Airbnb Market Analytics, Statistics and Data in Sunshine Beach, Queensland, Australia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Sunshine Beach? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Sunshine Beach:
How much do Airbnb hosts make on average per month in Sunshine Beach?
The short-term rental market in Sunshine Beach shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,774 per month
- Strong performing properties (top 25%) make $6,332 or more
- Best-in-class properties (top 10%) achieve $9,788+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,026
Revenue Variations by Month
Occupancy Rates Throughout the Year in Sunshine Beach
The market in Sunshine Beach shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 42% occupancy rates
- Strong performing properties (top 25%) achieve 67% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Sunshine Beach
Daily rates in Sunshine Beach vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $302 per night
- Strong performing properties (top 25%) secure $456 or more
- Best-in-class properties (top 10%) pull in $715+ per night
- Entry-level properties (bottom 25%) earn around $221
Daily Rate Variations by Month
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Seasonality patterns in Sunshine Beach
Peak Season (December, October, January)
- Revenue peaks at $6518.37 per month
- Occupancy rates reach 49.74%
- Daily rates average $496.29
Shoulder Season
- Revenue averages $4919.77 per month
- Occupancy maintains 44.13%
- Daily rates hold at $402.31
Low Season (February, June, May)
- Revenue drops to $3905.30 per month
- Occupancy decreases to 35.06%
- Daily rates adjust to $354.73
Is it still profitable to do Airbnb in Sunshine Beach in 2025?
Yes! Sunshine Beach demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 44% and strong monthly revenue averaging $4920 and With 294 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Sunshine Beach
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Sunshine Beach | A beautiful and serene beach destination, popular for its uncrowded beaches and relaxed vibe. Ideal for families and beach lovers looking for a laid-back holiday experience. | Sunshine Beach, Noosa National Park, Sunshine Beach Village, Surf Life Saving Club, Sunshine Beach Markets |
| Noosa Heads | Home to some of Australia's most stunning beaches and national parks, Noosa Heads attracts tourists seeking outdoor activities and fine dining. | Noosa Main Beach, Hastings Street, Noosa National Park, Noosa River, Laguna Lookout |
| Coolum Beach | A quieter beach town offering a mix of relaxation and adventure with less tourist traffic and fantastic surf. | Coolum Beach, Mount Coolum, Coolum Boardwalk, Coolum Surf Club, Rockpools |
| Peregian Beach | A hidden gem on the Sunshine Coast, Peregian Beach is perfect for those seeking tranquility and natural beauty away from the hustle of larger towns. | Peregian Beach, Peregian Village Market, Peregian Park, Sunshine Coast Trail, Tom Herbert's Coolum |
| Marcus Beach | A quieter and picturesque area popular with families and those wanting to escape the tourist crowds while still being close to attractions. | Marcus Beach, Nearby parks, Surfing spots, Biking trails, Nature walks |
| Dicky Beach | Known for its friendly surf conditions and family-friendly atmosphere, Dicky Beach is ideal for vacationers looking for beachside recreation. | Dicky Beach, Dicky Beach Surf Lifesaving Club, Local cafes, Coastal walking tracks, Fishing spots |
| Mooloolaba | A vibrant coastal town famous for its beautiful beach, Mooloolaba attracts tourists for its dining, shopping, and various water activities. | Mooloolaba Beach, Underwater World Sea Life Aquarium, Mooloolaba Spit, Mooloolaba Wharf, Local eateries |
| Caloundra | A diverse coastal community known for its various beaches, Caloundra is a family-friendly destination with plenty of activities. | Kings Beach, Bulcock Beach, Caloundra Jet Ski, Caloundra Markets, Boardwalks |
Do you need a license for Airbnb in Sunshine Beach?
We recommend checking directly with Sunshine Beach's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Sunshine Beach
6Br - Secluded Sunshine Bch | Heated Pool (32 deg)
Entire Place • 6 bedrooms
Stunning House with Ocean Views of Sunshine Beach
Entire Place • 5 bedrooms
Villa Isabelle views - beach -pool
Entire Place • 5 bedrooms
The Sea House - pool - ocean views - pets
Entire Place • 4 bedrooms
Villa Sunshine - Ocean views, 200m to beach
Entire Place • 4 bedrooms
Surfside - 150m to beach w/heated pool
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Sunshine Beach
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sunshine Beach Real Estate | 53 | $1,661,432 | 854 | 4.34/5.0 |
| Host Angel Noosa Team | 16 | $1,114,426 | 670 | 4.90/5.0 |
| Noosa Beach Abodes | 15 | $944,539 | 348 | 4.19/5.0 |
| Holiday Homes@Noosa | 9 | $734,955 | 165 | 3.80/5.0 |
| Aspire Property Management | 26 | $612,579 | 255 | 4.38/5.0 |
| Nathalie | 16 | $584,121 | 549 | 4.88/5.0 |
| Niche Holidays Noosa | 13 | $557,148 | 91 | 2.09/5.0 |
| Paul | 1 | $345,020 | 6 | 5.00/5.0 |
| Sarah Tracy | 8 | $328,779 | 1865 | 4.72/5.0 |
| Team Tabi | 4 | $270,245 | 262 | 4.77/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Sunshine Beach
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (98%), with apartment & condo and house properties comprising 96.3% of inventory
- Untapped potential in others, boutique & hotels segments (3.8% combined)
Room Capacity Distribution
Analysis of 294 properties in Sunshine Beach shows that 3 bedrooms properties are most prevalent, making up 31.6% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 62.6% of all listings.
Key Insights
- Most common: 3 bedrooms (31.6%)
- Least common: 5+ bedrooms (4.8%)
- Market concentration: 62.6% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 294 properties in Sunshine Beach reveals that 4 guests properties dominate the market, representing 29.9% of all listings. The average property accommodates 5.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 59.5% of the market.
Key Insights
- Most common capacity: 4 guests (29.9% of market)
- Least common capacity: 3 guests (0.7% of market)
- Average guest capacity: 5.5 guests per property
- Market concentration: 59.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 294 properties in Sunshine Beach, the most common availability pattern is 271-366 days (47.6% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (31.6% of properties).
Key Insights
- Most common availability window: 271-366 days (47.6%)
- Most common booking duration: 31-90 days (31.6%)
- Properties with high availability (180+ days): 73.5%
- Properties with long-term bookings (180+ days): 27.2%
Minimum Stay Distributions
1 Night
9 listings
3.4% of total
2 Nights
17 listings
6.4% of total
3 Nights
45 listings
16.9% of total
4-6 Nights
172 listings
64.4% of total
7-29 Nights
6 listings
2.2% of total
30+ Nights
18 listings
6.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 9.8%
- Mid-length stays (4-6 nights) represent 64.4% of listings
- Monthly+ stays (6.7%) suggest a stable extended-stay market
- High market flexibility with 26.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
16 listings
6.2% of total
Super Strict 60 Days
36 listings
13.9% of total
Flexible
4 listings
1.5% of total
Moderate
20 listings
7.7% of total
Firm
90 listings
34.7% of total
Strict
93 listings
35.9% of total
Key Insights
- Strict is the preferred policy at 35.9% of listings
- Stricter policies (Firm & Strict) dominate at 70.6% of the market
- Strong market consensus around Strict policies
- Flexible policies are least common at 1.5% of listings
Recommendations
- The market supports stricter policies, with 70.6% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Nov, Dec, Oct, averaging 103 days
- Shortest booking windows are in Jul, Jun, Feb, averaging 68 days
- Fall shows the longest average booking window at 96 days, while Summer has the shortest at 73 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 96 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Feb when lead times are shortest
Popular Airbnb Amenities in Sunshine Beach
Below is the distribution of amenities across listings in Sunshine Beach:
Traveler Demographics
Key Insights
- Domestic travelers make up 75.7% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (6.9%) and New Zealand (5.5%)
- English is the top language at 75.5%, followed by German (8.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.4%
Recommendations
- Target marketing campaigns for Brisbane and Melbourne markets
- Develop localized content for United Kingdom and New Zealand
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Sunshine Beach. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Castaways Beach | 18 | $4,603 | $506.72 | 45% |
| Happy Valley | 10 | $4,104 | $223.08 | 59% |
| Noosa Heads | 1,022 | $3,986 | $384.65 | 47% |
| Kingfisher Bay | 29 | $3,978 | $343.69 | 41% |
| Sunrise Beach | 116 | $3,526 | $350.99 | 46% |
| Scenic Rim Regional | 286 | $3,275 | $236.93 | 47% |
| Eurong | 24 | $2,937 | $223.43 | 51% |
| Sunshine Coast Regional | 3,519 | $2,875 | $238.29 | 48% |
| Marcus Beach | 20 | $2,813 | $412.24 | 45% |
| Boonah | 14 | $2,669 | $149.41 | 53% |
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