Airbnb Market Analytics, Statistics and Data in Greater Brisbane, Queensland, Australia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Greater Brisbane? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Greater Brisbane:
How much do Airbnb hosts make on average per month in Greater Brisbane?
The short-term rental market in Greater Brisbane shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,491 per month
- Strong performing properties (top 25%) make $4,065 or more
- Best-in-class properties (top 10%) achieve $6,099+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,292
Revenue Variations by Month
Occupancy Rates Throughout the Year in Greater Brisbane
The market in Greater Brisbane shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 57% occupancy rates
- Strong performing properties (top 25%) achieve 79% or higher
- Best-in-class properties (top 10%) reach 90%+occupancy
- Entry-level properties (bottom 25%) average around 29%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Greater Brisbane
Daily rates in Greater Brisbane vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $132 per night
- Strong performing properties (top 25%) secure $207 or more
- Best-in-class properties (top 10%) pull in $324+ per night
- Entry-level properties (bottom 25%) earn around $77
Daily Rate Variations by Month
Get Live Greater Brisbane Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Greater Brisbane
Peak Season (December, October, November)
- Revenue peaks at $3670.07 per month
- Occupancy rates reach 60.61%
- Daily rates average $218.09
Shoulder Season
- Revenue averages $3152.47 per month
- Occupancy maintains 53.87%
- Daily rates hold at $175.85
Low Season (January, May, February)
- Revenue drops to $2854.58 per month
- Occupancy decreases to 46.21%
- Daily rates adjust to $154.92
Is it still profitable to do Airbnb in Greater Brisbane in 2025?
Yes! Greater Brisbane demonstrates strong year-round potential with stable demand, featuring a healthy occupancy rate of 54% and strong monthly revenue averaging $3152 and As a mature market with 5212 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Greater Brisbane
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| West End | Vibrant and eclectic neighborhood known for its diverse dining options and lively arts scene. Popular with both residents and travelers looking for a unique experience close to the Brisbane CBD. | Brisbane Markets, The Lords Restaurant, West End Cultural Precinct, Boundary Street, Goma |
| Fortitude Valley | Known for its nightlife and entertainment, this area attracts young crowds and business travelers alike. Its proximity to the CBD makes it a popular choice for short-term rentals. | James Street, Cloudland, The Valley Mall, Fortitude Valley Music Hall, The Tivoli |
| New Farm | A beautiful suburb featuring lush parks and the iconic Brisbane Powerhouse. Ideal for families and travelers seeking a quieter, yet vibrant atmosphere near the city. | New Farm Park, Brisbane Powerhouse, Cafes and restaurants on Brunswick Street, The Riverwalk, New Farm Markets |
| South Bank | A cultural and recreational precinct with great access to parks, the river, and cultural institutions. Well-suited for tourists wanting to experience Brisbane's outdoor lifestyle. | South Bank Parklands, Queensland Art Gallery, Cultural Centre, Streets Beach, Wheel of Brisbane |
| Teneriffe | A trendy suburb with a mix of heritage and modern architecture, popular among professionals and young families. It has a desirable waterfront location along the Brisbane River. | Teneriffe Ferry Terminal, Teneriffe Markets, The Brisbane Riverwalk, Woolstore precinct, Cafes and boutiques |
| Hamilton | A picturesque area with beautiful views of the river, known for its upscale residences and proximity to the racecourse and parks. Loved by those looking for a more relaxed environment. | Eagle Farm Racecourse, Hamilton Harbour, Eat Street Northshore, Portside Wharf, Bretts Wharf |
| Milton | Close to the CBD, this suburb features a mix of older character homes and modern apartments. It's favored by both corporate travelers and tourists due to its amenities and location. | Suncorp Stadium, Milton Marketplace, The Coffee Emporium, Milton Park, Brisbane Riverwalk |
| Brisbane CBD | The heart of Brisbane's urban landscape, offering easy access to shopping, dining, and entertainment. Absolutely essential for anyone looking to capitalize on the transient business crowd and tourists. | Queen Street Mall, Brisbane City Botanic Gardens, The Standard Plaza, Brisbane City Hall, Museum of Brisbane |
Do you need a license for Airbnb in Greater Brisbane?
We recommend checking directly with Greater Brisbane's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Greater Brisbane
My Island Home
Entire Place • 5 bedrooms
Green House on Cutter
Entire Place • 6 bedrooms
Banyandah - 7 Pratt Court
Entire Place • 4 bedrooms
8 Yarrong Road | 4 Bedroom, 3 Bathroom, Sleeps 8
Entire Place • 4 bedrooms
70 Mooloomba Rd Straddie Hideout | 4 Bd 3 Bt sps 8
Entire Place • 4 bedrooms
Allure | 3 Bedroom, 3 Bathroom, Sleeps 6
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Greater Brisbane
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lee And Bella | 230 | $11,324,155 | 24689 | 4.70/5.0 |
| Ray White Straddie | 95 | $8,710,446 | 1000 | 3.86/5.0 |
| Olivia | 87 | $4,426,918 | 2996 | 4.37/5.0 |
| Andy | 95 | $4,380,675 | 5758 | 4.88/5.0 |
| MadeComfy | 86 | $2,899,008 | 2007 | 4.08/5.0 |
| Melanie | 37 | $2,748,776 | 891 | 4.72/5.0 |
| Dolphin Accommodation | 46 | $2,381,543 | 955 | 4.27/5.0 |
| First | 107 | $2,086,000 | 618 | 3.29/5.0 |
| Holiday Hub Bribie Island | 80 | $1,813,779 | 1019 | 3.96/5.0 |
| Colin | 41 | $1,811,735 | 273 | 3.38/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Greater Brisbane
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (81%), with apartment & condo and house properties comprising 87.3% of inventory
- Untapped potential in outdoor & mobile, unique stays segments (1.6% combined)
Room Capacity Distribution
Analysis of 5,212 properties in Greater Brisbane shows that 1 bedroom properties are most prevalent, making up 31.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 59.5% of all listings.
Key Insights
- Most common: 1 bedroom (31.7%)
- Least common: 5+ bedrooms (3.8%)
- Market concentration: 59.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 5,212 properties in Greater Brisbane reveals that 2 guests properties dominate the market, representing 24.6% of all listings. The average property accommodates 3.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 47.3% of the market.
Key Insights
- Most common capacity: 2 guests (24.6% of market)
- Least common capacity: 1 guest (1.5% of market)
- Average guest capacity: 3.8 guests per property
- Market concentration: 47.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 5,212 properties in Greater Brisbane, the most common availability pattern is 91-180 days (28.3% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (28.4% of properties).
Key Insights
- Most common availability window: 91-180 days (28.3%)
- Most common booking duration: 181-270 days (28.4%)
- Properties with high availability (180+ days): 50.1%
- Properties with long-term bookings (180+ days): 51.7%
Minimum Stay Distributions
1 Night
1136 listings
24.7% of total
2 Nights
1255 listings
27.3% of total
3 Nights
805 listings
17.5% of total
4-6 Nights
646 listings
14% of total
7-29 Nights
257 listings
5.6% of total
30+ Nights
506 listings
11% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 52.0%
- Mid-length stays (4-6 nights) represent 14% of listings
- Monthly+ stays (11%) suggest a stable extended-stay market
- High market flexibility with 69.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
201 listings
4.5% of total
Super Strict 60 Days
137 listings
3.1% of total
Flexible
803 listings
17.9% of total
Moderate
1513 listings
33.7% of total
Firm
915 listings
20.4% of total
Strict
915 listings
20.4% of total
Key Insights
- Moderate is the preferred policy at 33.7% of listings
- The market shows a balanced distribution between guest-friendly (51.6%) and strict (40.8%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 3.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Apr, Dec, averaging 60 days
- Shortest booking windows are in Sep, Oct, Aug, averaging 46 days
- Spring shows the longest average booking window at 59 days, while Summer has the shortest at 49 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 59 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Aug when lead times are shortest
Popular Airbnb Amenities in Greater Brisbane
Below is the distribution of amenities across listings in Greater Brisbane:
Traveler Demographics
Key Insights
- Domestic travelers make up 74.9% of total guests, indicating a dominant local market share.
- Primary international markets: New Zealand (5.4%) and United Kingdom (4.6%)
- English is the top language at 78.4%, followed by Chinese (5.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.1%
Recommendations
- Target marketing campaigns for Brisbane and Melbourne markets
- Develop localized content for New Zealand and United Kingdom
- Prioritize English and Chinese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Greater Brisbane. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Castaways Beach | 18 | $4,603 | $506.72 | 45% |
| Byron Bay | 972 | $4,226 | $423.85 | 43% |
| Byron Shire Council | 209 | $3,995 | $430.67 | 43% |
| Noosa Heads | 1,022 | $3,986 | $384.65 | 47% |
| Ewingsdale | 70 | $3,737 | $463.97 | 37% |
| Uki | 15 | $3,724 | $288.02 | 36% |
| Clunes | 18 | $3,595 | $263.71 | 42% |
| Kingscliff | 346 | $3,538 | $362.43 | 41% |
| Sunrise Beach | 116 | $3,526 | $350.99 | 46% |
| Sunshine Beach | 294 | $3,508 | $401.45 | 42% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights