Airbnb Market Analytics, Statistics and Data in Townsville City, Queensland, Australia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Townsville City? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Townsville City:
How much do Airbnb hosts make on average per month in Townsville City?
The short-term rental market in Townsville City shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,078 per month
- Strong performing properties (top 25%) make $3,402 or more
- Best-in-class properties (top 10%) achieve $5,293+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,082
Revenue Variations by Month
Occupancy Rates Throughout the Year in Townsville City
The market in Townsville City shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 36% occupancy rates
- Strong performing properties (top 25%) achieve 59% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Townsville City
Daily rates in Townsville City vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $183 per night
- Strong performing properties (top 25%) secure $258 or more
- Best-in-class properties (top 10%) pull in $347+ per night
- Entry-level properties (bottom 25%) earn around $122
Daily Rate Variations by Month
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Seasonality patterns in Townsville City
Peak Season (August, July, September)
- Revenue peaks at $3454.53 per month
- Occupancy rates reach 58.21%
- Daily rates average $221.59
Shoulder Season
- Revenue averages $2568.14 per month
- Occupancy maintains 39.85%
- Daily rates hold at $205.19
Low Season (February, November, January)
- Revenue drops to $1888.56 per month
- Occupancy decreases to 30.27%
- Daily rates adjust to $194.14
Is it still profitable to do Airbnb in Townsville City in 2025?
Yes! Townsville City demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 40% and strong monthly revenue averaging $2568 and With 326 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Townsville City
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| North Ward | A vibrant and picturesque residential area known for its stunning views of Magnetic Island. It's popular with families and tourists looking for a relaxed beachside experience with plenty of local cafes and parks. | The Strand, Queens Gardens, North Ward Jetty, Castletown Shopping World, Magnetic Island ferry terminal |
| South Townsville | An emerging neighborhood with a mix of residential and commercial spaces. It offers proximity to the city center and is rapidly developing, making it a great spot for investment. | Townsville Brewery, Civic Theatre, Reef HQ, Stuart Park, Museum of Tropical Queensland |
| The Strand | A waterfront promenade that is a major tourist attraction in Townsville. It features beaches, parks, and recreational facilities, making it ideal for vacation rentals. | The Strand Park, Aquaseum, Jezzine Barracks, The Rockpool, Townsville Breakwater |
| Castle Hill | Known for its iconic rock formation and hiking trails, Castle Hill offers breathtaking views over Townsville. It attracts nature lovers and fitness enthusiasts. | Castle Hill Lookout, Nature trails, Fitness tracks, Wallaman Falls |
| Cleveland Bay | This area offers waterfront properties with direct access to the bay, appealing to those who enjoy boating and water sports. | Cleveland Bay Marina, Beach access, Parks, Fishing spots |
| Palmerston Street | A central street with a range of restaurants and shops, close to public transport and educational institutions, making it popular with students and young professionals. | Restaurants, Shops, Cafes, Public transport links |
| Aitkenvale | A family-friendly suburb with good schools and parks. Close to shopping centers, it serves as a convenient base for families visiting Townsville. | Stockland Townsville, Aitkenvale Park, Local schools, Cafes |
| Mitchell Street | A trendy street known for its nightlife and cultural events. It attracts a young crowd looking for social activities and entertainment. | Nightclubs, Bars, Cafes, Local art galleries |
Do you need a license for Airbnb in Townsville City?
We recommend checking directly with Townsville City's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Townsville City
Architecturally designed retreat - Horseshoe Bay
Entire Place • 4 bedrooms
Absolute Beach front
Entire Place • 4 bedrooms
Tree house at Alma Bay
Entire Place • 2 bedrooms
NEW Home"Reef Shack" sleep-9
Entire Place • 4 bedrooms
The Manor House, Magnetic Island
Entire Place • 5 bedrooms
Blue on Blue Apartment 814
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Townsville City
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Will | 127 | $2,301,541 | 727 | 2.76/5.0 |
| Compass Property | 32 | $773,344 | 1646 | 4.43/5.0 |
| Ekaterina | 3 | $159,622 | 276 | 4.90/5.0 |
| Roxanne | 9 | $149,427 | 309 | 4.86/5.0 |
| Ingenia Holidays | 5 | $138,838 | 47 | 4.53/5.0 |
| Richard | 1 | $114,378 | 29 | 5.00/5.0 |
| Alex | 4 | $89,510 | 95 | 3.64/5.0 |
| Matt | 1 | $86,010 | 7 | 4.43/5.0 |
| Susan | 3 | $85,359 | 81 | 4.94/5.0 |
| Moira | 1 | $85,112 | 15 | 4.80/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Townsville City
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91.4%), with house and apartment & condo properties comprising 86.5% of inventory
- Untapped potential in boutique & hotels, others segments (6.8% combined)
Room Capacity Distribution
Analysis of 326 properties in Townsville City shows that 2 bedrooms properties are most prevalent, making up 32.2% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 59.8% of all listings.
Key Insights
- Most common: 2 bedrooms (32.2%)
- Least common: 5+ bedrooms (2.8%)
- Market concentration: 59.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 326 properties in Townsville City reveals that 6 guests properties dominate the market, representing 25.2% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 4 guests make up 49.4% of the market.
Key Insights
- Most common capacity: 6 guests (25.2% of market)
- Least common capacity: 1 guest (0.3% of market)
- Average guest capacity: 4.5 guests per property
- Market concentration: 49.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 326 properties in Townsville City, the most common availability pattern is 271-366 days (50.3% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (37.1% of properties).
Key Insights
- Most common availability window: 271-366 days (50.3%)
- Most common booking duration: 31-90 days (37.1%)
- Properties with high availability (180+ days): 76.4%
- Properties with long-term bookings (180+ days): 24.8%
Minimum Stay Distributions
1 Night
32 listings
11.1% of total
2 Nights
59 listings
20.5% of total
3 Nights
75 listings
26% of total
4-6 Nights
84 listings
29.2% of total
7-29 Nights
5 listings
1.7% of total
30+ Nights
33 listings
11.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 31.6%
- Mid-length stays (4-6 nights) represent 29.2% of listings
- Monthly+ stays (11.5%) suggest a stable extended-stay market
- High market flexibility with 57.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
5 listings
1.9% of total
Super Strict 30 Days
103 listings
39.9% of total
Flexible
38 listings
14.7% of total
Moderate
55 listings
21.3% of total
Firm
30 listings
11.6% of total
Strict
27 listings
10.5% of total
Key Insights
- Super Strict 30 Days is the preferred policy at 39.9% of listings
- The market shows a balanced distribution between guest-friendly (36.0%) and strict (22.1%) policies
- Strong market consensus around Super Strict 30 Days policies
- Super Strict 60 Days policies are least common at 1.9% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Super Strict 30 Days policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Sep, averaging 111 days
- Shortest booking windows are in Nov, Jan, Feb, averaging 54 days
- Summer shows the longest average booking window at 111 days, while Winter has the shortest at 61 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 111 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Feb when lead times are shortest
Popular Airbnb Amenities in Townsville City
Below is the distribution of amenities across listings in Townsville City:
Traveler Demographics
Key Insights
- Domestic travelers make up 78% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (7.1%) and United States (3.3%)
- English is the top language at 73.6%, followed by German (8.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 9.7%
Recommendations
- Target marketing campaigns for Townsville City and Melbourne markets
- Develop localized content for United Kingdom and United States
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Townsville City. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Townsville | 478 | $2,079 | $186.93 | 49% |
| Cardwell | 15 | $2,008 | $235.45 | 40% |
| Ayr | 12 | $1,344 | $86.01 | 52% |
| Forrest Beach | 12 | $1,113 | $133.98 | 30% |
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