Airbnb Market Analytics, Statistics and Data in Rockhampton, Queensland, Australia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Rockhampton? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Rockhampton:
How much do Airbnb hosts make on average per month in Rockhampton?
The short-term rental market in Rockhampton shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,148 per month
- Strong performing properties (top 25%) make $3,447 or more
- Best-in-class properties (top 10%) achieve $5,254+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,017
Revenue Variations by Month
Occupancy Rates Throughout the Year in Rockhampton
The market in Rockhampton shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 55% occupancy rates
- Strong performing properties (top 25%) achieve 75% or higher
- Best-in-class properties (top 10%) reach 88%+occupancy
- Entry-level properties (bottom 25%) average around 30%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Rockhampton
Daily rates in Rockhampton vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $138 per night
- Strong performing properties (top 25%) secure $258 or more
- Best-in-class properties (top 10%) pull in $580+ per night
- Entry-level properties (bottom 25%) earn around $87
Daily Rate Variations by Month
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Seasonality patterns in Rockhampton
Peak Season (May, June, October)
- Revenue peaks at $3754.01 per month
- Occupancy rates reach 60.90%
- Daily rates average $248.30
Shoulder Season
- Revenue averages $2688.95 per month
- Occupancy maintains 52.81%
- Daily rates hold at $233.61
Low Season (January, March, February)
- Revenue drops to $1856.34 per month
- Occupancy decreases to 44.30%
- Daily rates adjust to $219.43
Is it still profitable to do Airbnb in Rockhampton in 2025?
Yes! Rockhampton demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 53% and strong monthly revenue averaging $2689 and The market's 149 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Rockhampton
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| East Street | A bustling area in Rockhampton known for its vibrant shopping and dining scene. This location offers easy access to local attractions and is popular among tourists and business visitors alike. | Rockhampton Botanic Gardens, Rockhampton Zoo, Morris Park, Kershaw Gardens, Rockhampton Heritage Village |
| Victoria Park | A family-friendly suburb featuring beautiful parks and recreational areas. It's a great place for families visiting Rockhampton and those looking for a peaceful stay close to nature. | Victoria Park, Rockhampton Golf Club, Riverside Park, Botanic Gardens Chapel, Rockhampton Cyclone Shelter |
| Gracemere | The Gracemere area is a highly residential zone with access to amenities and local attractions. It's a growing suburb with many visitors coming for the nearby livestock and agricultural exhibitions. | Gracemere Shoppingworld, Rockhampton Showgrounds, Gracemere Regional Sports Complex, Pine Rivers Park |
| North Rockhampton | Known for its proximity to the Fitzroy River and various amenities, North Rockhampton is a well-established area that's appealing to both tourists and locals. | Fitzroy River, CQ University Rockhampton, Northside Plaza, Kershaw Gardens, Capricorn Caves |
| South Rockhampton | This area provides a mix of residential and commercial properties. It offers convenient access to schools, shops, and recreational facilities, making it appealing for longer stays. | Rockhampton Art Gallery, Riverside Park, Civic Centre, Rockhampton Leagues Club, Rockhampton CBD |
| Mount Morgan | A picturesque heritage town just outside Rockhampton, known for its gold mining history and beautiful landscapes. A unique destination for those interested in history and nature. | Mount Morgan Heritage Museum, Mount Morgan Railway Station, The Theodolite Tower, Dawson River, Mount Morgan Mine |
| Zilzie | A coastal suburb offering beautiful beach access and proximity to local attractions. This area is great for those looking for a beach getaway while being close to Rockhampton. | Zilzie Beach, Capricorn Coast National Park, Rosslyn Bay Marina, Great Keppel Island |
| Yeppoon | Located along the coastline, Yeppoon is a popular tourist destination with stunning beaches and a range of outdoor activities. It attracts tourists looking for a relaxing seaside escape. | Yeppoon Main Beach, Keppel Kraken, Yeppoon Lagoon, Great Keppel Island, Capricorn Coast |
Do you need a license for Airbnb in Rockhampton?
We recommend checking directly with Rockhampton's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Rockhampton
Large 5 bed home in central location
Entire Place • 5 bedrooms
The Premier - Luxury Smart Home
Entire Place • 3 bedrooms
Lamington Cottage
Entire Place • 4 bedrooms
4 Bedroom Townhouse
Entire Place • 4 bedrooms
Luxury on Loft
Entire Place • 3 bedrooms
Escape to Comfort and Luxury in Norman Gardens!
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Rockhampton
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Julie | 8 | $234,068 | 563 | 4.67/5.0 |
| Holidays By Design | 5 | $141,934 | 20 | 3.41/5.0 |
| Meg | 2 | $116,277 | 41 | 4.96/5.0 |
| Empire | 3 | $100,102 | 142 | 4.91/5.0 |
| Joanna | 1 | $90,621 | 3 | 5.00/5.0 |
| Boyd | 3 | $86,329 | 95 | 4.88/5.0 |
| Leaha | 1 | $84,838 | 15 | 5.00/5.0 |
| Nick From Short Stay | 6 | $83,672 | 264 | 4.67/5.0 |
| Rebecca | 2 | $63,697 | 192 | 4.93/5.0 |
| Rockhampton Riverside Central | 2 | $54,627 | 29 | 3.67/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Rockhampton
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (77.2%), with house and apartment & condo properties comprising 84.6% of inventory
Room Capacity Distribution
Analysis of 149 properties in Rockhampton shows that 3 bedrooms properties are most prevalent, making up 31.5% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 53.0% of all listings.
Key Insights
- Most common: 3 bedrooms (31.5%)
- Least common: 5+ bedrooms (4.7%)
- Market concentration: 53.0% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 149 properties in Rockhampton reveals that 6 guests properties dominate the market, representing 22.8% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 4 guests make up 42.3% of the market.
Key Insights
- Most common capacity: 6 guests (22.8% of market)
- Least common capacity: 7 guests (4.7% of market)
- Average guest capacity: 4.4 guests per property
- Market concentration: 42.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 149 properties in Rockhampton, the most common availability pattern is 271-366 days (36.2% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (26.2% of properties).
Key Insights
- Most common availability window: 271-366 days (36.2%)
- Most common booking duration: 31-90 days (26.2%)
- Properties with high availability (180+ days): 62.4%
- Properties with long-term bookings (180+ days): 38.9%
Minimum Stay Distributions
1 Night
47 listings
38.5% of total
2 Nights
20 listings
16.4% of total
3 Nights
22 listings
18% of total
4-6 Nights
13 listings
10.7% of total
7-29 Nights
4 listings
3.3% of total
30+ Nights
16 listings
13.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 54.9%
- Mid-length stays (4-6 nights) represent 10.7% of listings
- Monthly+ stays (13.1%) suggest a stable extended-stay market
- High market flexibility with 72.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.9% of total
Flexible
48 listings
44.9% of total
Moderate
27 listings
25.2% of total
Firm
16 listings
15% of total
Strict
15 listings
14% of total
Key Insights
- Flexible is the preferred policy at 44.9% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 70.1% of the market
- Strong market consensus around Flexible policies
- Super Strict 30 Days policies are least common at 0.9% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Mar, averaging 83 days
- Shortest booking windows are in Apr, Jan, Feb, averaging 35 days
- Spring shows the longest average booking window at 74 days, while Winter has the shortest at 36 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 74 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Apr-Feb when lead times are shortest
Popular Airbnb Amenities in Rockhampton
Below is the distribution of amenities across listings in Rockhampton:
Traveler Demographics
Key Insights
- Domestic travelers make up 82% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (3.4%) and Germany (2.7%)
- English is the top language at 75.4%, followed by German (7.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.3%
Recommendations
- Target marketing campaigns for Brisbane and Queensland markets
- Develop localized content for United Kingdom and Germany
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Rockhampton. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Seventeen Seventy | 30 | $2,797 | $270.68 | 42% |
| Agnes Water | 178 | $2,333 | $217.09 | 41% |
| Boyne Island | 12 | $2,224 | $171.90 | 45% |
| Yeppoon | 92 | $2,217 | $176.72 | 47% |
| Tannum Sands | 10 | $2,017 | $95.71 | 67% |
| Livingstone Shire | 231 | $1,831 | $157.95 | 41% |
| Gladstone Regional | 58 | $1,695 | $187.96 | 37% |
| Gladstone | 49 | $1,577 | $143.75 | 43% |
| Mount Morgan | 13 | $260 | $47.10 | 22% |
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