourne and Victoria markets
- Develop localized content for United Kingdom and United States
- Prioritize English and Chinese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Bright. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Howqua Inlet | 12 | $3,999 | $314.83 | 38% |
| Shire of Mansfield | 90 | $3,511 | $382.12 | 35% |
| Mansfield | 154 | $3,367 | $328.07 | 36% |
| Shire of Strathbogie | 43 | $3,334 | $303.87 | 38% |
| Porepunkah | 42 | $3,311 | $326.99 | 37% |
| Jamieson | 37 | $3,284 | $283.00 | 33% |
| Sawmill Settlement | 92 | $3,262 | $419.08 | 32% |
| Nagambie | 34 | $3,247 | $283.25 | 40% |
| Beechworth | 108 | $3,187 | $246.08 | 43% |
| Wandiligong | 20 | $3,167 | $257.92 | 42% |
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