Airbnb Market Analytics, Statistics and Data in La Plata, Buenos Aires, Argentina

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in La Plata? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in La Plata:

Average Daily Rate

$38

Occupancy Rate

40.56%

Annual Revenue

$4,202

Revenue Growth YoY

9.67%

Best Month

May

Worst Month

August

Regulation

Low

Active Listings

399

How much do Airbnb hosts make on average per month in La Plata?

The short-term rental market in La Plata shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $551 per month
Strong performing properties (top 25%) make $814 or more
Best-in-class properties (top 10%) achieve $1,081+ monthly
Entry-level properties (bottom 25%) typically earn around $256

Revenue Variations by Month

Occupancy Rates Throughout the Year in La Plata

The market in La Plata shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 39% occupancy rates
Strong performing properties (top 25%) achieve 68% or higher
Best-in-class properties (top 10%) reach 84%+occupancy
Entry-level properties (bottom 25%) average around 17%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in La Plata

Daily rates in La Plata vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $32 per night
Strong performing properties (top 25%) secure $45 or more
Best-in-class properties (top 10%) pull in $63+ per night
Entry-level properties (bottom 25%) earn around $24

Daily Rate Variations by Month

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Seasonality patterns in La Plata

Peak Season (May, June, March)

Revenue peaks at $729.70 per month
Occupancy rates reach 53.86%
Daily rates average $46.78

Shoulder Season

Revenue averages $594.51 per month
Occupancy maintains 43.24%
Daily rates hold at $40.90

Low Season (July, January, August)

Revenue drops to $425.54 per month
Occupancy decreases to 36.54%
Daily rates adjust to $38.82

Is it still profitable to do Airbnb in La Plata in 2025?

Yes! La Plata demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 43% and monthly revenue averaging $595 and With 399 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in La Plata

Area	Why Choose This Area	Key Attractions
Centro	La Plata's downtown area, filled with historical buildings, shops, and restaurants. It's a prime location for tourists and business travelers alike, providing easy access to the city's central attractions.	La Plata Cathedral, Museo de La Plata, Teatro Argentino, Plaza Moreno, Republica de los Niños
Ghimel	A residential neighborhood known for its family-friendly environment and proximity to parks. It's popular among tourists looking for a quieter stay while still being close to the city's amenities.	Parque Saavedra, Estadio Ciudad de La Plata, Jardín Zoológico, Centro de Exposiciones y Congresos
Norte	A trendy area with vibrant cafes and cultural spots. Attracts young people and students, making it a great spot for short-term rentals targeting this demographic.	Universidad Nacional de La Plata, Café de la Plaza, Biblioteca Pública Joaquín V. González
City of La Plata	The entire city is known for its unique layout and architectural beauty, offering diverse options for Airbnb guests looking to explore.	Casa de Gobierno de la Provincia de Buenos Aires, Parque Pereyra Iraola, Palacio López Merino, Museo de Artes Plásticas
Las Heras	A peaceful residential area near the main parks of La Plata, appealing to those seeking a relaxing visit with easy access to outdoor activities.	Parque Kecé, Parque de la Ciudad, Museo de Ciencia Natural
Meridiano V	A small yet lively neighborhood famous for its nightlife, popular among younger visitors looking for bars and entertainment.	Pasaje Dardo Rocha, Cine Metropolitan, Calle 8
La Loma	A picturesque neighborhood known for its beautiful houses and tree-lined streets, attracting families and those who appreciate a calm atmosphere.	Parque Sarmiento, Plaza Malvinas Argentinas
Villa Elvira	This area offers affordable stays with easy access to public transport, perfect for budget travelers looking to explore the city.	Estación de trenes Villa Elvira, Plaza Alberti

Do you need a license for Airbnb in La Plata?

$90.28

Daily Rate

Top Performing Professional Hosts in La Plata

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Agustin	9	$85,009	117	3.74/5.0
Isidro	7	$44,163	164	4.84/5.0
Jor	11	$42,866	755	4.43/5.0
Lofter	7	$30,854	96	3.41/5.0
Franco	3	$27,196	41	3.31/5.0
Georgina	4	$23,421	42	3.48/5.0
Juan Martin	18	$22,321	46	1.21/5.0
156085657	1	$20,700	1	0.00/5.0
Gonzalo	2	$20,201	93	4.95/5.0
Nahuel	2	$19,495	79	4.68/5.0

Additional analytics on vacation rental, real estate, short term rental data in La Plata

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (86.2%), with apartment & condo and house properties comprising 99.5% of inventory
Untapped potential in boutique & hotels segments (0.5% combined)

Room Capacity Distribution

Analysis of 399 properties in La Plata shows that 1 bedroom properties are most prevalent, making up 62.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 78.2% of all listings.

Key Insights

Most common: 1 bedroom (62.2%)
Least common: 4 bedrooms (0.5%)
Market concentration: 78.2% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 399 properties in La Plata reveals that 2 guests properties dominate the market, representing 36.1% of all listings. The average property accommodates 2.7 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 59.6% of the market.

Key Insights

Most common capacity: 2 guests (36.1% of market)
Least common capacity: 8+ guests (0.5% of market)
Average guest capacity: 2.7 guests per property
Market concentration: 59.6% in top 2 capacity sizes
Market segmentation: Predominantly smaller guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 399 properties in La Plata, the most common availability pattern is 271-366 days (51.1% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (27.3% of properties).

Key Insights

Most common availability window: 271-366 days (51.1%)
Most common booking duration: 31-90 days (27.3%)
Properties with high availability (180+ days): 71.4%
Properties with long-term bookings (180+ days): 30.1%

Minimum Stay Distributions

1 Night (33.5%)

1 Night

120 listings

33.5% of total

2 Nights (27.9%)

2 Nights

100 listings

27.9% of total

3 Nights (14.8%)

3 Nights

53 listings

14.8% of total

4-6 Nights (10.6%)

4-6 Nights

38 listings

10.6% of total

7-29 Nights (5.6%)

7-29 Nights

20 listings

5.6% of total

30+ Nights (7.5%)

30+ Nights

27 listings

7.5% of total

Key Insights

Short stays (1-2 nights) dominate the market at 61.4%
Mid-length stays (4-6 nights) represent 10.6% of listings
Monthly+ stays (7.5%) suggest a stable extended-stay market
High market flexibility with 76.2% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Consider monthly stay discounts to capture the growing extended-stay market
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Flexible (36.7%)

Flexible

113 listings

36.7% of total

Moderate (27.6%)

Moderate

85 listings

27.6% of total

Firm (15.6%)

Firm

48 listings

15.6% of total

Strict (20.1%)

Strict

62 listings

20.1% of total

Key Insights

Flexible is the preferred policy at 36.7% of listings
Guest-friendly policies (Flexible & Moderate) dominate at 64.3% of the market
Firm policies are least common at 15.6% of listings

Recommendations

Consider starting with a Flexible policy to align with market preferences
Strong market preference for Flexible policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Oct, Mar, Nov, averaging 41 days
Shortest booking windows are in Jun, Sep, Aug, averaging 28 days
Fall shows the longest average booking window at 37 days, while Summer has the shortest at 29 days

Recommendations

Implement dynamic pricing strategies for Fall bookings at least 37 days in advance
Consider early bird discounts during Summer to encourage longer lead times
Focus on last-minute booking promotions during Jun-Aug when lead times are shortest

Popular Airbnb Amenities in La Plata

Below is the distribution of amenities across listings in La Plata:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 50.2% of total guests, indicating a significant local market share.
Primary international markets: Brazil (11.5%) and Uruguay (10.3%)
Spanish is the top language at 48.1%, followed by English (34.9%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.0%

Recommendations

Target marketing campaigns for Buenos Aires and Montevideo markets
Develop localized content for Brazil and Uruguay
Prioritize Spanish and English language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding La Plata. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Colonia Esterella	10	$1,700	$254.23	27%
Rincón de Milberg	46	$1,178	$157.26	43%
Don Torcuato	18	$1,054	$165.24	29%
Pilar Sur	18	$1,021	$213.85	33%
El Cazador	32	$929	$151.97	36%
Loma Verde	18	$890	$137.83	28%
General Pacheco	14	$887	$132.61	36%
Ingeniero Maschwitz	38	$883	$136.98	34%
San Miguel del Monte	16	$848	$165.20	30%
Carmelo	41	$847	$134.25	26%

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