Airbnb Market Analytics, Statistics and Data in San Fernando, La Union, Philippines
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in San Fernando? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in San Fernando:
How much do Airbnb hosts make on average per month in San Fernando?
The short-term rental market in San Fernando shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $428 per month
- Strong performing properties (top 25%) make $930 or more
- Best-in-class properties (top 10%) achieve $1,886+ monthly
- Entry-level properties (bottom 25%) typically earn around $152
Revenue Variations by Month
Occupancy Rates Throughout the Year in San Fernando
The market in San Fernando shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 18% occupancy rates
- Strong performing properties (top 25%) achieve 36% or higher
- Best-in-class properties (top 10%) reach 65%+occupancy
- Entry-level properties (bottom 25%) average around 8%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in San Fernando
Daily rates in San Fernando vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $55 per night
- Strong performing properties (top 25%) secure $91 or more
- Best-in-class properties (top 10%) pull in $168+ per night
- Entry-level properties (bottom 25%) earn around $34
Daily Rate Variations by Month
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Seasonality patterns in San Fernando
Peak Season (June, April, May)
- Revenue peaks at $1509.99 per month
- Occupancy rates reach 32.62%
- Daily rates average $90.11
Shoulder Season
- Revenue averages $931.19 per month
- Occupancy maintains 26.23%
- Daily rates hold at $84.19
Low Season (August, January, September)
- Revenue drops to $583.19 per month
- Occupancy decreases to 22.70%
- Daily rates adjust to $79.50
Is it still profitable to do Airbnb in San Fernando in 2025?
Yes! San Fernando demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 26% and monthly revenue averaging $931 and The market's 196 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in San Fernando
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| San Juan Beach | Popular beach destination featuring golden sands and surf-friendly waves. Attracts tourists for relaxation, sunbathing, and water sports, making it ideal for vacation rentals. | San Juan Beach, Surfing Spots, La Union Wave Festival, Beachfront Bars, Restaurants |
| Barangay Urbiztondo | Known for its vibrant community and surf culture, perfect for hosting surfers and tourists looking for an adventurous getaway with local charm. | Surf Schools, Local Cafes, Night Market, Urbiztondo Beach, Cultural Festivals |
| Bauang Beach | Family-friendly beach location with calm waters and beautiful scenery. Great for families and larger groups seeking a peaceful vacation. | Bauang Beach, Resorts, Water Sports Facilities, Local Markets, Scenic Views |
| Pugo | A serene mountain town near La Union that offers a different scenery for tourists, focusing on eco-tourism and adventure activities such as trekking and climbing. | Eco-Tourism Spots, Climbing Sites, Natural Springs, Local Cuisine, Adventure Parks |
| Naguilian | Known for its historical significance and natural beauty, attracting tourists interested in culture and heritage as well as nature activities. | Cultural Heritage Sites, Natural Attractions, Locally Made Crafts, Historical Landmarks, Festivals |
| Agoo | A growing municipality that offers both beach and city lifestyle, appealing to visitors looking for convenience and local experiences. | Agoo Beach, Local Eateries, Shopping Centers, Historical Sites, Festivals |
| La Union Surfing Capital | Recognized as a prime surfing destination in the Philippines, attracts surfers and beach lovers, making it a hot spot for Airbnbs. | Surfing Events, Surf Schools, Beachfront Restaurants, Shacks and Bars, Nightlife |
| San Fernando City | The capital city of La Union with access to various amenities, transports, and local attractions. Ideal for business travelers and vacationers alike. | City Parks, Shopping Malls, Cultural Events, Historical Sites, Local Cuisine |
Do you need a license for Airbnb in San Fernando?
We recommend checking directly with San Fernando's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in San Fernando
Oeste Private Beach Villa - Jacuzzi Heated Pool
Entire Place • 8 bedrooms
Elyu Casa Metro
Entire Place • 4 bedrooms
Veronica View Guesthouse
Entire Place • 5 bedrooms
Villa Corazon with Pool and Large Outdoor Area
Entire Place • 4 bedrooms
L.U. Beach House: Beachfront w/ Pool + campsite
Entire Place • 2 bedrooms
Elyu Shoreline Beach View
Entire Place • 4 bedrooms
Top Performing Professional Hosts in San Fernando
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alesea Collection | 1 | $232,597 | 22 | 4.95/5.0 |
| Sandie | 1 | $98,959 | 7 | 5.00/5.0 |
| Russell | 11 | $72,556 | 90 | 2.20/5.0 |
| Cha | 3 | $66,691 | 137 | 4.89/5.0 |
| Noelle | 4 | $65,667 | 95 | 4.82/5.0 |
| Eleanor | 6 | $52,560 | 284 | 4.80/5.0 |
| Joel Benedict | 1 | $51,698 | 3 | 4.67/5.0 |
| Camille | 4 | $41,538 | 230 | 4.86/5.0 |
| Marvin Evaristo Jose | 2 | $40,641 | 12 | 2.50/5.0 |
| Vicky | 6 | $40,136 | 343 | 4.88/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in San Fernando
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (53.1%), with house and apartment & condo properties comprising 72.5% of inventory
- Strong specialty sector (24.5%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile, others, unique stays segments (7.2% combined)
Room Capacity Distribution
Analysis of 196 properties in San Fernando shows that 1 bedroom properties are most prevalent, making up 34.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 57.7% of all listings.
Key Insights
- Most common: 1 bedroom (34.2%)
- Least common: 4 bedrooms (2%)
- Market concentration: 57.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 196 properties in San Fernando reveals that 8+ guests properties dominate the market, representing 26.5% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 44.9% of the market.
Key Insights
- Most common capacity: 8+ guests (26.5% of market)
- Least common capacity: 7 guests (0.5% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 44.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 196 properties in San Fernando, the most common availability pattern is 271-366 days (69.9% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (35.2% of properties).
Key Insights
- Most common availability window: 271-366 days (69.9%)
- Most common booking duration: 31-90 days (35.2%)
- Properties with high availability (180+ days): 86.2%
- Properties with long-term bookings (180+ days): 14.8%
Minimum Stay Distributions
1 Night
172 listings
91.5% of total
2 Nights
14 listings
7.4% of total
7-29 Nights
1 listings
0.5% of total
30+ Nights
1 listings
0.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 98.9%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (0.5%) suggest a stable extended-stay market
- High market flexibility with 98.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.7% of total
Flexible
29 listings
19.2% of total
Moderate
59 listings
39.1% of total
Firm
8 listings
5.3% of total
Strict
54 listings
35.8% of total
Key Insights
- Moderate is the preferred policy at 39.1% of listings
- The market shows a balanced distribution between guest-friendly (58.3%) and strict (41.1%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.7% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Mar, Oct, averaging 22 days
- Shortest booking windows are in Aug, Jun, Jul, averaging 12 days
- Winter shows the longest average booking window at 20 days, while Summer has the shortest at 12 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 20 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Jul when lead times are shortest
Popular Airbnb Amenities in San Fernando
Below is the distribution of amenities across listings in San Fernando:
Traveler Demographics
Key Insights
- Domestic travelers make up 83.6% of total guests, indicating a dominant local market share.
- Primary international markets: United States (6.7%) and Canada (2.9%)
- English is the top language at 53.6%, followed by Filipino (25.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.9%
Recommendations
- Target marketing campaigns for Manila and Quezon City markets
- Develop localized content for United States and Canada
- Prioritize English and Filipino language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding San Fernando. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Beneg | 10 | $2,255 | $270.62 | 23% |
| Cabangan | 35 | $2,139 | $181.14 | 30% |
| Binoclutan | 10 | $1,840 | $170.85 | 26% |
| Talogtog | 36 | $1,471 | $136.73 | 26% |
| Lingayen | 11 | $1,407 | $137.98 | 25% |
| Danacbunga | 15 | $1,383 | $120.92 | 20% |
| Palauig | 15 | $1,301 | $99.96 | 48% |
| Porac | 77 | $1,238 | $184.71 | 28% |
| Baroro | 43 | $1,216 | $104.22 | 24% |
| Laoag | 18 | $1,174 | $150.03 | 31% |
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