Airbnb Market Analytics, Statistics and Data in Tirana, Central Albania, Albania
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Tirana? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Tirana:
How much do Airbnb hosts make on average per month in Tirana?
The short-term rental market in Tirana shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $846 per month
- Strong performing properties (top 25%) make $1,245 or more
- Best-in-class properties (top 10%) achieve $1,700+ monthly
- Entry-level properties (bottom 25%) typically earn around $429
Revenue Variations by Month
Occupancy Rates Throughout the Year in Tirana
The market in Tirana shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 47% occupancy rates
- Strong performing properties (top 25%) achieve 71% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Tirana
Daily rates in Tirana vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $46 per night
- Strong performing properties (top 25%) secure $61 or more
- Best-in-class properties (top 10%) pull in $81+ per night
- Entry-level properties (bottom 25%) earn around $37
Daily Rate Variations by Month
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Seasonality patterns in Tirana
Peak Season (June, May, April)
- Revenue peaks at $1256.72 per month
- Occupancy rates reach 55.44%
- Daily rates average $62.06
Shoulder Season
- Revenue averages $939.37 per month
- Occupancy maintains 47.19%
- Daily rates hold at $56.67
Low Season (November, December, January)
- Revenue drops to $530.58 per month
- Occupancy decreases to 32.72%
- Daily rates adjust to $52.52
Is it still profitable to do Airbnb in Tirana in 2025?
Yes! Tirana demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 47% and monthly revenue averaging $939 and As a mature market with 2231 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Tirana
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Blloku | Trendy neighborhood known for its vibrant nightlife, cafes, and restaurants. Popular among young locals and tourists for its energetic atmosphere and cultural vibe. | Museum of Secret Surveillance, Grand Park, Blloku's restaurants and bars, Tirana Pyramid, National Gallery of Arts |
| Tirana City Center | The heart of Tirana, offering easy access to historical landmarks, government buildings, and shopping areas. Ideal for tourists wanting to explore the city's culture and history. | Skanderbeg Square, Et'hem Bey Mosque, National History Museum, Tirana Clock Tower, Krraba's Old Bazaar |
| Lana River Area | Scenic area along the Lana River, known for its fresh air and green spaces. Attractive for families and outdoor enthusiasts seeking a peaceful stay close to urban life. | Lana River Walk, Artificial Lake Park, National Theatre, Jumbo Park, City park |
| Zogu i Zi | A bustling area with excellent local restaurants, shops, and public transport access. Great for those who enjoy a lively atmosphere and practicality. | Zogu i Zi Square, Pyramid of Tirana, National Art Gallery, Tirana East Gate, Bardh i Zi Cafe |
| Kavaja Street | Known for its diverse dining options and nightlife, this area attracts both locals and tourists looking for fun and entertainment in a vibrant street setting. | Kavaja Street cafes, Food Market, Rock Bar, Night clubs, Art boutiques |
| Mali i Robit | A beautiful seaside area noted for its sandy beaches and summer resorts. Perfect for those looking to invest in a beach property that can attract summer vacationers. | Robit Beach, Sunset Beach Club, Albanian Riviera, Coastal restaurants, Beach bars |
| Dinamo Stadium Area | A lively neighborhood that is home to sports activities and events. Attractive for sports enthusiasts and visitors attending local matches or festivals. | Dinamo Stadium, Enver Hoxha Boulevard, Anti-fascist monument, Sheshi Italia, Skiing in winter |
| Bashkia e Tiranës | The municipal area of Tirana, filled with administrative buildings and local amenities. Used by business travelers or officials for its central location. | Tirana Municipality Building, Cultural institutions, Public parks, Offices and banks, City Hall |
Do you need a license for Airbnb in Tirana?
We recommend checking directly with Tirana's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Tirana
Villa Florence
Entire Place • 6 bedrooms
Forest | Modern 6Unit Combo Complex near Center
Entire Place • 6 bedrooms
TerraVista Apartments
Entire Place • 4 bedrooms
Green Terrace Apartments Tirana
Entire Place • 4 bedrooms
Garden Luxury Duplex 3 bedrooms
Entire Place • 3 bedrooms
Primary Location 3-Floor Villa with 5 bedrooms
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Tirana
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Enjoy Albania | 38 | $581,687 | 5716 | 4.77/5.0 |
| Kristina | 22 | $244,341 | 2176 | 4.82/5.0 |
| Miku Apartments | 27 | $188,928 | 783 | 4.50/5.0 |
| Nextbnb | 10 | $188,490 | 1609 | 4.75/5.0 |
| Klodiana | 8 | $170,771 | 136 | 4.27/5.0 |
| City Center | 15 | $158,293 | 454 | 4.75/5.0 |
| Arlind | 12 | $158,132 | 818 | 4.85/5.0 |
| Denio | 9 | $153,467 | 437 | 4.88/5.0 |
| Ina | 8 | $130,131 | 721 | 4.84/5.0 |
| Amarildo | 9 | $125,656 | 1370 | 4.92/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Tirana
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93.8%), with apartment & condo and house properties comprising 96.8% of inventory
- Untapped potential in boutique & hotels, others, unique stays, outdoor & mobile segments (3.2% combined)
Room Capacity Distribution
Analysis of 2,231 properties in Tirana shows that 1 bedroom properties are most prevalent, making up 67.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 91.6% of all listings.
Key Insights
- Most common: 1 bedroom (67.3%)
- Least common: 4 bedrooms (0.6%)
- Market concentration: 91.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 2,231 properties in Tirana reveals that 3 guests properties dominate the market, representing 28.6% of all listings. The average property accommodates 3.4 guests, with a clear trend towards smaller guest capacities. Properties accommodating 3 guests and 2 guests make up 57.0% of the market.
Key Insights
- Most common capacity: 3 guests (28.6% of market)
- Least common capacity: 1 guest (0.4% of market)
- Average guest capacity: 3.4 guests per property
- Market concentration: 57.0% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 2,231 properties in Tirana, the most common availability pattern is 271-366 days (38.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (26.4% of properties).
Key Insights
- Most common availability window: 271-366 days (38.3%)
- Most common booking duration: 91-180 days (26.4%)
- Properties with high availability (180+ days): 63.9%
- Properties with long-term bookings (180+ days): 37.2%
Minimum Stay Distributions
1 Night
1048 listings
52.4% of total
2 Nights
650 listings
32.5% of total
3 Nights
129 listings
6.4% of total
4-6 Nights
56 listings
2.8% of total
7-29 Nights
30 listings
1.5% of total
30+ Nights
88 listings
4.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 84.9%
- Mid-length stays (4-6 nights) represent 2.8% of listings
- Monthly+ stays (4.4%) suggest a stable extended-stay market
- High market flexibility with 91.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.1% of total
Flexible
869 listings
50.4% of total
Moderate
463 listings
26.9% of total
Firm
164 listings
9.5% of total
Strict
226 listings
13.1% of total
Key Insights
- Flexible is the preferred policy at 50.4% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 77.3% of the market
- Strong market consensus around Flexible policies
- Super Strict 30 Days policies are least common at 0.1% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 46 days
- Shortest booking windows are in Nov, Jan, Dec, averaging 25 days
- Summer shows the longest average booking window at 44 days, while Winter has the shortest at 26 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 44 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Dec when lead times are shortest
Popular Airbnb Amenities in Tirana
Below is the distribution of amenities across listings in Tirana:
Traveler Demographics
Key Insights
- Domestic travelers make up 4.6% of total guests, indicating a mostly international-driven market.
- Primary international markets: Germany (19.2%) and France (19.1%)
- English is the top language at 55%, followed by French (13.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.2%
Recommendations
- Target marketing campaigns for London and Tirana markets
- Develop localized content for Germany and France
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Tirana. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Lapčići | 10 | $2,679 | $295.11 | 44% |
| Ledenice | 10 | $2,651 | $396.08 | 42% |
| San Pietro in Lama | 11 | $2,609 | $191.92 | 39% |
| Močići | 29 | $2,404 | $262.00 | 43% |
| Zavrelje | 23 | $2,253 | $436.29 | 55% |
| Čilipi | 34 | $2,065 | $223.93 | 49% |
| Sanarica | 12 | $2,032 | $281.42 | 34% |
| Popovići | 11 | $1,992 | $267.07 | 43% |
| Dubrovnik | 4,977 | $1,990 | $198.90 | 52% |
| Čibača | 29 | $1,908 | $301.24 | 49% |
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