Gjirokastra Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Southern Albania, Albania

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Gjirokastra in 2025? Explore comprehensive Airbnb analytics for Gjirokastra, Southern Albania, Albania to uncover income potential. This 2025 STR market report for Gjirokastra, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 149 active listings.

Whether you're considering an Airbnb investment in Gjirokastra, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gjirokastra Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Gjirokastra Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$51
The average rental revenue earned for an occupied room per day in Gjirokastra.
Occupancy Rate(?)
31.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$4,463
Typical annual income for an Airbnb listing in Gjirokastra. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
36.3%
Strong growth (36.3%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Gjirokastra.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Gjirokastra.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
149
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Gjirokastra (2025)

Understanding the monthly revenue variations for Airbnb listings in Gjirokastra is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gjirokastra is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gjirokastra across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,136+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $830 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $436 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $186, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Gjirokastra

Gjirokastra Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Gjirokastra STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gjirokastra:

  • Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 24%.
  • Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Gjirokastra

Average Daily Rate (ADR) Airbnb Trends in Gjirokastra (2025)

Effective short term rental pricing strategy in Gjirokastra involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gjirokastra typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $80+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $60 or more.
  • Typical properties (Median) charge around $45 per night.
  • Entry-level properties (Bottom 25%) earn around $35 per night.

Average Daily Rate (ADR) Trend by Month in Gjirokastra

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Airbnb Seasonality Analysis & Trends in Gjirokastra (2025)

Peak Season (June, May, April)
  • Revenue averages $953 per month
  • Occupancy rates average 34.3%
  • Daily rates average $57
Shoulder Season
  • Revenue averages $563 per month
  • Occupancy maintains around 33.8%
  • Daily rates hold near $54
Low Season (January, February, December)
  • Revenue drops to average $240 per month
  • Occupancy decreases to average 17.8%
  • Daily rates adjust to average $46

Seasonality Insights for Gjirokastra

  • The Airbnb seasonality in Gjirokastra shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Gjirokastra's highest earning potential, with monthly revenues capable of climbing to $971, occupancy reaching a high of 45.7%, and ADRs peaking at $58.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $231, occupancy could drop to 16.6%, and ADRs may adjust down to $46.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gjirokastra.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Gjirokastra seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Gjirokastra (2025)

Exploring the top neighborhoods for short-term rentals in Gjirokastra? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Old Bazaar
Historical charm with Ottoman-era architecture and vibrant local culture. Popular for tourists wanting an authentic Gjirokastra experience.
Ethnographic Museum, Gjirokastër Castle, Bazaar Street, Skenduli House, Kërraba River
Castle Hill
Offers stunning views and a historical atmosphere, perfect for guests interested in history and architecture.
Gjirokastër Castle, Historical Museum, Bazar Street, Drino Valley
City Center
Convenient location with easy access to restaurants, shops, and cultural sites. Great for families and tourists seeking convenience.
National Museum, City Park, Restaurants and Cafes, Art Galleries
Ali Pashe Tepelena
Scenic area known for its natural beauty and proximity to historical sites, appealing to eco-tourists and history enthusiasts.
Tepelena Castle, Natural Springs, River Activities
Zonë e Re
Modern residential area with a mix of local and expatriate communities. Provides a unique blend of local life and convenience for visitors.
Shopping Centers, Local Markets, Restaurants
Sarakatsani District
Known for traditional architecture and folk culture, offers a glimpse into the local lifestyle.
Ethnographic Exhibitions, Traditional Crafts, Cultural Events
Rrëza i Gjirokastrës
Quiet residential area ideal for those seeking a peaceful stay while still close to town.
Local Parks, Family-friendly Restaurants
Drino River Valley
Beautiful nature and outdoor activities alongside the river. Perfect for nature lovers.
Hiking Trails, Scenic Views, Nature Photography

Understanding Airbnb License Requirements & STR Laws in Gjirokastra (2025)

While Gjirokastra, Southern Albania, Albania currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gjirokastra to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Gjirokastra (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Gjirokastrabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Villa Shehu - Studio Katoki with Hottub/Jacuzzi

Villa Shehu - Studio Katoki with Hottub/Jacuzzi

Entire Place • 1 bedroom

$20,285
Revenue
54.8%
Occupancy
$95.08
Daily Rate
TeArra Guest House Apartment

TeArra Guest House Apartment

Entire Place • 2 bedrooms

$17,820
Revenue
75.6%
Occupancy
$100.29
Daily Rate
Inn Cloud Gjirokastra

Inn Cloud Gjirokastra

Entire Place • 2 bedrooms

$17,102
Revenue
67.7%
Occupancy
$114.21
Daily Rate
The home of diplomacy

The home of diplomacy

Entire Place • 3 bedrooms

$16,782
Revenue
41.9%
Occupancy
$162.50
Daily Rate
Entire house in the Old Town with free parking

Entire house in the Old Town with free parking

Entire Place • 1 bedroom

$16,529
Revenue
47.7%
Occupancy
$73.20
Daily Rate
Kubeja Guest House

Kubeja Guest House

Entire Place • 3 bedrooms

$15,320
Revenue
84.6%
Occupancy
$85.03
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Gjirokastra (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Gjirokastra based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Irsida4$47,2692574.95/5.0
Jorsil4$34,907424.74/5.0
Host #2402592032$24,933142.50/5.0
Andreas4$24,733794.65/5.0
Anisa3$20,2051544.89/5.0
Donald3$19,4431094.94/5.0
Zhaklina3$19,411864.86/5.0
Adi1$17,820804.98/5.0
PikHost2$17,260554.86/5.0
Rozeta2$17,178112.46/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gjirokastra.

Dive Deeper: Advanced Gjirokastra STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gjirokastra. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Gjirokastra Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Gjirokastra

  • The Gjirokastra Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 53.7% of the 149 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 43.6% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Gjirokastra, House properties are the most common (45%), reflecting the local real estate landscape.
  • Houses represent a significant 45% portion, catering likely to families or larger groups.
  • The presence of 16.1% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others, outdoor/unique (combined 1.4%) offer potential for unique stay experiences.

Gjirokastra Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Gjirokastra

  • The dominant room capacity in Gjirokastra is 1 bedroom listings, making up 51.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 70.5% of the active Airbnb listings in Gjirokastra, indicating a high concentration in these sizes.
  • With over half the market (51.7%) consisting of studios or 1-bedroom units, Gjirokastra is particularly well-suited for individuals or couples.

Gjirokastra Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Gjirokastra

  • The most common guest capacity trend in Gjirokastra vacation rentals is listings accommodating 2 guests (21.5%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Gjirokastra STR market, accounting for 40.3% of listings.
  • On average, properties in Gjirokastra are equipped to host 2.9 guests.

Gjirokastra Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Gjirokastra

  • The most common availability pattern in Gjirokastra falls within the 271-366 days range, representing 60.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 90.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Gjirokastra (32.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 11.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Gjirokastra Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (88.7%)

1 Night

125 listings

88.7% of total

2 Nights (5.7%)

2 Nights

8 listings

5.7% of total

3 Nights (1.4%)

3 Nights

2 listings

1.4% of total

4-6 Nights (0.7%)

4-6 Nights

1 listings

0.7% of total

7-29 Nights (2.1%)

7-29 Nights

3 listings

2.1% of total

30+ Nights (1.4%)

30+ Nights

2 listings

1.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Gjirokastra is 1 Night, adopted by 88.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (94.4%) of the Gjirokastra Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • Dedicated monthly rentals (30+ nights) represent a small niche (1.4%), possibly an untapped area for hosts.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 88.7% of Gjirokastra hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gjirokastra.

Gjirokastra Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (66.9%)

Flexible

79 listings

66.9% of total

Moderate (13.6%)

Moderate

16 listings

13.6% of total

Firm

4 listings

3.4% of total

Strict (16.1%)

Strict

19 listings

16.1% of total

Cancellation Policy Insights for Gjirokastra

  • The prevailing Airbnb cancellation policy trend in Gjirokastra is Flexible, used by 66.9% of listings.
  • The market strongly favors guest-friendly terms, with 80.5% of listings offering Flexible or Moderate policies. This suggests guests in Gjirokastra may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 66.9% market standard in Gjirokastra.
  • Given the high prevalence of Flexible policies (66.9%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Regularly review your cancellation policy against competitors and market demand shifts in Gjirokastra.

Gjirokastra STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Gjirokastra

  • The overall average booking lead time for vacation rentals in Gjirokastra is 36 days.
  • Guests book furthest in advance for stays during July (average 59 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 25 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (52 days avg.) sees the longest lead times, while Fall (33 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Gjirokastra.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 59 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 52 days) to capture early planners.
  • Monitor your own booking lead times against these Gjirokastra averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Gjirokastra (2025)

Amenity Prevalence

Amenity Insights for Gjirokastra

  • Essential amenities in Gjirokastra that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Air conditioning, TV, Essentials are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Gjirokastra: Wifi.
  • Prioritize adding missing essentials: Wifi.
  • Consider adding popular differentiators like Air conditioning or TV to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Gjirokastra to stay competitive.

Gjirokastra Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Gjirokastra

  • The typical guest profile for Airbnb in Gjirokastra consists of predominantly international visitors (100%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 0.3% of guests.
  • Key international markets include France (20.7%) and United Kingdom (13.9%).
  • Top languages spoken are English (39.8%) followed by French (15.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from United Kingdom.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Gjirokastra Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Kassopaia Municipal Unit520$2,555$278.5455%
Afra15$2,551$306.1954%
Agios Markos14$2,526$240.2848%
Spartilas27$2,202$317.9050%
Perithia54$2,092$267.7643%
Kokkini11$2,038$178.7055%
Kira Chrisikou41$2,034$443.2342%
Kamara14$1,890$184.9349%
Agios Ioannis30$1,827$241.4449%
Astrakeri25$1,821$158.8159%

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