Airbnb Market Analytics, Statistics and Data in Taichung, Taichung, Taiwan

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Taichung? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Taichung:

Average Daily Rate

$130

Occupancy Rate

32.01%

Annual Revenue

$11,325

Revenue Growth YoY

9.47%

Best Month

March

Worst Month

September

Regulation

Low

Active Listings

948

How much do Airbnb hosts make on average per month in Taichung?

The short-term rental market in Taichung shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $731 per month
Strong performing properties (top 25%) make $1,488 or more
Best-in-class properties (top 10%) achieve $3,009+ monthly
Entry-level properties (bottom 25%) typically earn around $289

Revenue Variations by Month

Occupancy Rates Throughout the Year in Taichung

The market in Taichung shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 27% occupancy rates
Strong performing properties (top 25%) achieve 50% or higher
Best-in-class properties (top 10%) reach 72%+occupancy
Entry-level properties (bottom 25%) average around 13%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Taichung

Daily rates in Taichung vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $61 per night
Strong performing properties (top 25%) secure $127 or more
Best-in-class properties (top 10%) pull in $304+ per night
Entry-level properties (bottom 25%) earn around $38

Daily Rate Variations by Month

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Seasonality patterns in Taichung

Peak Season (March, April, January)

Revenue peaks at $1518.32 per month
Occupancy rates reach 38.71%
Daily rates average $151.31

Shoulder Season

Revenue averages $1336.40 per month
Occupancy maintains 33.35%
Daily rates hold at $138.23

Low Season (August, October, September)

Revenue drops to $1056.20 per month
Occupancy decreases to 29.18%
Daily rates adjust to $119.06

Is it still profitable to do Airbnb in Taichung in 2025?

Yes! Taichung demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 33% and monthly revenue averaging $1336 and As a mature market with 948 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Taichung

Area	Why Choose This Area	Key Attractions
National Museum of Natural Science	One of the most popular attractions in Taichung, known for its beautiful gardens and diverse exhibitions. It's a prime location for tourists and families, making it a great spot for Airbnb.	National Museum of Natural Science, Taichung Metropolitan Opera House, Taichung Botanical Garden, National Museum of Fine Arts, Fulfillin Temple
Calligraphy Greenway	A scenic area that connects several cultural and artistic hot spots, ideal for those looking for a blend of nature and urban culture. Popular with tourists and locals alike.	Calligraphy Greenway, Taichung Park, National Taiwan Museum of Fine Arts, art shops and cafes, sculpture gardens
Fengjia Night Market	The largest night market in Taiwan, known for its vast array of street food and shopping. An exciting location that attracts both locals and tourists, making it ideal for short-term rentals.	Fengjia Night Market, local street food stalls, shops, entertainment options
Xitun District	A bustling area with a mix of residential and commercial spaces. It is close to popular attractions and university campuses, making it appealing for various types of travelers.	National Taichung University of Science and Technology, Taichung International Exhibition Center, shopping malls, local cafes
Rainbow Village	Famous for its colorful street art and unique aesthetic, Rainbow Village attracts many visitors looking for photo opportunities and cultural experiences.	Rainbow Village, art installations, local cafes
Dali District	Known for its relaxation and beautiful greenery, this area appeals to visitors looking for a quieter retreat while still being close to the city attractions.	Dali Riverside Park, local markets, scenic walking paths
Paper Dome	An architectural marvel and popular tourist attraction, offering a unique experience that draws visitors who appreciate art and design.	Paper Dome, Tiny Town, local art exhibits
Taichung City Center	The heart of Taichung, known for shopping, dining, and entertainment. A central location that is very convenient for tourists looking to explore the city.	Park Lane by CMP, Taichung Second Market, shopping districts, restaurants and cafes

Do you need a license for Airbnb in Taichung?

$551.06

Daily Rate

Top Performing Professional Hosts in Taichung

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Winnie	36	$1,051,000	68	1.19/5.0
Adagio	42	$763,836	2103	4.67/5.0
Sting And Tina	15	$500,065	594	4.80/5.0
Jiun-Yun	13	$365,755	324	3.34/5.0
Roxanne	5	$341,828	144	4.28/5.0
Fonia	33	$262,580	1743	4.89/5.0
Ben	4	$248,684	1000	4.89/5.0
嬿	10	$168,870	918	4.68/5.0
Jim	9	$162,478	289	4.72/5.0
Carey	17	$162,235	1778	4.86/5.0

Additional analytics on vacation rental, real estate, short term rental data in Taichung

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by private room listings (57.6%), with house and apartment & condo properties comprising 73.9% of inventory
Strong specialty sector (19.8%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
Untapped potential in outdoor & mobile segments (3.8% combined)

Room Capacity Distribution

Analysis of 948 properties in Taichung shows that 1 bedroom properties are most prevalent, making up 48.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 59.2% of all listings.

Key Insights

Most common: 1 bedroom (48.3%)
Least common: 4 bedrooms (3.3%)
Market concentration: 59.2% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 948 properties in Taichung reveals that 2 guests properties dominate the market, representing 30.9% of all listings. The average property accommodates 2.9 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 8+ guests make up 43.0% of the market.

Key Insights

Most common capacity: 2 guests (30.9% of market)
Least common capacity: 7 guests (1.6% of market)
Average guest capacity: 2.9 guests per property
Market concentration: 43.0% in top 2 capacity sizes
Market segmentation: Predominantly smaller guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 948 properties in Taichung, the most common availability pattern is 271-366 days (55.4% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (27.4% of properties).

Key Insights

Most common availability window: 271-366 days (55.4%)
Most common booking duration: 1-30 days (27.4%)
Properties with high availability (180+ days): 79.9%
Properties with long-term bookings (180+ days): 21.3%

Minimum Stay Distributions

1 Night (79.8%)

1 Night

695 listings

79.8% of total

2 Nights (7.5%)

2 Nights

65 listings

7.5% of total

3 Nights (1.3%)

3 Nights

11 listings

1.3% of total

4-6 Nights (0.3%)

4-6 Nights

3 listings

0.3% of total

7-29 Nights (7.5%)

7-29 Nights

65 listings

7.5% of total

30+ Nights (3.7%)

30+ Nights

32 listings

3.7% of total

Key Insights

Short stays (1-2 nights) dominate the market at 87.3%
Mid-length stays (4-6 nights) represent 0.3% of listings
Monthly+ stays (3.7%) suggest a stable extended-stay market
High market flexibility with 88.6% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Flexible (31.4%)

Flexible

254 listings

31.4% of total

Moderate (28%)

Moderate

227 listings

28% of total

Firm (22.2%)

Firm

180 listings

22.2% of total

Strict (18.4%)

Strict

149 listings

18.4% of total

Key Insights

Flexible is the preferred policy at 31.4% of listings
The market shows a balanced distribution between guest-friendly (59.4%) and strict (40.6%) policies
Strict policies are least common at 18.4% of listings

Recommendations

Market supports various policies - choose based on your property type and target guests
Diverse policy distribution indicates an opportunity to differentiate through policy choice
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Oct, Jun, Sep, averaging 69 days
Shortest booking windows are in Nov, Jul, Aug, averaging 33 days
Fall shows the longest average booking window at 59 days, while Summer has the shortest at 43 days

Recommendations

Implement dynamic pricing strategies for Fall bookings at least 59 days in advance
Consider early bird discounts during Summer to encourage longer lead times
Focus on last-minute booking promotions during Nov-Aug when lead times are shortest

Popular Airbnb Amenities in Taichung

Below is the distribution of amenities across listings in Taichung:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 51.8% of total guests, indicating a significant local market share.
Primary international markets: Singapore (12.8%) and United States (9.1%)
Chinese is the top language at 47.8%, followed by English (43.6%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.7%

Recommendations

Target marketing campaigns for Taipei and New Taipei City markets
Develop localized content for Singapore and United States
Prioritize Chinese and English language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Taichung. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Nanzhuang	11	$3,478	$293.35	30%
Alishan Township	46	$2,217	$142.61	42%
Zhuangwei	31	$1,788	$231.54	26%
Taipei	4,019	$1,397	$92.20	54%
Yuanshan	42	$1,358	$158.52	29%
Zhuqi Township	27	$1,258	$109.00	39%
Sanxing	68	$1,214	$242.90	23%
Tongluo	10	$1,205	$193.28	30%
Dongshan	112	$1,161	$204.55	23%
Fanlu Township	29	$1,160	$105.31	34%

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