Airbnb Market Analytics, Statistics and Data in Brisbane City, Queensland, Australia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Brisbane City? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Brisbane City:
How much do Airbnb hosts make on average per month in Brisbane City?
The short-term rental market in Brisbane City shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,994 per month
- Strong performing properties (top 25%) make $3,190 or more
- Best-in-class properties (top 10%) achieve $4,839+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,053
Revenue Variations by Month
Occupancy Rates Throughout the Year in Brisbane City
The market in Brisbane City shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 61% occupancy rates
- Strong performing properties (top 25%) achieve 82% or higher
- Best-in-class properties (top 10%) reach 92%+occupancy
- Entry-level properties (bottom 25%) average around 33%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Brisbane City
Daily rates in Brisbane City vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $90 per night
- Strong performing properties (top 25%) secure $181 or more
- Best-in-class properties (top 10%) pull in $288+ per night
- Entry-level properties (bottom 25%) earn around $57
Daily Rate Variations by Month
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Seasonality patterns in Brisbane City
Peak Season (December, November, April)
- Revenue peaks at $2971.28 per month
- Occupancy rates reach 63.05%
- Daily rates average $151.83
Shoulder Season
- Revenue averages $2523.65 per month
- Occupancy maintains 57.24%
- Daily rates hold at $138.83
Low Season (July, August, January)
- Revenue drops to $2309.70 per month
- Occupancy decreases to 45.99%
- Daily rates adjust to $132.13
Is it still profitable to do Airbnb in Brisbane City in 2025?
Yes! Brisbane City demonstrates strong year-round potential with stable demand, featuring a healthy occupancy rate of 57% and strong monthly revenue averaging $2524 and The market's 165 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Brisbane City
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Fortitude Valley | A vibrant nightlife district with an array of bars, clubs, and live music venues. It's popular among young people and tourists looking for entertainment. | The Tivoli, Wanda’s Café, Story Bridge, Fortitude Valley Markets, James Street, Brisbane Skate Park |
| South Bank | A cultural precinct known for its parklands, restaurants, and cultural institutions. Perfect for families and tourists seeking recreation and arts. | South Bank Parklands, Queensland Art Gallery, Cultural Centre, Streets Beach, Eat Street Northshore |
| West End | A bohemian neighborhood with a diverse community and vibrant arts scene. Popular with those seeking unique shops, cafes, and a laid-back atmosphere. | Boundary Street Markets, West End live music venues, Girl from the North Country, Freddy's Café |
| Brisbane CBD | The central business district is bustling with dining, shopping, and cultural highlights. Ideal for business travelers and tourists. | Queen Street Mall, City Botanic Gardens, Brisbane Convention & Exhibition Centre, Museum of Brisbane |
| New Farm | An upscale residential area with parklands and a trendy café scene. Appeals to visitors seeking a more relaxed lifestyle near the city. | New Farm Park, Brisbane Powerhouse, James Street Market, Merthyr Village |
| Kangaroo Point | Famous for its stunning views of the Brisbane skyline and the Story Bridge. Great for outdoor enthusiasts and tourists wanting recreation. | Kangaroo Point Cliffs, Story Bridge Adventure Climb, Riverlife Brisbane, Botanic Gardens at the River's Edge |
| Taringa | A suburban neighborhood that hosts many university students and young professionals. Offers affordable accommodation close to city amenities. | Toowong Village, University of Queensland, Chau Chak Wing Building, Indooroopilly Shopping Centre |
| Coorparoo | A growing suburb with a family-friendly atmosphere. Attractive for long-term stays and families looking for spacious accommodations. | Coorparoo Square, East Brisbane Lions Club, Coorparoo Soccer Club, Caramel Café |
Do you need a license for Airbnb in Brisbane City?
We recommend checking directly with Brisbane City's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Brisbane City
Stranded at Bulwer | Moreton Island
Entire Place • 5 bedrooms
Sleek Tropical Oasis Bridgeman Downs
Entire Place • 4 bedrooms
Modern Pool Oasis & Seaside Abode
Entire Place • 3 bedrooms
Family Escape Serene Oasis with Pool and AC
Entire Place • 4 bedrooms
Luxurious Park Home with Pool, Gym, Garage
Entire Place • 3 bedrooms
The Gap Scenic View
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Brisbane City
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| AirKeeper | 3 | $253,124 | 40 | 4.65/5.0 |
| Colleen | 7 | $226,219 | 179 | 4.19/5.0 |
| Paula | 10 | $145,534 | 78 | 3.21/5.0 |
| Lisa | 7 | $139,310 | 467 | 4.51/5.0 |
| Hilary | 1 | $118,995 | 26 | 5.00/5.0 |
| Claire | 3 | $114,138 | 378 | 4.93/5.0 |
| Wendy | 3 | $111,366 | 103 | 4.84/5.0 |
| Melissa | 1 | $101,257 | 50 | 4.98/5.0 |
| Hogan Retreats | 1 | $93,933 | 106 | 4.77/5.0 |
| Ganga | 1 | $85,712 | 25 | 4.96/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Brisbane City
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (69.7%), with house and boutique & hotels properties comprising 80.0% of inventory
- Untapped potential in outdoor & mobile, unique stays segments (1.8% combined)
Room Capacity Distribution
Analysis of 165 properties in Brisbane City shows that 1 bedroom properties are most prevalent, making up 23% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 45.5% of all listings.
Key Insights
- Most common: 1 bedroom (23%)
- Least common: 5+ bedrooms (3.6%)
- Market concentration: 45.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 165 properties in Brisbane City reveals that 4 guests properties dominate the market, representing 20.6% of all listings. The average property accommodates 3.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 37.0% of the market.
Key Insights
- Most common capacity: 4 guests (20.6% of market)
- Least common capacity: 7 guests (1.8% of market)
- Average guest capacity: 3.6 guests per property
- Market concentration: 37.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 165 properties in Brisbane City, the most common availability pattern is 271-366 days (30.9% of properties). For actual bookings, properties most frequently secure bookings for 271-366 days (30.3% of properties).
Key Insights
- Most common availability window: 271-366 days (30.9%)
- Most common booking duration: 271-366 days (30.3%)
- Properties with high availability (180+ days): 48.5%
- Properties with long-term bookings (180+ days): 52.7%
Minimum Stay Distributions
1 Night
50 listings
33.8% of total
2 Nights
39 listings
26.4% of total
3 Nights
26 listings
17.6% of total
4-6 Nights
18 listings
12.2% of total
7-29 Nights
5 listings
3.4% of total
30+ Nights
10 listings
6.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 60.2%
- Mid-length stays (4-6 nights) represent 12.2% of listings
- Monthly+ stays (6.8%) suggest a stable extended-stay market
- High market flexibility with 77.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
2 listings
1.4% of total
Flexible
32 listings
22.2% of total
Moderate
55 listings
38.2% of total
Firm
32 listings
22.2% of total
Strict
23 listings
16% of total
Key Insights
- Moderate is the preferred policy at 38.2% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 60.4% of the market
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 1.4% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, May, Jun, averaging 70 days
- Shortest booking windows are in Oct, Sep, Nov, averaging 50 days
- Spring shows the longest average booking window at 69 days, while Fall has the shortest at 50 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 69 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Nov when lead times are shortest
Popular Airbnb Amenities in Brisbane City
Below is the distribution of amenities across listings in Brisbane City:
Traveler Demographics
Key Insights
- Domestic travelers make up 75% of total guests, indicating a dominant local market share.
- Primary international markets: New Zealand (6.3%) and United States (4.4%)
- English is the top language at 78.7%, followed by German (5.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.9%
Recommendations
- Target marketing campaigns for Brisbane and Gold Coast markets
- Develop localized content for New Zealand and United States
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Brisbane City. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Castaways Beach | 18 | $4,603 | $506.72 | 45% |
| Byron Bay | 972 | $4,226 | $423.85 | 43% |
| Byron Shire Council | 209 | $3,995 | $430.67 | 43% |
| Noosa Heads | 1,022 | $3,986 | $384.65 | 47% |
| Ewingsdale | 70 | $3,737 | $463.97 | 37% |
| Uki | 15 | $3,724 | $288.02 | 36% |
| Clunes | 18 | $3,595 | $263.71 | 42% |
| Kingscliff | 346 | $3,538 | $362.43 | 41% |
| Sunrise Beach | 116 | $3,526 | $350.99 | 46% |
| Sunshine Beach | 294 | $3,508 | $401.45 | 42% |
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