Airbnb Market Analytics, Statistics and Data in Whitsunday Regional, Queensland, Australia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Whitsunday Regional? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Whitsunday Regional:
How much do Airbnb hosts make on average per month in Whitsunday Regional?
The short-term rental market in Whitsunday Regional shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $7,282 per month
- Strong performing properties (top 25%) make $11,463 or more
- Best-in-class properties (top 10%) achieve $16,684+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,970
Revenue Variations by Month
Occupancy Rates Throughout the Year in Whitsunday Regional
The market in Whitsunday Regional shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 54% occupancy rates
- Strong performing properties (top 25%) achieve 77% or higher
- Best-in-class properties (top 10%) reach 87%+occupancy
- Entry-level properties (bottom 25%) average around 27%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Whitsunday Regional
Daily rates in Whitsunday Regional vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $443 per night
- Strong performing properties (top 25%) secure $633 or more
- Best-in-class properties (top 10%) pull in $1,085+ per night
- Entry-level properties (bottom 25%) earn around $329
Daily Rate Variations by Month
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Seasonality patterns in Whitsunday Regional
Peak Season (October, September, July)
- Revenue peaks at $11146.78 per month
- Occupancy rates reach 66.14%
- Daily rates average $631.57
Shoulder Season
- Revenue averages $8437.22 per month
- Occupancy maintains 51.77%
- Daily rates hold at $584.02
Low Season (February, June, January)
- Revenue drops to $6161.25 per month
- Occupancy decreases to 37.64%
- Daily rates adjust to $558.29
Is it still profitable to do Airbnb in Whitsunday Regional in 2025?
Yes! Whitsunday Regional demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 52% and strong monthly revenue averaging $8437 and With 353 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Whitsunday Regional
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Airlie Beach | The gateway to the Whitsundays, Airlie Beach is known for its beautiful lagoon, vibrant nightlife, and proximity to the Great Barrier Reef. A prime location for tourists seeking adventure and relaxation. | Airlie Beach Lagoon, Great Barrier Reef, Whitsunday Islands, Coral Sea Marina, Conway National Park |
| Hamilton Island | A resort island that offers a relaxed atmosphere with stunning beaches, luxury accommodations, and various activities. Ideal for travelers wanting an all-in-one holiday experience. | Catseye Beach, Hamilton Island Marina, Wildlife Park, Ithaca Peak, Golf Course |
| Daydream Island | A small island known for its beautiful landscapes, snorkeling, and resort facilities. Great for families and couples looking for a romantic getaway. | Daydream Island Resort, Living Reef, Snorkeling, Kayaking, Scenic walks |
| Shute Harbour | A picturesque harbor close to Airlie Beach, known for its peaceful surroundings and access to nearby islands. Perfect for those looking for tranquility and nature. | Shute Harbour Jetty, Scenic Lookouts, Water sports, Hiking trails |
| Cannonvale | A suburban area just outside Airlie Beach, Cannonvale offers a more local experience with easy access to the main tourist attractions. Attractive for budget travelers. | Cannonvale Beach, Bicentennial Walkway, Local Markets, Shopping Centers |
| Proserpine | The main town in the Whitsunday region, Proserpine has a local feel and is a good base for exploring nearby attractions. It offers affordability and a taste of local culture. | Proserpine Historical Museum, Proserpine River, Local Markets, Nearby Sugar Fields |
| Whitsunday Coast | A stunning coastal region with beautiful beaches and a laid-back lifestyle. Attractive for beach lovers and nature enthusiasts. | Bucasia Beach, Dingo Beach, Mandalay Beach, Nearby National Parks |
| Lynd Haven | A smaller area offering a quiet retreat with easy access to larger towns. Ideal for travelers seeking peace while still being close to attractions. | Lynd Haven Beach, Nature Trails, Fishing Spots, Local Wildlife |
Do you need a license for Airbnb in Whitsunday Regional?
We recommend checking directly with Whitsunday Regional's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Whitsunday Regional
Southwinds by HIHA
Entire Place • 8 bedrooms
Yacht Club Villa 17 by HIHA
Entire Place • 4 bedrooms
The BEST VIEW on Hamilton Island!
Entire Place • 5 bedrooms
Penthouse Pavillion 25 Pool Buggy Ocean Views
Entire Place • 4 bedrooms
Yacht Club 19 - Ocean Front, Pool and 2 buggies
Entire Place • 4 bedrooms
Yacht Club Villa 6 Ocean Front
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Whitsunday Regional
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Peter | 114 | $11,511,929 | 3046 | 4.39/5.0 |
| Luxury Holidays | 39 | $5,692,366 | 938 | 4.76/5.0 |
| Hamilton Island Private Apartm | 41 | $2,177,695 | 703 | 4.18/5.0 |
| Whitsunday Holidays | 44 | $2,129,070 | 387 | 3.44/5.0 |
| HamoRent | 16 | $1,058,559 | 357 | 4.38/5.0 |
| Accom | 8 | $511,343 | 72 | 2.27/5.0 |
| Naomi | 1 | $318,472 | 24 | 5.00/5.0 |
| Robyn | 7 | $254,947 | 251 | 4.09/5.0 |
| Mitchell | 1 | $191,260 | 15 | 4.87/5.0 |
| 468282244 | 1 | $180,451 | 28 | 4.96/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Whitsunday Regional
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (100%), with apartment & condo and house properties comprising 94.6% of inventory
- Untapped potential in outdoor & mobile, boutique & hotels, others, unique stays segments (5.4% combined)
Room Capacity Distribution
Analysis of 353 properties in Whitsunday Regional shows that 2 bedrooms properties are most prevalent, making up 43.9% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 66.9% of all listings.
Key Insights
- Most common: 2 bedrooms (43.9%)
- Least common: 5+ bedrooms (3.4%)
- Market concentration: 66.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 353 properties in Whitsunday Regional reveals that 8+ guests properties dominate the market, representing 26.6% of all listings. The average property accommodates 5.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 52.7% of the market.
Key Insights
- Most common capacity: 8+ guests (26.6% of market)
- Least common capacity: 3 guests (2.5% of market)
- Average guest capacity: 5.7 guests per property
- Market concentration: 52.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 353 properties in Whitsunday Regional, the most common availability pattern is 181-270 days (31.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31.7% of properties).
Key Insights
- Most common availability window: 181-270 days (31.4%)
- Most common booking duration: 91-180 days (31.7%)
- Properties with high availability (180+ days): 61.2%
- Properties with long-term bookings (180+ days): 41.1%
Minimum Stay Distributions
1 Night
10 listings
3% of total
2 Nights
20 listings
6.1% of total
3 Nights
113 listings
34.2% of total
4-6 Nights
165 listings
50% of total
7-29 Nights
3 listings
0.9% of total
30+ Nights
19 listings
5.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 9.1%
- Mid-length stays (4-6 nights) represent 50% of listings
- Monthly+ stays (5.8%) suggest a stable extended-stay market
- High market flexibility with 43.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
42 listings
13.1% of total
Super Strict 60 Days
55 listings
17.1% of total
Flexible
9 listings
2.8% of total
Moderate
23 listings
7.2% of total
Firm
23 listings
7.2% of total
Strict
169 listings
52.6% of total
Key Insights
- Strict is the preferred policy at 52.6% of listings
- The market shows a balanced distribution between guest-friendly (10.0%) and strict (59.8%) policies
- Strong market consensus around Strict policies
- Flexible policies are least common at 2.8% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Oct, Dec, Nov, averaging 129 days
- Shortest booking windows are in Jan, Mar, Feb, averaging 89 days
- Fall shows the longest average booking window at 126 days, while Winter has the shortest at 101 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 126 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Feb when lead times are shortest
Popular Airbnb Amenities in Whitsunday Regional
Below is the distribution of amenities across listings in Whitsunday Regional:
Traveler Demographics
Key Insights
- Domestic travelers make up 78.2% of total guests, indicating a dominant local market share.
- Primary international markets: United States (7.6%) and United Kingdom (5.6%)
- English is the top language at 78.4%, followed by French (7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.8%
Recommendations
- Target marketing campaigns for Sydney and Melbourne markets
- Develop localized content for United States and United Kingdom
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Whitsunday Regional. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Shute Harbour | 18 | $3,664 | $375.43 | 41% |
| Airlie Beach | 387 | $3,612 | $287.67 | 51% |
| Cannonvale | 75 | $2,294 | $188.97 | 51% |
| Mackay Regional | 45 | $1,881 | $143.47 | 55% |
| Mackay | 95 | $1,835 | $122.09 | 54% |
| Bowen | 20 | $1,713 | $140.59 | 43% |
| Seaforth | 11 | $1,698 | $120.13 | 54% |
| Ayr | 12 | $1,344 | $86.01 | 52% |
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