Latrobe Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tasmania, Australia
Is Airbnb profitable in Latrobe in 2025? Explore comprehensive Airbnb analytics for Latrobe, Tasmania, Australia to uncover income potential. This 2025 STR market report for Latrobe, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 38 active listings.
Whether you're considering an Airbnb investment in Latrobe, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Latrobe Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Latrobe Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Latrobe (2025)
Understanding the monthly revenue variations for Airbnb listings in Latrobe is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Latrobe is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Latrobe across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,473+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,325 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,955 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,129, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Latrobe
Latrobe Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Latrobe STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Latrobe:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Latrobe
Average Daily Rate (ADR) Airbnb Trends in Latrobe (2025)
Effective short term rental pricing strategy in Latrobe involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Latrobe typically peaks in March and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $229+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $177 or more.
- Typical properties (Median) charge around $139 per night.
- Entry-level properties (Bottom 25%) earn around $101 per night.
Average Daily Rate (ADR) Trend by Month in Latrobe
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Airbnb Seasonality Analysis & Trends in Latrobe (2025)
Peak Season (January, March, February)
- Revenue averages $3,429 per month
- Occupancy rates average 65.6%
- Daily rates average $170
Shoulder Season
- Revenue averages $2,197 per month
- Occupancy maintains around 47.6%
- Daily rates hold near $141
Low Season (May, June, September)
- Revenue drops to average $1,603 per month
- Occupancy decreases to average 36.9%
- Daily rates adjust to average $144
Seasonality Insights for Latrobe
- The Airbnb seasonality in Latrobe shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Latrobe's highest earning potential, with monthly revenues capable of climbing to $3,703, occupancy reaching a high of 68.4%, and ADRs peaking at $172.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,515, occupancy could drop to 36.7%, and ADRs may adjust down to $133.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Latrobe.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Latrobe seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Latrobe (2025)
Exploring the top neighborhoods for short-term rentals in Latrobe? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Latrobe Central | The heart of Latrobe, with easy access to local shops, dining, and amenities. A convenient location for visitors exploring the region, great for families and business travelers alike. | Latrobe Council Chambers, Latrobe Historical Museum, Hawley Beach, Forth River, Local cafes and restaurants |
| Devonport | Close proximity to Latrobe, Devonport is a hub for visitors traveling to Tasmanian attractions and offers waterfront views and a range of services, attracting tourists and families. | Devonport Ferry Terminal, Australian National Maritime Museum, Formby Beach, Devonport Regional Gallery, Victoria Park |
| Port Sorell | A coastal town near Latrobe known for its stunning beaches and outdoor activities. Popular with beachgoers and families seeking a relaxing getaway by the water. | Port Sorell Beach, Freers Beach, Ebbing Lagoon, Local parks and picnic areas |
| Sheffield | Known as the 'Town of Murals', Sheffield offers a unique artistic experience and attracts those interested in local art and culture, ideal for a niche Airbnb market. | Cradle Mountain National Park |
| Bernies Beach | A lesser-known but beautiful beach area perfect for those seeking tranquility and nature. Attracts visitors looking for a quiet retreat by the ocean. | Bernies Beach, Local hiking trails, Barilla Bay Oysters, Fishing spots |
| Railton | Famous for its topiary and historic charm, Railton attracts visitors interested in unique experiences and is a great base for exploring the surrounding countryside. | Topiary Town, Railton Railway Station, Local artisanal shops, Nearby farmland activities |
| Riana | A small town surrounded by lush countryside, Riana offers a peaceful environment ideal for those looking for a rural escape and proximity to nature. | Local vineyards, Scenic farmland views, Bushwalking trails, Wildlife spotting |
| Gunns Plains | Known for its beautiful limestone caves and natural attractions, Gunns Plains is great for adventure seekers and nature enthusiasts. | Gunns Plains Caves, Local farms, Bushwalking tracks, Wildlife experiences |
Understanding Airbnb License Requirements & STR Laws in Latrobe (2025)
Yes, Latrobe, Tasmania, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Latrobe to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 71% licensed listings)
Top Performing Airbnb Properties in Latrobe (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Latrobebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Pearl Hawley Beach Perfect for Familes + Friends!
Entire Place • 4 bedrooms
The Retreat On the Esplanade at Hawley Beach
Entire Place • 5 bedrooms
Coastal Bliss Retreat Elegant Beachside Escape at
Entire Place • 3 bedrooms
Unwind @Hawley Beach
Entire Place • 3 bedrooms
Beach House @ Hawley
Entire Place • 3 bedrooms
Perfect beach house, perfect location
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Latrobe (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Latrobe based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #104603942 | 2 | $90,369 | 368 | 4.99/5.0 |
| Moxxi Property | 2 | $75,653 | 13 | 4.45/5.0 |
| Sophie | 3 | $56,643 | 251 | 4.75/5.0 |
| Jude | 1 | $51,780 | 65 | 4.85/5.0 |
| Ben And Camille | 1 | $45,626 | 41 | 4.90/5.0 |
| Mel | 1 | $41,478 | 37 | 4.92/5.0 |
| Heather | 1 | $36,622 | 280 | 4.99/5.0 |
| Michelle | 1 | $34,670 | 41 | 4.78/5.0 |
| Elizabeth | 1 | $32,503 | 79 | 5.00/5.0 |
| Ashleigh | 1 | $30,159 | 12 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Latrobe.
Dive Deeper: Advanced Latrobe STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Latrobe. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLatrobe Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Latrobe
- The Latrobe Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.1% of the 38 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Latrobe, House properties are the most common (63.2%), reflecting the local real estate landscape.
- Houses represent a significant 63.2% portion, catering likely to families or larger groups.
- The presence of 10.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 2.6%) offer potential for unique stay experiences.
Latrobe Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Latrobe
- The dominant room capacity in Latrobe is 3 bedrooms listings, making up 34.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 57.9% of the active Airbnb listings in Latrobe, indicating a high concentration in these sizes.
- A significant 52.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Latrobe.
Latrobe Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Latrobe
- The most common guest capacity trend in Latrobe vacation rentals is listings accommodating 8+ guests (21.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Latrobe STR market, accounting for 39.5% of listings.
- 50.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Latrobe.
- On average, properties in Latrobe are equipped to host 5.1 guests.
Latrobe Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Latrobe
- The most common availability pattern in Latrobe falls within the 181-270 days range, representing 36.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 60.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Latrobe (39.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 44.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Latrobe Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
30.6% of total
2 Nights
13 listings
36.1% of total
3 Nights
1 listings
2.8% of total
30+ Nights
11 listings
30.6% of total
Key Insights
- The most prevalent minimum stay requirement in Latrobe is 2 Nights, adopted by 36.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.7%) of the Latrobe Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (30.6%) caters to monthly stays (30+ nights) in Latrobe, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36.1% of Latrobe hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 30.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Latrobe.
Latrobe Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
22.2% of total
Moderate
17 listings
47.2% of total
Firm
5 listings
13.9% of total
Strict
6 listings
16.7% of total
Cancellation Policy Insights for Latrobe
- The prevailing Airbnb cancellation policy trend in Latrobe is Moderate, used by 47.2% of listings.
- There's a relatively balanced mix between guest-friendly (69.4%) and stricter (30.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 47.2% market standard in Latrobe.
- Regularly review your cancellation policy against competitors and market demand shifts in Latrobe.
Latrobe STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Latrobe
- The overall average booking lead time for vacation rentals in Latrobe is 71 days.
- Guests book furthest in advance for stays during January (average 118 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (101 days avg.) sees the longest lead times, while Summer (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (71 days) as a baseline for your pricing and availability strategy in Latrobe.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 118 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 101 days) to capture early planners.
- Monitor your own booking lead times against these Latrobe averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Latrobe (2025)
Amenity Prevalence
Amenity Insights for Latrobe
- Essential amenities in Latrobe that guests expect include: Smoke alarm, Free parking on premises, Heating, Essentials, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Kitchen, Microwave are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Latrobe: Smoke alarm, Free parking on premises, Heating, Essentials, Hot water.
- Prioritize adding missing essentials: Free parking on premises, Heating, Essentials, Hot water.
- Consider adding popular differentiators like Dishes and silverware or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Latrobe to stay competitive.
Latrobe Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Latrobe
- The typical guest profile for Airbnb in Latrobe consists of primarily domestic travelers (93%), often arriving from nearby Hobart, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 93.2% of guests.
- Key international markets include Australia (93.2%) and United States (1.8%).
- Top languages spoken are English (76.1%) followed by French (3.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Hobart and Launceston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Latrobe Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sandford | 12 | $4,235 | $218.52 | 64% |
| Waratah-Wynyard | 37 | $2,908 | $191.76 | 50% |
| Kentish | 68 | $2,869 | $194.75 | 54% |
| Opossum Bay | 13 | $2,603 | $289.18 | 35% |
| Strahan | 63 | $2,600 | $165.44 | 55% |
| West Tamar | 66 | $2,583 | $200.12 | 52% |
| Turners Beach | 12 | $2,484 | $249.66 | 50% |
| Meander Valley | 29 | $2,455 | $172.00 | 52% |
| Hobart | 1,605 | $2,432 | $189.42 | 53% |
| Derwent Valley | 22 | $2,327 | $175.63 | 50% |