Alexandra Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Alexandra in 2025? Explore comprehensive Airbnb analytics for Alexandra, Victoria, Australia to uncover income potential. This 2025 STR market report for Alexandra, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Alexandra, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Alexandra Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Alexandra Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Alexandra (2025)
Understanding the monthly revenue variations for Airbnb listings in Alexandra is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Alexandra is typically April, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Alexandra across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,387+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,840 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,506 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $836, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Alexandra
Alexandra Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Alexandra STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Alexandra:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Alexandra
Average Daily Rate (ADR) Airbnb Trends in Alexandra (2025)
Effective short term rental pricing strategy in Alexandra involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Alexandra typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $268+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $174 or more.
- Typical properties (Median) charge around $131 per night.
- Entry-level properties (Bottom 25%) earn around $115 per night.
Average Daily Rate (ADR) Trend by Month in Alexandra
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Airbnb Seasonality Analysis & Trends in Alexandra (2025)
Peak Season (April, January, August)
- Revenue averages $2,519 per month
- Occupancy rates average 43.1%
- Daily rates average $166
Shoulder Season
- Revenue averages $2,037 per month
- Occupancy maintains around 42.0%
- Daily rates hold near $156
Low Season (May, June, November)
- Revenue drops to average $1,390 per month
- Occupancy decreases to average 29.9%
- Daily rates adjust to average $156
Seasonality Insights for Alexandra
- The Airbnb seasonality in Alexandra shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Alexandra's highest earning potential, with monthly revenues capable of climbing to $2,839, occupancy reaching a high of 50.3%, and ADRs peaking at $180.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,208, occupancy could drop to 26.4%, and ADRs may adjust down to $146.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Alexandra.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Alexandra seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Alexandra (2025)
Exploring the top neighborhoods for short-term rentals in Alexandra? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Central Alexandra | The heart of Alexandra, close to local shops, cafes, and amenities. A great base for visitors exploring the surrounding natural beauty and historical sites. | Alexandra Timber Tramway, Goulburn River, Alexandra Showgrounds, local markets, Lake Eildon |
| Eildon | Located near the beautiful Lake Eildon, this area attracts those looking for water activities, fishing, and outdoor adventures. Popular with families and nature lovers. | Lake Eildon, Eildon Pondage, Eildon National Park, fishing and boating activities, local picnic spots |
| Marysville | This charming town is known for its stunning natural scenery and proximity to the Yarra Ranges National Park. A perfect getaway for those seeking tranquility and nature activities. | Steavenson Falls, Marysville Historic and Cultural Precinct, Yarra Ranges National Park, local walking trails, gorgeous scenery |
| Buxton | A peaceful town located near the Kinglake National Park. Ideal for travelers looking for a relaxing retreat amidst nature, with hiking and wildlife opportunities. | Kinglake National Park, Buxton Trout & Salmon Farm, local wineries, walking trails, scenic drives |
| Merton | A small, relaxed community with beautiful landscapes and outdoor activities. Perfect for those seeking a quiet stay away from the city hustle. | Merton State Forest, local parks, biking and hiking trails, scenic farming views, country charm |
| Taggerty | Known for its rural charm and natural beauty, Taggerty is a great destination for those looking to explore the outdoors, with access to rivers and hiking paths. | Acheron River, local picnic areas, nature reserves, hiking trails, outdoor camping spots |
| Yea | A historic town with a vibrant community, surrounded by vineyards and farmlands. Offers a mix of charming architecture and outdoor experiences. | Yea Wetlands, local wineries, historic buildings, Yea River, craft fairs |
| Kinglake | Located within the Kinglake National Park, this area is ideal for adventure seekers and those who enjoy hiking and nature. Offers stunning views and wildlife experiences. | Kinglake National Park, local wildlife, hiking trails, picnic areas, beautiful landscapes |
Understanding Airbnb License Requirements & STR Laws in Alexandra (2025)
With 11% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Alexandra. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Alexandra to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 11% licensed listings)
Top Performing Airbnb Properties in Alexandra (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Alexandrabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Pet friendly Country House
Entire Place • 3 bedrooms
Farm Cottage
Entire Place • 3 bedrooms
Hilltop Retreat - Luxury - Spa - Views - Privacy
Entire Place • 4 bedrooms
Spacious 4 bedroom home in Alexandra
Entire Place • 4 bedrooms
Garden Cottage
Entire Place • 3 bedrooms
Luxury Five Star Maple Mist Farmstay
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Alexandra (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Alexandra based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Carolyn | 2 | $55,793 | 551 | 4.83/5.0 |
| Deni | 1 | $42,405 | 17 | 5.00/5.0 |
| Anthony | 2 | $37,800 | 8 | 4.83/5.0 |
| Sally And Scott | 1 | $30,546 | 116 | 4.98/5.0 |
| Kelly | 1 | $26,848 | 126 | 4.94/5.0 |
| EMH Homes | 1 | $26,796 | 35 | 4.71/5.0 |
| Getaway Property Management | 3 | $24,850 | 11 | 3.69/5.0 |
| Cathie And Michael | 1 | $15,335 | 174 | 4.99/5.0 |
| Kate | 1 | $13,343 | 61 | 4.64/5.0 |
| Jessica | 1 | $11,873 | 4 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Alexandra.
Dive Deeper: Advanced Alexandra STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Alexandra. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAlexandra Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Alexandra
- The Alexandra Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.4% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Alexandra, House properties are the most common (61.1%), reflecting the local real estate landscape.
- Houses represent a significant 61.1% portion, catering likely to families or larger groups.
Alexandra Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Alexandra
- The dominant room capacity in Alexandra is 3 bedrooms listings, making up 38.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 72.2% of the active Airbnb listings in Alexandra, indicating a high concentration in these sizes.
- A significant 55.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Alexandra.
Alexandra Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Alexandra
- The most common guest capacity trend in Alexandra vacation rentals is listings accommodating 6 guests (33.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Alexandra STR market, accounting for 55.5% of listings.
- 61.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Alexandra.
- On average, properties in Alexandra are equipped to host 5.1 guests.
Alexandra Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Alexandra
- The most common availability pattern in Alexandra falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Alexandra (27.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Alexandra Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
16.7% of total
2 Nights
10 listings
55.6% of total
30+ Nights
5 listings
27.8% of total
Key Insights
- The most prevalent minimum stay requirement in Alexandra is 2 Nights, adopted by 55.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.3%) of the Alexandra Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (27.8%) caters to monthly stays (30+ nights) in Alexandra, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 55.6% of Alexandra hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.7% currently do.
- A 2-night minimum appears standard (55.6%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 27.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Alexandra.
Alexandra Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
16.7% of total
Flexible
7 listings
38.9% of total
Moderate
2 listings
11.1% of total
Firm
6 listings
33.3% of total
Cancellation Policy Insights for Alexandra
- The prevailing Airbnb cancellation policy trend in Alexandra is Flexible, used by 38.9% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (33.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 38.9% market standard in Alexandra.
- Regularly review your cancellation policy against competitors and market demand shifts in Alexandra.
Alexandra STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Alexandra
- The overall average booking lead time for vacation rentals in Alexandra is 51 days.
- Guests book furthest in advance for stays during November (average 106 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (68 days avg.) sees the longest lead times, while Summer (43 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Alexandra.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 106 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 68 days) to capture early planners.
- Monitor your own booking lead times against these Alexandra averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Alexandra (2025)
Amenity Prevalence
Amenity Insights for Alexandra
- Essential amenities in Alexandra that guests expect include: Smoke alarm. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Essentials, Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Alexandra: Smoke alarm.
- Consider adding popular differentiators like Heating or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Alexandra to stay competitive.
Alexandra Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Alexandra
- The typical guest profile for Airbnb in Alexandra consists of primarily domestic travelers (95%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 95.1% of guests.
- Key international markets include Australia (95.1%) and United Kingdom (1.4%).
- Top languages spoken are English (73.5%) followed by French (4.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Alexandra Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lancefield | 20 | $3,760 | $343.06 | 46% |
| Bright | 473 | $3,299 | $296.87 | 42% |
| Lyonville | 10 | $3,259 | $353.64 | 36% |
| Leopold | 10 | $3,117 | $524.30 | 42% |
| Yanakie | 17 | $3,070 | $221.41 | 53% |
| Porepunkah | 41 | $3,029 | $331.70 | 37% |
| Shire of Mansfield | 90 | $2,956 | $401.14 | 33% |
| Yarrawonga | 116 | $2,904 | $415.23 | 31% |
| Shire of Hepburn | 291 | $2,873 | $317.25 | 36% |
| Wandiligong | 20 | $2,852 | $279.91 | 40% |