Airbnb Market Analytics, Statistics and Data in San Juan, La Union, Philippines
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in San Juan? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in San Juan:
How much do Airbnb hosts make on average per month in San Juan?
The short-term rental market in San Juan shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $909 per month
- Strong performing properties (top 25%) make $1,544 or more
- Best-in-class properties (top 10%) achieve $2,893+ monthly
- Entry-level properties (bottom 25%) typically earn around $385
Revenue Variations by Month
Occupancy Rates Throughout the Year in San Juan
The market in San Juan shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 26% occupancy rates
- Strong performing properties (top 25%) achieve 47% or higher
- Best-in-class properties (top 10%) reach 71%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in San Juan
Daily rates in San Juan vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $74 per night
- Strong performing properties (top 25%) secure $120 or more
- Best-in-class properties (top 10%) pull in $177+ per night
- Entry-level properties (bottom 25%) earn around $47
Daily Rate Variations by Month
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Seasonality patterns in San Juan
Peak Season (June, May, April)
- Revenue peaks at $2159.52 per month
- Occupancy rates reach 43.63%
- Daily rates average $96.09
Shoulder Season
- Revenue averages $1241.73 per month
- Occupancy maintains 32.49%
- Daily rates hold at $90.25
Low Season (January, August, September)
- Revenue drops to $518.02 per month
- Occupancy decreases to 18.05%
- Daily rates adjust to $84.41
Is it still profitable to do Airbnb in San Juan in 2025?
Yes! San Juan demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 32% and monthly revenue averaging $1242 and With 96 active listings, this emerging market offers significant first-mover advantages. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in San Juan
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| San Juan Beach | A beautiful stretch of white sand beach popular with tourists and locals alike. Ideal for water sports, sunbathing, and enjoying the vibrant coastal atmosphere. | Surf spots, Beachfront restaurants, Water sports rentals, Local markets, Sunset viewing areas |
| The Cove | A quaint and scenic cove known for its tranquility and stunning views of the ocean. Perfect for those looking for a peaceful getaway and relaxation. | Secluded beach access, Snorkeling spots, Cozy cafes, Nature trails, Fishing areas |
| Surf Town | Renowned for its excellent surf conditions and surf culture, attracting surfers from all over the world. Great for investment targeting adventure seekers. | Surf competitions, Surf schools, Local surf shops, Beach bars, Charming hostels |
| San Fernando City | The nearby city that offers urban amenities and a taste of local life. An excellent base for tourists wanting to explore the region. | Shopping malls, Historical sites, Local dining, Cultural programs, Festivals |
| Poro Point | An upscale area known for its luxury resorts and golf courses. Attracts high-end clientele seeking leisure and relaxation. | Golf courses, Luxury resorts, Spa facilities, Fine dining, Scenic ocean views |
| La Union Botanical Garden | A lush area with gardens and open spaces, ideal for nature lovers and families. Provides a green escape from urban life. | Diverse flora, Walking trails, Picnic areas, Botanical exhibits, Family-friendly events |
| San Juan's Night Market | A vibrant area that comes alive at night with food stalls and local artisans, ideal for tourists wanting to experience local culture and cuisine. | Street food, Local crafts, Live music, Night entertainment, Cultural showcases |
| Local Fishing Village | A charming village that showcases local fishing traditions and a slice of Filipino coastal life. Great for travelers interested in authentic experiences. | Fishing tours, Traditional markets, Seafood restaurants, Cultural interactions, Scenic sunset views |
Do you need a license for Airbnb in San Juan?
We recommend checking directly with San Juan's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in San Juan
VILLA MARIKIT 3 BR 4BA Pool | 3 Min Walk to Beach
Entire Place • 3 bedrooms
Surftown Villa - Luxe Private 2-Bedroom With Pool
Entire Place • 2 bedrooms
EspIliNorte, A Special Place to Stay and Play
Entire Place • 2 bedrooms
Penthouse two-bedroom apartment
Entire Place • 2 bedrooms
Our Happy Place by Mako
Entire Place • 3 bedrooms
Villas Bungalow (free breakfast)
Entire Place • 2 bedrooms
Top Performing Professional Hosts in San Juan
Additional analytics on vacation rental, real estate, short term rental data in San Juan
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by private room listings (53.1%), with house and boutique & hotels properties comprising 76.0% of inventory
- Strong specialty sector (29.1%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile, others segments (4.1% combined)
Room Capacity Distribution
Analysis of 96 properties in San Juan shows that 1 bedroom properties are most prevalent, making up 42.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 63.5% of all listings.
Key Insights
- Most common: 1 bedroom (42.7%)
- Least common: 5+ bedrooms (1%)
- Market concentration: 63.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 96 properties in San Juan reveals that 8+ guests properties dominate the market, representing 29.2% of all listings. The average property accommodates 4.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 46.9% of the market.
Key Insights
- Most common capacity: 8+ guests (29.2% of market)
- Least common capacity: 5 guests (3.1% of market)
- Average guest capacity: 4.7 guests per property
- Market concentration: 46.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 96 properties in San Juan, the most common availability pattern is 271-366 days (47.9% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (29.2% of properties).
Key Insights
- Most common availability window: 271-366 days (47.9%)
- Most common booking duration: 31-90 days (29.2%)
- Properties with high availability (180+ days): 75.0%
- Properties with long-term bookings (180+ days): 26.0%
Minimum Stay Distributions
1 Night
70 listings
76.9% of total
2 Nights
16 listings
17.6% of total
30+ Nights
5 listings
5.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 94.5%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (5.5%) suggest a stable extended-stay market
- High market flexibility with 94.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
1.3% of total
Flexible
14 listings
18.7% of total
Moderate
19 listings
25.3% of total
Firm
15 listings
20% of total
Strict
26 listings
34.7% of total
Key Insights
- Strict is the preferred policy at 34.7% of listings
- The market shows a balanced distribution between guest-friendly (44.0%) and strict (54.7%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 1.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Mar, Jan, May, averaging 25 days
- Shortest booking windows are in Oct, Dec, Aug, averaging 16 days
- Spring shows the longest average booking window at 23 days, while Fall has the shortest at 16 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 23 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Aug when lead times are shortest
Popular Airbnb Amenities in San Juan
Below is the distribution of amenities across listings in San Juan:
Traveler Demographics
Key Insights
- Domestic travelers make up 83.8% of total guests, indicating a dominant local market share.
- Primary international markets: United States (8.7%) and Australia (1.5%)
- English is the top language at 53.8%, followed by Filipino (25.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.1%
Recommendations
- Target marketing campaigns for Manila and Quezon City markets
- Develop localized content for United States and Australia
- Prioritize English and Filipino language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding San Juan. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Beneg | 10 | $2,255 | $270.62 | 23% |
| Cabangan | 35 | $2,139 | $181.14 | 30% |
| Binoclutan | 10 | $1,840 | $170.85 | 26% |
| Talogtog | 36 | $1,471 | $136.73 | 26% |
| Lingayen | 11 | $1,407 | $137.98 | 25% |
| Danacbunga | 15 | $1,383 | $120.92 | 20% |
| Palauig | 15 | $1,301 | $99.96 | 48% |
| Porac | 77 | $1,238 | $184.71 | 28% |
| Baroro | 43 | $1,216 | $104.22 | 24% |
| Laoag | 18 | $1,174 | $150.03 | 31% |
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