Airbnb Market Analytics, Statistics and Data in Adelaide, South Australia, Australia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Adelaide? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Adelaide:
How much do Airbnb hosts make on average per month in Adelaide?
The short-term rental market in Adelaide shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,487 per month
- Strong performing properties (top 25%) make $3,973 or more
- Best-in-class properties (top 10%) achieve $5,956+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,339
Revenue Variations by Month
Occupancy Rates Throughout the Year in Adelaide
The market in Adelaide shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 52% occupancy rates
- Strong performing properties (top 25%) achieve 74% or higher
- Best-in-class properties (top 10%) reach 87%+occupancy
- Entry-level properties (bottom 25%) average around 28%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Adelaide
Daily rates in Adelaide vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $142 per night
- Strong performing properties (top 25%) secure $210 or more
- Best-in-class properties (top 10%) pull in $321+ per night
- Entry-level properties (bottom 25%) earn around $93
Daily Rate Variations by Month
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Seasonality patterns in Adelaide
Peak Season (December, January, March)
- Revenue peaks at $4191.56 per month
- Occupancy rates reach 57.06%
- Daily rates average $238.31
Shoulder Season
- Revenue averages $3313.98 per month
- Occupancy maintains 50.96%
- Daily rates hold at $188.82
Low Season (May, July, August)
- Revenue drops to $2391.14 per month
- Occupancy decreases to 42.45%
- Daily rates adjust to $166.51
Is it still profitable to do Airbnb in Adelaide in 2025?
Yes! Adelaide demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 51% and strong monthly revenue averaging $3314 and As a mature market with 3562 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (spring breakers, nature enthusiasts, conference attendees, couples)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Adelaide
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Adelaide CBD | The central business district is bustling with activity, offering a variety of shopping, dining, and entertainment options. It's a prime location for business travelers and tourists alike, with easy access to public transport. | Rundle Mall, Adelaide Convention Centre, Art Gallery of South Australia, Adelaide Central Market, SkyCity Adelaide |
| Glenelg | A popular beachside suburb known for its stunning coastline and vibrant foreshore. It attracts both local residents and tourists, making it a great location for short-term rentals. | Glenelg Beach, Jetty Road, Glenelg Tram, Brighton Jetty, Glenelg Pier |
| North Adelaide | This leafy suburb offers a mix of heritage charm and modern amenities. It's close to the Adelaide Oval and various dining options, making it attractive for visitors. | Adelaide Oval, North Adelaide Village, Bonython Park, Zoo, St Peter's Cathedral |
| Henley Beach | A picturesque beach destination perfect for families and beach lovers. The laid-back vibe and beautiful sunsets draw many visitors. | Henley Beach Jetty, Henley Beach Square, Henley Beach Surf Life Saving Club, Grange Beach |
| Pooraka | This suburb is an emerging area with affordable accommodation options. Proximity to the city combined with a growing local community makes it a hidden gem for visitors. | Gepps Cross Treasure Market, Local parks, Shopping centres |
| Mount Barker | A growing residential area in the Adelaide Hills renowned for its natural beauty and family-friendly environment. A great escape from the city life. | Mount Barker Summit, Laratinga Wetlands, Local wineries, Adelaide Hills |
| Semaphore | A historic beachside suburb with a vibrant community atmosphere and beautiful beaches, perfect for a relaxed holiday experience. | Semaphore Beach, Semaphore Jetty, The Semaphore Markets, Lakeside Park |
| West Beach | Known for its long sandy beaches and proximity to the city, West Beach offers an appealing mix of relaxation and entertainment, popular among families. | West Beach Parks, Henley Beach, Adelaide Shores |
Do you need a license for Airbnb in Adelaide?
We recommend checking directly with Adelaide's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Adelaide
Swainson on Gibson
Entire Place • 5 bedrooms
Swainson on Margaret
Entire Place • 8 bedrooms
Swainson on Lady Gowrie
Entire Place • 3 bedrooms
Swainson on Third
Entire Place • 4 bedrooms
Swainson on Fawnbrake
Entire Place • 4 bedrooms
Swainson at Del Monte
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Adelaide
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Phil | 51 | $14,102,857 | 2669 | 4.36/5.0 |
| Jessie | 129 | $5,890,159 | 7253 | 4.74/5.0 |
| Janet And Marcus | 54 | $2,822,939 | 2770 | 4.73/5.0 |
| Julie | 55 | $2,046,033 | 3909 | 4.61/5.0 |
| David | 35 | $1,739,489 | 1453 | 4.90/5.0 |
| Janelle | 23 | $1,623,363 | 227 | 4.62/5.0 |
| Lucy | 20 | $1,570,740 | 1985 | 4.46/5.0 |
| Bruce | 28 | $1,386,310 | 426 | 4.38/5.0 |
| Krystal | 17 | $1,373,811 | 784 | 4.96/5.0 |
| Century 21 SouthCoast | 59 | $1,176,431 | 968 | 3.87/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Adelaide
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (86.2%), with house and apartment & condo properties comprising 88.9% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (5.6% combined)
Room Capacity Distribution
Analysis of 3,562 properties in Adelaide shows that 2 bedrooms properties are most prevalent, making up 31.7% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 58.8% of all listings.
Key Insights
- Most common: 2 bedrooms (31.7%)
- Least common: 5+ bedrooms (3.2%)
- Market concentration: 58.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 3,562 properties in Adelaide reveals that 4 guests properties dominate the market, representing 24.9% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 46.7% of the market.
Key Insights
- Most common capacity: 4 guests (24.9% of market)
- Least common capacity: 1 guest (1.1% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 46.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 3,562 properties in Adelaide, the most common availability pattern is 91-180 days (30.8% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (30.5% of properties).
Key Insights
- Most common availability window: 91-180 days (30.8%)
- Most common booking duration: 181-270 days (30.5%)
- Properties with high availability (180+ days): 54.1%
- Properties with long-term bookings (180+ days): 47.1%
Minimum Stay Distributions
1 Night
542 listings
17% of total
2 Nights
1275 listings
39.9% of total
3 Nights
523 listings
16.4% of total
4-6 Nights
396 listings
12.4% of total
7-29 Nights
102 listings
3.2% of total
30+ Nights
357 listings
11.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 56.9%
- Mid-length stays (4-6 nights) represent 12.4% of listings
- Monthly+ stays (11.2%) suggest a stable extended-stay market
- High market flexibility with 73.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
13 listings
0.4% of total
Super Strict 30 Days
66 listings
2.1% of total
Flexible
508 listings
16.1% of total
Moderate
1205 listings
38.3% of total
Firm
745 listings
23.7% of total
Strict
612 listings
19.4% of total
Key Insights
- Moderate is the preferred policy at 38.3% of listings
- The market shows a balanced distribution between guest-friendly (54.4%) and strict (43.1%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Dec, Jan, averaging 75 days
- Shortest booking windows are in Sep, Jul, Aug, averaging 41 days
- Winter shows the longest average booking window at 68 days, while Summer has the shortest at 42 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 68 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Aug when lead times are shortest
Popular Airbnb Amenities in Adelaide
Below is the distribution of amenities across listings in Adelaide:
Traveler Demographics
Key Insights
- Domestic travelers make up 84.9% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (3.3%) and United States (2.5%)
- English is the top language at 81.6%, followed by Chinese (5.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.7%
Recommendations
- Target marketing campaigns for Adelaide and Melbourne markets
- Develop localized content for United Kingdom and United States
- Prioritize English and Chinese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Adelaide. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Middle River | 20 | $4,380 | $371.88 | 48% |
| Lyndoch | 21 | $4,158 | $368.33 | 38% |
| Nuriootpa | 19 | $3,921 | $313.29 | 42% |
| Tanunda | 89 | $3,579 | $269.31 | 45% |
| Inman Valley | 12 | $3,333 | $264.03 | 37% |
| Sevenhill | 10 | $3,254 | $176.04 | 56% |
| Light Regional Council | 21 | $3,231 | $279.56 | 38% |
| Auburn | 17 | $3,175 | $184.90 | 52% |
| Clare and Gilbert Valleys Council | 33 | $3,045 | $226.51 | 47% |
| Uraidla | 10 | $3,024 | $209.62 | 44% |
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