Noosa Heads Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Queensland, Australia
Is Airbnb profitable in Noosa Heads in 2025? Explore comprehensive Airbnb analytics for Noosa Heads, Queensland, Australia to uncover income potential. This 2025 STR market report for Noosa Heads, based on AirROI data from June 2024 to May 2025, reveals key trends in the bustling market of 1,006 active listings.
Whether you're considering an Airbnb investment in Noosa Heads, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Noosa Heads Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Noosa Heads Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Noosa Heads (2025)
Understanding the monthly revenue variations for Airbnb listings in Noosa Heads is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Noosa Heads is typically January, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Noosa Heads across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,284+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,919 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,358 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,380, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Noosa Heads
Noosa Heads Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Noosa Heads STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Noosa Heads:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Noosa Heads
Average Daily Rate (ADR) Airbnb Trends in Noosa Heads (2025)
Effective short term rental pricing strategy in Noosa Heads involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Noosa Heads typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $722+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $464 or more.
- Typical properties (Median) charge around $314 per night.
- Entry-level properties (Bottom 25%) earn around $215 per night.
Average Daily Rate (ADR) Trend by Month in Noosa Heads
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Airbnb Seasonality Analysis & Trends in Noosa Heads (2025)
Peak Season (January, December, April)
- Revenue averages $6,967 per month
- Occupancy rates average 54.1%
- Daily rates average $447
Shoulder Season
- Revenue averages $5,202 per month
- Occupancy maintains around 50.9%
- Daily rates hold near $392
Low Season (February, May, June)
- Revenue drops to average $3,882 per month
- Occupancy decreases to average 41.1%
- Daily rates adjust to average $380
Seasonality Insights for Noosa Heads
- The Airbnb seasonality in Noosa Heads shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Noosa Heads's highest earning potential, with monthly revenues capable of climbing to $7,904, occupancy reaching a high of 58.0%, and ADRs peaking at $476.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,445, occupancy could drop to 35.5%, and ADRs may adjust down to $374.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Noosa Heads.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Noosa Heads seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Noosa Heads (2025)
Exploring the top neighborhoods for short-term rentals in Noosa Heads? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Noosa Main Beach | The most popular and iconic beach in Noosa, known for its crystal-clear waters and stunning sunrises. Attracts tourists seeking relaxation and watersports, making it a prime investment opportunity. | Noosa National Park, Noosa Heads Surf Life Saving Club, Hastings Street, Noosa Spit, The Noosa River |
| Hastings Street | A vibrant street lined with cafes, boutiques, and restaurants. It is the heart of Noosa tourism and a hotspot for visitors looking for shopping and dining options. | The Noosa Main Beach, Boutique shopping, Fine dining, The Noosa Farmers Market, Noosa Woods |
| Noosa National Park | Known for its beautiful hiking trails and wildlife. Great for nature lovers and those looking to explore the outdoors, making it appealing for eco-tourism. | Hiking trails, Wildlife spotting, Stunning coastal views, Dolphin watching, Secluded beaches |
| Noosa River | Offers a stunning waterway perfect for kayaking, boating, and fishing. Attracts families and adventure seekers who enjoy water activities. | Noosa River ferry, Kayaking, Fishing spots, Waterfront dining, Picnic areas |
| Sunshine Beach | A quieter alternative to Noosa Main Beach, known for its relaxed vibe and surf culture. Ideal for those looking for a more laid-back vacation experience. | Surfing, Local cafes, Sunshine Beach Village, Scenic walks, Quiet beach atmosphere |
| Tewantin | A charming township near Noosa, offering a mix of local culture and beautiful scenery. Attracts travelers looking for a more local experience. | Local markets, Tewantin National Park, Noosa Marina, Riverfront parks, Dining options |
| Noosaville | A family-friendly area that boasts a beautiful riverside and plenty of parks. Perfect for families looking for a holiday destination that offers both relaxation and activities. | Noosaville Riverfront, Local parks, Picnic areas, Kids playgrounds, Dining along the river |
| Pomona | An inland area known for its stunning mountain views and local markets. Attracts those interested in the arts and crafts scene and rural experiences. | Pomona Railway Station, Local art galleries, Pomona Country Markets, Mount Cooroora, Nature walks |
Understanding Airbnb License Requirements & STR Laws in Noosa Heads (2025)
While Noosa Heads, Queensland, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Noosa Heads to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Noosa Heads (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Noosa Headsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
'Tanglewood' Luxury Home w/ heated magnesium pool
Entire Place • 5 bedrooms
Noosa Beachfront Penthouse
Entire Place • 3 bedrooms
5 minute walk to Noosa Beach & Hastings Street
Entire Place • 4 bedrooms
Witta Circle - Walk to Hastings St & Noosa Beach
Entire Place • 6 bedrooms
Raven6, Noosa Sound
Entire Place • 4 bedrooms
Noosa Crest Penthouse 37 - luxurious
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Noosa Heads (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Noosa Heads based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Team Tabi | 74 | $5,071,351 | 6065 | 4.82/5.0 |
| Niche Holidays Noosa | 70 | $3,848,048 | 507 | 4.60/5.0 |
| Aspire Property Management | 30 | $1,810,691 | 298 | 4.66/5.0 |
| Zinc Properties Noosa | 27 | $1,810,296 | 246 | 4.74/5.0 |
| Mel | 27 | $1,808,915 | 2624 | 4.89/5.0 |
| Jordana & Matt | 16 | $1,520,198 | 1612 | 4.97/5.0 |
| Accom Noosa | 28 | $1,407,090 | 964 | 4.70/5.0 |
| Ereca | 24 | $1,387,842 | 1504 | 4.90/5.0 |
| Cate | 44 | $1,294,921 | 786 | 4.76/5.0 |
| Host Angel Noosa Team | 16 | $1,173,628 | 941 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Noosa Heads.
Dive Deeper: Advanced Noosa Heads STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Noosa Heads. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNoosa Heads Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Noosa Heads
- The Noosa Heads Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.3% of the 1,006 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Noosa Heads, Apartment/Condo properties are the most common (71.1%), reflecting the local real estate landscape.
- Houses represent a significant 24.5% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique (combined 4.5%) offer potential for unique stay experiences.
Noosa Heads Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Noosa Heads
- The dominant room capacity in Noosa Heads is 2 bedrooms listings, making up 43.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 68.4% of the active Airbnb listings in Noosa Heads, indicating a high concentration in these sizes.
- A significant 37.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Noosa Heads.
Noosa Heads Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Noosa Heads
- The most common guest capacity trend in Noosa Heads vacation rentals is listings accommodating 4 guests (38.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Noosa Heads STR market, accounting for 60.8% of listings.
- 38.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Noosa Heads.
- On average, properties in Noosa Heads are equipped to host 4.8 guests.
Noosa Heads Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Noosa Heads
- The most common availability pattern in Noosa Heads falls within the 271-366 days range, representing 39% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Noosa Heads (26.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Noosa Heads Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
55 listings
5.7% of total
2 Nights
90 listings
9.3% of total
3 Nights
97 listings
10.1% of total
4-6 Nights
296 listings
30.7% of total
7-29 Nights
13 listings
1.3% of total
30+ Nights
413 listings
42.8% of total
Key Insights
- The most prevalent minimum stay requirement in Noosa Heads is 30+ Nights, adopted by 42.8% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (15.0%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (42.8%) caters to monthly stays (30+ nights) in Noosa Heads, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 42.8% of Noosa Heads hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 42.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Noosa Heads.
Noosa Heads Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
70 listings
7.5% of total
Super Strict 30 Days
96 listings
10.3% of total
Flexible
32 listings
3.4% of total
Moderate
126 listings
13.5% of total
Firm
306 listings
32.8% of total
Strict
302 listings
32.4% of total
Cancellation Policy Insights for Noosa Heads
- The prevailing Airbnb cancellation policy trend in Noosa Heads is Firm, used by 32.8% of listings.
- A majority (65.2%) of hosts in Noosa Heads utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 32.8% market standard in Noosa Heads.
- With 32.4% using Strict terms, this is a viable option in Noosa Heads, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Noosa Heads.
Noosa Heads STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Noosa Heads
- The overall average booking lead time for vacation rentals in Noosa Heads is 92 days.
- Guests book furthest in advance for stays during November (average 123 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 57 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (110 days avg.) sees the longest lead times, while Summer (75 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (92 days) as a baseline for your pricing and availability strategy in Noosa Heads.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 123 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 110 days) to capture early planners.
- Monitor your own booking lead times against these Noosa Heads averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Noosa Heads (2025)
Amenity Prevalence
Amenity Insights for Noosa Heads
- Essential amenities in Noosa Heads that guests expect include: Wifi, TV, Smoke alarm, Kitchen, Washer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Free parking on premises, Essentials are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Noosa Heads.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Noosa Heads: Wifi, TV, Smoke alarm, Kitchen, Washer.
- Prioritize adding missing essentials: Wifi, TV, Smoke alarm, Kitchen, Washer.
- Consider adding popular differentiators like Air conditioning or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Noosa Heads to stay competitive.
Noosa Heads Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Noosa Heads
- The typical guest profile for Airbnb in Noosa Heads consists of primarily domestic travelers (74%), often arriving from nearby Brisbane, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 73.8% of guests.
- Key international markets include Australia (73.8%) and United Kingdom (8.6%).
- Top languages spoken are English (69.2%) followed by French (6.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Brisbane and Melbourne.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Noosa Heads Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Castaways Beach | 19 | $5,774 | $500.27 | 48% |
| Kingfisher Bay | 29 | $4,339 | $347.05 | 44% |
| Happy Valley | 11 | $3,944 | $238.97 | 59% |
| Sunshine Beach | 296 | $3,395 | $423.53 | 42% |
| Sunrise Beach | 120 | $3,385 | $389.01 | 47% |
| Eurong | 23 | $2,901 | $231.38 | 51% |
| Marcus Beach | 26 | $2,878 | $490.97 | 42% |
| Scenic Rim Regional | 305 | $2,827 | $258.11 | 45% |
| Sunshine Coast Regional | 3,627 | $2,674 | $262.40 | 47% |
| Toogoom | 28 | $2,641 | $258.20 | 46% |