Airbnb Market Analytics, Statistics and Data in Middleton, South Australia, Australia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Middleton? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Middleton:
How much do Airbnb hosts make on average per month in Middleton?
The short-term rental market in Middleton shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,345 per month
- Strong performing properties (top 25%) make $3,965 or more
- Best-in-class properties (top 10%) achieve $5,627+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,147
Revenue Variations by Month
Occupancy Rates Throughout the Year in Middleton
The market in Middleton shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 33% occupancy rates
- Strong performing properties (top 25%) achieve 57% or higher
- Best-in-class properties (top 10%) reach 74%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Middleton
Daily rates in Middleton vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $213 per night
- Strong performing properties (top 25%) secure $283 or more
- Best-in-class properties (top 10%) pull in $409+ per night
- Entry-level properties (bottom 25%) earn around $165
Daily Rate Variations by Month
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Seasonality patterns in Middleton
Peak Season (December, January, March)
- Revenue peaks at $3909.84 per month
- Occupancy rates reach 46.36%
- Daily rates average $303.94
Shoulder Season
- Revenue averages $2860.38 per month
- Occupancy maintains 37.39%
- Daily rates hold at $250.51
Low Season (July, September, August)
- Revenue drops to $2007.56 per month
- Occupancy decreases to 28.92%
- Daily rates adjust to $230.79
Is it still profitable to do Airbnb in Middleton in 2025?
Yes! Middleton demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 37% and strong monthly revenue averaging $2860 and The market's 135 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Middleton
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Central Middleton | Central Middleton is close to local shops, restaurants, and beaches, making it convenient for travelers. Its charming coastal vibe attracts visitors looking for a laid-back retreat. | Middleton Beach, Goolwa Beach, Hindmarsh Island, local cafes, restaurants, surf schools |
| Coastal Drive | A prime location along the coast, Coastal Drive offers beautiful ocean views and easy beach access. It's appealing for families and tourists who want to enjoy water activities. | Middleton Surf Lifesaving Club, Kangaroo Island excursions, Scenic coastal walks, surfing spots, fishing spots |
| Goolwa | Nearby Goolwa is a vibrant town full of history and charm, known for its riverside activities and eateries, attracting those interested in a unique experience near the water. | Goolwa Wharf, Regional Wine Centre, Goolwa Beach, Goolwa Markets, Coopers Brewery |
| Murray Mouth | This area is known for its stunning natural beauty and active wildlife. It's perfect for nature lovers and those who enjoy outdoor activities. | Murray Mouth Conservation Park, bird watching, fishing, kayaking, nature walks |
| Port Elliot | Close to Middleton, Port Elliot is famous for its beautiful beaches and relaxed atmosphere, making it popular for weekend getaways. | Port Elliot Beach, Horse Drawn Tram, Basham Beach, local markets, cafes |
| Victor Harbor | Victor Harbor is a larger coastal town with plenty of attractions, offering visitors various entertainment options from beaches to restaurants and shopping. | Granite Island, Victor Harbor Horse Drawn Tram, Encounter Bay, Whale watching, local festivals |
| Currency Creek | Known for its vineyards and wine tours, Currency Creek attracts tourists looking to enjoy great food and local wines. | Currency Creek Vineyards, wine tasting, food tours, scenic drives, nature trails |
| Kangaroo Island | Though not directly in Middleton, its proximity makes it an attractive day trip destination for travelers wanting to explore unique wildlife and nature reserves. | Flinders Chase National Park, Remarkable Rocks, Seal Bay, Admirals Arch, local wildlife tours |
Do you need a license for Airbnb in Middleton?
We recommend checking directly with Middleton's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Middleton
Waikiki | Beachfront Retreat
Entire Place • 6 bedrooms
Nauticus - 82 Surfers Parade Middleton
Entire Place • 5 bedrooms
Luxury Seaside Getaway
Entire Place • 3 bedrooms
Adrift on Esplanade, WiFi- Pet and family friendly
Entire Place • 3 bedrooms
The Espy, Luxury Beachfront, family friendly
Entire Place • 4 bedrooms
Sweeping Ocean Views -136 NewellPetsNegotiableWiFi
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Middleton
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Harris Holiday Rentals | 19 | $477,024 | 89 | 2.79/5.0 |
| Dave | 11 | $332,237 | 345 | 4.94/5.0 |
| Barry And Kim | 9 | $258,491 | 255 | 4.88/5.0 |
| South Coast | 8 | $225,307 | 21 | 1.79/5.0 |
| Pet Let Holidays | 4 | $150,768 | 137 | 4.84/5.0 |
| Melissa | 4 | $90,039 | 71 | 3.58/5.0 |
| Zac | 1 | $89,704 | 10 | 4.90/5.0 |
| Emma | 1 | $82,405 | 28 | 5.00/5.0 |
| Angela | 3 | $76,942 | 90 | 4.70/5.0 |
| Unwind Holidays | 4 | $57,239 | 124 | 2.25/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Middleton
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (100%), with house and outdoor & mobile properties comprising 97.8% of inventory
- Untapped potential in boutique & hotels, others segments (2.2% combined)
Room Capacity Distribution
Analysis of 135 properties in Middleton shows that 3 bedrooms properties are most prevalent, making up 41.5% of the market. The market tends to favor larger properties, with 3 bedrooms and 4 bedrooms together representing 63.7% of all listings.
Key Insights
- Most common: 3 bedrooms (41.5%)
- Least common: 1 bedroom (6.7%)
- Market concentration: 63.7% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 135 properties in Middleton reveals that 8+ guests properties dominate the market, representing 57% of all listings. The average property accommodates 6.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 73.3% of the market.
Key Insights
- Most common capacity: 8+ guests (57% of market)
- Least common capacity: 3 guests (3.7% of market)
- Average guest capacity: 6.6 guests per property
- Market concentration: 73.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 135 properties in Middleton, the most common availability pattern is 271-366 days (49.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.6% of properties).
Key Insights
- Most common availability window: 271-366 days (49.6%)
- Most common booking duration: 91-180 days (32.6%)
- Properties with high availability (180+ days): 80.0%
- Properties with long-term bookings (180+ days): 20.7%
Minimum Stay Distributions
1 Night
6 listings
5.1% of total
2 Nights
36 listings
30.5% of total
3 Nights
25 listings
21.2% of total
4-6 Nights
29 listings
24.6% of total
7-29 Nights
4 listings
3.4% of total
30+ Nights
18 listings
15.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 35.6%
- Mid-length stays (4-6 nights) represent 24.6% of listings
- Monthly+ stays (15.3%) suggest a stable extended-stay market
- High market flexibility with 56.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
4 listings
3.8% of total
Super Strict 60 Days
1 listings
1% of total
Flexible
12 listings
11.5% of total
Moderate
22 listings
21.2% of total
Firm
21 listings
20.2% of total
Strict
44 listings
42.3% of total
Key Insights
- Strict is the preferred policy at 42.3% of listings
- Stricter policies (Firm & Strict) dominate at 62.5% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 1.0% of listings
Recommendations
- The market supports stricter policies, with 62.5% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Nov, Jan, averaging 102 days
- Shortest booking windows are in Sep, Aug, Jul, averaging 44 days
- Winter shows the longest average booking window at 86 days, while Summer has the shortest at 46 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 86 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Jul when lead times are shortest
Popular Airbnb Amenities in Middleton
Below is the distribution of amenities across listings in Middleton:
Traveler Demographics
Key Insights
- Domestic travelers make up 96% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (0.9%) and United States (0.8%)
- English is the top language at 88.9%, followed by Italian (3.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.9%
Recommendations
- Target marketing campaigns for Adelaide and South Australia markets
- Develop localized content for United Kingdom and United States
- Prioritize English and Italian language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Middleton. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Middle River | 20 | $4,380 | $371.88 | 48% |
| Lyndoch | 21 | $4,158 | $368.33 | 38% |
| Nuriootpa | 19 | $3,921 | $313.29 | 42% |
| Tanunda | 89 | $3,579 | $269.31 | 45% |
| Inman Valley | 12 | $3,333 | $264.03 | 37% |
| Light Regional Council | 21 | $3,231 | $279.56 | 38% |
| Auburn | 17 | $3,175 | $184.90 | 52% |
| Uraidla | 10 | $3,024 | $209.62 | 44% |
| Stirling | 37 | $3,024 | $294.33 | 44% |
| Angaston | 51 | $2,994 | $288.56 | 43% |
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