Airbnb Market Analytics, Statistics and Data in Mar del Plata, Buenos Aires, Argentina
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Mar del Plata? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Mar del Plata:
How much do Airbnb hosts make on average per month in Mar del Plata?
The short-term rental market in Mar del Plata shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $668 per month
- Strong performing properties (top 25%) make $1,177 or more
- Best-in-class properties (top 10%) achieve $1,939+ monthly
- Entry-level properties (bottom 25%) typically earn around $271
Revenue Variations by Month
Occupancy Rates Throughout the Year in Mar del Plata
The market in Mar del Plata shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 30% occupancy rates
- Strong performing properties (top 25%) achieve 54% or higher
- Best-in-class properties (top 10%) reach 79%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Mar del Plata
Daily rates in Mar del Plata vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $54 per night
- Strong performing properties (top 25%) secure $84 or more
- Best-in-class properties (top 10%) pull in $136+ per night
- Entry-level properties (bottom 25%) earn around $37
Daily Rate Variations by Month
Get Live Mar del Plata Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Mar del Plata
Peak Season (January, February, March)
- Revenue peaks at $1583.46 per month
- Occupancy rates reach 50.24%
- Daily rates average $97.40
Shoulder Season
- Revenue averages $908.24 per month
- Occupancy maintains 35.77%
- Daily rates hold at $76.78
Low Season (July, September, August)
- Revenue drops to $510.47 per month
- Occupancy decreases to 25.20%
- Daily rates adjust to $70.30
Is it still profitable to do Airbnb in Mar del Plata in 2025?
Yes! Mar del Plata demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 36% and monthly revenue averaging $908 and As a mature market with 2372 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Mar del Plata
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| La Perla | A popular beachfront neighborhood known for its beautiful coastline and family-friendly atmosphere. It attracts a lot of tourists looking for a relaxing vacation by the sea. | La Perla Beach, Torreón del Monje, Paseo Costanero, Plaza del Agua, Restaurants and cafes along the coast |
| Punta Mogotes | A well-known area for its extensive beaches and vibrant summer life. Ideal for tourists who want a lively beach experience with various amenities. | Mogotes Beach, Güemes Street, Local markets, Water sports rental facilities, Nightlife and beach clubs |
| Centro | The central district of Mar del Plata, bustling with activity, shopping, and entertainment. A great option for those who want to be close to everything. | Teatro Colón, Shopping malls, Casino Central, Art galleries, Local cuisine restaurants |
| Los Troncos | A residential neighborhood that offers a quieter and more upscale experience. Attractive for those who seek a peaceful stay while being close to the beach. | Beautiful tree-lined streets, Parks and green spaces, Exclusive dining spots, Nearby beaches, Cultural sites |
| Alfar | A quieter urban area that appeals to families and long-term visitors. Offers easy access to parks and local shops. | Local parks, Family-oriented cafes, Nearby schools and amenities, Cultural events, Less crowded beaches |
| Bristol | Famous for its proximity to the beach and vibrant boardwalk. Attracts visitors looking for a classic beach holiday feel. | Bristol Beach, Playas del Centro, Restaurants along the boardwalk, Boat rentals, Water sports activities |
| Sierra de los Padres | A scenic area just outside Mar del Plata that offers nature and tranquility. Perfect for those who prefer a more rustic experience with opportunities for outdoor activities. | Natural parks, Hiking trails, Lakes, Local artisan markets, Countryside dining |
| Marina Puerto | A modern marina district that attracts those interested in sailing, dining, and waterfront living. Ideal for affluent travelers looking for luxury amenities. | Marina facilities, Waterfront dining, Luxury shopping, Yacht rentals, Scenic views of the harbor |
Do you need a license for Airbnb in Mar del Plata?
We recommend checking directly with Mar del Plata's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Mar del Plata
A spectacular house in Los Troncos - Mar del Plata
Entire Place • 6 bedrooms
Arequepay House - Amazing House in Playa Grande
Entire Place • 7 bedrooms
Beautiful Chalet Vista Mar
Entire Place • 5 bedrooms
Oceanfront Style | Depto Claudia | Hello South
Entire Place • 3 bedrooms
Vip apartment in super luxury building
Entire Place • 1 bedroom
Dept of category, Playa Grande
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Mar del Plata
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Brenda | 12 | $231,353 | 315 | 4.47/5.0 |
| Mariano Agustin | 15 | $110,615 | 335 | 4.45/5.0 |
| Lorena | 22 | $92,262 | 412 | 4.11/5.0 |
| Sonder | 8 | $86,278 | 315 | 4.57/5.0 |
| Javier Dario | 10 | $85,611 | 47 | 2.96/5.0 |
| Sofía | 5 | $81,132 | 68 | 3.99/5.0 |
| Esteban | 3 | $78,078 | 116 | 4.98/5.0 |
| Pamela | 3 | $67,555 | 146 | 4.98/5.0 |
| Maria Sol | 6 | $66,169 | 43 | 4.09/5.0 |
| Cristina | 5 | $66,059 | 196 | 4.98/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Mar del Plata
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (97.8%), with apartment & condo and house properties comprising 96.3% of inventory
- Untapped potential in outdoor & mobile, boutique & hotels, others, unique stays segments (3.9% combined)
Room Capacity Distribution
Analysis of 2,372 properties in Mar del Plata shows that 1 bedroom properties are most prevalent, making up 55.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 81.0% of all listings.
Key Insights
- Most common: 1 bedroom (55.5%)
- Least common: 5+ bedrooms (0.8%)
- Market concentration: 81.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 2,372 properties in Mar del Plata reveals that 4 guests properties dominate the market, representing 37.2% of all listings. The average property accommodates 4.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 57.1% of the market.
Key Insights
- Most common capacity: 4 guests (37.2% of market)
- Least common capacity: 1 guest (0.2% of market)
- Average guest capacity: 4.0 guests per property
- Market concentration: 57.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 2,372 properties in Mar del Plata, the most common availability pattern is 271-366 days (68.8% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (37.9% of properties).
Key Insights
- Most common availability window: 271-366 days (68.8%)
- Most common booking duration: 1-30 days (37.9%)
- Properties with high availability (180+ days): 87.2%
- Properties with long-term bookings (180+ days): 13.3%
Minimum Stay Distributions
1 Night
416 listings
19.6% of total
2 Nights
563 listings
26.6% of total
3 Nights
411 listings
19.4% of total
4-6 Nights
433 listings
20.4% of total
7-29 Nights
130 listings
6.1% of total
30+ Nights
166 listings
7.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 46.2%
- Mid-length stays (4-6 nights) represent 20.4% of listings
- Monthly+ stays (7.8%) suggest a stable extended-stay market
- High market flexibility with 65.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
349 listings
22.9% of total
Moderate
325 listings
21.4% of total
Firm
335 listings
22% of total
Strict
513 listings
33.7% of total
Key Insights
- Strict is the preferred policy at 33.7% of listings
- The market shows a balanced distribution between guest-friendly (44.3%) and strict (55.7%) policies
- Moderate policies are least common at 21.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Jan, Mar, averaging 50 days
- Shortest booking windows are in Sep, Aug, Jun, averaging 26 days
- Winter shows the longest average booking window at 47 days, while Summer has the shortest at 26 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 47 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Jun when lead times are shortest
Popular Airbnb Amenities in Mar del Plata
Below is the distribution of amenities across listings in Mar del Plata:
Traveler Demographics
Key Insights
- Domestic travelers make up 75.3% of total guests, indicating a dominant local market share.
- Primary international markets: United States (6.7%) and Brazil (2.9%)
- Spanish is the top language at 47.7%, followed by English (37.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.9%
Recommendations
- Target marketing campaigns for Buenos Aires and Ramos Mejía markets
- Develop localized content for United States and Brazil
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Mar del Plata. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Cariló | 170 | $1,407 | $213.87 | 34% |
| Costa Esmeralda | 241 | $1,203 | $253.40 | 30% |
| Pinamar | 24 | $1,125 | $175.63 | 38% |
| Mar de las Pampas | 101 | $613 | $129.70 | 32% |
| Las Gaviotas | 46 | $608 | $92.25 | 33% |
| Pinamar | 520 | $543 | $116.76 | 33% |
| Sierra de los Padres | 44 | $538 | $100.22 | 30% |
| Colonia Chapadmalal | 169 | $499 | $98.05 | 30% |
| Valeria del Mar | 113 | $489 | $101.49 | 34% |
| Ostende | 70 | $412 | $88.74 | 33% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights