Tirana Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Central Albania, Albania
Is Airbnb profitable in Tirana in 2025? Explore comprehensive Airbnb analytics for Tirana, Central Albania, Albania to uncover income potential. This 2025 STR market report for Tirana, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 2,229 active listings.
Whether you're considering an Airbnb investment in Tirana, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tirana Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tirana Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tirana (2025)
Understanding the monthly revenue variations for Airbnb listings in Tirana is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tirana is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tirana across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,514+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,072 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $716 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $380, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tirana
Tirana Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tirana STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tirana:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tirana
Average Daily Rate (ADR) Airbnb Trends in Tirana (2025)
Effective short term rental pricing strategy in Tirana involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tirana typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $81+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $58 or more.
- Typical properties (Median) charge around $44 per night.
- Entry-level properties (Bottom 25%) earn around $35 per night.
Average Daily Rate (ADR) Trend by Month in Tirana
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Airbnb Seasonality Analysis & Trends in Tirana (2025)
Peak Season (May, June, April)
- Revenue averages $1,141 per month
- Occupancy rates average 49.5%
- Daily rates average $57
Shoulder Season
- Revenue averages $801 per month
- Occupancy maintains around 48.4%
- Daily rates hold near $56
Low Season (January, February, March)
- Revenue drops to average $528 per month
- Occupancy decreases to average 36.7%
- Daily rates adjust to average $50
Seasonality Insights for Tirana
- The Airbnb seasonality in Tirana shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tirana's highest earning potential, with monthly revenues capable of climbing to $1,201, occupancy reaching a high of 55.0%, and ADRs peaking at $58.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $522, occupancy could drop to 35.2%, and ADRs may adjust down to $50.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tirana.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tirana seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tirana (2025)
Exploring the top neighborhoods for short-term rentals in Tirana? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Blloku | Vibrant neighborhood popular for its cafes, restaurants, and nightlife. A hub for young professionals and tourists looking for a lively atmosphere. | Tirana Pyramid, Lids Tower, Grand Park of Tirana, National Gallery of Arts, Cultural Center |
| Tirana City Center | The heart of the city with plenty of shops, landmarks, and entertainment options. Ideal for guests wanting to be in the middle of the action. | Skanderbeg Square, Et'hem Bey Mosque, National History Museum, Reja - The Cloud, Clock Tower of Tirana |
| Koli Miri | An emerging neighborhood with green spaces and a local feel. Attractive for those looking for a quieter stay while still being close to attractions. | Lake Park, Botanical Garden, Tirana Artificial Lake, Koli Miri viewpoint, Eskita |
| Selita | Known for its residential charm and proximity to Tirana's landmarks. Attractive for families and longer-term stays. | Selita Park, Shqiperia Cafe, Bunker Museum, Radio Tirana, Tirana Zoo |
| Stadiumi Selman Stërmasi Area | A developing area close to the city center, making it a convenient option for sports enthusiasts and urban explorers. | Selman Stermasi Stadium, Sports Palace, Pazari i Ri, Blloku, National Sports Museum |
| Petrela | A scenic village located just outside Tirana, known for its castle and panoramic views. Perfect for those looking for a blend of history and nature. | Petrela Castle, Nature Trails, Local Restaurants, Traditional Markets, Scenic Views |
| Kavaja Street | A bustling street lined with shops and eateries, attracting a diverse crowd. Great for visitors looking for local experiences. | Kavaja Street Market, Nearby Cafes, Street Performers, Cultural Events |
| Lake Tirana | A picturesque area offering outdoor activities and relaxation. Ideal for tourists wanting a peaceful retreat near the city. | Tirana Lake, Biking Trails, Picnic Areas, Water Sports, Restaurants on the Lake |
Understanding Airbnb License Requirements & STR Laws in Tirana (2025)
While Tirana, Central Albania, Albania currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tirana to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Tirana (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tiranabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Florence
Entire Place • 6 bedrooms
Forest | Modern 6Unit Combo Complex near Center
Entire Place • 6 bedrooms
Green Terrace Apartments Tirana
Entire Place • 4 bedrooms
TerraVista Apartments
Entire Place • 4 bedrooms
4 BR apartment & BBQ veranda in Blloku
Entire Place • 4 bedrooms
Garden Luxury Duplex 3 bedrooms
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tirana (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tirana based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Enjoy Albania | 40 | $639,877 | 5617 | 4.76/5.0 |
| Kristina | 23 | $233,840 | 2226 | 4.81/5.0 |
| Nextbnb | 10 | $178,547 | 1609 | 4.75/5.0 |
| Miku Apartments | 27 | $173,991 | 783 | 4.50/5.0 |
| Klodiana | 8 | $159,419 | 136 | 4.27/5.0 |
| Arlind | 12 | $146,723 | 818 | 4.85/5.0 |
| Denio | 9 | $133,147 | 437 | 4.88/5.0 |
| City Center | 14 | $127,445 | 443 | 4.74/5.0 |
| Tirana Stay | 8 | $117,773 | 318 | 4.89/5.0 |
| Amarildo | 9 | $110,387 | 1370 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tirana.
Dive Deeper: Advanced Tirana STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tirana. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTirana Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tirana
- The Tirana Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.7% of the 2,229 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tirana, Apartment/Condo properties are the most common (91.3%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, others, outdoor/unique, unique stays (combined 3.0%) offer potential for unique stay experiences.
Tirana Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tirana
- The dominant room capacity in Tirana is 1 bedroom listings, making up 67.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 91.3% of the active Airbnb listings in Tirana, indicating a high concentration in these sizes.
- With over half the market (67.2%) consisting of studios or 1-bedroom units, Tirana is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (4.4%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Tirana.
Tirana Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tirana
- The most common guest capacity trend in Tirana vacation rentals is listings accommodating 3 guests (28.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 3 guests and 2 guests dominate the Tirana STR market, accounting for 56.7% of listings.
- On average, properties in Tirana are equipped to host 3.4 guests.
Tirana Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tirana
- The most common availability pattern in Tirana falls within the 271-366 days range, representing 37.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Tirana (28.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tirana Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1034 listings
50.7% of total
2 Nights
601 listings
29.5% of total
3 Nights
123 listings
6% of total
4-6 Nights
57 listings
2.8% of total
7-29 Nights
33 listings
1.6% of total
30+ Nights
191 listings
9.4% of total
Key Insights
- The most prevalent minimum stay requirement in Tirana is 1 Night, adopted by 50.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.2%) of the Tirana Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50.7% of Tirana hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tirana.
Tirana Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.1% of total
Flexible
862 listings
49.9% of total
Moderate
469 listings
27.2% of total
Firm
167 listings
9.7% of total
Strict
227 listings
13.2% of total
Cancellation Policy Insights for Tirana
- The prevailing Airbnb cancellation policy trend in Tirana is Flexible, used by 49.9% of listings.
- The market strongly favors guest-friendly terms, with 77.1% of listings offering Flexible or Moderate policies. This suggests guests in Tirana may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 49.9% market standard in Tirana.
- Using a Strict policy might deter some guests, as only 13.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Tirana.
Tirana STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tirana
- The overall average booking lead time for vacation rentals in Tirana is 28 days.
- Guests book furthest in advance for stays during July (average 48 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (44 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Tirana.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 48 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 44 days) to capture early planners.
- Monitor your own booking lead times against these Tirana averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tirana (2025)
Amenity Prevalence
Amenity Insights for Tirana
- Essential amenities in Tirana that guests expect include: Wifi, Air conditioning, TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tirana: Wifi, Air conditioning, TV, Kitchen.
- Prioritize adding missing essentials: Wifi, Air conditioning, TV, Kitchen.
- Consider adding popular differentiators like Washer or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tirana to stay competitive.
Tirana Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tirana
- The typical guest profile for Airbnb in Tirana consists of predominantly international visitors (96%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 4.2% of guests.
- Key international markets include United Kingdom (17.3%) and Germany (10.7%).
- Top languages spoken are English (40.8%) followed by French (9.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tirana Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Zavrelje | 14 | $2,670 | $445.51 | 57% |
| Lapčići | 10 | $2,611 | $305.39 | 45% |
| Ledenice | 10 | $2,591 | $394.29 | 42% |
| Čilipi | 29 | $2,242 | $248.94 | 54% |
| Močići | 31 | $2,162 | $265.48 | 43% |
| Petrača | 13 | $2,067 | $215.53 | 49% |
| Dubrovnik | 4,595 | $1,975 | $187.17 | 55% |
| Čibača | 27 | $1,937 | $247.85 | 53% |
| Mlini | 216 | $1,861 | $181.26 | 55% |
| Popovići | 10 | $1,831 | $237.83 | 43% |