Airbnb Market Analytics, Statistics and Data in Airlie Beach, Queensland, Australia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Airlie Beach? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Airlie Beach:
How much do Airbnb hosts make on average per month in Airlie Beach?
The short-term rental market in Airlie Beach shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,458 per month
- Strong performing properties (top 25%) make $5,492 or more
- Best-in-class properties (top 10%) achieve $8,461+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,026
Revenue Variations by Month
Occupancy Rates Throughout the Year in Airlie Beach
The market in Airlie Beach shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 52% occupancy rates
- Strong performing properties (top 25%) achieve 76% or higher
- Best-in-class properties (top 10%) reach 89%+occupancy
- Entry-level properties (bottom 25%) average around 29%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Airlie Beach
Daily rates in Airlie Beach vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $224 per night
- Strong performing properties (top 25%) secure $349 or more
- Best-in-class properties (top 10%) pull in $577+ per night
- Entry-level properties (bottom 25%) earn around $161
Daily Rate Variations by Month
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Seasonality patterns in Airlie Beach
Peak Season (September, December, October)
- Revenue peaks at $4917.36 per month
- Occupancy rates reach 59.86%
- Daily rates average $317.13
Shoulder Season
- Revenue averages $4303.47 per month
- Occupancy maintains 51.93%
- Daily rates hold at $292.06
Low Season (March, May, February)
- Revenue drops to $3394.69 per month
- Occupancy decreases to 43.48%
- Daily rates adjust to $275.76
Is it still profitable to do Airbnb in Airlie Beach in 2025?
Yes! Airlie Beach demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 52% and strong monthly revenue averaging $4303 and With 387 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Airlie Beach
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Airlie Beach Main Street | The bustling heart of Airlie Beach filled with restaurants, shops, and entertainment. Ideal for guests wanting to experience the local vibe and easy access to tourism services. | Airlie Beach Lagoon, Whitsunday Crocodile Safari, Ocean Rafting, Airlie Beach Markets, Coral Sea Marina |
| Shute Harbour | A quieter area with stunning views and close proximity to the Whitsunday Islands, popular for tourists seeking a more serene environment with beautiful surroundings. | Shute Harbour, Whitehaven Beach Tours, Whitsunday Island National Park, Coral Sea |
| Beaches of Daydream Island | A beautiful island resort experience, attracting visitors looking for luxury and relaxation by the beach. Perfect for those who enjoy resort-style accommodations with top-notch amenities. | Daydream Island Resort, Coral Lagoon, Reef walking, Water sports activities |
| Pioneer Bay | A picturesque bay area perfect for water activities and scenic views. Popular with tourists for fishing, sailing, and enjoying water sports. | Pioneer Bay, Sailing Tours, Kayaking, Fishing Charters |
| Hamilton Island | A famous holiday island catering to tourists seeking luxury retreats and adventure, with a range of accommodations from affordable to high-end. | Great Barrier Reef Tours, Hamilton Island Beach, Wildlife Parks, Golf Courses |
| Cannonvale | Close to Airlie Beach but more residential, this area offers a mix of local life and tourism, ideal for families and longer stays. | Whitsunday Shopping Centre, Local parks and playgrounds, Cannonvale Beach |
| Proserpine | A rural town nearby that offers a different experience for guests looking for affordable stays, providing access to both the coast and hinterland attractions. | Proserpine Historical Museum, Cedar Creek Falls, Proserpine River |
| Whitsunday Coast | The broader region that encompasses many beaches and attractions, appealing to tourists who want to explore beyond just Airlie Beach. | Whitsunday Islands Tours, Skydiving experiences, Snorkeling and Diving spots |
Do you need a license for Airbnb in Airlie Beach?
We recommend checking directly with Airlie Beach's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Airlie Beach
*Parc Exclusif, Airlie Beach - 360 island views*
Entire Place • 2 bedrooms
Nautilus On The Hill - Luxury Holiday Home in Central Airlie
Entire Place • 5 bedrooms
Airlie Bay View
Entire Place • 5 bedrooms
23 The Cove - 5 Bedroom, Waterfront Luxury
Entire Place • 5 bedrooms
14 The Cove - Waterfront Whitsunday Home
Entire Place • 3 bedrooms
Amazing Penthouse with Whitsundays lifestyle
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Airlie Beach
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Whitsunday Holiday Rentals | 65 | $3,971,283 | 1469 | 4.54/5.0 |
| Whitsunday Vacations | 26 | $2,251,700 | 1029 | 4.66/5.0 |
| Accom | 46 | $1,959,366 | 1223 | 4.32/5.0 |
| Holiday In The Whitsundays | 29 | $743,363 | 1698 | 4.46/5.0 |
| Anna | 5 | $420,735 | 515 | 4.93/5.0 |
| Marty | 6 | $359,514 | 233 | 4.96/5.0 |
| Shavaun | 7 | $304,031 | 1155 | 4.88/5.0 |
| Anna | 9 | $301,250 | 73 | 3.75/5.0 |
| Dale | 5 | $266,806 | 1839 | 4.79/5.0 |
| Guest Service Team | 2 | $255,707 | 71 | 4.83/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Airlie Beach
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91.5%), with apartment & condo and house properties comprising 91.5% of inventory
- Untapped potential in others, boutique & hotels, outdoor & mobile segments (8.5% combined)
Room Capacity Distribution
Analysis of 387 properties in Airlie Beach shows that 2 bedrooms properties are most prevalent, making up 33.1% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 58.7% of all listings.
Key Insights
- Most common: 2 bedrooms (33.1%)
- Least common: 5+ bedrooms (3.6%)
- Market concentration: 58.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 387 properties in Airlie Beach reveals that 4 guests properties dominate the market, representing 31.3% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 50.9% of the market.
Key Insights
- Most common capacity: 4 guests (31.3% of market)
- Least common capacity: 7 guests (1.8% of market)
- Average guest capacity: 4.4 guests per property
- Market concentration: 50.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 387 properties in Airlie Beach, the most common availability pattern is 181-270 days (28.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (28.9% of properties).
Key Insights
- Most common availability window: 181-270 days (28.4%)
- Most common booking duration: 91-180 days (28.9%)
- Properties with high availability (180+ days): 55.3%
- Properties with long-term bookings (180+ days): 47.0%
Minimum Stay Distributions
1 Night
34 listings
9.4% of total
2 Nights
71 listings
19.6% of total
3 Nights
112 listings
30.9% of total
4-6 Nights
57 listings
15.7% of total
30+ Nights
89 listings
24.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 29.0%
- Mid-length stays (4-6 nights) represent 15.7% of listings
- Monthly+ stays (24.5%) suggest a stable extended-stay market
- High market flexibility with 59.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
2 listings
0.6% of total
Super Strict 30 Days
51 listings
14.3% of total
Flexible
25 listings
7% of total
Moderate
81 listings
22.7% of total
Firm
52 listings
14.6% of total
Strict
146 listings
40.9% of total
Key Insights
- Strict is the preferred policy at 40.9% of listings
- The market shows a balanced distribution between guest-friendly (29.7%) and strict (55.5%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Nov, Dec, averaging 80 days
- Shortest booking windows are in Mar, Apr, Feb, averaging 58 days
- Summer shows the longest average booking window at 77 days, while Spring has the shortest at 65 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 77 days in advance
- Consider early bird discounts during Spring to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Airlie Beach
Below is the distribution of amenities across listings in Airlie Beach:
Traveler Demographics
Key Insights
- Domestic travelers make up 58.3% of total guests, indicating a significant local market share.
- Primary international markets: United Kingdom (14.8%) and United States (8%)
- English is the top language at 70.9%, followed by German (9.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.5%
Recommendations
- Target marketing campaigns for Brisbane and Sydney markets
- Develop localized content for United Kingdom and United States
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Airlie Beach. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Whitsunday Regional | 353 | $6,542 | $567.61 | 50% |
| Shute Harbour | 18 | $3,664 | $375.43 | 41% |
| Cannonvale | 75 | $2,294 | $188.97 | 51% |
| Mackay Regional | 45 | $1,881 | $143.47 | 55% |
| Mackay | 95 | $1,835 | $122.09 | 54% |
| Bowen | 20 | $1,713 | $140.59 | 43% |
| Seaforth | 11 | $1,698 | $120.13 | 54% |
| Ayr | 12 | $1,344 | $86.01 | 52% |
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