Swansea Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tasmania, Australia
Is Airbnb profitable in Swansea in 2025? Explore comprehensive Airbnb analytics for Swansea, Tasmania, Australia to uncover income potential. This 2025 STR market report for Swansea, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 59 active listings.
Whether you're considering an Airbnb investment in Swansea, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Swansea Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Swansea Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Swansea (2025)
Understanding the monthly revenue variations for Airbnb listings in Swansea is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Swansea is typically January, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Swansea across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,841+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,613 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,905 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,636, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Swansea
Swansea Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Swansea STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Swansea:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Swansea
Average Daily Rate (ADR) Airbnb Trends in Swansea (2025)
Effective short term rental pricing strategy in Swansea involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Swansea typically peaks in January and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $552+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $382 or more.
- Typical properties (Median) charge around $241 per night.
- Entry-level properties (Bottom 25%) earn around $159 per night.
Average Daily Rate (ADR) Trend by Month in Swansea
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Airbnb Seasonality Analysis & Trends in Swansea (2025)
Peak Season (January, February, December)
- Revenue averages $5,280 per month
- Occupancy rates average 60.0%
- Daily rates average $305
Shoulder Season
- Revenue averages $3,342 per month
- Occupancy maintains around 44.4%
- Daily rates hold near $291
Low Season (May, June, July)
- Revenue drops to average $2,443 per month
- Occupancy decreases to average 31.8%
- Daily rates adjust to average $289
Seasonality Insights for Swansea
- The Airbnb seasonality in Swansea shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Swansea's highest earning potential, with monthly revenues capable of climbing to $6,836, occupancy reaching a high of 71.0%, and ADRs peaking at $318.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,316, occupancy could drop to 29.0%, and ADRs may adjust down to $279.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Swansea.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Swansea seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Swansea (2025)
Exploring the top neighborhoods for short-term rentals in Swansea? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Swansea Waterfront | Beautiful coastal area with stunning views of Great Oyster Bay. Perfect for visitors looking for beach access and water activities. | Swansea Beach, Freycinet National Park, Coles Bay, Oyster Bay, Maria Island National Park |
| Bicheno | Popular beach town known for its stunning coastline and wildlife. Attracts tourists for beach activities, whale watching, and scenic views. | Bicheno Blowhole, Waubs Bay, Bicheno Penguin Tours, East Coast Natureworld, Bicheno's Glass Bottom Boat |
| Freycinet National Park | Renowned for its natural beauty, hiking trails, and scenic beaches. A fantastic destination for nature lovers and outdoor enthusiasts. | Wineglass Bay, Hazards Beach, Freycinet Marine Farm, Cape Tourville Lighthouse, Friendly Beaches |
| Orford | Quaint riverside town that offers a peaceful retreat with beautiful scenery. Perfect for those seeking relaxation and nature. | Orford Beach, Maria Island Ferry, Prosser River, Raspins Beach, Spring Beach |
| Triabunna | Gateway to Maria Island with a charming harbor and rich history. Ideal for travelers looking to explore the nearby island and enjoy local seafood. | Triabunna Esplanade, Maria Island National Park, Runnymede |
| Little Swanport | A tranquil and less-traveled area ideal for those who seek privacy and connection with nature. Great for fishing and outdoor activities. | Little Swanport River, East Coast Wine Region, Fishing Spots |
| Dunalley | A small fishing town with rich history and access to natural beauty, perfect for those interested in sea excursions and local seafood. | Dunalley Canal, Dunalley to Pirate Point Walk, East Coast of Tasmania, Fishing Charters |
| Swansea Town Center | The bustling hub of Swansea with shops, cafes, and local culture. A convenient location for tourists looking to explore the area. | Swansea Golf Club, Swansea Community Hall, Local Markets, Swansea History Museum |
Understanding Airbnb License Requirements & STR Laws in Swansea (2025)
Yes, Swansea, Tasmania, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Swansea to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 69% licensed listings)
Top Performing Airbnb Properties in Swansea (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Swanseabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sea Stone - An Oceanfront Modern Luxury Stay
Entire Place • 3 bedrooms
Hamptons on the Bay - Luxe
Entire Place • 3 bedrooms
The Burrows - coastal luxury with incredible views
Entire Place • 2 bedrooms
Bluff Cottage - Beachfront, Heritage listed.
Entire Place • 3 bedrooms
'SWANSEA' at Swansea
Entire Place • 3 bedrooms
3-Bedroom Stone Cottage
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Swansea (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Swansea based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Piermont Retreat | 8 | $267,677 | 19 | 4.87/5.0 |
| Freycinet Holiday Houses | 4 | $168,870 | 70 | 4.62/5.0 |
| Penny And Paul | 2 | $140,323 | 77 | 4.99/5.0 |
| Emily | 2 | $140,017 | 161 | 4.83/5.0 |
| Cassie | 1 | $118,593 | 61 | 5.00/5.0 |
| Bek | 1 | $100,241 | 325 | 5.00/5.0 |
| Host #37304576 | 3 | $91,714 | 0 | N/A/5.0 |
| Jessie | 2 | $72,829 | 189 | 4.82/5.0 |
| Louise | 1 | $71,605 | 20 | 5.00/5.0 |
| Rob | 4 | $65,830 | 53 | 4.64/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Swansea.
Dive Deeper: Advanced Swansea STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Swansea. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSwansea Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Swansea
- The Swansea Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.2% of the 59 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Swansea, House properties are the most common (78%), reflecting the local real estate landscape.
- Houses represent a significant 78% portion, catering likely to families or larger groups.
- The presence of 5.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Swansea Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Swansea
- The dominant room capacity in Swansea is 3 bedrooms listings, making up 32.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 59.3% of the active Airbnb listings in Swansea, indicating a high concentration in these sizes.
- A significant 44.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Swansea.
Swansea Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Swansea
- The most common guest capacity trend in Swansea vacation rentals is listings accommodating 2 guests (27.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Swansea STR market, accounting for 52.5% of listings.
- 45.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Swansea.
- On average, properties in Swansea are equipped to host 4.7 guests.
Swansea Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Swansea
- The most common availability pattern in Swansea falls within the 181-270 days range, representing 40.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Swansea (42.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Swansea Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
12.1% of total
2 Nights
23 listings
39.7% of total
3 Nights
2 listings
3.4% of total
30+ Nights
26 listings
44.8% of total
Key Insights
- The most prevalent minimum stay requirement in Swansea is 30+ Nights, adopted by 44.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (44.8%) caters to monthly stays (30+ nights) in Swansea, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 44.8% of Swansea hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.1% currently do.
- A 2-night minimum appears standard (39.7%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 44.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Swansea.
Swansea Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
1.9% of total
Super Strict 30 Days
1 listings
1.9% of total
Flexible
13 listings
24.5% of total
Moderate
11 listings
20.8% of total
Firm
11 listings
20.8% of total
Strict
16 listings
30.2% of total
Cancellation Policy Insights for Swansea
- The prevailing Airbnb cancellation policy trend in Swansea is Strict, used by 30.2% of listings.
- A majority (51.0%) of hosts in Swansea utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 30.2% market standard in Swansea.
- With 30.2% using Strict terms, this is a viable option in Swansea, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Swansea.
Swansea STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Swansea
- The overall average booking lead time for vacation rentals in Swansea is 63 days.
- Guests book furthest in advance for stays during December (average 108 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 40 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (90 days avg.) sees the longest lead times, while Summer (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Swansea.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 108 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 90 days) to capture early planners.
- Monitor your own booking lead times against these Swansea averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Swansea (2025)
Amenity Prevalence
Amenity Insights for Swansea
- Essential amenities in Swansea that guests expect include: TV, Heating, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Smoke alarm, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Swansea: TV, Heating, Free parking on premises.
- Prioritize adding missing essentials: TV, Heating, Free parking on premises.
- Consider adding popular differentiators like Kitchen or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Swansea to stay competitive.
Swansea Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Swansea
- The typical guest profile for Airbnb in Swansea consists of primarily domestic travelers (79%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 79.4% of guests.
- Key international markets include Australia (79.4%) and United Kingdom (4.7%).
- Top languages spoken are English (68.5%) followed by Chinese (7.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Hobart.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Swansea Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sandford | 12 | $4,235 | $218.52 | 64% |
| Coles Bay | 138 | $3,683 | $256.78 | 51% |
| Glamorgan-Spring Bay | 59 | $3,678 | $248.90 | 53% |
| Adventure Bay | 45 | $2,970 | $205.90 | 52% |
| Alonnah | 41 | $2,954 | $220.22 | 46% |
| Bicheno | 173 | $2,860 | $192.41 | 53% |
| Break O'Day | 81 | $2,672 | $248.75 | 41% |
| Binalong Bay | 84 | $2,640 | $211.80 | 48% |
| Opossum Bay | 13 | $2,603 | $289.18 | 35% |
| Hobart | 1,605 | $2,432 | $189.42 | 53% |