Airbnb Market Analytics, Statistics and Data in Rainbow Beach, Queensland, Australia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Rainbow Beach? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Rainbow Beach:
How much do Airbnb hosts make on average per month in Rainbow Beach?
The short-term rental market in Rainbow Beach shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,318 per month
- Strong performing properties (top 25%) make $3,908 or more
- Best-in-class properties (top 10%) achieve $5,841+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,277
Revenue Variations by Month
Occupancy Rates Throughout the Year in Rainbow Beach
The market in Rainbow Beach shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 38% occupancy rates
- Strong performing properties (top 25%) achieve 62% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Rainbow Beach
Daily rates in Rainbow Beach vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $177 per night
- Strong performing properties (top 25%) secure $264 or more
- Best-in-class properties (top 10%) pull in $330+ per night
- Entry-level properties (bottom 25%) earn around $132
Daily Rate Variations by Month
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Seasonality patterns in Rainbow Beach
Peak Season (December, October, September)
- Revenue peaks at $4027.28 per month
- Occupancy rates reach 55.07%
- Daily rates average $246.49
Shoulder Season
- Revenue averages $3017.57 per month
- Occupancy maintains 42.36%
- Daily rates hold at $206.25
Low Season (May, August, July)
- Revenue drops to $2388.10 per month
- Occupancy decreases to 34.34%
- Daily rates adjust to $177.92
Is it still profitable to do Airbnb in Rainbow Beach in 2025?
Yes! Rainbow Beach demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 42% and strong monthly revenue averaging $3018 and The market's 189 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (spring breakers, nature enthusiasts, conference attendees, couples)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Rainbow Beach
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Rainbow Beach | Beautiful coastal town known for its stunning beach, proximity to the Great Sandy National Park, and access to the famous Fraser Island. Ideal for families, nature lovers, and adventure seekers. | Rainbow Beach, Fraser Island, Great Sandy National Park, Coloured Sands, Carlo Sand Blow, Fishing and Water Sports |
| Cooloola Coast | A serene and picturesque coastline that offers a laid-back atmosphere perfect for relaxation and outdoor activities. Popular with tourists seeking a quieter escape from busy cities. | Teewah Beach, Inskip Peninsula, Cooloola Recreation Area, Eli Creek, Lake Poona, Wildlife spotting |
| Fraser Island | The world's largest sand island, famous for its natural beauty, diverse ecosystems, and outdoor adventures. Great for eco-tourism and adventure enthusiasts looking for unique experiences. | Lake McKenzie, Eli Creek, Birnam Tracks, Maheno Shipwreck, Champagne Pools, Rainforest walks |
| Inskip Point | A popular gateway to Fraser Island, offering camping, fishing, and a beachside escape. Appeals to families and those looking for outdoor and water activities. | Inskip Point Beach, Fishing spots, 4WD access to Fraser Island, Campground facilities, Scenic views |
| Tin Can Bay | A charming coastal town known for its dolphin feeding experiences and relaxed lifestyle. A favorite among families and tourists looking for wildlife interactions. | Dolphin Feeding at Tin Can Bay, Tin Can Bay Marina, Snapper Creek, Fishing charters, Local cafes and markets |
| Double Island Point | Famous for its surf and pristine beaches. Popular among surfers and high-adventure seekers looking for less crowd and beautiful scenery. | Double Island Point Surfing, Horse riding, Four-wheel driving, Camping spots, Marine life attractions |
| Boreen Point | A peaceful hinterland location near Lake Cootharaba, ideal for those looking for a tranquil retreat with access to water activities. Perfect for nature lovers and health retreats. | Lake Cootharaba, Kayaking and paddleboarding, Nature walks, Boreen Point hotels, Local markets |
| Gympie | A historic town in the region, offering a blend of culture, history, and access to national parks. Attractive to tourists looking for inland experiences and regional charm. | Gympie Gold Mining Museum, Mary Valley Heritage Rail, Great Sandy National Park, Local events and festivals, Art galleries |
Do you need a license for Airbnb in Rainbow Beach?
We recommend checking directly with Rainbow Beach's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Rainbow Beach
Orania Beach House - 19 Orania Street
Entire Place • 5 bedrooms
Navy's By The Beach
Entire Place • 4 bedrooms
Dunworkin - Rainbow Beach
Entire Place • 5 bedrooms
24 Naiad Court
Entire Place • 4 bedrooms
57 Cooloola Drive
Entire Place • 5 bedrooms
Home with Pool 400m Walk 2 Beach
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Rainbow Beach
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Katie | 86 | $2,353,878 | 1025 | 3.94/5.0 |
| Rainbow Beach Realty | 35 | $1,259,256 | 276 | 3.71/5.0 |
| Jenna | 5 | $125,907 | 111 | 4.94/5.0 |
| Michelle | 2 | $87,540 | 40 | 4.83/5.0 |
| Hayley | 1 | $83,840 | 73 | 4.96/5.0 |
| Amy | 1 | $76,728 | 50 | 4.80/5.0 |
| Suzanne | 2 | $60,023 | 80 | 4.92/5.0 |
| Rachel | 1 | $52,253 | 152 | 4.88/5.0 |
| Georgia | 1 | $46,460 | 255 | 4.92/5.0 |
| Rebecca | 2 | $45,741 | 356 | 4.84/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Rainbow Beach
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (99.5%), with house and apartment & condo properties comprising 96.8% of inventory
- Untapped potential in others, boutique & hotels segments (3.1% combined)
Room Capacity Distribution
Analysis of 189 properties in Rainbow Beach shows that 3 bedrooms properties are most prevalent, making up 39.2% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 64.0% of all listings.
Key Insights
- Most common: 3 bedrooms (39.2%)
- Least common: 5+ bedrooms (5.8%)
- Market concentration: 64.0% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 189 properties in Rainbow Beach reveals that 8+ guests properties dominate the market, representing 35.4% of all listings. The average property accommodates 6.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 64.6% of the market.
Key Insights
- Most common capacity: 8+ guests (35.4% of market)
- Least common capacity: 3 guests (1.6% of market)
- Average guest capacity: 6.1 guests per property
- Market concentration: 64.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 189 properties in Rainbow Beach, the most common availability pattern is 271-366 days (39.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (34.9% of properties).
Key Insights
- Most common availability window: 271-366 days (39.2%)
- Most common booking duration: 91-180 days (34.9%)
- Properties with high availability (180+ days): 73.0%
- Properties with long-term bookings (180+ days): 28.0%
Minimum Stay Distributions
1 Night
13 listings
7.6% of total
2 Nights
52 listings
30.6% of total
3 Nights
22 listings
12.9% of total
4-6 Nights
60 listings
35.3% of total
7-29 Nights
1 listings
0.6% of total
30+ Nights
22 listings
12.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 38.2%
- Mid-length stays (4-6 nights) represent 35.3% of listings
- Monthly+ stays (12.9%) suggest a stable extended-stay market
- High market flexibility with 51.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
75 listings
45.5% of total
Flexible
9 listings
5.5% of total
Moderate
23 listings
13.9% of total
Firm
45 listings
27.3% of total
Strict
13 listings
7.9% of total
Key Insights
- Super Strict 30 Days is the preferred policy at 45.5% of listings
- The market shows a balanced distribution between guest-friendly (19.4%) and strict (35.2%) policies
- Strong market consensus around Super Strict 30 Days policies
- Flexible policies are least common at 5.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Super Strict 30 Days policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Nov, Dec, Sep, averaging 107 days
- Shortest booking windows are in Apr, Feb, Aug, averaging 54 days
- Fall shows the longest average booking window at 93 days, while Summer has the shortest at 66 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 93 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Apr-Aug when lead times are shortest
Popular Airbnb Amenities in Rainbow Beach
Below is the distribution of amenities across listings in Rainbow Beach:
Traveler Demographics
Key Insights
- Domestic travelers make up 75.6% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (9.6%) and Germany (3.2%)
- English is the top language at 74.1%, followed by German (9.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.3%
Recommendations
- Target marketing campaigns for Brisbane and Queensland markets
- Develop localized content for United Kingdom and Germany
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Rainbow Beach. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Castaways Beach | 18 | $4,603 | $506.72 | 45% |
| Happy Valley | 10 | $4,104 | $223.08 | 59% |
| Noosa Heads | 1,022 | $3,986 | $384.65 | 47% |
| Kingfisher Bay | 29 | $3,978 | $343.69 | 41% |
| Sunrise Beach | 116 | $3,526 | $350.99 | 46% |
| Sunshine Beach | 294 | $3,508 | $401.45 | 42% |
| Eurong | 24 | $2,937 | $223.43 | 51% |
| Sunshine Coast Regional | 3,519 | $2,875 | $238.29 | 48% |
| Burnett Heads | 18 | $2,819 | $184.74 | 47% |
| Marcus Beach | 20 | $2,813 | $412.24 | 45% |
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