Airbnb Market Analytics, Statistics and Data in Noosa Heads, Queensland, Australia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Noosa Heads? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Noosa Heads:
How much do Airbnb hosts make on average per month in Noosa Heads?
The short-term rental market in Noosa Heads shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $4,331 per month
- Strong performing properties (top 25%) make $6,812 or more
- Best-in-class properties (top 10%) achieve $10,255+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,362
Revenue Variations by Month
Occupancy Rates Throughout the Year in Noosa Heads
The market in Noosa Heads shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 51% occupancy rates
- Strong performing properties (top 25%) achieve 75% or higher
- Best-in-class properties (top 10%) reach 87%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Noosa Heads
Daily rates in Noosa Heads vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $300 per night
- Strong performing properties (top 25%) secure $449 or more
- Best-in-class properties (top 10%) pull in $717+ per night
- Entry-level properties (bottom 25%) earn around $209
Daily Rate Variations by Month
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Seasonality patterns in Noosa Heads
Peak Season (December, October, January)
- Revenue peaks at $6773.59 per month
- Occupancy rates reach 55.92%
- Daily rates average $469.34
Shoulder Season
- Revenue averages $5264.49 per month
- Occupancy maintains 49.43%
- Daily rates hold at $395.82
Low Season (June, May, February)
- Revenue drops to $4115.90 per month
- Occupancy decreases to 40.67%
- Daily rates adjust to $363.43
Is it still profitable to do Airbnb in Noosa Heads in 2025?
Yes! Noosa Heads demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 49% and strong monthly revenue averaging $5264 and As a mature market with 1022 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Noosa Heads
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Noosa Heads Main Beach | The main beach at Noosa Heads is famous for its stunning natural beauty and well-maintained amenities. It attracts both families and young travelers, making it a prime location for Airbnb investments. | Noosa National Park, Hastings Street, Noosa Spit, Surfing at Main Beach, Charming cafes and boutiques |
| Hastings Street | Hastings Street is the bustling heart of Noosa, lined with upscale boutiques, cafes, and restaurants. Ideal for hosting Airbnb guests who enjoy shopping and dining. | Noosa Beach, Noosa Village, fine dining restaurants, luxury shopping, art galleries |
| Noosa National Park | This pristine national park offers breathtaking coastal walks and wildlife experiences, appealing to nature lovers and adventure travelers. | Coastal walking trails, Wildlife viewing, Breathtaking lookouts, Hidden beaches, Picnic areas |
| Little Cove | Little Cove is a tranquil and picturesque area known for its relaxed atmosphere. It’s perfect for couples and families looking for a quieter stay near the beach. | Little Cove Beach, Calm waters for swimming, Proximity to Noosa National Park, Secluded beaches, Relaxed dining options |
| Sunshine Beach | Known for its relaxed vibe and fabulous surf, Sunshine Beach attracts surfers and beachgoers, making it a favorite spot for vacation rentals. | Sunshine Beach Surf Club, Beautiful sandy beach, Local cafes, Beachfront parks, Scenic walking paths |
| Noosaville | Noosaville offers a range of riverside activities and is ideal for families, providing a more laid-back lifestyle with access to the Noosa River. | Noosa River, Picnic areas by the water, Water sports, Cafes and restaurants, Noosa Farmers Market |
| Tewantin | Tewantin, a charming hinterland town, provides a different experience from the beach. Close to nature and local attractions, perfect for guests seeking tranquility. | Tewantin National Park, Noosa Marina, Local markets, Hiking trails, Relaxed local atmosphere |
| Peregian Beach | A quieter alternative to Noosa, Peregian Beach is a hidden gem that offers a laid-back lifestyle and beautiful surroundings, perfect for tourists looking to escape the crowds. | Peregian Beach, Local shops and cafes, Surfing, Beach markets, Nature reserves |
Do you need a license for Airbnb in Noosa Heads?
We recommend checking directly with Noosa Heads's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Noosa Heads
'Tanglewood' Luxury Home w/ heated magnesium pool
Entire Place • 5 bedrooms
Little Cove Tree House
Entire Place • 5 bedrooms
Noosa Beachfront Penthouse
Entire Place • 3 bedrooms
Noosa Crest Penthouse 37 - luxurious
Entire Place • 4 bedrooms
Noa by the Beach - Heated Pool & Fireplace
Entire Place • 6 bedrooms
5 minute walk to Noosa Beach & Hastings Street
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Noosa Heads
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Team Tabi | 76 | $5,114,106 | 6312 | 4.82/5.0 |
| Niche Holidays Noosa | 87 | $3,914,015 | 580 | 2.96/5.0 |
| Aspire Property Management | 34 | $1,932,984 | 298 | 3.55/5.0 |
| Mel | 25 | $1,701,401 | 2523 | 4.88/5.0 |
| Accom Noosa | 32 | $1,656,571 | 1058 | 4.42/5.0 |
| Zinc Properties Noosa | 24 | $1,592,325 | 242 | 3.76/5.0 |
| Jordana & Matt | 16 | $1,573,507 | 1594 | 4.97/5.0 |
| Cate | 38 | $1,356,671 | 774 | 3.75/5.0 |
| Ereca | 23 | $1,273,107 | 1401 | 4.91/5.0 |
| Noosa Beach Abodes | 15 | $1,252,521 | 351 | 4.48/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Noosa Heads
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (97.3%), with apartment & condo and house properties comprising 95.5% of inventory
- Untapped potential in others, boutique & hotels, outdoor & mobile segments (4.6% combined)
Room Capacity Distribution
Analysis of 1,022 properties in Noosa Heads shows that 2 bedrooms properties are most prevalent, making up 43.3% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 68.1% of all listings.
Key Insights
- Most common: 2 bedrooms (43.3%)
- Least common: 5+ bedrooms (2.9%)
- Market concentration: 68.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,022 properties in Noosa Heads reveals that 4 guests properties dominate the market, representing 38.3% of all listings. The average property accommodates 4.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 61.0% of the market.
Key Insights
- Most common capacity: 4 guests (38.3% of market)
- Least common capacity: 1 guest (0.1% of market)
- Average guest capacity: 4.8 guests per property
- Market concentration: 61.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,022 properties in Noosa Heads, the most common availability pattern is 271-366 days (40.1% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (25% of properties).
Key Insights
- Most common availability window: 271-366 days (40.1%)
- Most common booking duration: 31-90 days (25%)
- Properties with high availability (180+ days): 61.7%
- Properties with long-term bookings (180+ days): 39.0%
Minimum Stay Distributions
1 Night
72 listings
8% of total
2 Nights
118 listings
13.2% of total
3 Nights
147 listings
16.4% of total
4-6 Nights
431 listings
48% of total
7-29 Nights
16 listings
1.8% of total
30+ Nights
113 listings
12.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 21.2%
- Mid-length stays (4-6 nights) represent 48% of listings
- Monthly+ stays (12.6%) suggest a stable extended-stay market
- High market flexibility with 37.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
88 listings
9.6% of total
Super Strict 60 Days
67 listings
7.3% of total
Flexible
27 listings
2.9% of total
Moderate
125 listings
13.6% of total
Firm
309 listings
33.7% of total
Strict
301 listings
32.8% of total
Key Insights
- Firm is the preferred policy at 33.7% of listings
- Stricter policies (Firm & Strict) dominate at 66.5% of the market
- Strong market consensus around Firm policies
- Flexible policies are least common at 2.9% of listings
Recommendations
- The market supports stricter policies, with 66.5% using Firm or Strict terms
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Nov, Dec, Jan, averaging 110 days
- Shortest booking windows are in Jun, Mar, Feb, averaging 74 days
- Fall shows the longest average booking window at 103 days, while Summer has the shortest at 85 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 103 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Feb when lead times are shortest
Popular Airbnb Amenities in Noosa Heads
Below is the distribution of amenities across listings in Noosa Heads:
Traveler Demographics
Key Insights
- Domestic travelers make up 74.7% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (8.8%) and New Zealand (6.1%)
- English is the top language at 79.3%, followed by French (6.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.7%
Recommendations
- Target marketing campaigns for Brisbane and Melbourne markets
- Develop localized content for United Kingdom and New Zealand
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Noosa Heads. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Castaways Beach | 18 | $4,603 | $506.72 | 45% |
| Happy Valley | 10 | $4,104 | $223.08 | 59% |
| Kingfisher Bay | 29 | $3,978 | $343.69 | 41% |
| Sunrise Beach | 116 | $3,526 | $350.99 | 46% |
| Sunshine Beach | 294 | $3,508 | $401.45 | 42% |
| Scenic Rim Regional | 286 | $3,275 | $236.93 | 47% |
| Eurong | 24 | $2,937 | $223.43 | 51% |
| Sunshine Coast Regional | 3,519 | $2,875 | $238.29 | 48% |
| Marcus Beach | 20 | $2,813 | $412.24 | 45% |
| Boonah | 14 | $2,669 | $149.41 | 53% |
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