Airbnb Market Analytics, Statistics and Data in Bass Coast Shire, Victoria, Australia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Bass Coast Shire? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Bass Coast Shire:
How much do Airbnb hosts make on average per month in Bass Coast Shire?
The short-term rental market in Bass Coast Shire shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,212 per month
- Strong performing properties (top 25%) make $3,793 or more
- Best-in-class properties (top 10%) achieve $5,524+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,196
Revenue Variations by Month
Occupancy Rates Throughout the Year in Bass Coast Shire
The market in Bass Coast Shire shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 30% occupancy rates
- Strong performing properties (top 25%) achieve 50% or higher
- Best-in-class properties (top 10%) reach 69%+occupancy
- Entry-level properties (bottom 25%) average around 15%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Bass Coast Shire
Daily rates in Bass Coast Shire vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $214 per night
- Strong performing properties (top 25%) secure $306 or more
- Best-in-class properties (top 10%) pull in $432+ per night
- Entry-level properties (bottom 25%) earn around $153
Daily Rate Variations by Month
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Seasonality patterns in Bass Coast Shire
Peak Season (January, December, March)
- Revenue peaks at $4164.63 per month
- Occupancy rates reach 45.60%
- Daily rates average $290.46
Shoulder Season
- Revenue averages $2791.16 per month
- Occupancy maintains 34.34%
- Daily rates hold at $248.62
Low Season (September, July, August)
- Revenue drops to $1662.19 per month
- Occupancy decreases to 23.07%
- Daily rates adjust to $230.65
Is it still profitable to do Airbnb in Bass Coast Shire in 2025?
Yes! Bass Coast Shire demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 34% and strong monthly revenue averaging $2791 and The market's 144 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Bass Coast Shire
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Philip Island | A world-famous destination known for its stunning beaches, wildlife encounters, and the Penguin Parade. It attracts families and tourists throughout the year, making it a lucrative spot for Airbnb hosts. | Penguin Parade, Phillip Island Nature Parks, Knotts Sledge Track, Cape Woolamai Beach, Phillip Island Grand Prix Circuit |
| Cowes | The main town of Phillip Island, Cowes offers beautiful beaches and a vibrant atmosphere. It's popular with families and weekend getaway visitors from Melbourne. | Cowes Beach, Cowes Jetty, Phillip Island Chocolate Factory, Erehwon Point, Koala Reserve |
| Wonthaggi | The largest town in the Bass Coast region, Wonthaggi serves as a gateway to nearby attractions. It has a growing number of visitors seeking local experiences and nature. | Wonthaggi State Coal Mine, Bass Coast Rail Trail, Wonthaggi Wetlands, Kirkpatrick Reserve, Gippsland Regional Aquatic Centre |
| Inverloch | A coastal town known for its beautiful beaches and relaxed atmosphere. Inverloch is perfect for family holidays and attracts tourism throughout the summer. | Inverloch Beach, Patrol Beach, Bunurong Marine National Park, Inverloch Farmers Market, Inverloch to Cape Paterson Walk |
| San Remo | The gateway to Phillip Island, San Remo is famous for its fishing and stunning coastal views. It draws visitors looking for a quieter seaside experience. | San Remo Jetty, San Remo Fishermans Co-op, Wildlife Coast Cruises, San Remo Coastal Walk, Phillip Island Bridge |
| Kilcunda | A small coastal village known for its scenic views and walking tracks along the coastline. It's ideal for visitors who want to escape the hustle and bustle. | Kilcunda Beach, Kilcunda Cliffs, Bass Coast Rail Trail, Kilcunda General Store, Kilcunda Hotel |
| Cape Paterson | A quiet coastal town renowned for its surf beaches and natural beauty. Popular with tourists seeking relaxation and outdoor activities like surfing and fishing. | Cape Paterson Beach, Thompson Avenue and Surf Beach, Cape Paterson Coastal Reserve, Cape Paterson Wetlands, Cape Paterson Surf Life Saving Club |
| Corinella | A peaceful coastal town with stunning bay views. Corinella attracts visitors looking for tranquility and connection with nature, making it an excellent location for short-term rentals. | Corinella Jetty, Corinella Beach, Corinella Foreshore Reserve, Griffiths Point, Corinella Historical Museum |
Do you need a license for Airbnb in Bass Coast Shire?
We recommend checking directly with Bass Coast Shire's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Bass Coast Shire
Ultimate Beachfront Retreat
Entire Place • 5 bedrooms
Woolamai Park -Huge 7 bedroom House - Sleeps 16
Entire Place • 7 bedrooms
Shiloh Beach House
Entire Place • 4 bedrooms
SilverTide Retreat
Entire Place • 3 bedrooms
Calm 3922
Entire Place • 4 bedrooms
Sandy Bay Getaway w Spa 4 Bdr
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Bass Coast Shire
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Joel & Caleb | 16 | $644,783 | 394 | 4.73/5.0 |
| Matt | 4 | $227,225 | 64 | 4.89/5.0 |
| The Beach House People | 5 | $152,836 | 32 | 2.93/5.0 |
| Mathijs | 3 | $132,924 | 234 | 4.77/5.0 |
| Vicky | 4 | $130,085 | 256 | 4.88/5.0 |
| 470690069 | 12 | $118,651 | 3 | 0.00/5.0 |
| Susan | 2 | $101,187 | 143 | 2.41/5.0 |
| Jennie | 2 | $61,046 | 160 | 4.98/5.0 |
| Christine | 2 | $59,449 | 81 | 4.88/5.0 |
| Dianne | 3 | $52,215 | 26 | 4.70/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Bass Coast Shire
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (98.6%), with house and outdoor & mobile properties comprising 90.3% of inventory
- Untapped potential in unique stays, boutique & hotels, apartment & condo segments (4.2% combined)
Room Capacity Distribution
Analysis of 144 properties in Bass Coast Shire shows that 3 bedrooms properties are most prevalent, making up 38.9% of the market. The market tends to favor larger properties, with 3 bedrooms and 4 bedrooms together representing 68.1% of all listings.
Key Insights
- Most common: 3 bedrooms (38.9%)
- Least common: 5+ bedrooms (6.3%)
- Market concentration: 68.1% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 144 properties in Bass Coast Shire reveals that 8+ guests properties dominate the market, representing 53.5% of all listings. The average property accommodates 6.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 69.4% of the market.
Key Insights
- Most common capacity: 8+ guests (53.5% of market)
- Least common capacity: 3 guests (0.7% of market)
- Average guest capacity: 6.5 guests per property
- Market concentration: 69.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 144 properties in Bass Coast Shire, the most common availability pattern is 271-366 days (47.9% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31.3% of properties).
Key Insights
- Most common availability window: 271-366 days (47.9%)
- Most common booking duration: 91-180 days (31.3%)
- Properties with high availability (180+ days): 79.2%
- Properties with long-term bookings (180+ days): 21.5%
Minimum Stay Distributions
1 Night
13 listings
9.8% of total
2 Nights
55 listings
41.4% of total
3 Nights
8 listings
6% of total
4-6 Nights
39 listings
29.3% of total
7-29 Nights
2 listings
1.5% of total
30+ Nights
16 listings
12% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 51.2%
- Mid-length stays (4-6 nights) represent 29.3% of listings
- Monthly+ stays (12%) suggest a stable extended-stay market
- High market flexibility with 57.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
2 listings
1.7% of total
Super Strict 30 Days
6 listings
5% of total
Flexible
17 listings
14.2% of total
Moderate
35 listings
29.2% of total
Firm
27 listings
22.5% of total
Strict
33 listings
27.5% of total
Key Insights
- Moderate is the preferred policy at 29.2% of listings
- The market shows a balanced distribution between guest-friendly (43.4%) and strict (50.0%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 1.7% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Oct, Jan, Dec, averaging 76 days
- Shortest booking windows are in Jun, May, Jul, averaging 29 days
- Winter shows the longest average booking window at 67 days, while Summer has the shortest at 30 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 67 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Jul when lead times are shortest
Popular Airbnb Amenities in Bass Coast Shire
Below is the distribution of amenities across listings in Bass Coast Shire:
Traveler Demographics
Key Insights
- Domestic travelers make up 87.9% of total guests, indicating a dominant local market share.
- Primary international markets: Singapore (3%) and United Kingdom (2.2%)
- English is the top language at 79.1%, followed by Chinese (10.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.9%
Recommendations
- Target marketing campaigns for Melbourne and Victoria markets
- Develop localized content for Singapore and United Kingdom
- Prioritize English and Chinese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Bass Coast Shire. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Macedon | 10 | $4,077 | $471.61 | 42% |
| Howqua Inlet | 12 | $3,999 | $314.83 | 38% |
| Lyonville | 10 | $3,712 | $337.81 | 38% |
| Leopold | 13 | $3,680 | $407.21 | 37% |
| Lancefield | 21 | $3,643 | $315.33 | 50% |
| Shire of Mansfield | 90 | $3,511 | $382.12 | 35% |
| Yanakie | 16 | $3,440 | $202.23 | 54% |
| Trentham | 54 | $3,412 | $272.06 | 42% |
| Mansfield | 154 | $3,367 | $328.07 | 36% |
| Jamieson | 37 | $3,284 | $283.00 | 33% |
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