Airbnb Market Analytics, Statistics and Data in Toowoomba, Queensland, Australia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Toowoomba? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Toowoomba:
How much do Airbnb hosts make on average per month in Toowoomba?
The short-term rental market in Toowoomba shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,253 per month
- Strong performing properties (top 25%) make $3,280 or more
- Best-in-class properties (top 10%) achieve $4,518+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,384
Revenue Variations by Month
Occupancy Rates Throughout the Year in Toowoomba
The market in Toowoomba shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 61% occupancy rates
- Strong performing properties (top 25%) achieve 77% or higher
- Best-in-class properties (top 10%) reach 88%+occupancy
- Entry-level properties (bottom 25%) average around 38%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Toowoomba
Daily rates in Toowoomba vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $115 per night
- Strong performing properties (top 25%) secure $160 or more
- Best-in-class properties (top 10%) pull in $208+ per night
- Entry-level properties (bottom 25%) earn around $80
Daily Rate Variations by Month
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Seasonality patterns in Toowoomba
Peak Season (September, October, June)
- Revenue peaks at $3139.02 per month
- Occupancy rates reach 67.58%
- Daily rates average $152.70
Shoulder Season
- Revenue averages $2523.07 per month
- Occupancy maintains 57.03%
- Daily rates hold at $128.15
Low Season (August, February, January)
- Revenue drops to $2054.48 per month
- Occupancy decreases to 48.78%
- Daily rates adjust to $116.78
Is it still profitable to do Airbnb in Toowoomba in 2025?
Yes! Toowoomba demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 57% and strong monthly revenue averaging $2523 and With 280 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Toowoomba
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Inner City | The heart of Toowoomba with close proximity to cafes, shops, and offices. Ideal for guests looking for the convenience of urban living. | Toowoomba Carnival of Flowers, Cobb & Co Museum, Queens Park, Toowoomba City Golf Club, Grand Central Shopping Centre |
| East Toowoomba | A beautiful suburban area known for its large homes and parks, appealing to families and those seeking a tranquil stay near the city. | East Creek Park, Picnic Point, Toowoomba Grammar School, St Vincent's Hospital, Queens Park Botanical Gardens |
| West Toowoomba | A growing neighborhood with a mix of residential and commercial spaces, suitable for visitors seeking a more relaxed atmosphere. | Toowoomba Fair Shopping Centre, Harristown State High School, Toowoomba Showgrounds, Laurel Bank Park, West Creek |
| North Toowoomba | A vibrant community with various local eateries and parks, making it attractive for guests wanting a local experience. | North Toowoomba Park, St Mary's College, Toowoomba North State School, Clifford Gardens Shopping Centre, Kearneys Spring |
| College Estate | This suburb features spacious contemporary homes and is favored by families and professionals, providing a comfortable stay. | Toowoomba State High School, Wilsonton Shopping Centre, College Estate Park, Horseshoe Bend, Toowoomba Plains |
| South Toowoomba | A suburban area known for its community feel and proximity to amenities, ideal for visitors who value convenience. | South Toowoomba Park, Toowoomba Hospital, The Ridge Shopping Centre, Botanic Gardens, Walton Stores |
| Rangeville | A picturesque area known for its parks, walking tracks, and serene environment, perfect for nature lovers. | Table Top Mountain, Lake Annand, Marsupial Park, Cooby Dam, Toowoomba Regional Art Gallery |
| Glenvale | Rapidly developing area with affordable housing options, suitable for a diverse range of guests and activities. | Glenvale State School, Toowoomba Central Plaza, Glenvale Park, Wilsonton Heights, Toowoomba Sports Club |
Do you need a license for Airbnb in Toowoomba?
We recommend checking directly with Toowoomba's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Toowoomba
Two houses one location, sleeps 14, Toowoomba CBD.
Entire Place • 7 bedrooms
Luxury Estate set over 2 acres w/ Tennis Court
Entire Place • 6 bedrooms
Charming Lou Lou
Entire Place • 4 bedrooms
Toowoomba CBD, sleeps 8, opposite Queens Park.
Entire Place • 4 bedrooms
Middle Ridge x 2 Stylish Townhouses near gabbinbar
Entire Place • 6 bedrooms
Perfect Stay for Work or Play
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Toowoomba
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| ShortStay Toowoomba | 33 | $743,754 | 1600 | 4.61/5.0 |
| Mick | 15 | $593,722 | 1207 | 4.94/5.0 |
| Katie | 13 | $568,608 | 1072 | 4.90/5.0 |
| Rikki | 14 | $378,184 | 480 | 4.73/5.0 |
| Acebnb | 8 | $307,614 | 1317 | 4.85/5.0 |
| Jess | 3 | $261,158 | 442 | 4.93/5.0 |
| Rachel | 6 | $161,781 | 658 | 4.89/5.0 |
| Toowoomba Central | 4 | $123,424 | 44 | 4.34/5.0 |
| Toni | 3 | $96,264 | 234 | 4.80/5.0 |
| Angela | 2 | $93,588 | 726 | 4.95/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Toowoomba
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (88.6%), with house and apartment & condo properties comprising 82.5% of inventory
- Untapped potential in outdoor & mobile segments (1.4% combined)
Room Capacity Distribution
Analysis of 280 properties in Toowoomba shows that 3 bedrooms properties are most prevalent, making up 32.1% of the market. The market tends to favor smaller properties, with 3 bedrooms and 2 bedrooms together representing 57.9% of all listings.
Key Insights
- Most common: 3 bedrooms (32.1%)
- Least common: 5+ bedrooms (4.3%)
- Market concentration: 57.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 280 properties in Toowoomba reveals that 6 guests properties dominate the market, representing 27.9% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 2 guests make up 48.6% of the market.
Key Insights
- Most common capacity: 6 guests (27.9% of market)
- Least common capacity: 1 guest (1.1% of market)
- Average guest capacity: 4.4 guests per property
- Market concentration: 48.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 280 properties in Toowoomba, the most common availability pattern is 91-180 days (42.9% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (41.4% of properties).
Key Insights
- Most common availability window: 91-180 days (42.9%)
- Most common booking duration: 181-270 days (41.4%)
- Properties with high availability (180+ days): 36.8%
- Properties with long-term bookings (180+ days): 64.6%
Minimum Stay Distributions
1 Night
60 listings
22.8% of total
2 Nights
110 listings
41.8% of total
3 Nights
48 listings
18.3% of total
4-6 Nights
20 listings
7.6% of total
7-29 Nights
5 listings
1.9% of total
30+ Nights
20 listings
7.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 64.6%
- Mid-length stays (4-6 nights) represent 7.6% of listings
- Monthly+ stays (7.6%) suggest a stable extended-stay market
- High market flexibility with 82.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.4% of total
Flexible
89 listings
33.3% of total
Moderate
129 listings
48.3% of total
Firm
28 listings
10.5% of total
Strict
20 listings
7.5% of total
Key Insights
- Moderate is the preferred policy at 48.3% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 81.6% of the market
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.4% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Sep, Nov, Mar, averaging 62 days
- Shortest booking windows are in Jun, Jan, Feb, averaging 44 days
- Fall shows the longest average booking window at 62 days, while Winter has the shortest at 45 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 62 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Feb when lead times are shortest
Popular Airbnb Amenities in Toowoomba
Below is the distribution of amenities across listings in Toowoomba:
Traveler Demographics
Key Insights
- Domestic travelers make up 95.1% of total guests, indicating a dominant local market share.
- Primary international markets: New Zealand (1.5%) and United States (0.8%)
- English is the top language at 90%, followed by Chinese (3.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.2%
Recommendations
- Target marketing campaigns for Brisbane and Queensland markets
- Develop localized content for New Zealand and United States
- Prioritize English and Chinese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Toowoomba. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Ballandean | 23 | $2,902 | $275.08 | 34% |
| Stanthorpe | 71 | $2,715 | $198.66 | 46% |
| Boonah | 14 | $2,669 | $149.41 | 53% |
| Somerset Regional | 54 | $2,646 | $190.80 | 44% |
| Warwick | 28 | $2,620 | $180.26 | 55% |
| Amamoor | 12 | $2,447 | $143.73 | 49% |
| Southern Downs Regional | 93 | $2,413 | $229.08 | 41% |
| Cooroy | 16 | $2,378 | $190.44 | 50% |
| Imbil | 17 | $2,357 | $140.63 | 50% |
| Kooralbyn | 10 | $2,295 | $154.52 | 45% |
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