Airbnb Market Analytics, Statistics and Data in Ballarat, Victoria, Australia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Ballarat? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Ballarat:
How much do Airbnb hosts make on average per month in Ballarat?
The short-term rental market in Ballarat shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,913 per month
- Strong performing properties (top 25%) make $2,910 or more
- Best-in-class properties (top 10%) achieve $4,253+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,066
Revenue Variations by Month
Occupancy Rates Throughout the Year in Ballarat
The market in Ballarat shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 44% occupancy rates
- Strong performing properties (top 25%) achieve 67% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Ballarat
Daily rates in Ballarat vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $125 per night
- Strong performing properties (top 25%) secure $173 or more
- Best-in-class properties (top 10%) pull in $238+ per night
- Entry-level properties (bottom 25%) earn around $91
Daily Rate Variations by Month
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Seasonality patterns in Ballarat
Peak Season (March, April, June)
- Revenue peaks at $2673.54 per month
- Occupancy rates reach 50.73%
- Daily rates average $150.69
Shoulder Season
- Revenue averages $2221.87 per month
- Occupancy maintains 45.52%
- Daily rates hold at $142.19
Low Season (September, January, August)
- Revenue drops to $1683.59 per month
- Occupancy decreases to 39.51%
- Daily rates adjust to $136.99
Is it still profitable to do Airbnb in Ballarat in 2025?
Yes! Ballarat demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 46% and solid monthly revenue averaging $2222 and With 438 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Ballarat
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Ballarat Central | The heart of Ballarat, known for its vibrant culture and historical significance. A prime location for tourists seeking convenience to shops, restaurants, and attractions. | Lake Wendouree, Ballarat Botanical Gardens, Sovereign Hill, Eureka Stockade, Art Gallery of Ballarat |
| Wendouree | A popular suburb known for its beautiful lake and recreational facilities. Ideal for families and tourists looking for a peaceful environment close to nature. | Wendouree Parade, Ballarat Aquatic and Lifestyle Centre, Victoria Park, Lake Wendouree Cycling Paths |
| Sebastopol | A growing suburb with a community feel, attracting visitors seeking a more local experience. Offers family-friendly amenities and parks. | Sebastopol Market, Ballarat Wildlife Park, Barkly Square, Little Bridge Street ]},{ |
Do you need a license for Airbnb in Ballarat?
We recommend checking directly with Ballarat's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Ballarat
Lascelles Ballarat - #8 The Grand Terrace
Entire Place • 6 bedrooms
'Little Blue' at Ballarat Central, Oozing Charm
Entire Place • 4 bedrooms
Bishops Palace Ballarat
Private Room • 6 bedrooms
Victorian Goldfields Cottage
Entire Place • 4 bedrooms
Truly family home - Greenedge Hideaway Sleep 10pp
Entire Place • 5 bedrooms
Botanica - The perfect weekend away - 3pm checkout
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Ballarat
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jessica | 15 | $461,262 | 1610 | 4.42/5.0 |
| Tom | 17 | $337,541 | 847 | 4.88/5.0 |
| Flairbnb Ballarat | 12 | $237,846 | 63 | 3.56/5.0 |
| Brianna | 8 | $229,185 | 179 | 4.82/5.0 |
| Eve | 4 | $159,686 | 57 | 4.69/5.0 |
| Lauren | 6 | $152,464 | 552 | 4.87/5.0 |
| Joyce | 5 | $128,214 | 61 | 3.89/5.0 |
| Linda | 7 | $118,625 | 2073 | 4.83/5.0 |
| Craig | 2 | $111,828 | 580 | 4.82/5.0 |
| Dion | 3 | $108,529 | 317 | 4.91/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Ballarat
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (88.4%), with house and apartment & condo properties comprising 90.4% of inventory
- Untapped potential in others, unique stays, outdoor & mobile segments (4.0% combined)
Room Capacity Distribution
Analysis of 438 properties in Ballarat shows that 3 bedrooms properties are most prevalent, making up 33.3% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 58.4% of all listings.
Key Insights
- Most common: 3 bedrooms (33.3%)
- Least common: 5+ bedrooms (3.7%)
- Market concentration: 58.4% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 438 properties in Ballarat reveals that 6 guests properties dominate the market, representing 27.4% of all listings. The average property accommodates 4.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 4 guests make up 49.3% of the market.
Key Insights
- Most common capacity: 6 guests (27.4% of market)
- Least common capacity: 1 guest (1.4% of market)
- Average guest capacity: 4.8 guests per property
- Market concentration: 49.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 438 properties in Ballarat, the most common availability pattern is 91-180 days (34.5% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (34.9% of properties).
Key Insights
- Most common availability window: 91-180 days (34.5%)
- Most common booking duration: 181-270 days (34.9%)
- Properties with high availability (180+ days): 55.3%
- Properties with long-term bookings (180+ days): 47.0%
Minimum Stay Distributions
1 Night
116 listings
31.1% of total
2 Nights
196 listings
52.5% of total
3 Nights
17 listings
4.6% of total
4-6 Nights
7 listings
1.9% of total
7-29 Nights
1 listings
0.3% of total
30+ Nights
36 listings
9.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 83.6%
- Mid-length stays (4-6 nights) represent 1.9% of listings
- Monthly+ stays (9.7%) suggest a stable extended-stay market
- High market flexibility with 88.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
3 listings
0.8% of total
Flexible
96 listings
25.5% of total
Moderate
155 listings
41.1% of total
Firm
67 listings
17.8% of total
Strict
56 listings
14.9% of total
Key Insights
- Moderate is the preferred policy at 41.1% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 66.6% of the market
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.8% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Nov, Dec, averaging 65 days
- Shortest booking windows are in Oct, Sep, Aug, averaging 36 days
- Summer shows the longest average booking window at 53 days, while Winter has the shortest at 45 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 53 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Aug when lead times are shortest
Popular Airbnb Amenities in Ballarat
Below is the distribution of amenities across listings in Ballarat:
Traveler Demographics
Key Insights
- Domestic travelers make up 93.6% of total guests, indicating a dominant local market share.
- Primary international markets: Singapore (1.1%) and United Kingdom (1%)
- English is the top language at 85%, followed by Chinese (6.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.1%
Recommendations
- Target marketing campaigns for Melbourne and Victoria markets
- Develop localized content for Singapore and United Kingdom
- Prioritize English and Chinese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Ballarat. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Macedon | 10 | $4,077 | $471.61 | 42% |
| Lyonville | 10 | $3,712 | $337.81 | 38% |
| Leopold | 13 | $3,680 | $407.21 | 37% |
| Lancefield | 21 | $3,643 | $315.33 | 50% |
| Trentham | 54 | $3,412 | $272.06 | 42% |
| Malmsbury | 11 | $3,254 | $220.96 | 39% |
| Shire of Hepburn | 292 | $3,114 | $291.22 | 37% |
| Daylesford | 466 | $3,095 | $291.19 | 35% |
| Kilmore | 11 | $3,063 | $287.99 | 41% |
| Shire of Colac Otway | 378 | $2,922 | $285.07 | 38% |
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