Airbnb Market Analytics, Statistics and Data in Townsville, Queensland, Australia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Townsville? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Townsville:
How much do Airbnb hosts make on average per month in Townsville?
The short-term rental market in Townsville shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,066 per month
- Strong performing properties (top 25%) make $3,391 or more
- Best-in-class properties (top 10%) achieve $5,636+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,050
Revenue Variations by Month
Occupancy Rates Throughout the Year in Townsville
The market in Townsville shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 50% occupancy rates
- Strong performing properties (top 25%) achieve 76% or higher
- Best-in-class properties (top 10%) reach 88%+occupancy
- Entry-level properties (bottom 25%) average around 25%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Townsville
Daily rates in Townsville vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $126 per night
- Strong performing properties (top 25%) secure $212 or more
- Best-in-class properties (top 10%) pull in $345+ per night
- Entry-level properties (bottom 25%) earn around $81
Daily Rate Variations by Month
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Seasonality patterns in Townsville
Peak Season (August, July, June)
- Revenue peaks at $3531.84 per month
- Occupancy rates reach 63.68%
- Daily rates average $195.08
Shoulder Season
- Revenue averages $2695.72 per month
- Occupancy maintains 49.90%
- Daily rates hold at $175.54
Low Season (November, February, January)
- Revenue drops to $2125.32 per month
- Occupancy decreases to 41.47%
- Daily rates adjust to $158.32
Is it still profitable to do Airbnb in Townsville in 2025?
Yes! Townsville demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 50% and strong monthly revenue averaging $2696 and With 478 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Townsville
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| The Strand | Popular waterfront strip known for its beach, parks, and restaurants. Ideal for families and tourists looking for outdoor activities and relaxation by the sea. | The Strand Beach, Aquatic Centre, Jezzine Barracks, Botanic Gardens, Townsville Entertainment and Convention Centre |
| Castle Hill | A residential area offering stunning views of Townsville and proximity to outdoor activities. Great for those looking to explore hiking and nature. | Castle Hill, lookout points, walking trails, local parks |
| North Ward | A vibrant suburb close to the city center, known for its cafes, parks, and nightlife. Attractive to younger travelers and those seeking urban experiences. | James Cook University, The Strand, Tropical Coast, cafes and restaurants |
| Cleveland Bay | Offers beachfront access and a range of water activities. Ideal for tourists interested in marine adventures and beach relaxation. | Cleveland Bay Marina, Ferry to Magnetic Island, beachfront parks, water sports |
| South Townsville | A fast-developing area with a mix of residential and commercial spaces. Great for travelers wanting to experience local culture and dining. | Flinders Street, Cotters Markets, Townsville Brewery |
| Magnetic Island | Accessible by ferry, this island features beautiful beaches and a relaxed atmosphere. Perfect for vacationers looking for a getaway. | Horseshoe Bay, Snorkeling and diving spots, Fort Walk and hike, beachfront accommodation |
| Thuringowa Central | A growing area with family-friendly amenities and parks. Attractive for those traveling with families or groups. | Riverway Arts Centre, Parks and playgrounds, Thuringowa Central Shopping Centre |
| Pallarenda | A more tranquil location with beautiful beaches and natural surroundings. Ideal for nature lovers and those seeking a peaceful retreat. | Pallarenda Beach, Fishing spots, Cycling tracks, Parklands |
Do you need a license for Airbnb in Townsville?
We recommend checking directly with Townsville's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Townsville
Luxe Allawah-One of Townsville's finest residences
Entire Place • 5 bedrooms
The Grand Queenslander On Turner
Entire Place • 5 bedrooms
Eeast on Picnic
Entire Place • 3 bedrooms
Magic Modern Mundingburra Classic Queenslander
Entire Place • 6 bedrooms
Strand Residences@the beach by Sublime Experiences
Entire Place • 6 bedrooms
Tropical Getaway in Townsville with Pool
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Townsville
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Brandi | 44 | $1,354,397 | 689 | 3.48/5.0 |
| Will | 38 | $1,350,188 | 346 | 4.00/5.0 |
| Louise | 12 | $700,274 | 424 | 4.95/5.0 |
| Lighthouse | 7 | $285,699 | 48 | 3.31/5.0 |
| Emma | 4 | $251,407 | 236 | 4.96/5.0 |
| Stephen | 7 | $212,524 | 71 | 3.44/5.0 |
| Mario | 8 | $155,076 | 552 | 4.68/5.0 |
| Jess Forrest | 3 | $148,577 | 192 | 4.97/5.0 |
| Nardia | 2 | $132,738 | 125 | 5.00/5.0 |
| Murray | 2 | $119,062 | 47 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Townsville
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (82%), with apartment & condo and house properties comprising 82.8% of inventory
- Untapped potential in outdoor & mobile segments (0.6% combined)
Room Capacity Distribution
Analysis of 478 properties in Townsville shows that 2 bedrooms properties are most prevalent, making up 34.3% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 62.1% of all listings.
Key Insights
- Most common: 2 bedrooms (34.3%)
- Least common: 5+ bedrooms (2.7%)
- Market concentration: 62.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 478 properties in Townsville reveals that 4 guests properties dominate the market, representing 26.8% of all listings. The average property accommodates 4.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 44.8% of the market.
Key Insights
- Most common capacity: 4 guests (26.8% of market)
- Least common capacity: 7 guests (1.9% of market)
- Average guest capacity: 4.1 guests per property
- Market concentration: 44.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 478 properties in Townsville, the most common availability pattern is 271-366 days (33.7% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (26.6% of properties).
Key Insights
- Most common availability window: 271-366 days (33.7%)
- Most common booking duration: 91-180 days (26.6%)
- Properties with high availability (180+ days): 58.8%
- Properties with long-term bookings (180+ days): 42.7%
Minimum Stay Distributions
1 Night
92 listings
21% of total
2 Nights
113 listings
25.7% of total
3 Nights
64 listings
14.6% of total
4-6 Nights
64 listings
14.6% of total
7-29 Nights
22 listings
5% of total
30+ Nights
84 listings
19.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 46.7%
- Mid-length stays (4-6 nights) represent 14.6% of listings
- Monthly+ stays (19.1%) suggest a stable extended-stay market
- High market flexibility with 61.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
40 listings
9.4% of total
Super Strict 60 Days
7 listings
1.7% of total
Flexible
92 listings
21.7% of total
Moderate
108 listings
25.5% of total
Firm
88 listings
20.8% of total
Strict
89 listings
21% of total
Key Insights
- Moderate is the preferred policy at 25.5% of listings
- The market shows a balanced distribution between guest-friendly (47.2%) and strict (41.8%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 1.7% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 81 days
- Shortest booking windows are in Nov, Jan, Feb, averaging 41 days
- Summer shows the longest average booking window at 81 days, while Winter has the shortest at 44 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 81 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Feb when lead times are shortest
Popular Airbnb Amenities in Townsville
Below is the distribution of amenities across listings in Townsville:
Traveler Demographics
Key Insights
- Domestic travelers make up 80.2% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (4.7%) and United States (3.5%)
- English is the top language at 77.6%, followed by German (8.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.0%
Recommendations
- Target marketing campaigns for Queensland and Brisbane markets
- Develop localized content for United Kingdom and United States
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Townsville. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Cardwell | 15 | $2,008 | $235.45 | 40% |
| Townsville City | 326 | $1,829 | $215.61 | 39% |
| Ayr | 12 | $1,344 | $86.01 | 52% |
| Forrest Beach | 12 | $1,113 | $133.98 | 30% |
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