Airbnb Market Analytics, Statistics and Data in 's-Hertogenbosch, North Brabant, Netherlands
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in 's-Hertogenbosch? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in 's-Hertogenbosch:
How much do Airbnb hosts make on average per month in 's-Hertogenbosch?
The short-term rental market in 's-Hertogenbosch shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,350 per month
- Strong performing properties (top 25%) make $3,659 or more
- Best-in-class properties (top 10%) achieve $5,582+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,274
Revenue Variations by Month
Occupancy Rates Throughout the Year in 's-Hertogenbosch
The market in 's-Hertogenbosch shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 54% occupancy rates
- Strong performing properties (top 25%) achieve 76% or higher
- Best-in-class properties (top 10%) reach 89%+occupancy
- Entry-level properties (bottom 25%) average around 33%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in 's-Hertogenbosch
Daily rates in 's-Hertogenbosch vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $120 per night
- Strong performing properties (top 25%) secure $170 or more
- Best-in-class properties (top 10%) pull in $256+ per night
- Entry-level properties (bottom 25%) earn around $90
Daily Rate Variations by Month
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Seasonality patterns in 's-Hertogenbosch
Peak Season (October, November, June)
- Revenue peaks at $3511.72 per month
- Occupancy rates reach 62.92%
- Daily rates average $156.99
Shoulder Season
- Revenue averages $2821.98 per month
- Occupancy maintains 53.74%
- Daily rates hold at $145.24
Low Season (December, February, January)
- Revenue drops to $2130.47 per month
- Occupancy decreases to 40.23%
- Daily rates adjust to $133.89
Is it still profitable to do Airbnb in 's-Hertogenbosch in 2025?
Yes! 's-Hertogenbosch demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 54% and strong monthly revenue averaging $2822 and With 96 active listings, this emerging market offers significant first-mover advantages. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in 's-Hertogenbosch
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| City Center | The heart of 's-Hertogenbosch, perfect for tourists wanting to explore historical sites, shops, and cafes. A bustling area with rich culture and amenities. | St. John's Cathedral, Museum of 's-Hertogenbosch, Binnendieze, Boschdijk, The Parade |
| Catherine Park | A beautiful green area near the city center, popular for its scenic views and recreational activities. Great for families and nature lovers. | Catherine Park, Stadsdommel, Playground facilities, Walking & biking trails |
| Het Zand | Known for its spacious open areas and proximity to family-friendly attractions. Ideal for those looking for a quieter stay close to the action. | National Park De Loonse en Drunense Duinen, Kids playgrounds, Nature reserves |
| De Gruyter Fabriek | A trendy hotspot combining art, culture, and food. Great for young travelers and those seeking an artistic vibe. | De Gruyter Fabriek, Contemporary art exhibitions, Restaurants & cafes, Events and workshops |
| Boschveld | Residential area known for its local community and friendly atmosphere. Suitable for longer stays with amenities and access to local shops. | Local shops and markets, Nearby parks, Recreational facilities |
| Rosmalen | Located just outside the city center, offering a more suburban feel. Attractive for families and those wanting to escape city bustle. | Rosmalen Golf Club, Parks and playgrounds, Family-friendly environment |
| Hinthamerstraat | A vibrant street in the city center lined with boutiques and cafes. Popular for its shopping and dining options. | Boutique shops, Cafes, Cultural events, Local art displays |
| Heusden | A historic fortified town near 's-Hertogenbosch, offering picturesque canals and a quiet retreat. Ideal for those seeking a unique getaway. | Fortified walls, Canals, Museums, Cafes |
Do you need a license for Airbnb in 's-Hertogenbosch?
We recommend checking directly with 's-Hertogenbosch's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in 's-Hertogenbosch
Hidden Gem in town, close to beach and nature
Entire Place • 3 bedrooms
+ PRIVATE SAUNA - Special overnight stays on the water
Entire Place • 3 bedrooms
Close to downtown, beautiful home
Entire Place • 2 bedrooms
NEW: Wikkelboat Nr.2 @ Tramkade Den Bosch
Entire Place • 2 bedrooms
Monumental house in the heart of the city
Entire Place • 2 bedrooms
UNIQUE - De Bossche Kraan - Hotel Exceptionnel
Entire Place • 1 bedroom
Top Performing Professional Hosts in 's-Hertogenbosch
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marjolein | 3 | $201,223 | 264 | 4.92/5.0 |
| Sophie | 2 | $135,134 | 137 | 4.58/5.0 |
| Wikkelboat | 2 | $117,530 | 138 | 4.74/5.0 |
| Eric | 5 | $116,730 | 284 | 3.81/5.0 |
| Mitchell | 3 | $102,002 | 159 | 4.87/5.0 |
| Ruud | 2 | $83,274 | 78 | 4.56/5.0 |
| Lindenn | 7 | $77,572 | 50 | 3.25/5.0 |
| Miriam | 1 | $71,437 | 16 | 4.94/5.0 |
| Kristel | 2 | $68,155 | 232 | 4.71/5.0 |
| Petra | 1 | $65,927 | 28 | 4.86/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in 's-Hertogenbosch
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (72.9%), with apartment & condo and house properties comprising 77.1% of inventory
- Strong specialty sector (21.9%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays, others segments (2.0% combined)
Room Capacity Distribution
Analysis of 96 properties in 's-Hertogenbosch shows that 1 bedroom properties are most prevalent, making up 41.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 66.7% of all listings.
Key Insights
- Most common: 1 bedroom (41.7%)
- Least common: 4 bedrooms (2.1%)
- Market concentration: 66.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 96 properties in 's-Hertogenbosch reveals that 2 guests properties dominate the market, representing 33.3% of all listings. The average property accommodates 2.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 55.2% of the market.
Key Insights
- Most common capacity: 2 guests (33.3% of market)
- Least common capacity: 3 guests (1% of market)
- Average guest capacity: 2.7 guests per property
- Market concentration: 55.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 96 properties in 's-Hertogenbosch, the most common availability pattern is 91-180 days (31.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.3% of properties).
Key Insights
- Most common availability window: 91-180 days (31.3%)
- Most common booking duration: 91-180 days (32.3%)
- Properties with high availability (180+ days): 57.3%
- Properties with long-term bookings (180+ days): 42.7%
Minimum Stay Distributions
1 Night
32 listings
36.4% of total
2 Nights
29 listings
33% of total
3 Nights
3 listings
3.4% of total
4-6 Nights
6 listings
6.8% of total
7-29 Nights
11 listings
12.5% of total
30+ Nights
7 listings
8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 69.4%
- Mid-length stays (4-6 nights) represent 6.8% of listings
- Monthly+ stays (8%) suggest a stable extended-stay market
- High market flexibility with 72.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
16 listings
20% of total
Moderate
31 listings
38.8% of total
Firm
13 listings
16.3% of total
Strict
20 listings
25% of total
Key Insights
- Moderate is the preferred policy at 38.8% of listings
- The market shows a balanced distribution between guest-friendly (58.8%) and strict (41.3%) policies
- Firm policies are least common at 16.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Sep, Oct, averaging 77 days
- Shortest booking windows are in Jul, Aug, Jan, averaging 59 days
- Fall shows the longest average booking window at 73 days, while Winter has the shortest at 64 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 73 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Jan when lead times are shortest
Popular Airbnb Amenities in 's-Hertogenbosch
Below is the distribution of amenities across listings in 's-Hertogenbosch:
Traveler Demographics
Key Insights
- Domestic travelers make up 52.5% of total guests, indicating a significant local market share.
- Primary international markets: Germany (10.9%) and United Kingdom (9.1%)
- English is the top language at 45.1%, followed by Dutch (24.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.7%
Recommendations
- Target marketing campaigns for Amsterdam and Utrecht markets
- Develop localized content for Germany and United Kingdom
- Prioritize English and Dutch language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding 's-Hertogenbosch. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Kockengen | 14 | $7,617 | $383.93 | 56% |
| Baarlo | 18 | $5,746 | $310.47 | 62% |
| Dion | 13 | $4,927 | $256.45 | 58% |
| Merksplas | 10 | $4,584 | $266.52 | 46% |
| Halfweg | 17 | $4,422 | $235.59 | 57% |
| Aerdenhout | 18 | $4,356 | $675.10 | 49% |
| Oud Ade | 16 | $4,344 | $286.63 | 52% |
| Rijs | 28 | $4,317 | $366.34 | 44% |
| Incourt | 12 | $4,270 | $265.71 | 45% |
| Kortenhoef | 15 | $4,168 | $263.40 | 54% |
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