Airbnb Market Analytics, Statistics and Data in Mar Azul, Buenos Aires, Argentina
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Mar Azul? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Mar Azul:
How much do Airbnb hosts make on average per month in Mar Azul?
The short-term rental market in Mar Azul shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $522 per month
- Strong performing properties (top 25%) make $1,150 or more
- Best-in-class properties (top 10%) achieve $1,784+ monthly
- Entry-level properties (bottom 25%) typically earn around $233
Revenue Variations by Month
Occupancy Rates Throughout the Year in Mar Azul
The market in Mar Azul shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 20% occupancy rates
- Strong performing properties (top 25%) achieve 38% or higher
- Best-in-class properties (top 10%) reach 57%+occupancy
- Entry-level properties (bottom 25%) average around 9%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Mar Azul
Daily rates in Mar Azul vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $86 per night
- Strong performing properties (top 25%) secure $115 or more
- Best-in-class properties (top 10%) pull in $158+ per night
- Entry-level properties (bottom 25%) earn around $63
Daily Rate Variations by Month
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Seasonality patterns in Mar Azul
Peak Season (January, February, March)
- Revenue peaks at $1920.63 per month
- Occupancy rates reach 51.14%
- Daily rates average $125.11
Shoulder Season
- Revenue averages $802.37 per month
- Occupancy maintains 26.85%
- Daily rates hold at $97.72
Low Season (July, September, August)
- Revenue drops to $337.31 per month
- Occupancy decreases to 14.51%
- Daily rates adjust to $89.02
Is it still profitable to do Airbnb in Mar Azul in 2025?
Yes! Mar Azul demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 27% and monthly revenue averaging $802 and The market's 130 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Mar Azul
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Costa Azul | A picturesque beach area known for its tranquil environment, making it ideal for families and travelers seeking a peaceful getaway. Close proximity to the beach and local markets enhances its charm. | Costa Azul Beach, Local artisan markets, Surfing spots, Nature trails, Cozy restaurants |
| Mar del Plata | One of Argentina's most popular coastal cities, known for its vibrant nightlife and cultural activities. Its large number of attractions draws a diverse crowd, making it a prime location for Airbnb hosting. | Mar del Plata Beach, Casino Central, Torreon del Monje, Museo MAR, Playa Varese |
| Pinamar | A trendy seaside resort that attracts wealthy visitors and vacationers. It is known for its upscale atmosphere, making it a great place for luxury Airbnb listings. | Pinamar Beach, Golf courses, Boutique shopping, Dining hotspots, Water sports |
| Villa Gesell | A popular destination for younger crowds and beach lovers, renowned for its lively atmosphere and various summer activities. It's perfect for short-term rentals. | Villa Gesell Beach, Nightclubs, Outdoor markets, Amusement parks, Scenic dunes |
| San Bernardo | A less crowded beach town that offers a more relaxed atmosphere. Ideal for travelers looking for a quieter retreat, with affordable accommodation options. | San Bernardo Beach, Water sports, Shopping streets, Local food vendors, Beachfront promenades |
| Las Toninas | Known for its family-friendly beaches and laid-back vibe, Las Toninas attracts visitors looking for affordable beachfront stays. | Las Toninas Beach, Relaxed beach bars, Fishing spots, Nature reserves, Picnic areas |
| Mar Azul | A quaint and serene beach destination that attracts nature lovers and those looking for a peaceful escape. It offers a unique charm with fewer tourists. | Mar Azul Beach, Scenic hiking trails, Artisan shops, Local cafes, Peaceful ambiance |
| Necochea | Famous for its expansive beaches and natural environment, attracting eco-tourists and beachgoers. This area offers a variety of outdoor activities and natural attractions. | Necochea Beach, Parque Miguel Lillo, Natural reserves, Sport fishing, Windsurfing spots |
Do you need a license for Airbnb in Mar Azul?
We recommend checking directly with Mar Azul's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Mar Azul
Waterfront home
Entire Place • 4 bedrooms
Casa en Mar Azul
Entire Place • 2 bedrooms
Casa VIDA.
Entire Place • 3 bedrooms
Oceanfront house, quiet and rugged place.
Entire Place • 3 bedrooms
BEAUTIFUL HOUSE 400 meters from beach
Entire Place • 3 bedrooms
El Caldén, equipped house
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Mar Azul
Additional analytics on vacation rental, real estate, short term rental data in Mar Azul
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (98.5%), with house and outdoor & mobile properties comprising 77.7% of inventory
- Strong specialty sector (23.1%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in boutique & hotels segments (0.8% combined)
Room Capacity Distribution
Analysis of 130 properties in Mar Azul shows that 2 bedrooms properties are most prevalent, making up 46.9% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 76.2% of all listings.
Key Insights
- Most common: 2 bedrooms (46.9%)
- Least common: 4 bedrooms (3.1%)
- Market concentration: 76.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 130 properties in Mar Azul reveals that 5 guests properties dominate the market, representing 26.2% of all listings. The average property accommodates 4.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 5 guests and 6 guests make up 51.5% of the market.
Key Insights
- Most common capacity: 5 guests (26.2% of market)
- Least common capacity: 8+ guests (3.1% of market)
- Average guest capacity: 4.8 guests per property
- Market concentration: 51.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 130 properties in Mar Azul, the most common availability pattern is 271-366 days (86.2% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (54.6% of properties).
Key Insights
- Most common availability window: 271-366 days (86.2%)
- Most common booking duration: 1-30 days (54.6%)
- Properties with high availability (180+ days): 99.2%
- Properties with long-term bookings (180+ days): 0.8%
Minimum Stay Distributions
1 Night
8 listings
6.5% of total
2 Nights
22 listings
17.7% of total
3 Nights
28 listings
22.6% of total
4-6 Nights
33 listings
26.6% of total
7-29 Nights
22 listings
17.7% of total
30+ Nights
11 listings
8.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 24.2%
- Mid-length stays (4-6 nights) represent 26.6% of listings
- Monthly+ stays (8.9%) suggest a stable extended-stay market
- High market flexibility with 46.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
22 listings
19.6% of total
Moderate
18 listings
16.1% of total
Firm
20 listings
17.9% of total
Strict
52 listings
46.4% of total
Key Insights
- Strict is the preferred policy at 46.4% of listings
- Stricter policies (Firm & Strict) dominate at 64.3% of the market
- Strong market consensus around Strict policies
- Moderate policies are least common at 16.1% of listings
Recommendations
- The market supports stricter policies, with 64.3% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Jan, May, averaging 55 days
- Shortest booking windows are in Sep, Jul, Aug, averaging 13 days
- Winter shows the longest average booking window at 49 days, while Summer has the shortest at 16 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 49 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Aug when lead times are shortest
Popular Airbnb Amenities in Mar Azul
Every property in Mar Azul comes standard with Kitchen. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 87.8% of total guests, indicating a dominant local market share.
- Primary international markets: United States (3.2%) and France (1.6%)
- Spanish is the top language at 47.7%, followed by English (38.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 2.0%
Recommendations
- Target marketing campaigns for Buenos Aires and La Plata markets
- Develop localized content for United States and France
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Mar Azul. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Cariló | 170 | $1,407 | $213.87 | 34% |
| Costa Esmeralda | 241 | $1,203 | $253.40 | 30% |
| Villarobles | 11 | $1,160 | $217.68 | 30% |
| Pinamar | 24 | $1,125 | $175.63 | 38% |
| Mar de las Pampas | 101 | $613 | $129.70 | 32% |
| Las Gaviotas | 46 | $608 | $92.25 | 33% |
| Pinamar | 520 | $543 | $116.76 | 33% |
| Sierra de los Padres | 44 | $538 | $100.22 | 30% |
| Colonia Chapadmalal | 169 | $499 | $98.05 | 30% |
| Valeria del Mar | 113 | $489 | $101.49 | 34% |
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