Hobart Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tasmania, Australia
Is Airbnb profitable in Hobart in 2025? Explore comprehensive Airbnb analytics for Hobart, Tasmania, Australia to uncover income potential. This 2025 STR market report for Hobart, based on AirROI data from June 2024 to May 2025, reveals key trends in the bustling market of 1,605 active listings.
Whether you're considering an Airbnb investment in Hobart, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hobart Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hobart Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hobart (2025)
Understanding the monthly revenue variations for Airbnb listings in Hobart is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hobart is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hobart across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,671+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,923 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,566 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,469, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hobart
Hobart Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hobart STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hobart:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 76% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 58%.
- Entry-level properties (Bottom 25%) average 34% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hobart
Average Daily Rate (ADR) Airbnb Trends in Hobart (2025)
Effective short term rental pricing strategy in Hobart involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hobart typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $324+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $224 or more.
- Typical properties (Median) charge around $152 per night.
- Entry-level properties (Bottom 25%) earn around $104 per night.
Average Daily Rate (ADR) Trend by Month in Hobart
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Airbnb Seasonality Analysis & Trends in Hobart (2025)
Peak Season (January, December, March)
- Revenue averages $4,015 per month
- Occupancy rates average 63.8%
- Daily rates average $203
Shoulder Season
- Revenue averages $2,862 per month
- Occupancy maintains around 54.8%
- Daily rates hold near $181
Low Season (May, June, August)
- Revenue drops to average $2,288 per month
- Occupancy decreases to average 44.4%
- Daily rates adjust to average $175
Seasonality Insights for Hobart
- The Airbnb seasonality in Hobart shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hobart's highest earning potential, with monthly revenues capable of climbing to $4,594, occupancy reaching a high of 67.6%, and ADRs peaking at $225.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,229, occupancy could drop to 44.1%, and ADRs may adjust down to $167.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hobart.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hobart seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hobart (2025)
Exploring the top neighborhoods for short-term rentals in Hobart? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Battery Point | Historic neighborhood with charming sandstone buildings and maritime history. Close to waterfront, making it appealing for tourists. | Salamanca Place, Mawson's Hut Replica Museum, Battery Point Sculpture Trail, KDV Wine Bar, St. George's Church |
| Sandy Bay | Tranquil location with picturesque views and proximity to the University of Tasmania, drawing both families and students. | Sandy Bay Beach, University of Tasmania, Long Beach, Royal Hobart Yacht Club, Lighthouse |
| North Hobart | Vibrant area known for its food scene, eclectic shops, and cultural activities. Popular with locals and tourists alike. | North Hobart dining precinct, State Cinema, Hobart Brew Brewery, Wellington Park, St. John’s Park |
| Salamanca Place | Iconic waterfront precinct famous for its historic market and lively atmosphere, attracting tourists year-round. | Salamanca Market, Salamanca Arts Centre, Café culture, Waterfront dining, Battery Point history |
| West Hobart | A leafy suburb with close-knit community vibes and scenic views, appealing to families and nature lovers. | Knopwoods Retreat, Mona (Museum of Old and New Art), Royal Tasmanian Botanical Gardens, Hobart City Oval |
| Hobart CBD | The central business district with a mix of shopping, dining, and attractions, catering to both business and leisure travelers. | Tasmanian Museum and Art Gallery, Franklin Wharf, Elizabeth Street Mall, Arthur Circus |
| Kingston | Family-friendly suburb with coastal parks and beaches, perfect for those looking for a relaxing getaway close to Hobart. | Kingston Beach, Blackmans Bay Beach, Kingston Jetty, Snug Tiers Nature Recreation Area |
| South Hobart | Known for its proximity to nature trails and local markets, attracts outdoor enthusiasts and those looking for a quieter stay. | Mount Wellington, South Hobart Green Market, Cascades Female Factory Historic Site, Hobart Rivulet Track |
Understanding Airbnb License Requirements & STR Laws in Hobart (2025)
Yes, Hobart, Tasmania, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hobart to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 77% licensed listings)
Top Performing Airbnb Properties in Hobart (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hobartbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Flagstaff Estate — Luxury Hobart Retreat, Pool+Spa
Entire Place • 6 bedrooms
AMAZING 5-STAR WATERFRONT RETREAT ON THE RIVERWALK
Entire Place • 7 bedrooms
Hampden Manor—A Refined Battery Point Period Home
Entire Place • 6 bedrooms
Poet s House 6br fabulous character WOW views
Entire Place • 6 bedrooms
Tasmanian Art House - Battery Point
Entire Place • 4 bedrooms
Lumiere Lodge ~ 1800s Cottage in Hobart
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hobart (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hobart based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Natalie | 34 | $2,333,886 | 5548 | 4.90/5.0 |
| Hosting Hobart | 62 | $1,681,054 | 5494 | 4.79/5.0 |
| Lisa Ann | 30 | $1,416,748 | 3168 | 4.83/5.0 |
| Bowen | 40 | $1,215,354 | 979 | 4.50/5.0 |
| Emily | 18 | $608,123 | 474 | 4.85/5.0 |
| Robert | 10 | $541,435 | 2396 | 4.86/5.0 |
| Stuart | 11 | $427,402 | 1370 | 4.90/5.0 |
| Julie | 13 | $361,018 | 381 | 4.77/5.0 |
| Julian | 13 | $355,289 | 535 | 4.93/5.0 |
| Tom | 9 | $337,326 | 360 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hobart.
Dive Deeper: Advanced Hobart STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hobart. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHobart Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hobart
- The Hobart Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.7% of the 1,605 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hobart, House properties are the most common (53%), reflecting the local real estate landscape.
- Houses represent a significant 53% portion, catering likely to families or larger groups.
- The presence of 9.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 1.7%) offer potential for unique stay experiences.
Hobart Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hobart
- The dominant room capacity in Hobart is 1 bedroom listings, making up 31.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 59.1% of the active Airbnb listings in Hobart, indicating a high concentration in these sizes.
- A significant 32.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hobart.
Hobart Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hobart
- The most common guest capacity trend in Hobart vacation rentals is listings accommodating 2 guests (25.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Hobart STR market, accounting for 48.3% of listings.
- 33.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hobart.
- On average, properties in Hobart are equipped to host 4.1 guests.
Hobart Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hobart
- The most common availability pattern in Hobart falls within the 91-180 days range, representing 32.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 56.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Hobart (32.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 45.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hobart Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
309 listings
20.2% of total
2 Nights
607 listings
39.6% of total
3 Nights
104 listings
6.8% of total
4-6 Nights
24 listings
1.6% of total
7-29 Nights
12 listings
0.8% of total
30+ Nights
475 listings
31% of total
Key Insights
- The most prevalent minimum stay requirement in Hobart is 2 Nights, adopted by 39.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (31%) caters to monthly stays (30+ nights) in Hobart, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 39.6% of Hobart hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 31% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hobart.
Hobart Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
23 listings
1.5% of total
Flexible
263 listings
17.3% of total
Moderate
511 listings
33.7% of total
Firm
342 listings
22.5% of total
Strict
379 listings
25% of total
Cancellation Policy Insights for Hobart
- The prevailing Airbnb cancellation policy trend in Hobart is Moderate, used by 33.7% of listings.
- There's a relatively balanced mix between guest-friendly (51.0%) and stricter (47.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 33.7% market standard in Hobart.
- Regularly review your cancellation policy against competitors and market demand shifts in Hobart.
Hobart STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hobart
- The overall average booking lead time for vacation rentals in Hobart is 58 days.
- Guests book furthest in advance for stays during December (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 40 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (79 days avg.) sees the longest lead times, while Summer (43 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Hobart.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 79 days) to capture early planners.
- Monitor your own booking lead times against these Hobart averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hobart (2025)
Amenity Prevalence
Amenity Insights for Hobart
- Essential amenities in Hobart that guests expect include: Smoke alarm, Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, TV, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hobart: Smoke alarm, Heating, Wifi.
- Prioritize adding missing essentials: Smoke alarm, Heating, Wifi.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hobart to stay competitive.
Hobart Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hobart
- The typical guest profile for Airbnb in Hobart consists of primarily domestic travelers (80%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 80.1% of guests.
- Key international markets include Australia (80.1%) and United States (4%).
- Top languages spoken are English (66.4%) followed by Chinese (8.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Sydney.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hobart Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sandford | 12 | $4,235 | $218.52 | 64% |
| Coles Bay | 138 | $3,683 | $256.78 | 51% |
| Glamorgan-Spring Bay | 59 | $3,678 | $248.90 | 53% |
| Adventure Bay | 45 | $2,970 | $205.90 | 52% |
| Alonnah | 41 | $2,954 | $220.22 | 46% |
| Swansea | 59 | $2,930 | $276.28 | 43% |
| Kentish | 68 | $2,869 | $194.75 | 54% |
| Bicheno | 173 | $2,860 | $192.41 | 53% |
| Break O'Day | 81 | $2,672 | $248.75 | 41% |
| Binalong Bay | 84 | $2,640 | $211.80 | 48% |